Yen Efawati - Academia.edu (original) (raw)

Papers by Yen Efawati

Research paper thumbnail of The Effect Of E-Service Quality On Repurchase Interests Of The Online Shopping Shopee Indonesia

Jurnal Ekonomika dan Manajemen, Apr 2, 2024

The quantitative descriptive method was used in this study. Furthermore, this study analyze how e... more The quantitative descriptive method was used in this study. Furthermore, this study analyze how e-service quality affects customers' decisions when repurchasing. Validity and reliability tests, normality tests, and simple linear regression analysis were conducted on data from 103 Bandung State Polytechnic students. Data collection is done through links in social media or G-Form. The research results show that the seven dimensions of electronic service quality significantly influence repurchase interests. This shows that raising the caliber of electronic services increases customers' desire to repurchase, particularly with Shopee Indonesia's online marketplace. This research discusses repurchase interest among vocational school students based on the quality of electronic services they perceive and confirms the seven dimensions that have been identified. This research also has implications for marketing management practices to create more innovation, especially improvements in electronic services for sustainable business continuity.

Research paper thumbnail of Identification on Brand Loyalty

International Journal Administration Business & Organization, Mar 27, 2020

The increase in market competition between two-wheeled vehicle manufacturers demands them to issu... more The increase in market competition between two-wheeled vehicle manufacturers demands them to issue a variety of brands to suit consumer tastes. One of the brands is the Mega Pro brand which is made by Honda manufacturers. This research identifies consumers' loyalty to certain brands. The objects of this research are users of the Mega Pro, a brand of two-wheeled vehicles. There are a total of 120 respondents. The research data are analyzed using multiple regression, and the method that is used in this research is the survey explanation method. The results of the study show that opposition brand loyalty, sharing brand stories, and helping in brand use are the factors that determine brand loyalty.

Research paper thumbnail of Making Sense Of The “Product Attributes” Trends: A Review Of Consumers Drink Choice Behavior And Industry Implications

International Journal Administration Business & Organization, Nov 1, 2020

This study aims to analyze the product attributes that influence consumer purchasing decisions. S... more This study aims to analyze the product attributes that influence consumer purchasing decisions. Study phenomena are limited to attributes of healthy drink products. The approach uses the quantitative in a total of 84 respondents from STIE Al-Anwar students in the 2011-2012 school year who consume Mizone products. Sampling using with simple random sampling method and regression analysis approach was applied to test the research model. The results of the analysis show that brand and quality have a significant influence on consumers' purchasing decisions, while labels and packaging do not have a significant effect. However, simultaneously, brands, labels, quality, and packaging influences on purchasing decisions that are equal to 84.9%. The rest is influenced by other variables outside the product attributes variable. This research highlights the product attributes which are the most important elements in the marketing process because they can add value to consumers. This shows that product attributes need to be paid attention to and improved to be competitive with similar products.

Research paper thumbnail of The Influence of Working Conditions, Workability and Leadership on Employee Performance

International Journal Administration Business & Organization, Dec 28, 2020

This research analyzes the effect of work conditions, workability, and leadership on employees' p... more This research analyzes the effect of work conditions, workability, and leadership on employees' performance. The issue of this research is raised because of the decrease in employees' performance caused by several aspects such as uncomfortable work conditions, poor employees' workabilities, and incompetent leadership. Based on those aspects mentioned, this research will discuss the way to increase employees' performance. The proportional stratified random sampling is used for 72 respondents in the fashion industry at Bandung city. The data are analyzed using multiple linear regression analysis. This study shows that the level of workability and employees' performance is closely related. Also, the relationship between leadership and employees' performance is very strong. Moreover, the dominant factor that affects employees' performance is the leadership aspect.

Research paper thumbnail of The Strategies of Small Business in Floriculture Industry

This research portrays the strategy conducted by small business owners in floriculture related to... more This research portrays the strategy conducted by small business owners in floriculture related to their ability to survive and develop the business. It was beneficial to the small business of floriculture to have competitiveness skill, investors and policy makers who want to support the development of floriculture industry in Indonesia. This research employs qualitative method to obtain the data using purposive sampling and structured interviews with the floriculture business owners who lived in Bandung and had certain criteria. The findings show that there was no general, standard and sequential strategy. There are 12 strategies commonly conducted by the owners who had successfully run their business, however, these strategies could not be categorized because their usage depended highly on the circumstances of each firm.

