muhammad pribadi - Academia.edu (original) (raw)
Papers by muhammad pribadi
Kiwari
During the current Covid-19 pandemic, the automotive world is experiencing a huge economic shock ... more During the current Covid-19 pandemic, the automotive world is experiencing a huge economic shock because the average community is not doing activities or traveling out of the house in accordance with the recommendations of the local government to do WFH or Work From Home. The Sumber Motor store is a store that is affected by the current Covid-19 pandemic, this is because there are no consumers who come to the Sumber Motor store at the Kemayoran Car Market or PMK for short. Sumber Motor store sells many variations of car lights from well-known brands to lesser-known brands. Sumber Motor store wants to know how the role of symbolic interaction in marketing communication planning at Sumber Motor store is. The researcher uses qualitative methods as well as case studies in this thesis because the researcher wants to know how important symbolic interaction is in planning marketing communications at the Sumber Motor store. The theories used in this research are Symbolic Interaction Theory,...
Kiwari, 2022
The development of the digital industry in the last decade has led to business actors being carri... more The development of the digital industry in the last decade has led to business actors being carried away by digitalization in all fields of business, from food, tourism, transportation, to even services. This phenomenon has made digital marketing communications increasingly widespread lately. Almost all levels of society use the internet to find out the product they are looking for. For practitioners in the world of marketing, of course this is a bright way to be able to market the company's products more effectively through the internet. However, the problem is whether the marketing communications carried out have considered several important aspects such as the Symbolic Interaction aspect which is the essence of social life. It is undeniable that humans live based on symbols that have been recognized and their meanings agreed upon together. The diversity of meanings and interpretations of each person is sometimes a barrier in communication. The research method used is an explo...
The purpose of introducing the Iphone to friends in an environment of friendship is to influence ... more The purpose of introducing the Iphone to friends in an environment of friendship is to influence an environment so that there is a common use of the product. The Iphone itself is one of the best mobile phones in its class compared to other competitors. Iphone users who are satisfied will be a promotional medium with word of mouth theory and will try to influence the environment so that they are like themselves. Consumers who have positive feedback according to role theory will act as initiators and influencers who will try to incorporate thoughts as Iphone users into their environment. The initiator himself tries to do one of the symbolic interaction theories, namely the pygmalion effect where a thinker turns into a reality. This research was conducted with the aim to find out how much the role of social interaction that occurs in an environment can influence the purchase decision of a product or service. This research is different from previous studies because on this occasion symb...
Penelitian ini bertujuan untuk memahami peran public relations dalam menjaga dan memelihara citra... more Penelitian ini bertujuan untuk memahami peran public relations dalam menjaga dan memelihara citra universitas Binus. Seperti yang kita ketahui, bahwa Binus selalu berkembang setiap tahunnya dan ada inovasi yang diberikan, terbukti dari banyaknya kuantitas mahasiswa saat ini. Hal tersebut memotivasi penulis untuk melakukan penelitian mengenai peran PR yang tergabung dalam divisi Marketing Communication berkaitan dengan citra. Menurut penulis adanya suatu perusahaan atau organisasi yang sukses tidaklah lepas dari kerja keras dan semangat yang tinggi dari tim public relations yang bekerja. Dengan menggunakan metode penelitian kualitatif, penulis melakukan teknik pengumpulan data dengan wawancara yaitu wawancara mendalam dan terarah kepada beberapa responden, lalu observasi, dan juga penelahaan dokumentasi. Berdasarkan hasil pengamatan diketahui bahwa public relations sangat berpengaruh terhadap citra suatu organisasi sehingga harus tetap dipertahankan dan masalah-masalah yang ada berupa banyaknya kompetitor yakni universitas swasta lainnya yang cukup terkenal di Jakarta. Selain itu diharapkan dapat terus membina komunikasi yang baik antar semua Binusian.
Prosiding SENAPENMAS, 2021
Community Service (PKM) is part of the duties of lecturers to provide solutions to problems that ... more Community Service (PKM) is part of the duties of lecturers to provide solutions to problems that exist in the society. Lecturers need to bring students in this activity as part of supporting the Independent Learning Independent Campus (MBKM) activities so they can gain experience in applying their knowledge in society. Students activities in supporting PKM activities will add to their portfolios in preparing themselves to get a professional certificate from BNSP in the field of public relations as part of a diploma companion. PKM not only benefits the community but also benefits Tarumanagara University. The presence of Untar lecturers in PKM makes high school students aware of Untar lecturers who active role in the industry. This will make high school students know the competence of the lecturers at Untar. Therefore, it is important for lecturers to be active in PKM activities so that the Untar brand will continue to be remembered by the public so that Brand Recall will be achieved....
