jihyun kim - Profile on Academia.edu (original) (raw)

Papers by jihyun kim

Research paper thumbnail of For fun and profit: Hedonic value from image interactivity and responses toward an online store

Psychology & Marketing, 2005

With the use of an on-line retailer's Web site and an experimental method with 103 university stu... more With the use of an on-line retailer's Web site and an experimental method with 103 university students, statistical support through path analysis was found for positive influences of optimum stimulation level (preferred level of environmental stimulation) and recreational shopping on hedonic value (trying an image-interactivity feature of an apparel Web site as a stimulating experience). The Web site's mixandmatch image interactivity feature allowed creation of visual images of product combinations. The path-analysis model revealed significant paths between hedonic value and resulting emotional pleasure and arousal variables. A pattern of significant paths was also found between these three variables and global attitude, willingness to purchase, and willingness to patronize the on-line store. Theoretical and managerial conclusions are provided. © 2005 Wiley Periodicals, Inc.

Research paper thumbnail of Effect of image interactivity technology on consumer responses toward the online retailer

Journal of Interactive Marketing, 2005

he present study empirically examined whether image interactivity technology (IIT), which enables... more he present study empirically examined whether image interactivity technology (IIT), which enables the creation and manipulation of product images on a retailer's Web site, affects experiential value and instrumental value.This study also examined whether IIT affects telepresence (i.e., simulated experience with the product in a store) and how IIT, telepresence, and value variables affect consumer responses toward an online retailer. A proposed model was supported using an experimental design with 206 subjects and Analysis of Moment Structures. Significant hypothesized paths were found between level of IIT, telepresence, and value variables. In addition, telepresence, experiential value, and instrumental value produced significant hypothesized paths with consumer response variables (attitude, willingness to purchase, and willingness to patronize). Implications for Web site development and marketing apparel online are provided.

Research paper thumbnail of An integrative framework capturing experiential and utilitarian shopping experience

International Journal of Retail & Distribution Management, 2007

Purpose -In line with changes in consumer demand, models used in empirical study of the shopping ... more Purpose -In line with changes in consumer demand, models used in empirical study of the shopping experience have expanded. Reflecting the integrative (experiential and utilitarian) nature of shopping experience, the paper aims to propose an overarching stimulus-organism-response based shopping experience framework. Design/methodology/approach -This conceptual paper offers a framework that integrates components of both the hedonic experience related consciousness-emotion-value model and the utilitarian experience-related cognition-affect-behavior model. In this paper, articles crossing hedonic and utilitarian boundaries are briefly presented, and the array of variables used in empirical studies of shopping experience, with an emphasis on brick-and-mortar shopping experiences, are synthesized for each component of the framework. Findings -The resulting framework is an inclusive overarching structure that explains the consumer shopping experience. This framework is useful for both academia and industry. It may help orient academics to the diverse body of existing shopping experience literature and help researchers develop empirical studies blurring hedonic and utilitarian boundaries of consumer experience. For industry professionals, it may be used to guide development of successful shopping experiences.

Research paper thumbnail of Influences of online store perception, shopping enjoyment, and shopping involvement on consumer patronage behavior towards an online retailer

Journal of Retailing and Consumer Services, 2007

Online apparel retailers have adopted various types of image interactivity technology (IIT), such... more Online apparel retailers have adopted various types of image interactivity technology (IIT), such as close-up pictures or zoom-in functions, mix-and-match functions, and 3D virtual models to enhance consumers' online shopping experience. The purpose of the present study was to examine the influence of level of IIT on consumer perception of online retail environment, shopping enjoyment, shopping involvement, a desire to stay, and patronage intention. Significant structural relationships between these research variables were found, supporting a pleasure-oriented conceptual model of consumer patronage behavior in the online retailing environment. Theoretical and managerial implications are discussed. r

Research paper thumbnail of Down-Regulation of NF-κB Target Genes by the AP1 and STAT Complex during the Innate Immune Response in Drosophila

PLOS Biology, 2007

The activation of several transcription factors is required for the elimination of infectious pat... more The activation of several transcription factors is required for the elimination of infectious pathogens via the innate immune response. The transcription factors NF-jB, AP-1, and STAT play major roles in the synthesis of immune effector molecules during innate immune responses. However, the fact that these immune responses can have cytotoxic effects requires their tight regulation to achieve restricted and transient activation, and mis-regulation of the damping process has pathological consequences. Here we show that AP-1 and STAT are themselves the major inhibitors responsible for damping NF-jB-mediated transcriptional activation during the innate immune response in Drosophila.

