ibha rani - Academia.edu (original) (raw)

Papers by ibha rani

Lecture notes in networks and systems, 2024

Studies in systems, decision and control, 2024

Studies in systems, decision and control, 2024

Studies in systems, decision and control, 2024

Studies in managerial and financial accounting, Jan 28, 2024

Studies in systems, decision and control, Oct 3, 2023

Studies in systems, decision and control, Dec 29, 2023

Zenodo (CERN European Organization for Nuclear Research), May 22, 2023

Guerrilla marketing is a non-traditional marketing technique that involves using unconventional a... more Guerrilla marketing is a non-traditional marketing technique that involves using unconventional and creative tactics to promote a brand or product. Guerrilla marketing campaigns can take many forms, such as street art, flash mobs, or social media marketing and are often designed to create a memorable and shareable experience for consumers. This study explores the effectiveness of guerrilla marketing techniques through social media platforms, specifically WhatsApp, Facebook, and Twitter. 120 respondents were used to test the association between the usage of these social media platforms and obtaining product information. The chi-square test was employed to analyze the data, and the results showed a significant association between the usage of social media platforms and obtaining product information. The chi-square test statistic values were high, indicating a strong association between the variables.

The efficient financial system leads to better economic development of a country because an effic... more The efficient financial system leads to better economic development of a country because an efficient financial system guarantees the smooth functioning of country’s payment system and effective implementation of monetary policy. The literature analyzing efficiency of banking system has increased rapidly over the last years. Data Envelopment Analysis (DEA) is a non-parametric approach which is widely used to measure the efficiency of financial institutions. Most studies only focus on Input side of /Technical efficiency. Only few studies have measure the output side evaluating pure technical and scale efficiency. We know that both input and output oriented efficiency is important. So the Primary aim of this paper is to evaluate the efficiency of foreign banks operating in India for the period of 2010-2017. The preset study is confined to both constant return to scale (CRS) and variable return to scale (VRS).For DEA analysis the inputs selected as interest expense and other expense wh...

The efficient financial system leads to better economic development of a country because an effic... more The efficient financial system leads to better economic development of a country because an efficient financial system guarantees the smooth functioning of country's payment system and effective implementation of monetary policy. The literature analyzing efficiency of banking system has increased rapidly over the last years. Data Envelopment Analysis (DEA) is a non-parametric approach which is widely used to measure the efficiency of financial institutions. Most studies only focus on Input side of /Technical efficiency. Only few studies have measure the output side evaluating pure technical and scale efficiency. We know that both input and output oriented efficiency is important. So the Primary aim of this paper is to evaluate the efficiency of foreign banks operating in India for the period of 2010-2017. The preset study is confined to both constant return to scale (CRS) and variable return to scale (VRS).For DEA analysis the inputs selected as interest expense and other expense while output selected as interest income and other income.

Predicting the banking sector stocks along with Nifty index is possibly one of the very toughest ... more Predicting the banking sector stocks along with Nifty index is possibly one of the very toughest exercises in Indian Capital Markets. The present study focuses on Short & Long term dynamics of the Banking industry in Indian capital market. The Banking sector along with Nifty Index Regular closing monitory value is a sample to the analysis between January 2015 and December 2020. In the paper, ADF test is embarked to examine immovability of data and is evident that it is un-movable at initial difference level. The co-integration test of Johansen is applied to assess long-term balance of Nifty Index analysis with the Banking sector and to define the co-integration of the variables. Granger causality test is used to regulate causal & short-term relationship of the variables with the corresponding bidirectional of the causality among the variable.

Turkish Online Journal of Qualitative Inquiry, Sep 16, 2021

A strong Banking Industry is a significant measure of a country's economic development. A... more A strong Banking Industry is a significant measure of a country's economic development. An attempt has been made in this study to assess the performance and the soundness of the top three public sector banks based on the market capitalization namely SBI, BOB, and PNB, and from the private sector it's HDFC, ICICI and Kotak Mahindra bank. The data has been collected for the period of 2017-18 to 2019-2020 (3 years). CAMEL (Capital adequacy, Asset Quality, Management Efficiency, Earning Quality and Liquidity) framework has been used to evaluate the performance. As per the composite ranking based on all the parameters and subparameters of the CAMEL model, HDFC secured 1 st rank followed by Kotak Mahindra Bank and ICICI. The fourth and fifth ranks are occupied by Bank of Baroda and State Bank of India respectively while the last position is secured by Punjab National Bank.

