kishore kumar - Academia.edu (original) (raw)

Papers by kishore kumar

The banks in the present era had realized the need for implementing green practices for various r... more The banks in the present era had realized the need for implementing green practices for various reasons like environmental protection, sustainability and competitive advantage etc. The primary aim of present study is to understand knowledge of consumers about green practices which are being presently implemented by selected public sector banks. The adoption intention of green banking techniques by consumers are also explained in this paper. A structured questionnaire is used for primary data collection. The sample size for the study is 150 and research will be conducted in Hyderabad city. The existing consumers of public sector banks are the target population for the study. The SPSS software had been used for data analysis. The managerial implications of the research will be briefed in this paper. The impact of innovation and knowledge on adoption intention of green banking initiatives is discussed.

The purpose of this paper is to compare green and conventional products. Consumers need informati... more The purpose of this paper is to compare green and conventional products. Consumers need information to make effective decision making. This paper also helps
the marketers to develop advertising strategies for communicating the advantages of green products. Four consumer products: jute bags, CFL bulbs, eco-friendly
paper and organic food are briefed in this paper by comparing them with their respective counter conventional products. This paper was written based on
secondary sources for discussing the advantages of green products over conventional products.

The customers are showing interest towards healthy food and beverages in the present world. The t... more The customers are showing interest towards healthy food and beverages in the present
world. The tea industry is biggest industry in the world because almost 90 percent of people
consume tea. The consumption of green tea had become popular in the recent years. The purpose
of this paper is to understand the factors which influence customer satisfaction with regard to
green tea. The independent variable is customer satisfaction and the dependent variables are
price, health and weight.

The purpose of this study is to understand the variables affecting the consumer behavior while p... more The purpose of this study is to understand the variables affecting the consumer behavior
while purchasing green products. Eco-friendly paper i.e. paper which is manufactured from used
paper and reduces the harm to environment compared to manufacturing of traditional paper (virgin
paper). The dependent factor is purchase intention and the independent factors are environmental
behavior, attitude, knowledge and norms.

The modern business world is addressing the issues of environmental pollution with green products... more The modern business world is addressing the issues of environmental pollution with
green products. The green cars which have low or nil carbon emissions are best solutions to
resolve the air pollution caused by automobile industry. The automobile is one of the biggest
polluters of environment but with latest technology and alternate sources of energy this industry
had introduced green cars. This paper gives brief knowledge on green cars and about different
types of eco-friendly cars. The pros and cons of green cars with regard to price, speed and
loading capacity are discussed. The challenges and prospects of green cars in India are also
stated in this paper.

The purpose of the study is to understand the impact of demographic and psychographic variables o... more The purpose of the study is to understand the impact of demographic and psychographic variables on green consumer behavior. This paper explains whether innovative behavior had a positive impact on the green consumer behavior. A structured questionnaire was used for primary data collection and secondary data was gathered from journals, books and electronic sources. The sample size for the study is 130. The statistical tools like ANOVA, regression analysis and descriptive statistics were implemented for data analysis. It is found from the study that green consumer behavior is positively influenced by green advertisements and perceived behavior control .The impact of demographic variables like age, gender and occupation etc on green consumer behavior is studied in this paper. This study provides insights for the markets, government and consumers who are interested in green marketing. This paper also provides ideas for future researchers in the field of green marketing. Keywords: Green consumer behavior, ecological behavior, innovative behavior, green marketing, eco-friendly behavior, sustainable behavior dolphin safe eco-labels.