Research paper thumbnail of For fun and profit: Hedonic value from image interactivity and responses toward an online store

Psychology & Marketing, 2005

With the use of an on-line retailer's Web site and an experimental method with 103 university stu... more With the use of an on-line retailer's Web site and an experimental method with 103 university students, statistical support through path analysis was found for positive influences of optimum stimulation level (preferred level of environmental stimulation) and recreational shopping on hedonic value (trying an image-interactivity feature of an apparel Web site as a stimulating experience). The Web site's mixandmatch image interactivity feature allowed creation of visual images of product combinations. The path-analysis model revealed significant paths between hedonic value and resulting emotional pleasure and arousal variables. A pattern of significant paths was also found between these three variables and global attitude, willingness to purchase, and willingness to patronize the on-line store. Theoretical and managerial conclusions are provided. © 2005 Wiley Periodicals, Inc.

Research paper thumbnail of Effect of image interactivity technology on consumer responses toward the online retailer

Journal of Interactive Marketing, 2005

he present study empirically examined whether image interactivity technology (IIT), which enables... more he present study empirically examined whether image interactivity technology (IIT), which enables the creation and manipulation of product images on a retailer's Web site, affects experiential value and instrumental value.This study also examined whether IIT affects telepresence (i.e., simulated experience with the product in a store) and how IIT, telepresence, and value variables affect consumer responses toward an online retailer. A proposed model was supported using an experimental design with 206 subjects and Analysis of Moment Structures. Significant hypothesized paths were found between level of IIT, telepresence, and value variables. In addition, telepresence, experiential value, and instrumental value produced significant hypothesized paths with consumer response variables (attitude, willingness to purchase, and willingness to patronize). Implications for Web site development and marketing apparel online are provided.

Research paper thumbnail of An integrative framework capturing experiential and utilitarian shopping experience

International Journal of Retail & Distribution Management, 2007

Purpose -In line with changes in consumer demand, models used in empirical study of the shopping ... more Purpose -In line with changes in consumer demand, models used in empirical study of the shopping experience have expanded. Reflecting the integrative (experiential and utilitarian) nature of shopping experience, the paper aims to propose an overarching stimulus-organism-response based shopping experience framework. Design/methodology/approach -This conceptual paper offers a framework that integrates components of both the hedonic experience related consciousness-emotion-value model and the utilitarian experience-related cognition-affect-behavior model. In this paper, articles crossing hedonic and utilitarian boundaries are briefly presented, and the array of variables used in empirical studies of shopping experience, with an emphasis on brick-and-mortar shopping experiences, are synthesized for each component of the framework. Findings -The resulting framework is an inclusive overarching structure that explains the consumer shopping experience. This framework is useful for both academia and industry. It may help orient academics to the diverse body of existing shopping experience literature and help researchers develop empirical studies blurring hedonic and utilitarian boundaries of consumer experience. For industry professionals, it may be used to guide development of successful shopping experiences.

Research paper thumbnail of Influences of online store perception, shopping enjoyment, and shopping involvement on consumer patronage behavior towards an online retailer

Journal of Retailing and Consumer Services, 2007

Online apparel retailers have adopted various types of image interactivity technology (IIT), such... more Online apparel retailers have adopted various types of image interactivity technology (IIT), such as close-up pictures or zoom-in functions, mix-and-match functions, and 3D virtual models to enhance consumers' online shopping experience. The purpose of the present study was to examine the influence of level of IIT on consumer perception of online retail environment, shopping enjoyment, shopping involvement, a desire to stay, and patronage intention. Significant structural relationships between these research variables were found, supporting a pleasure-oriented conceptual model of consumer patronage behavior in the online retailing environment. Theoretical and managerial implications are discussed. r

Research paper thumbnail of Down-Regulation of NF-κB Target Genes by the AP1 and STAT Complex during the Innate Immune Response in Drosophila

PLOS Biology, 2007

The activation of several transcription factors is required for the elimination of infectious pat... more The activation of several transcription factors is required for the elimination of infectious pathogens via the innate immune response. The transcription factors NF-jB, AP-1, and STAT play major roles in the synthesis of immune effector molecules during innate immune responses. However, the fact that these immune responses can have cytotoxic effects requires their tight regulation to achieve restricted and transient activation, and mis-regulation of the damping process has pathological consequences. Here we show that AP-1 and STAT are themselves the major inhibitors responsible for damping NF-jB-mediated transcriptional activation during the innate immune response in Drosophila.