ici Nisa - Academia.edu (original) (raw)
Uploads
Papers by ici Nisa
Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan), 2018
The study was aimed to measure the extend of effect produced by promotion on attracting and maint... more The study was aimed to measure the extend of effect produced by promotion on attracting and maintaining customers, and identify promotion forms which show the greatest influence in attracting and maintaining customer from the society. The research is an empirical study which analyzes promotion activities and its effect in attracting and maintaining customers with attention, interest, decision, and action (AIDA) as its indicators, and new customer with indicator of loyalty and retention of Mandiri Bank hub Makassar Kartini. The study used quantitative analysis : multiple regression and chi square in which the bank management and its costumers were used as the observation units. Data collected then processed by SPSS 13.0 software. Result showed that promotion applied has great influence in attracting and maintaining customers, and type of promotion which has the greatest influence in attracting and maintaining its customers was personal selling.
Jurnal Ilmiah Pranata Edu, 2020
The value of siri 'is a philosophy of life for the people of South Sulawesi that has existed ... more The value of siri 'is a philosophy of life for the people of South Sulawesi that has existed since ancient times. Siri 'is defined as a feeling of shame in doing things that are contrary to the prevailing rules in society. South Sulawesi still upholds the value of siri 'primarily to women. This is because the Bugis consider women a symbol of self-esteem in the family. Therefore, the family should look after their children to maintain the family siri ', especially girls so they don't do things that are embarrassing or tarnish the family's good name. This study aims to determine why families instill the value of siri 'primarily in adolescents and how families instill siri' values in their families, especially in young women. The methodology used in this study is a qualitative method by conducting in-depth interviews with three informants, namely the teenager from South Sulawesi. The results found were that families instilled siri values' in young ...
Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan), 2018
The study was aimed to measure the extend of effect produced by promotion on attracting and maint... more The study was aimed to measure the extend of effect produced by promotion on attracting and maintaining customers, and identify promotion forms which show the greatest influence in attracting and maintaining customer from the society. The research is an empirical study which analyzes promotion activities and its effect in attracting and maintaining customers with attention, interest, decision, and action (AIDA) as its indicators, and new customer with indicator of loyalty and retention of Mandiri Bank hub Makassar Kartini. The study used quantitative analysis : multiple regression and chi square in which the bank management and its costumers were used as the observation units. Data collected then processed by SPSS 13.0 software. Result showed that promotion applied has great influence in attracting and maintaining customers, and type of promotion which has the greatest influence in attracting and maintaining its customers was personal selling.
Jurnal Ilmiah Pranata Edu, 2020
The value of siri 'is a philosophy of life for the people of South Sulawesi that has existed ... more The value of siri 'is a philosophy of life for the people of South Sulawesi that has existed since ancient times. Siri 'is defined as a feeling of shame in doing things that are contrary to the prevailing rules in society. South Sulawesi still upholds the value of siri 'primarily to women. This is because the Bugis consider women a symbol of self-esteem in the family. Therefore, the family should look after their children to maintain the family siri ', especially girls so they don't do things that are embarrassing or tarnish the family's good name. This study aims to determine why families instill the value of siri 'primarily in adolescents and how families instill siri' values in their families, especially in young women. The methodology used in this study is a qualitative method by conducting in-depth interviews with three informants, namely the teenager from South Sulawesi. The results found were that families instilled siri values' in young ...