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Papers by lisda simabur

Research paper thumbnail of Tutor Performance in Distance Education in the Islands (Case Study: Open University, Indonesia)

Zenodo (CERN European Organization for Nuclear Research), Mar 10, 2023

Research paper thumbnail of Mengembangkan Keterampilan Digital Menjadi a Remarkable Content Creator DI Sma Negeri 1 Kota Ternate, Maluku Utara

Prosiding Seminar Nasional Pengabdian kepada Masyarakat Universitas Terbuka

Revolusi Industri 4.0 membawa perubahan yang substansial pada setiap aspek kehidupan. Pada era in... more Revolusi Industri 4.0 membawa perubahan yang substansial pada setiap aspek kehidupan. Pada era ini teknologi komunikasi dan informasi berkembang begitu pesat sehingga mempermudah pekerjaan dan kepentingan banyak individu. Sekolah sebagai lembaga pendidikan formal menjadi salah satu tempat yang memanfaatkan teknologi tersebut secara gradual untuk proses pembelajaran. Menjumpai hal tertera pendidik dan peserta didik harus dibekali kompetensi abad 21 sehingga tidak hanya mampu menggunakan teknologi tetapi juga menguasai perkembangan pengetahuan saat ini. Pengabdian Kepada Masyarakat (PKM) yang hendak kami lakukan ini merupakan manifestasi dari upaya pembekalan kompetensi abad 21 yakni menumbuhkan minat dan keterampilan menjadi content creator yang mampu menghasilkan produk digital di berbagai bentuk media. Program PkM didapuk dengan nama “Generation Unlimited Youth Challenge” yang terdiri dari penyediaan kelengkapan perlengkapan digital, pelatihan menjadi content creator, dan lomba men...

Research paper thumbnail of Gemma Camtara Program (Saving And Harvesting Rainwater) In The Sub-District Of North Kota Ternate

Program GEMMA CAMTARA (Gerakan Menabung Dan Memanen Air Hujan Kecamatan Kota Ternate Utara) hadir... more Program GEMMA CAMTARA (Gerakan Menabung Dan Memanen Air Hujan Kecamatan Kota Ternate Utara) hadir untuk memberikan pengetahuan dan pemahaman kepada masyarakat, khususnya lingkungan Kelurahan Sangadji Utara, Kecamatan Ternate Utara bahwa sumber baku air bersih di Kecamatan Ternate Utara adalah air tanah yang bisa saja habis bila tidak dijaga kelestariannya. Oleh karena itu semakin banyak warga yang pamahan dan turut melakukan pembangunan Instalasi Pemanfaatan Air Hujan (IPAH) dan Sumur Resapan untuk pengisian air tanah melalui air hujan yang harus dilakukan secara berkesinambungan, karena air hujan yang meresap membutuhkan waktu yang lama untuk menjadi air tanah. Ada tiga tahapan pelaksanaan pengabdian kepada masyarakat yaitu: (1) Tahap Koordinasi. Tim Pengabdian Kepada Masyarakat (PkM) Universitas Terbuka fokus pada penguatan kerjasama antra Pemerintahan Kecamatan Ternate Utara, Kelurahan Sangadji Utara serta Masyarakat sekitar pembangunan IPAH. (2) Tahap Sosialisasi. Tim PkM melaks...

Research paper thumbnail of Pola Komunikasi Universitas Dalam Menanggapi Persepsi Mahasiswa Tentang Komunikasi Pegawai Adminstrasi Universitas Muhammadiyah Maluku Utara

Pola komunikasi Pelayanan di Universitas Muhammadiyah Maluku Utara adalah upaya membangun pelayan... more Pola komunikasi Pelayanan di Universitas Muhammadiyah Maluku Utara adalah upaya membangun pelayanan yang efektif, Berdasarkan penelitian sebelumnya bahwa adanya hubungan antara pandangan negatif dengan efektifitas pesan yang disampaikan oleh pegawai terhadap mahasiswa. Semakin tinggi pandangan negatif mahasiswa terhadap komunikasi pegawai administrasi pada saat melakukan pelayanan, maka semakin rendah pula efektifitas pesan yang disampaikan oleh pegawai. Tujuan penelitian ini adalah untuk mengetahui Pola Komunikasi Pegawai dalam pelayanan administrasi kepada mahasiswa dan untuk mengetahui Pola komunikasi Universitas dalam melakukan pembinaan tentang Komunikasi efektif pegawai kepada Mahasiswa. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif, dan analisis data menggunakan pendekatan konsep pola komunikasi sebagai pelayanan public untuk menghasilkan pelayanan yang efektif. Hasil penelitian adalah Pola komunikasi digunakan oleh Universitas dalam bentuk Ko...

