azila jaini - Academia.edu (original) (raw)

Papers by azila jaini

Research paper thumbnail of Gamification in Online Learning: A Case Study among University Students in Malaysia

Asian Journal of University Education, 2023

Online learning has become compulsory when the world was facing the Covid 19 outbreak. Accordingl... more Online learning has become compulsory when the world was facing the Covid 19 outbreak. Accordingly, students’ engagement and participation during online learning have been a major concern among teachers. By adapting the Technology Acceptance Model (TAM), the present study is carried out to examine influential factors towards the intention to use gamification during online classes. With the use of judgmental sampling, 283 usable responses have been gathered from undergraduate students in Malaysia. Results revealed that ‘authentic’ positively affects three mediating variables of perceived value (PEU), perceived usefulness (PU) and perceived enjoyment (PE). Additionally, PEU, PU and PE posit positive responses towards the intention to use gamification in online learning. Furthermore, all three mediators also present positive effects in the relationship between authentic and intention to use. Thus, this study affirms the usability of TAM in the online learning context with the extension of authenticity as the external factor and perceived enjoyment as the mediating factor. The results give implications for educators and higher learning institutions to modify their learning outcomes and course content to be more interesting with the usage of online gamification tools. Perhaps, this study gives further insight for future research to apply other external factors, such as knowledge and trust to enrich the study in gamification context.

Research paper thumbnail of Re-interpreting ‘Luxury Hospitality’ Through Experienscape, Customer Satisfaction, and Customer Well-being

Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success

Research paper thumbnail of Descriptive Analysis of Learner-to-Learner Engagement in Online Learning Survey

International Journal of Academic Research in Progressive Education and Development

COVID-19 pandemic which began in early 2020 has impacted the education landscape when many countr... more COVID-19 pandemic which began in early 2020 has impacted the education landscape when many countries were forced to implement lockdown. As a result, many moved to online learning mode throughout 2020 and 2021. There are proven success of online learning delivery when designed using the theory of cognitive constructivism which focus on combination of authentic and active learning. One aspect of active learning is learner-tolearner engagement. This study investigates the survey questions on learner-to-learner engagement from 117 respondents of UiTM bachelor's degree students by carrying out descriptive analysis. The descriptive analysis involves finding the measures of central tendency, calculation of Relative Important Index, classifying the distribution plot and determining the correlation between variables using Spearman correlation method. Results of the survey showed that peer support to finish task ranks first among while collaborative learning rank last.

Research paper thumbnail of Modelling Intention to Accept Gamification in Learning Among University Students in Malaysia

International Journal of Academic Research in Business and Social Sciences

Gamification tries to increase user enjoyment and engagement by incorporating common game design ... more Gamification tries to increase user enjoyment and engagement by incorporating common game design features into non-game settings. This study, which was inspired by the growing interest in these phenomena in the field of education, attempts to look into how perceived enjoyment, perceived ease of use, and perceived usefulness affect people's intentions to accept gamification in the classroom. In an effort to do this, the Technology Acceptance Model (TAM) will act as the study's theoretical foundation. Purposive sampling was used to collect data via online questionnaires, which were then analyzed using SPSS software. The undergraduate students enrolled in the Faculty of Business and Management at the UiTM Johor Segamat Campus make up the study's population. According to the findings, perceived enjoyment and perceived usefulness have a favorable impact on the decision to accept gamification in education. While the intention to accept gamification in learning is unaffected by perceived ease of use. Following various recommendations for future research, this paper next looks for an explanation for these findings.

