marina baralic - Academia.edu (original) (raw)
Papers by marina baralic
Informatologia, Feb 8, 2021
Folia Oeconomica Stetinensia, Jun 1, 2023
research background: Corporate ideology is perceived as a set of fundamental beliefs held by comp... more research background: Corporate ideology is perceived as a set of fundamental beliefs held by company members about how the company and its members should behave in relation to one another and the outside world. In this paper, corporate ideology is treated as the basis for creating an organization's identity and as an extremely important factor in its success. purpose: The aim of this paper is to analyze the corporate ideologies of banks operating in the Republic of Croatia, to classify different ideologies, and finally, to determine what kind of identity the surveyed banks communicate through their corporate ideologies. research methodology: A comparative and content analysis are applied as qualitative methods of research of an interpretative character. results: The corporate ideologies of two of the analyzed banks (ZABA and Erste) are described as social institutionalism, and PBZ's ideology is labeled as social corporatism. Detected corporate ideologies do not serve to build the authenticity of banks' identities. novelty: The main novelty of this research is in the methodology of reaching corporate ideologies. Unlike previous works on corporate ideology, in this paper public messages communicated in (digital) media were
research background: Corporate ideology is perceived as a set of fundamental beliefs held by comp... more research background: Corporate ideology is perceived as a set of fundamental beliefs held by company members about how the company and its members should behave in relation to one another and the outside world. In this paper, corporate ideology is treated as the basis for creating an organization's identity and as an extremely important factor in its success. purpose: The aim of this paper is to analyze the corporate ideologies of banks operating in the Republic of Croatia, to classify different ideologies, and finally, to determine what kind of identity the surveyed banks communicate through their corporate ideologies. research methodology: A comparative and content analysis are applied as qualitative methods of research of an interpretative character. results: The corporate ideologies of two of the analyzed banks (ZABA and Erste) are described as social institutionalism, and PBZ's ideology is labeled as social corporatism. Detected corporate ideologies do not serve to build the authenticity of banks' identities. novelty: The main novelty of this research is in the methodology of reaching corporate ideologies. Unlike previous works on corporate ideology, in this paper public messages communicated in (digital) media were
Folia Oeconomica Stetinensia
Research background Corporate ideology is perceived as a set of fundamental beliefs held by compa... more Research background Corporate ideology is perceived as a set of fundamental beliefs held by company members about how the company and its members should behave in relation to one another and the outside world. In this paper, corporate ideology is treated as the basis for creating an organization’s identity and as an extremely important factor in its success. Purpose The aim of this paper is to analyze the corporate ideologies of banks operating in the Republic of Croatia, to classify different ideologies, and finally, to determine what kind of identity the surveyed banks communicate through their corporate ideologies. Research methodology A comparative and content analysis are applied as qualitative methods of research of an interpretative character. Results The corporate ideologies of two of the analyzed banks (ZABA and Erste) are described as social institutionalism, and PBZ’s ideology is labeled as social corporatism. Detected corporate ideologies do not serve to build the authen...
In medias res, 2021
The research is focused on the very beginning of the COVID-19 pandemic in Croatia – March 2020. T... more The research is focused on the very beginning of the COVID-19 pandemic in Croatia – March 2020. The subject of the research are humorous messages related to the pandemic. By combining quantitative and qualitative methods, this research showed how the interviewed respondents experienced the received humorous content related to the coronavirus and what content characteristics of the humorous messages were detected through the content analysis.
Medijska istraživanja, 2021
The way we talk about complex and abstract ideas is abundant in metaphors. Many research studies ... more The way we talk about complex and abstract ideas is abundant in metaphors. Many research studies have shown that even the most subtle metaphor can have a significant influence on the way people try to tackle various social problems. Thus, the assumption is that metaphors are not just a simple rhetorical tool, but also have a profound effect on how we conceptualize reality and respond to important social issues. In the last two decades, scientists have studied the impact of metaphorical framing on political discourse from different research perspectives. Metaphors are often used for framing political topics, and these metaphorical frames are considered to affect the way people regard these issues, perceive the world, and act, on both the individual and collective level. In accordance with these research studies, in this paper, we will regard the metaphor as a cognitive tool that classifies our conceptual system and enables the understanding of our experiences. The objective of this p...