International Journal Of All Research Writings, Jun 1, 2020

Mutual fund industry has experienced a drastic growth within the past twenty years. Increase with... more Mutual fund industry has experienced a drastic growth within the past twenty years. Increase within the number of schemes with increased mobilization of funds in the past few years provide benefits to the importance of Indian mutual funds industry. To satisfy the expectations of many retail investors, the mutual funds are required to function as successful institutional investors. Proper assessment of varied fund performance and their comparison with other funds helps retail investors for creating investment decisions. This paper examines the performance of mutual fund schemes ranked 1 by CRISIL and compares these returns with SBI domestic term deposit rates. While considering the interest of retail investors simple statistical techniques like averages and rate of returns are used. The results obtained from the study clearly depicts that, in most of the cases the mutual fund schemes have failed even to supply the return of SBI domestic term deposits.

Turkish Online Journal of Qualitative Inquiry, Sep 16, 2021

A strong Banking Industry is a significant measure of a country's economic development. A... more A strong Banking Industry is a significant measure of a country's economic development. An attempt has been made in this study to assess the performance and the soundness of the top three public sector banks based on the market capitalization namely SBI, BOB, and PNB, and from the private sector it's HDFC, ICICI and Kotak Mahindra bank. The data has been collected for the period of 2017-18 to 2019-2020 (3 years). CAMEL (Capital adequacy, Asset Quality, Management Efficiency, Earning Quality and Liquidity) framework has been used to evaluate the performance. As per the composite ranking based on all the parameters and subparameters of the CAMEL model, HDFC secured 1 st rank followed by Kotak Mahindra Bank and ICICI. The fourth and fifth ranks are occupied by Bank of Baroda and State Bank of India respectively while the last position is secured by Punjab National Bank.

International Journal of Entrepreneurship, 2022

Sai Om Journal of Commerce & Management: A Peer Reviewed National Journal, 2016

A well-built Indian banking sector is significant for a prosperous economy. Management of NPA is ... more A well-built Indian banking sector is significant for a prosperous economy. Management of NPA is burning issue now a day in banking sector. A banker shall be very cautious in lending, because banker is not lending money out of his own capital. A major portion of the money lent comes from the deposits received from the public and government share. At present NPA in the banking sector is debate topic because NPA is increasing year by year particularly in nationalized banks.The most important operation of the banking business is recovery of lending money. For that purpose The Narasimham Committee on Financial Sector Reforms has recommended that the policy on income recognition by banks should be in conformity with the international best practices which requireClassification of assets in two categories as below- Performing Assets (PA) – The asset which provides positive return annually. Non-performing Assets (NPA)- The asset which don’t perform means don’t bring any Return called NPA. T...

Lecture notes in networks and systems, 2024

Studies in systems, decision and control, 2024

Studies in systems, decision and control, 2024

Studies in systems, decision and control, 2024

Studies in managerial and financial accounting, Jan 28, 2024

Studies in systems, decision and control, Oct 3, 2023

Studies in systems, decision and control, Dec 29, 2023

Zenodo (CERN European Organization for Nuclear Research), May 22, 2023

Guerrilla marketing is a non-traditional marketing technique that involves using unconventional a... more Guerrilla marketing is a non-traditional marketing technique that involves using unconventional and creative tactics to promote a brand or product. Guerrilla marketing campaigns can take many forms, such as street art, flash mobs, or social media marketing and are often designed to create a memorable and shareable experience for consumers. This study explores the effectiveness of guerrilla marketing techniques through social media platforms, specifically WhatsApp, Facebook, and Twitter. 120 respondents were used to test the association between the usage of these social media platforms and obtaining product information. The chi-square test was employed to analyze the data, and the results showed a significant association between the usage of social media platforms and obtaining product information. The chi-square test statistic values were high, indicating a strong association between the variables.

The efficient financial system leads to better economic development of a country because an effic... more The efficient financial system leads to better economic development of a country because an efficient financial system guarantees the smooth functioning of country’s payment system and effective implementation of monetary policy. The literature analyzing efficiency of banking system has increased rapidly over the last years. Data Envelopment Analysis (DEA) is a non-parametric approach which is widely used to measure the efficiency of financial institutions. Most studies only focus on Input side of /Technical efficiency. Only few studies have measure the output side evaluating pure technical and scale efficiency. We know that both input and output oriented efficiency is important. So the Primary aim of this paper is to evaluate the efficiency of foreign banks operating in India for the period of 2010-2017. The preset study is confined to both constant return to scale (CRS) and variable return to scale (VRS).For DEA analysis the inputs selected as interest expense and other expense wh...