Research paper thumbnail of The Needs of Geo-Education Module for Trainee Teachers: A Preliminary Study

Universal Journal of Educational Research, 2020

This needs analysis study was undertaken to obtain a preview of the acceptance of Geo-Education M... more This needs analysis study was undertaken to obtain a preview of the acceptance of Geo-Education Module as a new module in environmental education. This study focused on the needs of module building, the importance of knowing the natural ecosystem, the need for exposure to natural disasters and sustainable lifestyles. This study used a mixed method that combined quantitative and qualitative data. This design of quantitative research involved a survey through questionnaires distributed online. A total of 192 trainee teachers from the Institute for Teacher Education and Public University located in the north of peninsular Malaysia were selected. While the qualitative study involved interviews with five study participants. The findings showed that this module is in high demand for teaching environmental education and were important in providing information to teachers and students. The findings also indicated that the majority of respondents were aware of the aspects of environmental protection that are important to be applied in various fields of study. The importance of creating materials or modules that touch on current aspects is an ongoing step in developing future strategies for preparing for any natural disaster. The implications of developing modules in the current context were discussed in this study.

Research paper thumbnail of QR Code as a Mobile Marketing Tool

Penerbit UMK, Nov 22, 2020

Research paper thumbnail of Exploring the relationship between customer’s experience and customers’ re-patronage intention

In the global competition nowadays, customer experience becomes a new focus for every business ow... more In the global competition nowadays, customer experience becomes a new focus for every business owner. Repeat customers are of paramount importance for it to ensures continuous business growth of the firm and hence, business profitability. The purpose of this study is to examine the relationship between customers experience and repeat patronage (re-patronage) intention among existing customers. The study was conducted quantitatively, in which convenience sampling method was chosen in collecting data at chosen local fast-food restaurants. 289 questionnaires were collected and the findings were analysed using Predictive Analytics Software (PASW) version 21.0. The results show that positive experience faced by customers will develop memorable moments and increase their intention to make a repeat purchase/dining at their favorable restaurants. Overall, this study suggested that a fast food restaurant should focus on its delivering services to the customers and simultaneously enhancing th...

Research paper thumbnail of Financial Viability of Malaysian TOP-10 Pension Funds and Insurance Companies Based on Multiple Explanatory Variables

Pension funds are investment vehicles that receive contributions from employer, staff, or both du... more Pension funds are investment vehicles that receive contributions from employer, staff, or both during the working life of workers to provide them with potential pension income. Despite these plans, seniors must face a tremendous burden, because the only way they can compensate for their old age is by saving for retirement during their working life. Hence, given that employees' life expectancies are uncertain, it would be hard to know how much they should save for retirement. Therefore, this research identifies that the pension funds are thus able to resolve these risks by delivering lifetime annuities in exchange for contributions made during working years. In this paper, we will examine the factors that influence the financial performance of ten major life insurance and pension funds companies during the FINANCIAL VIABILITY OF MALAYSIAN TOP-10 PENSION FUNDS AND INSURANCE COMPANIES BASED ON MULTIPLE EXPLANATORY VARIABLES PJAEE, 17 (10) (2020) 235 period 2013 to 2018 using regres...

Research paper thumbnail of The Impact of Infrastructure on Trade in Malaysia

Journal of Entrepreneurship and Business, 2015

This study examines the role of infrastructure on trade in Malaysia from 1980 to 2013. The main o... more This study examines the role of infrastructure on trade in Malaysia from 1980 to 2013. The main objective is to test the addition of infrastructure into the augmented gravity equation and to examine the effects on trade through improvements in infrastructure. The impact of infrastructure on trade between Malaysia and 36 countries was examined using panel data analysis. The robustness of the results was tested by applying the pooled OLS, random effect model, and fixed effect model. The Hausman results offer support to the fixed effect model. The findings showed that all variables of infrastructures are significant and positive corresponding to the volume of trade between Malaysia and its trading partners.