Prologia, 2021
In marketing activities, marketing communication planning plays a role and is applied as a sales ... more In marketing activities, marketing communication planning plays a role and is applied as a sales and promotion solution for a product to the public which uses several effective and interactive ways and the content of its service products can be felt by all target audiences. Hann Prawira Photography is a service provider company in the form of photography, the service company does photo shoots for Indonesian or foreign artists, not only shooting artists but also working on photo shoots for commercial needs, such as shooting for billboards, websites and others. This communication research focuses on symbolic interactions and has a very important role, in which Hann Prawira Photography uses this symbolic interaction by presenting his work through photography and also the importance of relationships with consumers. This study uses a qualitative methodology with a strategy and case studies. The data were collected using in-depth interviews directly to the founder of Hann Prawira Photogra...
Prologia, 2021
In the midst of the rise of communication through digital media and the internet, it is easier to... more In the midst of the rise of communication through digital media and the internet, it is easier to disseminate information, so many companies use the internet as a means of marketing communication. One brand that uses the Internet as a marketing communication medium is Strogen Indonesia. Strogen is a private company that focuses on selling smart home appliances products that are present with the latest technology and have the aim of helping users do their daily homework. In carrying out marketing communications, Strogen Indonesia focuses on sharing attractive visuals of its products as a symbol that can be widely accepted by consumers. Strogen Indonesia shares the visuals of its products through various media such as company websites, Instagram, to Youtube. In addition, Strogen Indonesia also tries to listen to consumers and makes it easier for consumers to communicate by having various social media that actively answer various questions and complaints from customers to achieve the b...
Jurnal Bakti Masyarakat Indonesia, 2020
PKM Untar di SDS Sumbangsih membantu siswa/siswi dalam menjalani ekstrakurikuler reporter cilik “... more PKM Untar di SDS Sumbangsih membantu siswa/siswi dalam menjalani ekstrakurikuler reporter cilik “Jenius”. Ketika para guru perlu bantuan pengetahuan terkait dunia reporter kepada tim Jenius, dosen-dosen Prodi ilmu komunikasi Untar hadir untuk membantu para guru dan murid di tim Jenius. Kehadiran para dosen tidak hanya memberikan solusi bagi tim reporter cilik di SDS Sumbangsih tetapi mereka juga membangun kesan positif terhadap Untar secara umum dan prodi Ilmu Komunikasi secara khusus di masyarakat, keberhasilan Tim PKM Untar di SDS Sumbangsih menciptakan pengalam positif sehingga masyarakat ikut membicarakan hal positif terkait Untar di masyarakat. Program PKM yang dilakukan oleh para dosen dengan tim Jenius melalui proses transfer pengetahuan dari sisi teori, pengalaman dan praktek sehingga tim Jenius mendapatkan pengetahuan dalam menjalani kegiatan reporter cilik yang baik. PKM Untar yang memberikan kesan positif di masyarakat menunjukkan kehidupan merek Untar di hati masyarakat....
Koneksi, 2020
Roleplayer is a game that played by acting as a certain character. Also in roleplaying there is a... more Roleplayer is a game that played by acting as a certain character. Also in roleplaying there is a use of language, symbols and words to interact with each other and human dependence on the use of media when playing is one of the interests for researchers. This study aims to determine the role of symbolic interaction and media ecology in roleplaying games by focusing on out of character on twitter, the theory used in this study is symbolic interaction theory, media ecology theory. The research approach used is qualitative description with ethnographic methods. Researchers collected data by conducting participant observation, in-depth interviews with several roleplayer players out of character and library studies. The conclusion of this study is that individuals are involved in several stages in the process of involvement of someone roleplayer, namely: introduction, finding information, determining character, and starting to play. In roleplayer there is the use of language, certain wo...
Koneksi, 2020
In 2011 JKT48 was present in the entertainment world in Indonesia and debuted as a singing group ... more In 2011 JKT48 was present in the entertainment world in Indonesia and debuted as a singing group with JPop (Japan Pop) music, and successfully loved the existence of boyband and girlband that did not last long. Having not a few group members with many differences from each other, JKT48 has been able to be a strong group to date. This research aims to deepen and understand how the symbolic interaction process in organizational culture forms a JKT48 group, so that the JKT48 group is strong and survives to the present. In this study using qualitative methodology. The results of the study said that JKT48 has three stages of forming JKT48 members, including audition and quarantine, trainees or academics, and team members. At this stage of course the things in it found the process of symbolic interaction in organizational culture. Pada tahun 2011 JKT48 hadir di dunia hiburan di Indonesia dan memulai debutnya sebagai grup penyanyi beraliran musik JPop (Japan Pop), dan sukses menyaingi eksi...