Research paper thumbnail of Perspektif Milenial Seri 2 Pejuang Masa Depan

Buku ini menyajikan berbagai kisah dari kacamata dosen sebagai pendidik, dan cerita tentang penga... more Buku ini menyajikan berbagai kisah dari kacamata dosen sebagai pendidik, dan cerita tentang pengabdian sebagai dosen UT yang harus mampu melakukan tugas tridarma dan kegiatan penunjang dengan segala kompleksitas pendidikan terbuka dan jarak jau

Research paper thumbnail of MEDIA RELATIONS DAN HUMAS POLDA MALUKU UTARA DALAM MENSOSIALISASIKAN KEBIASAAN BARU (New Normal) PANDEMI COVID -19 DI KOTA TERNATE

Research paper thumbnail of Pola Komunikasi Tim Gugus Tugas Provinsi Maluku Utara Dalam Penanganan Covid-19

Research paper thumbnail of Branding “Tara La No Ate” pada Indonesia Creative Cities Festival (ICCF)

JURNAL LENSA MUTIARA KOMUNIKASI

The first aspect of the promotion of communication strategies can be concluded as "Tara La N... more The first aspect of the promotion of communication strategies can be concluded as "Tara La No Ate” branding at the 2019 Indonesia Creative Cities Festival (ICCF) aiming to revive, promote, and introduce Ternate as a Creative Economy City, and also as tangible evidence of the implementation of the communication promotion strategy and branding “Tara La No Ate which becomes the theme and raises local wisdom from the city of Ternate so that the use of the media can be the manifestation of the communication promotion strategy process. The second aspect of the branding elements at the 2019 ICCF in Ternate is to convey a positive image contained in the message in the series of events which becomes part of the local wisdom and history that exists in Ternate and is shown to stakeholders and the wider community to be known directly through the 2019 ICCF performance. The branding elements include brand name, logo, visual appearance, spokesperson, voice, and remarks related to ICCF 2019 in...

Research paper thumbnail of Model Komunikasi Pemasaran di Pemerintah

Media Wisata, Jun 5, 2021

West Halmahera Regency has tourism potential, which is rich in beauty on land and at sea. Therefo... more West Halmahera Regency has tourism potential, which is rich in beauty on land and at sea. Therefore, to introduce tourism potential to the community, a Marketing Communication Model in the Government is needed (Promotion Mix of Tourist Destination Areas in West Halmahera Regency). This study aimed to determine the integrated marketing communication strategy of the West Halmahera Regency Tourism Office in attracting tourists. This study uses a qualitative descriptive approach with analysis techniques through data collection, data reduction, data presentation, and the final step is concluding. The results found that the West Halmahera Regency Tourism Office's integrated marketing communication strategy uses four promotional mixes. Namely advertising (advertising), public relations (public relations), personal promotion (personal selling), direct marketing (direct marketing), and interactive marketing.

Research paper thumbnail of Fenomena Berita Hoax Group Whatshapp Ummu Discussion Menjelang Pilpres 2019

In order to avoid random communication interactions, and lead to interaction inconvenience. The l... more In order to avoid random communication interactions, and lead to interaction inconvenience. The library research method that collects data from books, articles and the internet. Data collection was conducted in Ternate City focused on Muhammadiyah University of North Maluku. Observing and analyzing communication activities that occurred among lecturers who were participants in the Ummu Discussion group, in response to news of presidential and vice presidential Hoax ahead of the 2019 presidential election. Based on researchers' observations there were several hoax news that were disseminated in the group Discussion and triggered controversial comments between groups grouped. communication that is built between group participants is very varied, some are pro with issues that are disseminated and there are also those who contradict the hoax issue. The group participants turned out to be hooked on hoax news that was spread so that there were skewed responses about the object of info...