Research paper thumbnail of Leveraging Digital Marketing to Empower SME Competency: A Conceptual Paper

Lecture notes in networks and systems, Jul 30, 2022

Research paper thumbnail of Understanding the Influence of Visual Merchandising on Consumers’ Impulse Buying Behaviour: Analysing the Literature

International Journal of Academic Research in Business and Social Sciences

The concept of visual merchandising is important to arouse internal emotions of customers to make... more The concept of visual merchandising is important to arouse internal emotions of customers to make impulse buying. This study is carried out to investigate important elements of visual merchandising that can stimulate customers' impulse buying behaviour. Based on thorough review on past literature, stimulus-organism-response (SOR) paradigm is utilized to develop conceptual framework in this study. Based on the review of past empirical findings, this study identified the elements of colour, lighting, mannequins, music and floor merchandising as important elements in attracting the customers' responses and results in impulse buying behaviour. The outcome of the study is expected to suggest a conceptual framework for future research to investigate customers' impulse buying behaviour in different retail stores from different regions. Furthermore, this study also provide an understanding for the retailers to emphasise on the specific elements of visual merchandising to increase the attention of customers to walk-in to their store and indirectly influence their purchase decision making.

Research paper thumbnail of Consumers' credit card bankruptcy: Cause and effect

A number of studies have pointed to various mistakes that credit card users might make in their c... more A number of studies have pointed to various mistakes that credit card users might make in their consumption-saving and financial decisions. Recently, young users like to hold a number of credit card which is automatically they have a power of spending money. Some people claimed that by having a number of credit cards, it will reflect someone socio-economy status. Without realizing the impact of the excess usage of credit card young users were declaring bankrupt due to credit card debts. This study discussed the bankruptcy issues among young users of a credit card in Malaysia. The results disclose that the compulsive spending is more influenced towards the factors that lead to bankruptcy in the early age of credit card user.

Research paper thumbnail of The role of transport infrastructure on foreign direct investment in Malaysia

Foreign Direct Investment (FDI) is an important contributor to the development and the transforma... more Foreign Direct Investment (FDI) is an important contributor to the development and the transformation of the Malaysian economy, particularly in establishing new industries, enhancing production capacity, employment, trade and technological capability. This study investigates the impact of tansport infrastructure on FDI in Malaysia from 1980 to 2013. Time series Malaysian data is used to capture the role of infrastructure on FDI through ARDL method. There were four hypothesized indicators in this study; air transport and road transport along with the common variables to measure FDI. The results revealed that it was evident that both infrastructure variables had positive impact on FDI in Malaysia. The findings suggest that the improvement of infrastructure though lowered transportation costs helped to increase competitiveness in attracting FDI.

Research paper thumbnail of Bankruptcy among young users of credit card in Malaysia : a case study of RHB islamic (Menara Yayasan Tun Razak) bank customers

Young users nowadays holding a numbers of Credit Card and it become a normal scenario right now. ... more Young users nowadays holding a numbers of Credit Card and it become a normal scenario right now. Some people claims that by having a numbers of credit cards, it will reflect someone socio economy status. Without realizing the impact of the excess usage of credit card young users were declaring bankrupt due to credit card debts. This paper reviews the bankruptcy among young users of credit card in Malaysia. The results disclose that the compulsive spending is more influenced towards the factors that lead to bankruptcy in the early age among credit card user.

Research paper thumbnail of Job satisfaction among academic staff: A case study in the public university in Malaysia

The study reported here perceivedatmosphere, research, teaching and learning, benefits and govern... more The study reported here perceivedatmosphere, research, teaching and learning, benefits and governance as factors contributing towards job satisfaction among the academic staffs of public universities in Malaysia under the premises of existing literature. This study adopted a cross-sectional design and quantitative data was collected from the 71 selected respondents working as academic staff in a public university within Peninsular Malaysia. Findings of this study revealed that teaching and learning, benefits and governance has significant effect on the job satisfaction of academicians in public universities of Malaysia. Particularly benefits and governance have been found to have a highly significant effect on the job satisfaction level of academics. In order to enhancejob satisfaction among the academics, the packages and policies of universities should therefore focus on improving benefits for the academicians and imply more liberalizing governance upon them.

