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I m PhD scholar..Now doing job in Gujarat university
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Papers by farah naz
JISR management and social sciences & economics, 2012
To anybody interested in sports and marketing, the concept of celebrity endorsment is not a new o... more To anybody interested in sports and marketing, the concept of celebrity endorsment is not a new one. In recent decades, sport marketing has emerged as an independent area where companies separate themselves from their competitors by developingassociations with the sporting heroes. In this study, the dynamics, as have emerged in the recent past, will be analyzed and implications for both sports and marketing evaluated. This study is an exploratory study and for this study data from 127 university students was collected. Data was collected with the help of surveys and was further analyzed with the help of a) descriptive statistics b) Confirmatory factor analysis c) Regression Analysis. The study focuses on the university students and limited geographical region of Pakistan for the purpose of data collection. The research concludes that celebrity endorsements could have an impact on the attitude towards the brand but it does not necessarily create motivations to purchase. This study pr...
Pak. J. Bot, 2006
Nine wheat genotypes having introgression from chromosome 1D of Aegilops tauschii were studied un... more Nine wheat genotypes having introgression from chromosome 1D of Aegilops tauschii were studied under control (non-stress) and salt stress conditions. The objective was to detect variation in wheat genotypes against salt stress using physiological parameters such as ...
Religion, Extremism and Violence in South Asia, 2022
JISR management and social sciences & economics, 2012
To anybody interested in sports and marketing, the concept of celebrity endorsment is not a new o... more To anybody interested in sports and marketing, the concept of celebrity endorsment is not a new one. In recent decades, sport marketing has emerged as an independent area where companies separate themselves from their competitors by developingassociations with the sporting heroes. In this study, the dynamics, as have emerged in the recent past, will be analyzed and implications for both sports and marketing evaluated. This study is an exploratory study and for this study data from 127 university students was collected. Data was collected with the help of surveys and was further analyzed with the help of a) descriptive statistics b) Confirmatory factor analysis c) Regression Analysis. The study focuses on the university students and limited geographical region of Pakistan for the purpose of data collection. The research concludes that celebrity endorsements could have an impact on the attitude towards the brand but it does not necessarily create motivations to purchase. This study pr...
Pak. J. Bot, 2006
Nine wheat genotypes having introgression from chromosome 1D of Aegilops tauschii were studied un... more Nine wheat genotypes having introgression from chromosome 1D of Aegilops tauschii were studied under control (non-stress) and salt stress conditions. The objective was to detect variation in wheat genotypes against salt stress using physiological parameters such as ...
Religion, Extremism and Violence in South Asia, 2022