Christopher C H I N E D U Okpara (original) (raw)

Drafts by Christopher C H I N E D U Okpara

Research paper thumbnail of The Moderating Role of Time Pressure on the Relationship Between Package Colour and Consumer Switching Behaviour

The study evaluates the moderating role of time pressure on the relationship between package colo... more The study evaluates the moderating role of time pressure on the relationship between package colour and consumer switching behaviour of detergent brands in Jos North Local Government Area of Plateau State. The study employed a quantitative research design while data were collected through self-administration of 384 questionnaires to consumers of detergent brands in three major markets in the capital city of Jos, Jos North Local Government Area of Plateau State. Theoretically, the study linked the Impulse Purchase Theory, Theory of Trying, and Unconscious Thought Theory into the realm of consumer switching behaviour while respondents were selected through non-probability sampling method. Multiple regression method was used to analyse the data with the aid of statistical packages for social science (SPSS) and Structural equation modeling based on Analysis of Moment Structure (AMOS v.21). The findings showed that Package colour has a significant relationship with consumer switching behaviour. Similarly, Time pressure showed a significant relationship with consumer switching behaviour. Lastly, the study found out that time pressure plays a moderating role in the relationship between package colour and consumer switching behaviour. Practically, the findings have implications for marketing managers, government and educational institutions.
Keywords: Package Colour, Time Pressure, Consumer Switching Behaviour.

Research paper thumbnail of The Moderating Role of Time Pressure on the Relationship Between Package Colour and Consumer Switching Behaviour

Research paper thumbnail of Moderating Role of Time Pressure on the Relationship Between Package Colour and Consumer Switching Behaviour

The study evaluates the moderating role of time pressure on the relationship between package colo... more The study evaluates the moderating role of time pressure on the relationship between package colour and consumer switching behaviour of detergent brands in Jos North Local Government Area of Plateau State. The study employed a quantitative research design while data were collected through self-administration of 384 questionnaires to consumers of detergent brands in three major markets in the capital city of Jos, Jos North Local Government Area of Plateau State. Theoretically, the study linked the Impulse Purchase Theory, Theory of Trying, and Unconscious Thought Theory into the realm of consumer switching behaviour while respondents were selected through non-probability sampling method. Multiple regression method was used to analyse the data with the aid of statistical packages for social science (SPSS) and Structural equation modeling based on Analysis of Moment Structure (AMOS v.21). The findings showed that Package colour has a significant relationship with consumer switching behaviour. Similarly, Time pressure showed a significant relationship with consumer switching behaviour. Lastly, the study found out that time pressure plays a moderating role in the relationship between package colour and consumer switching behaviour. Practically, the findings have implications for marketing managers, government and educational institutions.
Keywords: Package Colour, Time Pressure, Consumer Switching Behaviour.

Papers by Christopher C H I N E D U Okpara

Research paper thumbnail of Appraising the Mediating Effect of Self-Efficacy on the Relationship between Employee Engagement and Performance

AFRICA DEVELOPMENT AND RESOURCES RESEARCH INSTITUTE (ADRRI) JOURNAL, 2022

This study appraises the mediating effect of self-efficacy on the relationship between employee e... more This study appraises the mediating effect of self-efficacy on the relationship between employee engagement and performance among selected private schools in Jos Metropolis of Plateau state, Nigeria. 141 questionnaires were administered with respondents selected through non-probability sampling method. The Social Cognitive Theory was the anchor for the study while Multiple regression method was used to evaluate the data with the aid of statistical packages for social science (SPSS) and Structural equation modeling based on Analysis of Moment Structure (AMOS v.21). The finding in the study shows that employee engagement has a significant relationship with employee performance (β = .249, r = .058, P < .001) and also exposed that employee engagement has a significant relationship with self-efficacy at (β =-.183, r =-.064, P < .028) while self-efficacy has no significant relationship with performance at (β =-.043, r =-.091, P < .558). In addition, self-efficacy plays a mediating role in the relationship. Finally, the result shows a significant corollary for organisations and policymakers if applied will aid reward behaviours that enhances social change in a constructive way through a prolific labour force. .