Research paper thumbnail of Factors affecting cstomers’ experience in local fast food restaurant

Fastest growing number of fast food franchises in Malaysia become a major threat for local fast f... more Fastest growing number of fast food franchises in Malaysia become a major threat for local fast food to sustain in their business. A case study was conducted to explored factors affecting customers’ experience towards local fast food restaurant in Malaysia. The purpose is to investigate the most important factors that could create positive experience and to identify the elements that influence the customers to go to the restaurant. In this paper, data was collected quantitatively where convenience sampling method was specifically obtained through questionnaires on 364 respondents who dine in at two restaurant outlets. Multiple Regression and Pearson Correlation was applied to analyze four factors, which are food quality, service quality, atmospheric quality, and perceived value that may influence the positive customers’ experience. The results identified that the customers have passion to revisiting these two outlets due to the food quality, service quality and perceived value offer...

Research paper thumbnail of Traceability and product recall of halal products

This paper aims to investigate the role of traceability system during product recall and the meas... more This paper aims to investigate the role of traceability system during product recall and the measures of traceability adopted by the selected company to trace the product. This study also attempts to investigate the impacts of product recall to the producers and the methods used by the company to recover negative impacts and reputations. The finding showed that the company uses seven measures to improve Halal compliance management for the purpose to recover costs and loss of customers’ confidence. There are significant effects to the company when recalling their product from the market place especially on the manufacturer’s image and profitability. The Company faces challenges in recovering loss when there are product recalls. Hence, the Company initiates methods to regain consumer’s confidence as well as product distributors.

Research paper thumbnail of Determinant factors that influencecustomers’ experience in fast foodrestaurants in Sungai Petani, Kedah

This study investigates the relationship between total restaurant quality and customers’ experien... more This study investigates the relationship between total restaurant quality and customers’ experience in a local fast food restaurant. The objectives of this study are to determine the factors that lead to customers’ positive experience and to recognize the elements that encourage people to dine-in at a chosen fast food restaurant. The study was conducted quantitatively, in which the convenience sampling method was chosen to collect the data. 373 questionnaires were collected and the findings were analyzed using the Predictive Analytics Software (PASW). Four critical factors of total restaurant quality were tested and the findings of this study proved that there is a positive relationship between three factors (food quality, service quality, and perceived value) and customers’ experience. Perceived value is the main reason for people to dine-in at a chosen fast food restaurant. Overall, this study suggests that a fast food restaurant should focus on delivering services to the customer...

Research paper thumbnail of The impacts of product recall of halal products

Halal product is complying with Islamic principles in syariah law. It is demanding by the custome... more Halal product is complying with Islamic principles in syariah law. It is demanding by the customers due to the concept of halal and thoyyib (clean) in its processing. Halal product is not only for Muslim, but also for all people in the world including non-Muslim. Many customers demand for halal product because of confidence level during the processing from farm to fork which contribute positive impacts to the company. However, there are some problems with the products that might be recalled from the market place which give significant impact to the performance of the company. Thus, this paper aims to explore the impacts of product recall of Halal products to the manufacturers and the approaches used by the company to recover negative impacts to the company. Lastly, the result showed that the company initiated several aspects to improve Halal policy management to recover customers’ confidence, image and loss of costs.

Research paper thumbnail of Determinant Factors that Influence Customers ’ Experience in Fast Food Restaurants in Sungai Petani

Journal of Entrepreneurship and Business 60 Abstract This study investigates the relationship bet... more Journal of Entrepreneurship and Business 60 Abstract This study investigates the relationship between total restaurant quality and customers’ experience in a local fast food restaurant. The objectives of this study are to determine the factors that lead to customers’ positive experience and to recognize the elements that encourage people to dine-in at a chosen fast food restaurant. The study was conducted quantitatively, in which the convenience sampling method was chosen to collect the data. 373 questionnaires were collected and the findings were analyzed using the Predictive Analytics Software (PASW). Four critical factors of total restaurant quality were tested and the findings of this study proved that there is a positive relationship between three factors (food quality, service quality, and perceived value) and customers’ experience. Perceived value is the main reason for people to dine-in at a chosen fast food restaurant. Overall, this study suggests that a fast food restauran...

