kani bala - Academia.edu (original) (raw)
Address: Chennai, Tamil Nadu, India
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Shaheed Bhagat Singh College, University of Delhi
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The purpose of the study was to investigate the determinants of intention to adopt 4G mobile serv... more The purpose of the study was to investigate the determinants of intention to adopt 4G mobile services and to understand if gender is a moderator in the adoption of 4G mobile services. Data collected from 466 respondents in India were tested against the research model using Correlation and Hierarchical regression analysis. The proposed model was partially supported by the empirical data. However, gender did not emerge as a significant moderator on the behavioral intention towards 4G mobile services adoption. The findings of this research study offer significant implications for 4G mobile service providers, marketers and researchers.
where usage is more likely to be mandatory. As many telecom operators are starting to embrace 4G ... more where usage is more likely to be mandatory. As many telecom operators are starting to embrace 4G technology, this study helps the mobile service providers to formulate appropriate business strategies to increase and retain their customer base.
The adoption of technology by people in various means has generated interests among researchers. ... more The adoption of technology by people in various means has generated interests among researchers. Mobile technology in is growing at constant and faster pace in the past few years paving way for ease and comfortability in the personal and professional lives of many people. Though many theories and models have proposed to address the technology adoption by consumers, an interesting theoretical framework used in Information Systems (IS) that gets attention of the researchers is the Decomposed Theory of Planned Behaviour (DTPB). This research paper will provide insight by offering a comprehensive review of literature in DTPB context and its applications. This study contributes to the existing literature which will be beneficial for future researchers interested in DTPB model.
Women are transforming by creating a dynamic society and inspiring the future entrepreneurs. A si... more Women are transforming by creating a dynamic society and inspiring the future entrepreneurs. A silent revolution is going on the right path with successful track records of innovative entrepreneurial success. It is quite evident that the number of women emerging as entrepreneurs started giving jobs to many people. Though there are many reasons for women to leave the workforce, they set new trends of leaving their jobs to be job-making entrepreneurs. Many women opt for entrepreneurship at an all-time low cost of starting a new business with the support from the government organisations, saying bye to corporate offers. The glass ceiling that once restricted a woman's professional path has paved a new route towards owning a business now. The sagacity of women helps to manage their business and balance with their family too. The freedom to put in their ideas and intuition makes women successful in their businesses. Being their own boss, large earning potential, choosing a convenient and suitable business location and working hours attract the women segment to be an entrepreneur. Nevertheless, they make their business a family asset. This paper brings out the challenges faced by multifaceted women entrepreneurs and possible outcomes for their empowerment.
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The purpose of the study was to investigate the determinants of intention to adopt 4G mobile serv... more The purpose of the study was to investigate the determinants of intention to adopt 4G mobile services and to understand if gender is a moderator in the adoption of 4G mobile services. Data collected from 466 respondents in India were tested against the research model using Correlation and Hierarchical regression analysis. The proposed model was partially supported by the empirical data. However, gender did not emerge as a significant moderator on the behavioral intention towards 4G mobile services adoption. The findings of this research study offer significant implications for 4G mobile service providers, marketers and researchers.
where usage is more likely to be mandatory. As many telecom operators are starting to embrace 4G ... more where usage is more likely to be mandatory. As many telecom operators are starting to embrace 4G technology, this study helps the mobile service providers to formulate appropriate business strategies to increase and retain their customer base.
The adoption of technology by people in various means has generated interests among researchers. ... more The adoption of technology by people in various means has generated interests among researchers. Mobile technology in is growing at constant and faster pace in the past few years paving way for ease and comfortability in the personal and professional lives of many people. Though many theories and models have proposed to address the technology adoption by consumers, an interesting theoretical framework used in Information Systems (IS) that gets attention of the researchers is the Decomposed Theory of Planned Behaviour (DTPB). This research paper will provide insight by offering a comprehensive review of literature in DTPB context and its applications. This study contributes to the existing literature which will be beneficial for future researchers interested in DTPB model.
Women are transforming by creating a dynamic society and inspiring the future entrepreneurs. A si... more Women are transforming by creating a dynamic society and inspiring the future entrepreneurs. A silent revolution is going on the right path with successful track records of innovative entrepreneurial success. It is quite evident that the number of women emerging as entrepreneurs started giving jobs to many people. Though there are many reasons for women to leave the workforce, they set new trends of leaving their jobs to be job-making entrepreneurs. Many women opt for entrepreneurship at an all-time low cost of starting a new business with the support from the government organisations, saying bye to corporate offers. The glass ceiling that once restricted a woman's professional path has paved a new route towards owning a business now. The sagacity of women helps to manage their business and balance with their family too. The freedom to put in their ideas and intuition makes women successful in their businesses. Being their own boss, large earning potential, choosing a convenient and suitable business location and working hours attract the women segment to be an entrepreneur. Nevertheless, they make their business a family asset. This paper brings out the challenges faced by multifaceted women entrepreneurs and possible outcomes for their empowerment.
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