The efficient financial system leads to better economic development of a country because an effic... more The efficient financial system leads to better economic development of a country because an efficient financial system guarantees the smooth functioning of country's payment system and effective implementation of monetary policy. The literature analyzing efficiency of banking system has increased rapidly over the last years. Data Envelopment Analysis (DEA) is a non-parametric approach which is widely used to measure the efficiency of financial institutions. Most studies only focus on Input side of /Technical efficiency. Only few studies have measure the output side evaluating pure technical and scale efficiency. We know that both input and output oriented efficiency is important. So the Primary aim of this paper is to evaluate the efficiency of foreign banks operating in India for the period of 2010-2017. The preset study is confined to both constant return to scale (CRS) and variable return to scale (VRS).For DEA analysis the inputs selected as interest expense and other expense while output selected as interest income and other income.

Predicting the banking sector stocks along with Nifty index is possibly one of the very toughest ... more Predicting the banking sector stocks along with Nifty index is possibly one of the very toughest exercises in Indian Capital Markets. The present study focuses on Short & Long term dynamics of the Banking industry in Indian capital market. The Banking sector along with Nifty Index Regular closing monitory value is a sample to the analysis between January 2015 and December 2020. In the paper, ADF test is embarked to examine immovability of data and is evident that it is un-movable at initial difference level. The co-integration test of Johansen is applied to assess long-term balance of Nifty Index analysis with the Banking sector and to define the co-integration of the variables. Granger causality test is used to regulate causal & short-term relationship of the variables with the corresponding bidirectional of the causality among the variable.

Turkish Online Journal of Qualitative Inquiry, Sep 16, 2021

A strong Banking Industry is a significant measure of a country's economic development. A... more A strong Banking Industry is a significant measure of a country's economic development. An attempt has been made in this study to assess the performance and the soundness of the top three public sector banks based on the market capitalization namely SBI, BOB, and PNB, and from the private sector it's HDFC, ICICI and Kotak Mahindra bank. The data has been collected for the period of 2017-18 to 2019-2020 (3 years). CAMEL (Capital adequacy, Asset Quality, Management Efficiency, Earning Quality and Liquidity) framework has been used to evaluate the performance. As per the composite ranking based on all the parameters and subparameters of the CAMEL model, HDFC secured 1 st rank followed by Kotak Mahindra Bank and ICICI. The fourth and fifth ranks are occupied by Bank of Baroda and State Bank of India respectively while the last position is secured by Punjab National Bank.

International Journal Of All Research Writings, Jun 1, 2020

Mutual fund industry has experienced a drastic growth within the past twenty years. Increase with... more Mutual fund industry has experienced a drastic growth within the past twenty years. Increase within the number of schemes with increased mobilization of funds in the past few years provide benefits to the importance of Indian mutual funds industry. To satisfy the expectations of many retail investors, the mutual funds are required to function as successful institutional investors. Proper assessment of varied fund performance and their comparison with other funds helps retail investors for creating investment decisions. This paper examines the performance of mutual fund schemes ranked 1 by CRISIL and compares these returns with SBI domestic term deposit rates. While considering the interest of retail investors simple statistical techniques like averages and rate of returns are used. The results obtained from the study clearly depicts that, in most of the cases the mutual fund schemes have failed even to supply the return of SBI domestic term deposits.

Turkish Online Journal of Qualitative Inquiry, Sep 16, 2021

A strong Banking Industry is a significant measure of a country's economic development. A... more A strong Banking Industry is a significant measure of a country's economic development. An attempt has been made in this study to assess the performance and the soundness of the top three public sector banks based on the market capitalization namely SBI, BOB, and PNB, and from the private sector it's HDFC, ICICI and Kotak Mahindra bank. The data has been collected for the period of 2017-18 to 2019-2020 (3 years). CAMEL (Capital adequacy, Asset Quality, Management Efficiency, Earning Quality and Liquidity) framework has been used to evaluate the performance. As per the composite ranking based on all the parameters and subparameters of the CAMEL model, HDFC secured 1 st rank followed by Kotak Mahindra Bank and ICICI. The fourth and fifth ranks are occupied by Bank of Baroda and State Bank of India respectively while the last position is secured by Punjab National Bank.

International Journal of Entrepreneurship, 2022

Sai Om Journal of Commerce & Management: A Peer Reviewed National Journal, 2016

A well-built Indian banking sector is significant for a prosperous economy. Management of NPA is ... more A well-built Indian banking sector is significant for a prosperous economy. Management of NPA is burning issue now a day in banking sector. A banker shall be very cautious in lending, because banker is not lending money out of his own capital. A major portion of the money lent comes from the deposits received from the public and government share. At present NPA in the banking sector is debate topic because NPA is increasing year by year particularly in nationalized banks.The most important operation of the banking business is recovery of lending money. For that purpose The Narasimham Committee on Financial Sector Reforms has recommended that the policy on income recognition by banks should be in conformity with the international best practices which requireClassification of assets in two categories as below- Performing Assets (PA) – The asset which provides positive return annually. Non-performing Assets (NPA)- The asset which don’t perform means don’t bring any Return called NPA. T...