Research paper thumbnail of Model Komunikasi Pemasaran di Pemerintah: Promotion Mix Daerah Tujuan Wisata di Kabupaten Halmahera Barat

Research paper thumbnail of TEKNOLOGI KOMUNIKASI DAN INFORMASI MELALUI WEBSITE SEBAGAI STRATEGI PROMOSI KEBUDAYAAN DAN PARIWISATA PROPINSI MALUKU UTARA (Suatu Tinjauan Dari Perspektif Ilmu Komunikasi)

The results showed that; 1) The concept of the message on disbudpar.malutprov.go.id website owned... more The results showed that; 1) The concept of the message on disbudpar.malutprov.go.id website owned by the North Maluku Province Tourism Office that is promoting the culture and tourism in North Maluku and informing the promotion activities to the community/the intended destination about what will be found in visiting the disbudpar website malutprov.go.id. 2) Constraints faced are the limitations of human resources (HR) in the management of the website disbudpar.malutprov.go.id, the problem of internet network that are problematic and not too adequate in the office so that it becomes an obstacle, and also regarding the allocation of funding or budget that is still not maximum as supporting the maintenance costs of server equipment and financing of internet quota at the office, as well as the lack of coordination channels between the Tourism Office and the Regency/City Tourism Office that have not been effective in the content promotion message content on the website disbudpar.malutpro...

Research paper thumbnail of Strategic Policies of Local Government to Control Illegal Fishing in Waters Area of Morotai Island Regency

This study aims to determine the policies implemented by Morotai Island Regency Government to ant... more This study aims to determine the policies implemented by Morotai Island Regency Government to anticipate illegal fishing by fishermen from Philippines, Thailand, Taiwan, China and other countries in the sea territorial of the island of Morotai. This study used the qualitative approach based on a case study in Morotai Island Regency. The results of this study indicate that the local government of Morotai established two strategic policies to control illegal fishing activities, including proposing Morotai Island as a Special Economic Zone (ZEK), and developing a Community-based surveillance system (Siswamas). These two are expected to be able to fight off illegal fishing.

Research paper thumbnail of Implementation of Group Technology Concept on Tourism Information Application at North Maluku Province

This study discusses the development of tourism information system in context of asset inventory ... more This study discusses the development of tourism information system in context of asset inventory of tourism destinations at North Maluku Province by implementing the concept of Group Technology. Various data related to tourism will be grouped by using classification and coding. Group Technology has several advantages for identifying the various components which are then grouped into a small group based on common component design and manufacturing. By applying the Group Technology would be associated with standardization of design and minimize duplication of the design. Data stored in the database will be easily managed by administrators, and the planning process will more quickly and efficiently. The process of data grouping due to step: a). selecting a number of sample data, b). identify and construct encoding, c). grouping data based on the similarity of tourism, and d). analysis and code examine, to ensure that the data have been grouped according to its code. The result shows t...

Research paper thumbnail of Pelaksanaan Gerakan Literasi DI Sekolah Menengah Atas (Sma) DI Kota Tidore Kepulauan (Studi DI Sma Negeri 1 Dan Sma Negeri 3 Kota Tidore Kepulauan)

Pelaksanaan program gerakan literasi sekolah (GLS) Sekolah Menengah Atas (SMA) belum berjalan den... more Pelaksanaan program gerakan literasi sekolah (GLS) Sekolah Menengah Atas (SMA) belum berjalan dengan baik. Hal juga terjadi di SMA Negeri 3 dan SMA Negeri 1 Kota Tidore Kepulauan. Atas dasar ini maka penelitian ini bertujuan untuk : Mengetahui pelaksanaan gerakan literasi sekolah di SMA Negeri 3 dan SMA Negeri 1 Kota Tidore Kepualuan. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan melalukan observasi dan wawancara mendalam kepada informan serta menggunakan teknik triangulasi data. Hasil penelitian ini adalah pelaksanaan gerakan literasi sekolah di SMA Negeri 3 hanya sampai pada tahap pembiasaan dengan kegiatan baca buku 15 menit sebelum kegiatan belajar dimulai. Sedangkan pelaksanaan gerakan literasi sekolah di SMA Neger 1 sudah sampai pada tiga tahap yaiu tahap pembiasaan, tahap pengembangan, dan tahap pembelajaran.

Research paper thumbnail of Pengembangan Kapasitas Kelompok Usaha Bersama (KUBE) Tabadiku Tongole melalui Kerajinan Bambu Tutul

Pemberdayaan masyarakat telah menampakkan dirinya sebagai pendekatan yang banyak dianut dan banya... more Pemberdayaan masyarakat telah menampakkan dirinya sebagai pendekatan yang banyak dianut dan banyak mewarnai banyak kebijakan pembangunan masyarakat dan juga merupakan sarana untuk mengubah kehidupan sosial dan ekonomi masyarakat melalui potensi yang ada di masyarakat namun kurang mendapat perhatian atau dukungan dari pemerintah. Hal ini dirasakan oleh masyarakat di Kelurahan Marikurubu, Kecamatan Ternate Tengah. Wilayah ini memiliki potensi tradisional yang khas dari bambu, namun hingga kini belum dikembangkan secara maksimal. Padahal potensi ini bisa menjadi pemasukan untuk menambah pendapatan masyarakat setempat yang dapat digunakan untuk meningkatkan kesejahteraan mereka. Maka dari itu, dengan adanya pengabdian kepada masyarakat (PkM) Universitas Terbuka hadir untuk memberdayakan potensi Kelompok Usaha Bersama (KUBE) yang telah ada menjadi lebih optimal. Masalah yang dihadapi perajin kursi dan aksesori tradisional berbahan bambu di Kelurahan Marikurubu begitu kompleks. Masalah-ma...