Research paper thumbnail of Faktor Penentu Keberhasilan Pasar Fashion Tradisional

Jurnal Riset Bisnis dan Investasi, 2016

The purpose of this study to reveal the opinions of visitors or potential buyers of fashion at tr... more The purpose of this study to reveal the opinions of visitors or potential buyers of fashion at traditional markets are located in PasarBaru Trade Center, Bandung. The population is all visitors in one day with the criteria you have shopped over three times a month and the age of an adult. This research uses a descriptive method with purposive sampling technique, with an average analysis.The findings show that the products offered, locations, promotions, the services provided by merchant included in the criteria fairly well. The advantages of fashion PasarBaru Trade Center only includes lower prices and compete. Meanwhile, weakness of the infrastructure is minimal. The implication for retailers is that they need to sell more quality products, fashion is full of innovation, conduct joint promotions shows honest behavior in business.

Research paper thumbnail of The Effect of Entrepreneurial Leadership on Firm Innovation Through Innovative Work Behavior

Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020), 2021

This study aims to investigate the relationships between entrepreneurial leadership and innovatio... more This study aims to investigate the relationships between entrepreneurial leadership and innovation and the mediation effects on innovative work behavior. The survey data were based on a sample of 120 employees from 60 Moslem fashion industry sectors in Bandung-Indonesia and analyzed using structural equation modeling. The results of the analysis highlighted that entrepreneurial leadership which was implemented had a significant influence on firm innovation and this effect was mediated by innovative work behavior. The findings of this study suggested that first, entrepreneurial leadership had a significant impact on firm innovation. Second, innovative work behavior mediated the relations between entrepreneurial leadership and firm innovation. This research highlighted the effective role of promoting individual innovation behavior in management practices. Furthermore, commitment to the innovative work behavior of all company members needs to be nurtured, as this is the key to achieve long term sustainability and competitive advantage.

Books by Yen Efawati

Research paper thumbnail of Manajemen Strategi

Yen Efawati; Rinawati; Rian Andriani; Ade Mubarok, 2024

Buku Manajemen Strategi ini hadir sebagai panduan komprehensif untuk memahami pentingnya peran st... more Buku Manajemen Strategi ini hadir sebagai panduan komprehensif untuk memahami pentingnya peran strategi dalam keberhasilan sebuah organisasi. Adanya dinamika dunia bisnis yang terus berubah, perencanaan dan pelaksanaan strategi yang tepat menjadi kunci untuk memenangkan persaingan dan mencapai tujuan jangka panjang perusahaan. Melalui buku ini, pembaca diharapkan dapat memperoleh pemahaman yang mendalam mengenai konsep dasar manajemen strategi, serta langkah-langkah praktis dalam merumuskan, mengimplementasikan, dan mengevaluasi strategi yang efektif.

Research paper thumbnail of The Effect Of E-Service Quality On Repurchase Interests Of The Online Shopping Shopee Indonesia

Jurnal Ekonomika dan Manajemen, Apr 2, 2024

The quantitative descriptive method was used in this study. Furthermore, this study analyze how e... more The quantitative descriptive method was used in this study. Furthermore, this study analyze how e-service quality affects customers' decisions when repurchasing. Validity and reliability tests, normality tests, and simple linear regression analysis were conducted on data from 103 Bandung State Polytechnic students. Data collection is done through links in social media or G-Form. The research results show that the seven dimensions of electronic service quality significantly influence repurchase interests. This shows that raising the caliber of electronic services increases customers' desire to repurchase, particularly with Shopee Indonesia's online marketplace. This research discusses repurchase interest among vocational school students based on the quality of electronic services they perceive and confirms the seven dimensions that have been identified. This research also has implications for marketing management practices to create more innovation, especially improvements in electronic services for sustainable business continuity.

Research paper thumbnail of Identification on Brand Loyalty

International Journal Administration Business & Organization, Mar 27, 2020

The increase in market competition between two-wheeled vehicle manufacturers demands them to issu... more The increase in market competition between two-wheeled vehicle manufacturers demands them to issue a variety of brands to suit consumer tastes. One of the brands is the Mega Pro brand which is made by Honda manufacturers. This research identifies consumers' loyalty to certain brands. The objects of this research are users of the Mega Pro, a brand of two-wheeled vehicles. There are a total of 120 respondents. The research data are analyzed using multiple regression, and the method that is used in this research is the survey explanation method. The results of the study show that opposition brand loyalty, sharing brand stories, and helping in brand use are the factors that determine brand loyalty.

Research paper thumbnail of Making Sense Of The “Product Attributes” Trends: A Review Of Consumers Drink Choice Behavior And Industry Implications

International Journal Administration Business & Organization, Nov 1, 2020

This study aims to analyze the product attributes that influence consumer purchasing decisions. S... more This study aims to analyze the product attributes that influence consumer purchasing decisions. Study phenomena are limited to attributes of healthy drink products. The approach uses the quantitative in a total of 84 respondents from STIE Al-Anwar students in the 2011-2012 school year who consume Mizone products. Sampling using with simple random sampling method and regression analysis approach was applied to test the research model. The results of the analysis show that brand and quality have a significant influence on consumers' purchasing decisions, while labels and packaging do not have a significant effect. However, simultaneously, brands, labels, quality, and packaging influences on purchasing decisions that are equal to 84.9%. The rest is influenced by other variables outside the product attributes variable. This research highlights the product attributes which are the most important elements in the marketing process because they can add value to consumers. This shows that product attributes need to be paid attention to and improved to be competitive with similar products.