Research paper thumbnail of The Moderating Role of Time Pressure on the Relationship Between Package Colour and Consumer Switching Behaviour

The study evaluates the moderating role of time pressure on the relationship between package colo... more The study evaluates the moderating role of time pressure on the relationship between package colour and consumer switching behaviour of detergent brands in Jos North Local Government Area of Plateau State. The study employed a quantitative research design while data were collected through self-administration of 384 questionnaires to consumers of detergent brands in three major markets in the capital city of Jos, Jos North Local Government Area of Plateau State. Theoretically, the study linked the Impulse Purchase Theory, Theory of Trying, and Unconscious Thought Theory into the realm of consumer switching behaviour while respondents were selected through non-probability sampling method. Multiple regression method was used to analyse the data with the aid of statistical packages for social science (SPSS) and Structural equation modeling based on Analysis of Moment Structure (AMOS v.21). The findings showed that Package colour has a significant relationship with consumer switching behaviour. Similarly, Time pressure showed a significant relationship with consumer switching behaviour. Lastly, the study found out that time pressure plays a moderating role in the relationship between package colour and consumer switching behaviour. Practically, the findings have implications for marketing managers, government and educational institutions.
Keywords: Package Colour, Time Pressure, Consumer Switching Behaviour.

Research paper thumbnail of The Moderating Role of Time Pressure on the Relationship Between Package Colour and Consumer Switching Behaviour

Research paper thumbnail of Moderating Role of Time Pressure on the Relationship Between Package Colour and Consumer Switching Behaviour

The study evaluates the moderating role of time pressure on the relationship between package colo... more The study evaluates the moderating role of time pressure on the relationship between package colour and consumer switching behaviour of detergent brands in Jos North Local Government Area of Plateau State. The study employed a quantitative research design while data were collected through self-administration of 384 questionnaires to consumers of detergent brands in three major markets in the capital city of Jos, Jos North Local Government Area of Plateau State. Theoretically, the study linked the Impulse Purchase Theory, Theory of Trying, and Unconscious Thought Theory into the realm of consumer switching behaviour while respondents were selected through non-probability sampling method. Multiple regression method was used to analyse the data with the aid of statistical packages for social science (SPSS) and Structural equation modeling based on Analysis of Moment Structure (AMOS v.21). The findings showed that Package colour has a significant relationship with consumer switching behaviour. Similarly, Time pressure showed a significant relationship with consumer switching behaviour. Lastly, the study found out that time pressure plays a moderating role in the relationship between package colour and consumer switching behaviour. Practically, the findings have implications for marketing managers, government and educational institutions.
Keywords: Package Colour, Time Pressure, Consumer Switching Behaviour.

Research paper thumbnail of Appraising the Mediating Effect of Self-Efficacy on the Relationship between Employee Engagement and Performance

AFRICA DEVELOPMENT AND RESOURCES RESEARCH INSTITUTE (ADRRI) JOURNAL, 2022

This study appraises the mediating effect of self-efficacy on the relationship between employee e... more This study appraises the mediating effect of self-efficacy on the relationship between employee engagement and performance among selected private schools in Jos Metropolis of Plateau state, Nigeria. 141 questionnaires were administered with respondents selected through non-probability sampling method. The Social Cognitive Theory was the anchor for the study while Multiple regression method was used to evaluate the data with the aid of statistical packages for social science (SPSS) and Structural equation modeling based on Analysis of Moment Structure (AMOS v.21). The finding in the study shows that employee engagement has a significant relationship with employee performance (β = .249, r = .058, P < .001) and also exposed that employee engagement has a significant relationship with self-efficacy at (β =-.183, r =-.064, P < .028) while self-efficacy has no significant relationship with performance at (β =-.043, r =-.091, P < .558). In addition, self-efficacy plays a mediating role in the relationship. Finally, the result shows a significant corollary for organisations and policymakers if applied will aid reward behaviours that enhances social change in a constructive way through a prolific labour force. .