Research paper thumbnail of Students’ Satisfaction of Distance Education Services in the Island Areas (A Case Study at Upbjj-Ut Ternate)

This study aims to determine the level of student satisfaction in the islands regarding distance ... more This study aims to determine the level of student satisfaction in the islands regarding distance education services. The population in this study are all UT’’s students spreaded across various regions in the province of North Maluku. The sampling method uses simple random sampling, as many as 74 students. Data collection is carried out through interviews with respondents with questionnaire aids whose questions relate to UT's level of expectation and service quality. The results show that: (1) of all aspects of distance education services organized by UPBJJ-UT Ternate, all of them had been categorized as very satisfying, where the highest level of satisfaction was that of general information services by 101.28% or in other words had exceeded student expectations. While teaching material services, although still in the category of very satisfying for students, the percentage of satisfaction level is lower than other service aspects which is 95.76%. (2) From all aspects of distance...

Research paper thumbnail of Analisis Wacana Dan Konstruksi Sosial Iklan Partai Perindo DI Televisi

AbstrakIklan politik Mars partai Perindo telah ramai di berbagai media televisi. Dalamiklan terse... more AbstrakIklan politik Mars partai Perindo telah ramai di berbagai media televisi. Dalamiklan tersebut, tentu menampilkan teks yang berisikan wacana politik dengantujuan mempengaruhi publik dalam rangka membangun citra politik.Permasalahanya adalah bagaimana isi wacana dalam teks iklan politik marsPartai Perindo tersebut dan konstruksi sosial iklan Politik Mars partai Perindodi televise.Penelitian ini merupakan penelitian deskriptif kualitatif denganmenggunakan metode analisis wacana model Van Djik. Adapun analisiskonstruksi sosial, yang dilakukan dalam penelitian ini berdasarkanpandangan, persepsi, pemaknaan dan atau konstruksi masyarakat terhadapteks iklan politik Mars partai Perindo.Hasil penelitian diperoleh bahwa Wacana yang ditampilkan sangat normative,namun berhasil mengkonstruk paradigma masyarakat karena berdasarkanhasil survey, Partai Perindo mengajak untuk bergabung dalam menjayakanIndonesia.

Research paper thumbnail of Determination Of Marketing Strategy For Distance Learning In The Island

This research aims to learn effective promotion strategies in attracting people on the island to ... more This research aims to learn effective promotion strategies in attracting people on the island to learn through distance learning at UT. This research was conducted using a quantitative approach. Research data obtained from secondary data that has been available on the UT SIPELAPOR application. Based on the results of the study, it showed that the majority of students first got information about UT, namely 1,399 students (48.76%) through friends, 575 students (20.04%) through families, and 388 students (13, 52%) through the Site UT Web. From this data, it can be concluded that: (1) Word of mouth promotion strategies (WOM) are very appropriate in promoting distance learning on islands. (2) Word of mouth (WOM) can be done in two ways, first, the hearing is done by visiting directly to market segments. The second is to utilize online social media (e-WOM). This study has implications aimed at UT management in improving promotional communication through WOM. So that the target of increas...

Research paper thumbnail of The Impact of Ability, Work Motivatedness, Organizational Commitment and Work Environment on Employee Performance

JURNAL MANAJEMEN BISNIS

This study aims to find out and analyze the influence of ability, work motivation, organizational... more This study aims to find out and analyze the influence of ability, work motivation, organizational commitment and work environment to the performance of police personnel Research respondents are ternate police personnel numbering 80 people. The analysis method used is Multiple linear regression. The results showed that simultaneously the ability, motivation of work, organizational commitment and work environment significantly affect the performance of Ternate police personnel. Partial capabilities (X1) and organizational commitment (X3) have a positive and significant effect on personnel performance (Y). Meanwhile, work motivation (X2) and Lingkungan_Kerja (X4) had no significant effect on the performance of Ternate Police personnel. Of the four variables studied, the most dominant effect on the performance of police personnel is organizational commitment.

