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Papers by desilsan tansala

Research paper thumbnail of Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Di Gramedia Manado

Jurnal Administrasi Bisnis, Mar 25, 2019

Store atmosphere is an atmosphere that refers to the physical characteristics of exterior buildin... more Store atmosphere is an atmosphere that refers to the physical characteristics of exterior buildings and interior spaces, which shape the store image and bring in customers. This study aims to determine the effect of store atmosphere on consumer purchasing decisions at Gramedia Manado Sam Ratulangi. The problem in this study is the problem of parking where when going to Gramedia is less comfortable, jammed and narrow, there is a lack of sanitary hygiene, and sometimes changes in shelves and location marks make consumers confused. The type of research used in this study is descriptive quantitative research, using questionnaires and using a Likert scale. The population is all Gramedia Sam Ratulangi Manado consumers whose population size is unknown. Samples taken amounted to 80 respondents using probability sampling method that is by simple random sampling technique. The statistical analysis used in this study is a simple regression analysis using SPSS 25 for windows. The results of this study indicate that store atmosphere has a positive and significant effect on purchasing decisions. The amount of store atmosphere influence on purchasing decisions is 54.7% and 45.3% is influenced by other factors not examined in this study such as product quality, price, promotion and store associate factors that were not examined in this study.

Research paper thumbnail of Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian DI Gramedia Manado

This study aims to determine whether the marketing mix (products, prices, promotions, distributio... more This study aims to determine whether the marketing mix (products, prices, promotions, distribution places/channels, people, processes and physical facilities) simultaneously influence purchasing decision at Gramedia Manado. This research was conducted at Gramedia Bookstore, Jl. Sam Ratulangi No. 45, South Wenang, Manado City. This research was conducted from October to November 2020. This research is a quantitative study with a descriptive approach to see causal relationships. This study uses primary and secondary data. Primary data is the result of direct data collection from informants by distributing questionnaires to 100 respondents who have made at least two purchases at Gramedia Manado. Secondary data is obtained from existing sources (books, journals, websites, etc.) for reference in making reports. Data analysis used multiple regression analysis. The results showed that the marketing mix simultaneously had an effect and was significant on purchasing decisions at Gramedia Man...

Research paper thumbnail of PENGARUH STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi pada konsumen Rumah Makan Inggil di Kota Malang)

Manajemen Bisnis, Oct 25, 2018

The purpose of this study was to determine the effect of store atmosphere consisting of instore a... more The purpose of this study was to determine the effect of store atmosphere consisting of instore atmosphere and outstore atmosphere on purchasing decisions and to find out the store atmosphere that consists of instore atmosphere and atmosphere outstore the dominant influence on the purchase decision. This type of research is (descriptive reasearch) with a quantitative approach, using primary data taken from questionnaire respondents, namely consumer Inggil Restaurant in Malang. The sampling technique using a non-probability sampling with a sample size of 100 respondents. Data were analyzed using multiple linear regression analysis.Based on the results of research and discussion that has been done it can be concluded that 1) there are significant atmosphere and outstore atmosphere instore partially and simultaneously on purchasing decisions and 2) instore atmosphere as dominant influence on purchase decisions Inggil Restaurant in Malang.

Research paper thumbnail of Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Di Gramedia Manado

Jurnal Administrasi Bisnis, Mar 25, 2019

Store atmosphere is an atmosphere that refers to the physical characteristics of exterior buildin... more Store atmosphere is an atmosphere that refers to the physical characteristics of exterior buildings and interior spaces, which shape the store image and bring in customers. This study aims to determine the effect of store atmosphere on consumer purchasing decisions at Gramedia Manado Sam Ratulangi. The problem in this study is the problem of parking where when going to Gramedia is less comfortable, jammed and narrow, there is a lack of sanitary hygiene, and sometimes changes in shelves and location marks make consumers confused. The type of research used in this study is descriptive quantitative research, using questionnaires and using a Likert scale. The population is all Gramedia Sam Ratulangi Manado consumers whose population size is unknown. Samples taken amounted to 80 respondents using probability sampling method that is by simple random sampling technique. The statistical analysis used in this study is a simple regression analysis using SPSS 25 for windows. The results of this study indicate that store atmosphere has a positive and significant effect on purchasing decisions. The amount of store atmosphere influence on purchasing decisions is 54.7% and 45.3% is influenced by other factors not examined in this study such as product quality, price, promotion and store associate factors that were not examined in this study.

Research paper thumbnail of Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian DI Gramedia Manado

This study aims to determine whether the marketing mix (products, prices, promotions, distributio... more This study aims to determine whether the marketing mix (products, prices, promotions, distribution places/channels, people, processes and physical facilities) simultaneously influence purchasing decision at Gramedia Manado. This research was conducted at Gramedia Bookstore, Jl. Sam Ratulangi No. 45, South Wenang, Manado City. This research was conducted from October to November 2020. This research is a quantitative study with a descriptive approach to see causal relationships. This study uses primary and secondary data. Primary data is the result of direct data collection from informants by distributing questionnaires to 100 respondents who have made at least two purchases at Gramedia Manado. Secondary data is obtained from existing sources (books, journals, websites, etc.) for reference in making reports. Data analysis used multiple regression analysis. The results showed that the marketing mix simultaneously had an effect and was significant on purchasing decisions at Gramedia Man...

Research paper thumbnail of PENGARUH STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi pada konsumen Rumah Makan Inggil di Kota Malang)

Manajemen Bisnis, Oct 25, 2018

The purpose of this study was to determine the effect of store atmosphere consisting of instore a... more The purpose of this study was to determine the effect of store atmosphere consisting of instore atmosphere and outstore atmosphere on purchasing decisions and to find out the store atmosphere that consists of instore atmosphere and atmosphere outstore the dominant influence on the purchase decision. This type of research is (descriptive reasearch) with a quantitative approach, using primary data taken from questionnaire respondents, namely consumer Inggil Restaurant in Malang. The sampling technique using a non-probability sampling with a sample size of 100 respondents. Data were analyzed using multiple linear regression analysis.Based on the results of research and discussion that has been done it can be concluded that 1) there are significant atmosphere and outstore atmosphere instore partially and simultaneously on purchasing decisions and 2) instore atmosphere as dominant influence on purchase decisions Inggil Restaurant in Malang.