Research paper thumbnail of The Influence of Working Conditions, Workability and Leadership on Employee Performance

International Journal Administration Business & Organization, Dec 28, 2020

This research analyzes the effect of work conditions, workability, and leadership on employees' p... more This research analyzes the effect of work conditions, workability, and leadership on employees' performance. The issue of this research is raised because of the decrease in employees' performance caused by several aspects such as uncomfortable work conditions, poor employees' workabilities, and incompetent leadership. Based on those aspects mentioned, this research will discuss the way to increase employees' performance. The proportional stratified random sampling is used for 72 respondents in the fashion industry at Bandung city. The data are analyzed using multiple linear regression analysis. This study shows that the level of workability and employees' performance is closely related. Also, the relationship between leadership and employees' performance is very strong. Moreover, the dominant factor that affects employees' performance is the leadership aspect.

Research paper thumbnail of The Strategies of Small Business in Floriculture Industry

This research portrays the strategy conducted by small business owners in floriculture related to... more This research portrays the strategy conducted by small business owners in floriculture related to their ability to survive and develop the business. It was beneficial to the small business of floriculture to have competitiveness skill, investors and policy makers who want to support the development of floriculture industry in Indonesia. This research employs qualitative method to obtain the data using purposive sampling and structured interviews with the floriculture business owners who lived in Bandung and had certain criteria. The findings show that there was no general, standard and sequential strategy. There are 12 strategies commonly conducted by the owners who had successfully run their business, however, these strategies could not be categorized because their usage depended highly on the circumstances of each firm.

Research paper thumbnail of Faktor Penentu Keberhasilan Pasar Fashion Tradisional

Jurnal Riset Bisnis dan Investasi, 2016

The purpose of this study to reveal the opinions of visitors or potential buyers of fashion at tr... more The purpose of this study to reveal the opinions of visitors or potential buyers of fashion at traditional markets are located in PasarBaru Trade Center, Bandung. The population is all visitors in one day with the criteria you have shopped over three times a month and the age of an adult. This research uses a descriptive method with purposive sampling technique, with an average analysis.The findings show that the products offered, locations, promotions, the services provided by merchant included in the criteria fairly well. The advantages of fashion PasarBaru Trade Center only includes lower prices and compete. Meanwhile, weakness of the infrastructure is minimal. The implication for retailers is that they need to sell more quality products, fashion is full of innovation, conduct joint promotions shows honest behavior in business.

Research paper thumbnail of The Effect of Entrepreneurial Leadership on Firm Innovation Through Innovative Work Behavior

Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020), 2021

This study aims to investigate the relationships between entrepreneurial leadership and innovatio... more This study aims to investigate the relationships between entrepreneurial leadership and innovation and the mediation effects on innovative work behavior. The survey data were based on a sample of 120 employees from 60 Moslem fashion industry sectors in Bandung-Indonesia and analyzed using structural equation modeling. The results of the analysis highlighted that entrepreneurial leadership which was implemented had a significant influence on firm innovation and this effect was mediated by innovative work behavior. The findings of this study suggested that first, entrepreneurial leadership had a significant impact on firm innovation. Second, innovative work behavior mediated the relations between entrepreneurial leadership and firm innovation. This research highlighted the effective role of promoting individual innovation behavior in management practices. Furthermore, commitment to the innovative work behavior of all company members needs to be nurtured, as this is the key to achieve long term sustainability and competitive advantage.

Research paper thumbnail of Manajemen Strategi

Yen Efawati; Rinawati; Rian Andriani; Ade Mubarok, 2024

Buku Manajemen Strategi ini hadir sebagai panduan komprehensif untuk memahami pentingnya peran st... more Buku Manajemen Strategi ini hadir sebagai panduan komprehensif untuk memahami pentingnya peran strategi dalam keberhasilan sebuah organisasi. Adanya dinamika dunia bisnis yang terus berubah, perencanaan dan pelaksanaan strategi yang tepat menjadi kunci untuk memenangkan persaingan dan mencapai tujuan jangka panjang perusahaan. Melalui buku ini, pembaca diharapkan dapat memperoleh pemahaman yang mendalam mengenai konsep dasar manajemen strategi, serta langkah-langkah praktis dalam merumuskan, mengimplementasikan, dan mengevaluasi strategi yang efektif.