Research paper thumbnail of Tutor Performance in Distance Education in the Islands (Case Study: Open University, Indonesia)

Zenodo (CERN European Organization for Nuclear Research), Mar 10, 2023

Research paper thumbnail of Mengembangkan Keterampilan Digital Menjadi a Remarkable Content Creator DI Sma Negeri 1 Kota Ternate, Maluku Utara

Prosiding Seminar Nasional Pengabdian kepada Masyarakat Universitas Terbuka

Revolusi Industri 4.0 membawa perubahan yang substansial pada setiap aspek kehidupan. Pada era in... more Revolusi Industri 4.0 membawa perubahan yang substansial pada setiap aspek kehidupan. Pada era ini teknologi komunikasi dan informasi berkembang begitu pesat sehingga mempermudah pekerjaan dan kepentingan banyak individu. Sekolah sebagai lembaga pendidikan formal menjadi salah satu tempat yang memanfaatkan teknologi tersebut secara gradual untuk proses pembelajaran. Menjumpai hal tertera pendidik dan peserta didik harus dibekali kompetensi abad 21 sehingga tidak hanya mampu menggunakan teknologi tetapi juga menguasai perkembangan pengetahuan saat ini. Pengabdian Kepada Masyarakat (PKM) yang hendak kami lakukan ini merupakan manifestasi dari upaya pembekalan kompetensi abad 21 yakni menumbuhkan minat dan keterampilan menjadi content creator yang mampu menghasilkan produk digital di berbagai bentuk media. Program PkM didapuk dengan nama “Generation Unlimited Youth Challenge” yang terdiri dari penyediaan kelengkapan perlengkapan digital, pelatihan menjadi content creator, dan lomba men...

Research paper thumbnail of Gemma Camtara Program (Saving And Harvesting Rainwater) In The Sub-District Of North Kota Ternate

Program GEMMA CAMTARA (Gerakan Menabung Dan Memanen Air Hujan Kecamatan Kota Ternate Utara) hadir... more Program GEMMA CAMTARA (Gerakan Menabung Dan Memanen Air Hujan Kecamatan Kota Ternate Utara) hadir untuk memberikan pengetahuan dan pemahaman kepada masyarakat, khususnya lingkungan Kelurahan Sangadji Utara, Kecamatan Ternate Utara bahwa sumber baku air bersih di Kecamatan Ternate Utara adalah air tanah yang bisa saja habis bila tidak dijaga kelestariannya. Oleh karena itu semakin banyak warga yang pamahan dan turut melakukan pembangunan Instalasi Pemanfaatan Air Hujan (IPAH) dan Sumur Resapan untuk pengisian air tanah melalui air hujan yang harus dilakukan secara berkesinambungan, karena air hujan yang meresap membutuhkan waktu yang lama untuk menjadi air tanah. Ada tiga tahapan pelaksanaan pengabdian kepada masyarakat yaitu: (1) Tahap Koordinasi. Tim Pengabdian Kepada Masyarakat (PkM) Universitas Terbuka fokus pada penguatan kerjasama antra Pemerintahan Kecamatan Ternate Utara, Kelurahan Sangadji Utara serta Masyarakat sekitar pembangunan IPAH. (2) Tahap Sosialisasi. Tim PkM melaks...

Research paper thumbnail of Pola Komunikasi Universitas Dalam Menanggapi Persepsi Mahasiswa Tentang Komunikasi Pegawai Adminstrasi Universitas Muhammadiyah Maluku Utara

Pola komunikasi Pelayanan di Universitas Muhammadiyah Maluku Utara adalah upaya membangun pelayan... more Pola komunikasi Pelayanan di Universitas Muhammadiyah Maluku Utara adalah upaya membangun pelayanan yang efektif, Berdasarkan penelitian sebelumnya bahwa adanya hubungan antara pandangan negatif dengan efektifitas pesan yang disampaikan oleh pegawai terhadap mahasiswa. Semakin tinggi pandangan negatif mahasiswa terhadap komunikasi pegawai administrasi pada saat melakukan pelayanan, maka semakin rendah pula efektifitas pesan yang disampaikan oleh pegawai. Tujuan penelitian ini adalah untuk mengetahui Pola Komunikasi Pegawai dalam pelayanan administrasi kepada mahasiswa dan untuk mengetahui Pola komunikasi Universitas dalam melakukan pembinaan tentang Komunikasi efektif pegawai kepada Mahasiswa. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif, dan analisis data menggunakan pendekatan konsep pola komunikasi sebagai pelayanan public untuk menghasilkan pelayanan yang efektif. Hasil penelitian adalah Pola komunikasi digunakan oleh Universitas dalam bentuk Ko...