Informatologia, Feb 8, 2021
Folia Oeconomica Stetinensia, Jun 1, 2023
research background: Corporate ideology is perceived as a set of fundamental beliefs held by comp... more research background: Corporate ideology is perceived as a set of fundamental beliefs held by company members about how the company and its members should behave in relation to one another and the outside world. In this paper, corporate ideology is treated as the basis for creating an organization's identity and as an extremely important factor in its success. purpose: The aim of this paper is to analyze the corporate ideologies of banks operating in the Republic of Croatia, to classify different ideologies, and finally, to determine what kind of identity the surveyed banks communicate through their corporate ideologies. research methodology: A comparative and content analysis are applied as qualitative methods of research of an interpretative character. results: The corporate ideologies of two of the analyzed banks (ZABA and Erste) are described as social institutionalism, and PBZ's ideology is labeled as social corporatism. Detected corporate ideologies do not serve to build the authenticity of banks' identities. novelty: The main novelty of this research is in the methodology of reaching corporate ideologies. Unlike previous works on corporate ideology, in this paper public messages communicated in (digital) media were
research background: Corporate ideology is perceived as a set of fundamental beliefs held by comp... more research background: Corporate ideology is perceived as a set of fundamental beliefs held by company members about how the company and its members should behave in relation to one another and the outside world. In this paper, corporate ideology is treated as the basis for creating an organization's identity and as an extremely important factor in its success. purpose: The aim of this paper is to analyze the corporate ideologies of banks operating in the Republic of Croatia, to classify different ideologies, and finally, to determine what kind of identity the surveyed banks communicate through their corporate ideologies. research methodology: A comparative and content analysis are applied as qualitative methods of research of an interpretative character. results: The corporate ideologies of two of the analyzed banks (ZABA and Erste) are described as social institutionalism, and PBZ's ideology is labeled as social corporatism. Detected corporate ideologies do not serve to build the authenticity of banks' identities. novelty: The main novelty of this research is in the methodology of reaching corporate ideologies. Unlike previous works on corporate ideology, in this paper public messages communicated in (digital) media were
Folia Oeconomica Stetinensia
Research background Corporate ideology is perceived as a set of fundamental beliefs held by compa... more Research background Corporate ideology is perceived as a set of fundamental beliefs held by company members about how the company and its members should behave in relation to one another and the outside world. In this paper, corporate ideology is treated as the basis for creating an organization’s identity and as an extremely important factor in its success. Purpose The aim of this paper is to analyze the corporate ideologies of banks operating in the Republic of Croatia, to classify different ideologies, and finally, to determine what kind of identity the surveyed banks communicate through their corporate ideologies. Research methodology A comparative and content analysis are applied as qualitative methods of research of an interpretative character. Results The corporate ideologies of two of the analyzed banks (ZABA and Erste) are described as social institutionalism, and PBZ’s ideology is labeled as social corporatism. Detected corporate ideologies do not serve to build the authen...
In medias res, 2021
The research is focused on the very beginning of the COVID-19 pandemic in Croatia – March 2020. T... more The research is focused on the very beginning of the COVID-19 pandemic in Croatia – March 2020. The subject of the research are humorous messages related to the pandemic. By combining quantitative and qualitative methods, this research showed how the interviewed respondents experienced the received humorous content related to the coronavirus and what content characteristics of the humorous messages were detected through the content analysis.
Medijska istraživanja, 2021
The way we talk about complex and abstract ideas is abundant in metaphors. Many research studies ... more The way we talk about complex and abstract ideas is abundant in metaphors. Many research studies have shown that even the most subtle metaphor can have a significant influence on the way people try to tackle various social problems. Thus, the assumption is that metaphors are not just a simple rhetorical tool, but also have a profound effect on how we conceptualize reality and respond to important social issues. In the last two decades, scientists have studied the impact of metaphorical framing on political discourse from different research perspectives. Metaphors are often used for framing political topics, and these metaphorical frames are considered to affect the way people regard these issues, perceive the world, and act, on both the individual and collective level. In accordance with these research studies, in this paper, we will regard the metaphor as a cognitive tool that classifies our conceptual system and enables the understanding of our experiences. The objective of this p...