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Papers by ferdi akbıyık

International Journal Of Eurasia Social Sciences

Pazarlama ve Pazarlama Araştırmaları Dergisi, 2021

This study was conducted in Isparta and Burdur sample cities to determine the relationship betwee... more This study was conducted in Isparta and Burdur sample cities to determine the relationship between consumers' purchasing styles and their religious orientations. The data were analyzed by using statistical tests including "Reliability," "Factor Analysis," and "Correlation Analysis" with the SPSS 20 package program. The nine factors that emerged from factor analysis of items related to consumers' purchasing styles were named as "Brand Conscious", "Perfectionist," "Confused," "Fashion Conscious," "Pleasure Conscious," "Brand Loyalty," "Unplanned," "Careful" and "Innovative." The four factors that emerged from factor analysis of items related to religious orientations of consumers were named as "Intrinsic Religious Orientation," "Religious Interest," "Religion and Prayer," and "Liberalism." In the study, a positive, significant, and very weak relationship was observed between participants' purchasing styles and their religious orientation dimensions. Relations between Perfectionist, Brand Loyalty, and Careful which are Purchasing Style dimensions, and Intrinsic Religious Orientation and Religion and Prayer, which are religious orientation dimensions, were similar.

Pressacademia, 2020

To cite this document Akbiyik, F. (2020). A study to determine the relationship between consumers... more To cite this document Akbiyik, F. (2020). A study to determine the relationship between consumers' perceptions of halal certificates and their religious orientations.

International Journal of Social Science Studies, 2016

All visual, written and auditory contents designed according to the benefit of the consumers enab... more All visual, written and auditory contents designed according to the benefit of the consumers enable consumers to build a link between brand and product and therefore informative content regarding brand, business, product and services about the brand and the businesses themselves through digital channels can be defined as digital content marketing. Accordingly, companies are striving to create an effective and reliable content on the internet in order to gain new customers and secure existing ones. In this context, influencing consumers with content marketing is the main objective. The consumers realizing the content become the customer with the positive effect from the content. With the created content, customer satisfaction level is believed to increase as well. In the theoretical part of the study, a detailed review of the literature was presented concerning the definition of content and digital content marketing concepts, customer satisfaction factor in digital content marketing and its importance. In the administration of the study, 3rd and 4th grade students studying in Business Administration in Süleyman Demirel University located in Isparta were used as samples and an analysis of the questions belonging to content marketing perception and the customer satisfaction scales in content marketing were conducted. According to the results of the research, it is seen that the accurate and reliable content created by businesses builds high satisfaction on customers. In addition, despite the low awareness of the concept of content marketing, consumers consider features of content marketing as a key element in meeting demands and needs they require. As a result, it is understood that digital content marketing has a high significant impact on consumers, and it is thus a marketing type which needs to be focused on meticulously by brands or companies. The creation of customer loyalty with traditional marketing methods is rather difficult; however, understanding the customer, eliminating his/her needs and communicating with him/her become possible with the usage of digital content marketing. Because the aim is not to sell in digital content marketing but to stay in touch with frequent and potential customers.

Mediterranean Journal of Social Sciences, 2013

The membership process of Turkey has been carried out since 1959 when Turkey first applied to joi... more The membership process of Turkey has been carried out since 1959 when Turkey first applied to join what was then called the European Economic Community. This process had profound influence on Turkey in many fields such as economy, social life, international policy, education etc. The first agreement signed between Turkey and European Union was "Ankara Agreement" which took place in 12 September 1963. This agreement envisaged establishment of customs union, which was aimed at integration of Turkey and European Economic Community in three main phases. Following this agreement additional protocols were signed. The year 1987 was another turning point for the process that Turkey applied for full membership on this date. In Helsinki Summit, which took place in 1999, Turkey was accepted as a candidate country. Five years later, in 2004 Turkey realized an important step on the way to becoming a full member. In 2004 European Union Member States decided that negotiations with Turkey could be initiated. The negotiations are still carried out. All of the agreements and protocols in the process required Turkey perform new policies which affect the society in many fields.In this study, milestones in Turkey's long way for European Union Membership will be examined chronologically.

Review of applied socio-economic research, 2014

Voters are under the influence of several factors when they vote at the local elections, so they ... more Voters are under the influence of several factors when they vote at the local elections, so they determine the color of their vote and realize the act of voting considering these factors. Undoubtedly, the most important of these factors is the practice of political marketing. The concept of political marketing is a conceptual and factual matter entering into life of people and gaining importance with ever increasing competition in globalizing world, personal differences, diversify of expectations and requirements. This understanding, differently from the traditional marketing, aims at developing ideas and internalization of these ideas by the targeted group. Because this understanding constitutes the base of political marketing practices, in which ideas and opinions are marketed. Since political competition is very intensive at the present conditions and political parties struggle to create awareness in the minds of targeted voters by taking advantage of these political works, at th...

Journal of Business Management and Economic Research

Around eight billion people live in the world in different geographies, with different religions,... more Around eight billion people live in the world in different geographies, with different religions, languages, traditions, customs, and even skins and lifestyles. That the world is now a global village has removed the borders of the countries at the point of trade. In other words, a product produced in China can be offered to consumers in Canada. At this point, it is absolutely important that the products had better meet expectations, desires and needs of the consumers. By the way, religious views of consumers, that is, religions and religious orientation, can be seen as a factor which can direct the product preferences of consumers in that religions can influence the consumption habits of their members. This study was held in Isparta and Burdur sample provinces with a total of 558 participants to determine the religious orientations of consumers. The data was analyzed by applying various analyzes and statistical tests such as "Reliability", "Factor Analysis", "T-Test", "Variance Analysis" and "Correlation Analysis" with the SPSS 20. package program. As a result of the research, four different religious orientation of the participants emerged unlike the original scale. Last but not least, there appear a relationship between some of the demographic characteristics of consumers and their religious orientations.

Review of Applied Socio Economic Research, 2014