Research paper thumbnail of Perspektif Milenial Seri 2 Pejuang Masa Depan

Buku ini menyajikan berbagai kisah dari kacamata dosen sebagai pendidik, dan cerita tentang penga... more Buku ini menyajikan berbagai kisah dari kacamata dosen sebagai pendidik, dan cerita tentang pengabdian sebagai dosen UT yang harus mampu melakukan tugas tridarma dan kegiatan penunjang dengan segala kompleksitas pendidikan terbuka dan jarak jau

Research paper thumbnail of MEDIA RELATIONS DAN HUMAS POLDA MALUKU UTARA DALAM MENSOSIALISASIKAN KEBIASAAN BARU (New Normal) PANDEMI COVID -19 DI KOTA TERNATE

Research paper thumbnail of Pola Komunikasi Tim Gugus Tugas Provinsi Maluku Utara Dalam Penanganan Covid-19

Research paper thumbnail of Branding “Tara La No Ate” pada Indonesia Creative Cities Festival (ICCF)

JURNAL LENSA MUTIARA KOMUNIKASI

The first aspect of the promotion of communication strategies can be concluded as "Tara La N... more The first aspect of the promotion of communication strategies can be concluded as "Tara La No Ate” branding at the 2019 Indonesia Creative Cities Festival (ICCF) aiming to revive, promote, and introduce Ternate as a Creative Economy City, and also as tangible evidence of the implementation of the communication promotion strategy and branding “Tara La No Ate which becomes the theme and raises local wisdom from the city of Ternate so that the use of the media can be the manifestation of the communication promotion strategy process. The second aspect of the branding elements at the 2019 ICCF in Ternate is to convey a positive image contained in the message in the series of events which becomes part of the local wisdom and history that exists in Ternate and is shown to stakeholders and the wider community to be known directly through the 2019 ICCF performance. The branding elements include brand name, logo, visual appearance, spokesperson, voice, and remarks related to ICCF 2019 in...

Research paper thumbnail of Model Komunikasi Pemasaran di Pemerintah

Media Wisata, Jun 5, 2021

West Halmahera Regency has tourism potential, which is rich in beauty on land and at sea. Therefo... more West Halmahera Regency has tourism potential, which is rich in beauty on land and at sea. Therefore, to introduce tourism potential to the community, a Marketing Communication Model in the Government is needed (Promotion Mix of Tourist Destination Areas in West Halmahera Regency). This study aimed to determine the integrated marketing communication strategy of the West Halmahera Regency Tourism Office in attracting tourists. This study uses a qualitative descriptive approach with analysis techniques through data collection, data reduction, data presentation, and the final step is concluding. The results found that the West Halmahera Regency Tourism Office's integrated marketing communication strategy uses four promotional mixes. Namely advertising (advertising), public relations (public relations), personal promotion (personal selling), direct marketing (direct marketing), and interactive marketing.

Research paper thumbnail of Fenomena Berita Hoax Group Whatshapp Ummu Discussion Menjelang Pilpres 2019

In order to avoid random communication interactions, and lead to interaction inconvenience. The l... more In order to avoid random communication interactions, and lead to interaction inconvenience. The library research method that collects data from books, articles and the internet. Data collection was conducted in Ternate City focused on Muhammadiyah University of North Maluku. Observing and analyzing communication activities that occurred among lecturers who were participants in the Ummu Discussion group, in response to news of presidential and vice presidential Hoax ahead of the 2019 presidential election. Based on researchers' observations there were several hoax news that were disseminated in the group Discussion and triggered controversial comments between groups grouped. communication that is built between group participants is very varied, some are pro with issues that are disseminated and there are also those who contradict the hoax issue. The group participants turned out to be hooked on hoax news that was spread so that there were skewed responses about the object of info...