Research paper thumbnail of Gamification in Online Learning: A Case Study among University Students in Malaysia

Asian Journal of University Education, 2023

Online learning has become compulsory when the world was facing the Covid 19 outbreak. Accordingl... more Online learning has become compulsory when the world was facing the Covid 19 outbreak. Accordingly, students’ engagement and participation during online learning have been a major concern among teachers. By adapting the Technology Acceptance Model (TAM), the present study is carried out to examine influential factors towards the intention to use gamification during online classes. With the use of judgmental sampling, 283 usable responses have been gathered from undergraduate students in Malaysia. Results revealed that ‘authentic’ positively affects three mediating variables of perceived value (PEU), perceived usefulness (PU) and perceived enjoyment (PE). Additionally, PEU, PU and PE posit positive responses towards the intention to use gamification in online learning. Furthermore, all three mediators also present positive effects in the relationship between authentic and intention to use. Thus, this study affirms the usability of TAM in the online learning context with the extension of authenticity as the external factor and perceived enjoyment as the mediating factor. The results give implications for educators and higher learning institutions to modify their learning outcomes and course content to be more interesting with the usage of online gamification tools. Perhaps, this study gives further insight for future research to apply other external factors, such as knowledge and trust to enrich the study in gamification context.

Research paper thumbnail of Re-interpreting ‘Luxury Hospitality’ Through Experienscape, Customer Satisfaction, and Customer Well-being

Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success

Research paper thumbnail of Descriptive Analysis of Learner-to-Learner Engagement in Online Learning Survey

International Journal of Academic Research in Progressive Education and Development

COVID-19 pandemic which began in early 2020 has impacted the education landscape when many countr... more COVID-19 pandemic which began in early 2020 has impacted the education landscape when many countries were forced to implement lockdown. As a result, many moved to online learning mode throughout 2020 and 2021. There are proven success of online learning delivery when designed using the theory of cognitive constructivism which focus on combination of authentic and active learning. One aspect of active learning is learner-tolearner engagement. This study investigates the survey questions on learner-to-learner engagement from 117 respondents of UiTM bachelor's degree students by carrying out descriptive analysis. The descriptive analysis involves finding the measures of central tendency, calculation of Relative Important Index, classifying the distribution plot and determining the correlation between variables using Spearman correlation method. Results of the survey showed that peer support to finish task ranks first among while collaborative learning rank last.

Research paper thumbnail of Modelling Intention to Accept Gamification in Learning Among University Students in Malaysia

International Journal of Academic Research in Business and Social Sciences

Gamification tries to increase user enjoyment and engagement by incorporating common game design ... more Gamification tries to increase user enjoyment and engagement by incorporating common game design features into non-game settings. This study, which was inspired by the growing interest in these phenomena in the field of education, attempts to look into how perceived enjoyment, perceived ease of use, and perceived usefulness affect people's intentions to accept gamification in the classroom. In an effort to do this, the Technology Acceptance Model (TAM) will act as the study's theoretical foundation. Purposive sampling was used to collect data via online questionnaires, which were then analyzed using SPSS software. The undergraduate students enrolled in the Faculty of Business and Management at the UiTM Johor Segamat Campus make up the study's population. According to the findings, perceived enjoyment and perceived usefulness have a favorable impact on the decision to accept gamification in education. While the intention to accept gamification in learning is unaffected by perceived ease of use. Following various recommendations for future research, this paper next looks for an explanation for these findings.

