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Research paper thumbnail of For fun and profit: Hedonic value from image interactivity and responses toward an online store

Psychology & Marketing, 2005

With the use of an on-line retailer's Web site and an experimental method with 103 university stu... more With the use of an on-line retailer's Web site and an experimental method with 103 university students, statistical support through path analysis was found for positive influences of optimum stimulation level (preferred level of environmental stimulation) and recreational shopping on hedonic value (trying an image-interactivity feature of an apparel Web site as a stimulating experience). The Web site's mixandmatch image interactivity feature allowed creation of visual images of product combinations. The path-analysis model revealed significant paths between hedonic value and resulting emotional pleasure and arousal variables. A pattern of significant paths was also found between these three variables and global attitude, willingness to purchase, and willingness to patronize the on-line store. Theoretical and managerial conclusions are provided. © 2005 Wiley Periodicals, Inc.

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Research paper thumbnail of Effect of image interactivity technology on consumer responses toward the online retailer

Journal of Interactive Marketing, 2005

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Research paper thumbnail of An integrative framework capturing experiential and utilitarian shopping experience

International Journal of Retail & Distribution Management, 2007

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Research paper thumbnail of The role of the technology acceptance model in explaining effects of image interactivity technology on consumer responses

International Journal of Retail & Distribution Management, 2006

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Research paper thumbnail of Influences of online store perception, shopping enjoyment, and shopping involvement on consumer patronage behavior towards an online retailer

Journal of Retailing and Consumer Services, 2007

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Research paper thumbnail of Down-Regulation of NF-κB Target Genes by the AP1 and STAT Complex during the Innate Immune Response in Drosophila

PLOS Biology, 2007

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Research paper thumbnail of For fun and profit: Hedonic value from image interactivity and responses toward an online store

Psychology & Marketing, 2005

With the use of an on-line retailer's Web site and an experimental method with 103 university stu... more With the use of an on-line retailer's Web site and an experimental method with 103 university students, statistical support through path analysis was found for positive influences of optimum stimulation level (preferred level of environmental stimulation) and recreational shopping on hedonic value (trying an image-interactivity feature of an apparel Web site as a stimulating experience). The Web site's mixandmatch image interactivity feature allowed creation of visual images of product combinations. The path-analysis model revealed significant paths between hedonic value and resulting emotional pleasure and arousal variables. A pattern of significant paths was also found between these three variables and global attitude, willingness to purchase, and willingness to patronize the on-line store. Theoretical and managerial conclusions are provided. © 2005 Wiley Periodicals, Inc.

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Effect of image interactivity technology on consumer responses toward the online retailer

Journal of Interactive Marketing, 2005

Bookmarks Related papers MentionsView impact

Research paper thumbnail of An integrative framework capturing experiential and utilitarian shopping experience

International Journal of Retail & Distribution Management, 2007

Bookmarks Related papers MentionsView impact

Research paper thumbnail of The role of the technology acceptance model in explaining effects of image interactivity technology on consumer responses

International Journal of Retail & Distribution Management, 2006

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Influences of online store perception, shopping enjoyment, and shopping involvement on consumer patronage behavior towards an online retailer

Journal of Retailing and Consumer Services, 2007

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Down-Regulation of NF-κB Target Genes by the AP1 and STAT Complex during the Innate Immune Response in Drosophila

PLOS Biology, 2007

Bookmarks Related papers MentionsView impact

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