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Papers by jabar mansour
Journal of Quality Assurance in Hospitality & Tourism, 2016
ABSTRACT The main aim of this study is to examine the influence of the two domains of hospitality... more ABSTRACT The main aim of this study is to examine the influence of the two domains of hospitality—local hospitality and commercial hospitality—on behavioral intention in the cultural heritage tourism context. This study anticipated that the above relationships were mediated by the tourism experience quality. A total of 500 foreign tourists visiting the Malaysia’s first World Heritage City, Malacca City were surveyed using structured questionnaire. The results revealed that both local and commercial hospitality have positive relationships with experience quality, and experience quality fully mediated the relationships between each of the two domains of hospitality and behavioral intention.
Cultural heritage tourism is essentially comprised of cultural tourism and heritage tourism. Auth... more Cultural heritage tourism is essentially comprised of cultural tourism and heritage tourism. Authenticity of the attractions is unquestionably the most critical success factor for this niche tourism. While authenticity of the “built heritage” has been extensively studied, the authenticity of the presentation of the “local culture” seems to be ignored by past researchers. The main purpose of this study is to investigate the influence of heritage authenticity, and cultural authenticity on behavioural intention in the context of cultural heritage tourism destination. This study also anticipates that the above relationships are mediated by the quality of experiences. This study involving 500 foreign tourists visiting the Malaysia’s first World Heritage City, Malacca City used questionnaire survey as the data collection method. The results show that only heritage authenticity is positively related to behavioural intention while cultural authenticity affects behavioural intention via expe...
Journal of Quality Assurance in Hospitality & Tourism, May 6, 2016
ABSTRACT The main aim of this study is to examine the influence of the two domains of hospitality... more ABSTRACT The main aim of this study is to examine the influence of the two domains of hospitality—local hospitality and commercial hospitality—on behavioral intention in the cultural heritage tourism context. This study anticipated that the above relationships were mediated by the tourism experience quality. A total of 500 foreign tourists visiting the Malaysia’s first World Heritage City, Malacca City were surveyed using structured questionnaire. The results revealed that both local and commercial hospitality have positive relationships with experience quality, and experience quality fully mediated the relationships between each of the two domains of hospitality and behavioral intention.
Journal of Quality Assurance in Hospitality & Tourism, 2016
ABSTRACT The main aim of this study is to examine the influence of the two domains of hospitality... more ABSTRACT The main aim of this study is to examine the influence of the two domains of hospitality—local hospitality and commercial hospitality—on behavioral intention in the cultural heritage tourism context. This study anticipated that the above relationships were mediated by the tourism experience quality. A total of 500 foreign tourists visiting the Malaysia’s first World Heritage City, Malacca City were surveyed using structured questionnaire. The results revealed that both local and commercial hospitality have positive relationships with experience quality, and experience quality fully mediated the relationships between each of the two domains of hospitality and behavioral intention.
Cultural heritage tourism is essentially comprised of cultural tourism and heritage tourism. Auth... more Cultural heritage tourism is essentially comprised of cultural tourism and heritage tourism. Authenticity of the attractions is unquestionably the most critical success factor for this niche tourism. While authenticity of the “built heritage” has been extensively studied, the authenticity of the presentation of the “local culture” seems to be ignored by past researchers. The main purpose of this study is to investigate the influence of heritage authenticity, and cultural authenticity on behavioural intention in the context of cultural heritage tourism destination. This study also anticipates that the above relationships are mediated by the quality of experiences. This study involving 500 foreign tourists visiting the Malaysia’s first World Heritage City, Malacca City used questionnaire survey as the data collection method. The results show that only heritage authenticity is positively related to behavioural intention while cultural authenticity affects behavioural intention via expe...
Journal of Quality Assurance in Hospitality & Tourism, May 6, 2016
ABSTRACT The main aim of this study is to examine the influence of the two domains of hospitality... more ABSTRACT The main aim of this study is to examine the influence of the two domains of hospitality—local hospitality and commercial hospitality—on behavioral intention in the cultural heritage tourism context. This study anticipated that the above relationships were mediated by the tourism experience quality. A total of 500 foreign tourists visiting the Malaysia’s first World Heritage City, Malacca City were surveyed using structured questionnaire. The results revealed that both local and commercial hospitality have positive relationships with experience quality, and experience quality fully mediated the relationships between each of the two domains of hospitality and behavioral intention.