Research paper thumbnail of The Needs of Geo-Education Module for Trainee Teachers: A Preliminary Study

Universal Journal of Educational Research, 2020

This needs analysis study was undertaken to obtain a preview of the acceptance of Geo-Education M... more This needs analysis study was undertaken to obtain a preview of the acceptance of Geo-Education Module as a new module in environmental education. This study focused on the needs of module building, the importance of knowing the natural ecosystem, the need for exposure to natural disasters and sustainable lifestyles. This study used a mixed method that combined quantitative and qualitative data. This design of quantitative research involved a survey through questionnaires distributed online. A total of 192 trainee teachers from the Institute for Teacher Education and Public University located in the north of peninsular Malaysia were selected. While the qualitative study involved interviews with five study participants. The findings showed that this module is in high demand for teaching environmental education and were important in providing information to teachers and students. The findings also indicated that the majority of respondents were aware of the aspects of environmental protection that are important to be applied in various fields of study. The importance of creating materials or modules that touch on current aspects is an ongoing step in developing future strategies for preparing for any natural disaster. The implications of developing modules in the current context were discussed in this study.

Research paper thumbnail of QR Code as a Mobile Marketing Tool

Penerbit UMK, Nov 22, 2020

Research paper thumbnail of Exploring the relationship between customer’s experience and customers’ re-patronage intention

In the global competition nowadays, customer experience becomes a new focus for every business ow... more In the global competition nowadays, customer experience becomes a new focus for every business owner. Repeat customers are of paramount importance for it to ensures continuous business growth of the firm and hence, business profitability. The purpose of this study is to examine the relationship between customers experience and repeat patronage (re-patronage) intention among existing customers. The study was conducted quantitatively, in which convenience sampling method was chosen in collecting data at chosen local fast-food restaurants. 289 questionnaires were collected and the findings were analysed using Predictive Analytics Software (PASW) version 21.0. The results show that positive experience faced by customers will develop memorable moments and increase their intention to make a repeat purchase/dining at their favorable restaurants. Overall, this study suggested that a fast food restaurant should focus on its delivering services to the customers and simultaneously enhancing th...

Research paper thumbnail of Financial Viability of Malaysian TOP-10 Pension Funds and Insurance Companies Based on Multiple Explanatory Variables

Pension funds are investment vehicles that receive contributions from employer, staff, or both du... more Pension funds are investment vehicles that receive contributions from employer, staff, or both during the working life of workers to provide them with potential pension income. Despite these plans, seniors must face a tremendous burden, because the only way they can compensate for their old age is by saving for retirement during their working life. Hence, given that employees' life expectancies are uncertain, it would be hard to know how much they should save for retirement. Therefore, this research identifies that the pension funds are thus able to resolve these risks by delivering lifetime annuities in exchange for contributions made during working years. In this paper, we will examine the factors that influence the financial performance of ten major life insurance and pension funds companies during the FINANCIAL VIABILITY OF MALAYSIAN TOP-10 PENSION FUNDS AND INSURANCE COMPANIES BASED ON MULTIPLE EXPLANATORY VARIABLES PJAEE, 17 (10) (2020) 235 period 2013 to 2018 using regres...

Research paper thumbnail of The Impact of Infrastructure on Trade in Malaysia

Journal of Entrepreneurship and Business, 2015

This study examines the role of infrastructure on trade in Malaysia from 1980 to 2013. The main o... more This study examines the role of infrastructure on trade in Malaysia from 1980 to 2013. The main objective is to test the addition of infrastructure into the augmented gravity equation and to examine the effects on trade through improvements in infrastructure. The impact of infrastructure on trade between Malaysia and 36 countries was examined using panel data analysis. The robustness of the results was tested by applying the pooled OLS, random effect model, and fixed effect model. The Hausman results offer support to the fixed effect model. The findings showed that all variables of infrastructures are significant and positive corresponding to the volume of trade between Malaysia and its trading partners.

