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Journal of Communication and Management
Memes a form of low culture is very popular among the masses from the 1980s to the early 2022s. S... more Memes a form of low culture is very popular among the masses from the 1980s to the early 2022s. Since its reception they have gained widespread recognition and are liked by all. It molds the behavior and changes the mindsets and actions of society. It created a huge impact on the audience through different ideas, styles, or behaviors and spread from one person to another. Anything that is creating entertainment, fun, and hilarity on the internet and is enfolded in a layer of sarcasm, irony, or self-deprecation can be defined as a meme and it is reinterpreted, republished by anyone through eloquent message. The reflection of real-world emotions on a virtual platform that serves ideas of current urgency and set Meta narratives can be characterized as memes. Websites like knowyourmeme.com, memedump.com, memebase.com, 9gag.com etc. Work as an archival for the memes. One needs to understand the context that lies beneath the memes to get the jokes which are very much relevant and relatabl...
Journal of Communication and Management
Memes a form of low culture is very popular among the masses from the 1980s to the early 2022s. S... more Memes a form of low culture is very popular among the masses from the 1980s to the early 2022s. Since its reception they have gained widespread recognition and are liked by all. It molds the behavior and changes the mindsets and actions of society. It created a huge impact on the audience through different ideas, styles, or behaviors and spread from one person to another. Anything that is creating entertainment, fun, and hilarity on the internet and is enfolded in a layer of sarcasm, irony, or self-deprecation can be defined as a meme and it is reinterpreted, republished by anyone through eloquent message. The reflection of real-world emotions on a virtual platform that serves ideas of current urgency and set Meta narratives can be characterized as memes. Websites like knowyourmeme.com, memedump.com, memebase.com, 9gag.com etc. Work as an archival for the memes. One needs to understand the context that lies beneath the memes to get the jokes which are very much relevant and relatabl...