Research paper thumbnail of Model Komunikasi Pemasaran di Pemerintah: Promotion Mix Daerah Tujuan Wisata di Kabupaten Halmahera Barat

Research paper thumbnail of TEKNOLOGI KOMUNIKASI DAN INFORMASI MELALUI WEBSITE SEBAGAI STRATEGI PROMOSI KEBUDAYAAN DAN PARIWISATA PROPINSI MALUKU UTARA (Suatu Tinjauan Dari Perspektif Ilmu Komunikasi)

The results showed that; 1) The concept of the message on disbudpar.malutprov.go.id website owned... more The results showed that; 1) The concept of the message on disbudpar.malutprov.go.id website owned by the North Maluku Province Tourism Office that is promoting the culture and tourism in North Maluku and informing the promotion activities to the community/the intended destination about what will be found in visiting the disbudpar website malutprov.go.id. 2) Constraints faced are the limitations of human resources (HR) in the management of the website disbudpar.malutprov.go.id, the problem of internet network that are problematic and not too adequate in the office so that it becomes an obstacle, and also regarding the allocation of funding or budget that is still not maximum as supporting the maintenance costs of server equipment and financing of internet quota at the office, as well as the lack of coordination channels between the Tourism Office and the Regency/City Tourism Office that have not been effective in the content promotion message content on the website disbudpar.malutpro...

Research paper thumbnail of Strategic Policies of Local Government to Control Illegal Fishing in Waters Area of Morotai Island Regency

This study aims to determine the policies implemented by Morotai Island Regency Government to ant... more This study aims to determine the policies implemented by Morotai Island Regency Government to anticipate illegal fishing by fishermen from Philippines, Thailand, Taiwan, China and other countries in the sea territorial of the island of Morotai. This study used the qualitative approach based on a case study in Morotai Island Regency. The results of this study indicate that the local government of Morotai established two strategic policies to control illegal fishing activities, including proposing Morotai Island as a Special Economic Zone (ZEK), and developing a Community-based surveillance system (Siswamas). These two are expected to be able to fight off illegal fishing.

Research paper thumbnail of Implementation of Group Technology Concept on Tourism Information Application at North Maluku Province

This study discusses the development of tourism information system in context of asset inventory ... more This study discusses the development of tourism information system in context of asset inventory of tourism destinations at North Maluku Province by implementing the concept of Group Technology. Various data related to tourism will be grouped by using classification and coding. Group Technology has several advantages for identifying the various components which are then grouped into a small group based on common component design and manufacturing. By applying the Group Technology would be associated with standardization of design and minimize duplication of the design. Data stored in the database will be easily managed by administrators, and the planning process will more quickly and efficiently. The process of data grouping due to step: a). selecting a number of sample data, b). identify and construct encoding, c). grouping data based on the similarity of tourism, and d). analysis and code examine, to ensure that the data have been grouped according to its code. The result shows t...

Research paper thumbnail of Pelaksanaan Gerakan Literasi DI Sekolah Menengah Atas (Sma) DI Kota Tidore Kepulauan (Studi DI Sma Negeri 1 Dan Sma Negeri 3 Kota Tidore Kepulauan)

Pelaksanaan program gerakan literasi sekolah (GLS) Sekolah Menengah Atas (SMA) belum berjalan den... more Pelaksanaan program gerakan literasi sekolah (GLS) Sekolah Menengah Atas (SMA) belum berjalan dengan baik. Hal juga terjadi di SMA Negeri 3 dan SMA Negeri 1 Kota Tidore Kepulauan. Atas dasar ini maka penelitian ini bertujuan untuk : Mengetahui pelaksanaan gerakan literasi sekolah di SMA Negeri 3 dan SMA Negeri 1 Kota Tidore Kepualuan. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan melalukan observasi dan wawancara mendalam kepada informan serta menggunakan teknik triangulasi data. Hasil penelitian ini adalah pelaksanaan gerakan literasi sekolah di SMA Negeri 3 hanya sampai pada tahap pembiasaan dengan kegiatan baca buku 15 menit sebelum kegiatan belajar dimulai. Sedangkan pelaksanaan gerakan literasi sekolah di SMA Neger 1 sudah sampai pada tiga tahap yaiu tahap pembiasaan, tahap pengembangan, dan tahap pembelajaran.

Research paper thumbnail of Pengembangan Kapasitas Kelompok Usaha Bersama (KUBE) Tabadiku Tongole melalui Kerajinan Bambu Tutul

Pemberdayaan masyarakat telah menampakkan dirinya sebagai pendekatan yang banyak dianut dan banya... more Pemberdayaan masyarakat telah menampakkan dirinya sebagai pendekatan yang banyak dianut dan banyak mewarnai banyak kebijakan pembangunan masyarakat dan juga merupakan sarana untuk mengubah kehidupan sosial dan ekonomi masyarakat melalui potensi yang ada di masyarakat namun kurang mendapat perhatian atau dukungan dari pemerintah. Hal ini dirasakan oleh masyarakat di Kelurahan Marikurubu, Kecamatan Ternate Tengah. Wilayah ini memiliki potensi tradisional yang khas dari bambu, namun hingga kini belum dikembangkan secara maksimal. Padahal potensi ini bisa menjadi pemasukan untuk menambah pendapatan masyarakat setempat yang dapat digunakan untuk meningkatkan kesejahteraan mereka. Maka dari itu, dengan adanya pengabdian kepada masyarakat (PkM) Universitas Terbuka hadir untuk memberdayakan potensi Kelompok Usaha Bersama (KUBE) yang telah ada menjadi lebih optimal. Masalah yang dihadapi perajin kursi dan aksesori tradisional berbahan bambu di Kelurahan Marikurubu begitu kompleks. Masalah-ma...