Research paper thumbnail of Leveraging Digital Marketing to Empower SME Competency: A Conceptual Paper

Lecture notes in networks and systems, Jul 30, 2022

Research paper thumbnail of Understanding the Influence of Visual Merchandising on Consumers’ Impulse Buying Behaviour: Analysing the Literature

International Journal of Academic Research in Business and Social Sciences

The concept of visual merchandising is important to arouse internal emotions of customers to make... more The concept of visual merchandising is important to arouse internal emotions of customers to make impulse buying. This study is carried out to investigate important elements of visual merchandising that can stimulate customers' impulse buying behaviour. Based on thorough review on past literature, stimulus-organism-response (SOR) paradigm is utilized to develop conceptual framework in this study. Based on the review of past empirical findings, this study identified the elements of colour, lighting, mannequins, music and floor merchandising as important elements in attracting the customers' responses and results in impulse buying behaviour. The outcome of the study is expected to suggest a conceptual framework for future research to investigate customers' impulse buying behaviour in different retail stores from different regions. Furthermore, this study also provide an understanding for the retailers to emphasise on the specific elements of visual merchandising to increase the attention of customers to walk-in to their store and indirectly influence their purchase decision making.

Research paper thumbnail of Consumers' credit card bankruptcy: Cause and effect

A number of studies have pointed to various mistakes that credit card users might make in their c... more A number of studies have pointed to various mistakes that credit card users might make in their consumption-saving and financial decisions. Recently, young users like to hold a number of credit card which is automatically they have a power of spending money. Some people claimed that by having a number of credit cards, it will reflect someone socio-economy status. Without realizing the impact of the excess usage of credit card young users were declaring bankrupt due to credit card debts. This study discussed the bankruptcy issues among young users of a credit card in Malaysia. The results disclose that the compulsive spending is more influenced towards the factors that lead to bankruptcy in the early age of credit card user.

Research paper thumbnail of The role of transport infrastructure on foreign direct investment in Malaysia

Foreign Direct Investment (FDI) is an important contributor to the development and the transforma... more Foreign Direct Investment (FDI) is an important contributor to the development and the transformation of the Malaysian economy, particularly in establishing new industries, enhancing production capacity, employment, trade and technological capability. This study investigates the impact of tansport infrastructure on FDI in Malaysia from 1980 to 2013. Time series Malaysian data is used to capture the role of infrastructure on FDI through ARDL method. There were four hypothesized indicators in this study; air transport and road transport along with the common variables to measure FDI. The results revealed that it was evident that both infrastructure variables had positive impact on FDI in Malaysia. The findings suggest that the improvement of infrastructure though lowered transportation costs helped to increase competitiveness in attracting FDI.

Research paper thumbnail of Bankruptcy among young users of credit card in Malaysia : a case study of RHB islamic (Menara Yayasan Tun Razak) bank customers

Young users nowadays holding a numbers of Credit Card and it become a normal scenario right now. ... more Young users nowadays holding a numbers of Credit Card and it become a normal scenario right now. Some people claims that by having a numbers of credit cards, it will reflect someone socio economy status. Without realizing the impact of the excess usage of credit card young users were declaring bankrupt due to credit card debts. This paper reviews the bankruptcy among young users of credit card in Malaysia. The results disclose that the compulsive spending is more influenced towards the factors that lead to bankruptcy in the early age among credit card user.

Research paper thumbnail of Job satisfaction among academic staff: A case study in the public university in Malaysia

The study reported here perceivedatmosphere, research, teaching and learning, benefits and govern... more The study reported here perceivedatmosphere, research, teaching and learning, benefits and governance as factors contributing towards job satisfaction among the academic staffs of public universities in Malaysia under the premises of existing literature. This study adopted a cross-sectional design and quantitative data was collected from the 71 selected respondents working as academic staff in a public university within Peninsular Malaysia. Findings of this study revealed that teaching and learning, benefits and governance has significant effect on the job satisfaction of academicians in public universities of Malaysia. Particularly benefits and governance have been found to have a highly significant effect on the job satisfaction level of academics. In order to enhancejob satisfaction among the academics, the packages and policies of universities should therefore focus on improving benefits for the academicians and imply more liberalizing governance upon them.