Research paper thumbnail of Students’ Satisfaction of Distance Education Services in the Island Areas (A Case Study at Upbjj-Ut Ternate)

This study aims to determine the level of student satisfaction in the islands regarding distance ... more This study aims to determine the level of student satisfaction in the islands regarding distance education services. The population in this study are all UT’’s students spreaded across various regions in the province of North Maluku. The sampling method uses simple random sampling, as many as 74 students. Data collection is carried out through interviews with respondents with questionnaire aids whose questions relate to UT's level of expectation and service quality. The results show that: (1) of all aspects of distance education services organized by UPBJJ-UT Ternate, all of them had been categorized as very satisfying, where the highest level of satisfaction was that of general information services by 101.28% or in other words had exceeded student expectations. While teaching material services, although still in the category of very satisfying for students, the percentage of satisfaction level is lower than other service aspects which is 95.76%. (2) From all aspects of distance...

Research paper thumbnail of Analisis Wacana Dan Konstruksi Sosial Iklan Partai Perindo DI Televisi

AbstrakIklan politik Mars partai Perindo telah ramai di berbagai media televisi. Dalamiklan terse... more AbstrakIklan politik Mars partai Perindo telah ramai di berbagai media televisi. Dalamiklan tersebut, tentu menampilkan teks yang berisikan wacana politik dengantujuan mempengaruhi publik dalam rangka membangun citra politik.Permasalahanya adalah bagaimana isi wacana dalam teks iklan politik marsPartai Perindo tersebut dan konstruksi sosial iklan Politik Mars partai Perindodi televise.Penelitian ini merupakan penelitian deskriptif kualitatif denganmenggunakan metode analisis wacana model Van Djik. Adapun analisiskonstruksi sosial, yang dilakukan dalam penelitian ini berdasarkanpandangan, persepsi, pemaknaan dan atau konstruksi masyarakat terhadapteks iklan politik Mars partai Perindo.Hasil penelitian diperoleh bahwa Wacana yang ditampilkan sangat normative,namun berhasil mengkonstruk paradigma masyarakat karena berdasarkanhasil survey, Partai Perindo mengajak untuk bergabung dalam menjayakanIndonesia.

Research paper thumbnail of Determination Of Marketing Strategy For Distance Learning In The Island

This research aims to learn effective promotion strategies in attracting people on the island to ... more This research aims to learn effective promotion strategies in attracting people on the island to learn through distance learning at UT. This research was conducted using a quantitative approach. Research data obtained from secondary data that has been available on the UT SIPELAPOR application. Based on the results of the study, it showed that the majority of students first got information about UT, namely 1,399 students (48.76%) through friends, 575 students (20.04%) through families, and 388 students (13, 52%) through the Site UT Web. From this data, it can be concluded that: (1) Word of mouth promotion strategies (WOM) are very appropriate in promoting distance learning on islands. (2) Word of mouth (WOM) can be done in two ways, first, the hearing is done by visiting directly to market segments. The second is to utilize online social media (e-WOM). This study has implications aimed at UT management in improving promotional communication through WOM. So that the target of increas...

Research paper thumbnail of The Impact of Ability, Work Motivatedness, Organizational Commitment and Work Environment on Employee Performance

JURNAL MANAJEMEN BISNIS

This study aims to find out and analyze the influence of ability, work motivation, organizational... more This study aims to find out and analyze the influence of ability, work motivation, organizational commitment and work environment to the performance of police personnel Research respondents are ternate police personnel numbering 80 people. The analysis method used is Multiple linear regression. The results showed that simultaneously the ability, motivation of work, organizational commitment and work environment significantly affect the performance of Ternate police personnel. Partial capabilities (X1) and organizational commitment (X3) have a positive and significant effect on personnel performance (Y). Meanwhile, work motivation (X2) and Lingkungan_Kerja (X4) had no significant effect on the performance of Ternate Police personnel. Of the four variables studied, the most dominant effect on the performance of police personnel is organizational commitment.