Research paper thumbnail of Factors affecting cstomers’ experience in local fast food restaurant

Fastest growing number of fast food franchises in Malaysia become a major threat for local fast f... more Fastest growing number of fast food franchises in Malaysia become a major threat for local fast food to sustain in their business. A case study was conducted to explored factors affecting customers’ experience towards local fast food restaurant in Malaysia. The purpose is to investigate the most important factors that could create positive experience and to identify the elements that influence the customers to go to the restaurant. In this paper, data was collected quantitatively where convenience sampling method was specifically obtained through questionnaires on 364 respondents who dine in at two restaurant outlets. Multiple Regression and Pearson Correlation was applied to analyze four factors, which are food quality, service quality, atmospheric quality, and perceived value that may influence the positive customers’ experience. The results identified that the customers have passion to revisiting these two outlets due to the food quality, service quality and perceived value offer...

Research paper thumbnail of Traceability and product recall of halal products

This paper aims to investigate the role of traceability system during product recall and the meas... more This paper aims to investigate the role of traceability system during product recall and the measures of traceability adopted by the selected company to trace the product. This study also attempts to investigate the impacts of product recall to the producers and the methods used by the company to recover negative impacts and reputations. The finding showed that the company uses seven measures to improve Halal compliance management for the purpose to recover costs and loss of customers’ confidence. There are significant effects to the company when recalling their product from the market place especially on the manufacturer’s image and profitability. The Company faces challenges in recovering loss when there are product recalls. Hence, the Company initiates methods to regain consumer’s confidence as well as product distributors.

Research paper thumbnail of Determinant factors that influencecustomers’ experience in fast foodrestaurants in Sungai Petani, Kedah

This study investigates the relationship between total restaurant quality and customers’ experien... more This study investigates the relationship between total restaurant quality and customers’ experience in a local fast food restaurant. The objectives of this study are to determine the factors that lead to customers’ positive experience and to recognize the elements that encourage people to dine-in at a chosen fast food restaurant. The study was conducted quantitatively, in which the convenience sampling method was chosen to collect the data. 373 questionnaires were collected and the findings were analyzed using the Predictive Analytics Software (PASW). Four critical factors of total restaurant quality were tested and the findings of this study proved that there is a positive relationship between three factors (food quality, service quality, and perceived value) and customers’ experience. Perceived value is the main reason for people to dine-in at a chosen fast food restaurant. Overall, this study suggests that a fast food restaurant should focus on delivering services to the customer...

Research paper thumbnail of The impacts of product recall of halal products

Halal product is complying with Islamic principles in syariah law. It is demanding by the custome... more Halal product is complying with Islamic principles in syariah law. It is demanding by the customers due to the concept of halal and thoyyib (clean) in its processing. Halal product is not only for Muslim, but also for all people in the world including non-Muslim. Many customers demand for halal product because of confidence level during the processing from farm to fork which contribute positive impacts to the company. However, there are some problems with the products that might be recalled from the market place which give significant impact to the performance of the company. Thus, this paper aims to explore the impacts of product recall of Halal products to the manufacturers and the approaches used by the company to recover negative impacts to the company. Lastly, the result showed that the company initiated several aspects to improve Halal policy management to recover customers’ confidence, image and loss of costs.

Research paper thumbnail of Determinant Factors that Influence Customers ’ Experience in Fast Food Restaurants in Sungai Petani

Journal of Entrepreneurship and Business 60 Abstract This study investigates the relationship bet... more Journal of Entrepreneurship and Business 60 Abstract This study investigates the relationship between total restaurant quality and customers’ experience in a local fast food restaurant. The objectives of this study are to determine the factors that lead to customers’ positive experience and to recognize the elements that encourage people to dine-in at a chosen fast food restaurant. The study was conducted quantitatively, in which the convenience sampling method was chosen to collect the data. 373 questionnaires were collected and the findings were analyzed using the Predictive Analytics Software (PASW). Four critical factors of total restaurant quality were tested and the findings of this study proved that there is a positive relationship between three factors (food quality, service quality, and perceived value) and customers’ experience. Perceived value is the main reason for people to dine-in at a chosen fast food restaurant. Overall, this study suggests that a fast food restauran...