Jurnal Muara Ilmu Sosial, Humaniora, dan Seni, 2018
Peristiwa politik penting yang menjadi perhatian media dan masyarakat pada 2017 adalah Pilkada DK... more Peristiwa politik penting yang menjadi perhatian media dan masyarakat pada 2017 adalah Pilkada DKI Jakarta. Bagi media, Pilkada DKI Jakarta merupakan topik berita yang layak mendapat perhatian dan ditempatkan sebagai berita penting. Penyebabnya adalah bertarungnya calon-calon gubernur DKI Jakarta yang merupakan tokoh-tokoh populer di masyarakat. Agus Harimurti Yudhoyono, putera pertama presiden ke enam RI Susilo Bambang Yudhoyono, Basuki Tjahaya Purnama, didukung presiden ke lima RI Megawati Sukarno Putri, dan Anis Baswedan, didukung mantan calon presiden 2014 Prabowo Subiyanto. Pada pemilu 2014 dan pemilihan presiden 2014, beberapa redaksi media, terutama media televisi yang pemiliknya memiliki afiliasi politik, dinilai oleh Dewan Pers terindikasi berpihak kepada salah satu kontestan. Bagaimana dengan pemilihan Gubernur DKI Jakarta? Dalam pemberitaan Pilkada DKI Jakarta mereka berupaya bersikap netral, meski pemilik media memiliki keterkaitan politik. Penelitian ini berupaya mengun...
Prologia, 2019
Tren kecantikan korea mulai memasuki pasar global, termasuk Indonesia. Salah satunya adalah Innis... more Tren kecantikan korea mulai memasuki pasar global, termasuk Indonesia. Salah satunya adalah Innisfree, brand produk kecantikan korea yang menjual perawatan kulit dan kecantikan dengan menggunakan bahan-bahan alami dari Pulau Jeju. Innisfree meluncurkan gerai resmi di pasar Indonesia pada tahun 2017 di Central Park Mall. Penelitian ini membahas mengenai pengaruh brand awareness dan brand image terhadap minat beli produk kecantikan Innisfree. Responden penelitian adalah pengguna produk kecantikan Innisfree, dengan jumlah 100 responden. Penelitian dilakukan menggunakan metode kuantitatif dengan teknik pengumpulan data quota sampling. Teknik analisis yang digunakan dalam penelitian ini adalah Uji Validitas, Uji Reliabilitas, Uji Koefisien Determinasi, Uji Koefisien Korelasi, Uji Regresi Linier Berganda, Uji F, dan Uji T. Hasil penelitian ini menyatakan bahwa secara bersama-sama brand awareness dan brand image memiliki pengaruh yang signifikan terhadap minat beli produk kecantikan Innisf...
Jurnal ASPIKOM, 2012
This study discusses the integrated marketing communications conducted by PT Cubes Consulting to ... more This study discusses the integrated marketing communications conducted by PT Cubes Consulting to build the brand image of the company. Authors take this subject because the authors assume that the PT Cubes Consutlting as an SAP partner, a company that is still very new, but it could have a considerable client references and come from large companies. Though competition in the business world is not easy, because many SAP partners in Indonesia who have first foray into the world and be seen from the size of the business, obviously bigger.
Penelitian ini bertujuan untuk memaparkan kegiatan Public Relations yang dilakukan oleh pihak int... more Penelitian ini bertujuan untuk memaparkan kegiatan Public Relations yang dilakukan oleh pihak internal Hotel Atlet Century Park Jakarta, menjelaskan bagaimana proses kegiatan Public Relations pada hotel dalam kaitannya dengan brand loyalty, dan memberikan solusi pada pengembangan strategi Public Relations Hotel Atlet Century Park Jakarta dalam menciptakan brand loyalty. Penelitian ini memfokuskan pada beberapa tujuan utama Public Relations yaitu menguraikan seluruh kegiatan Public Relation, Menjelaskan bagaimana proses kinerja Public Relations dalam kaitannya menciptakan brand loyalty kepada para pengunjung, memberikan masukkan yang mendukung pelaksaan Public Relations untuk menciptakan brand loyalty kepada para pengunjung Hotel Atlet Century Park Jakarta. Metode penelitian yang digunakan adalah pendekatan deskriptif kualitatif untuk menganalisis permasalahan yang ada, dengan penyajian informasi data yang terkumpul dari pihak internal perusahaan melalui analisis hasil wawancara mendalam (in-depth interview) dan pengamatan lapangan (observation) mengenai kegiatan dalam perusahaan. Hasil penelitian menunjukkan bahwa tahap kematangan brand loyalty yang sudah terbentuk berada pada tingkat satisfied buyer, meskipun hasilnya cukup memuaskan namun belum memenuhi harapan dari pihak Public Relations Hotel Atlet Century Park Jakarta. Simpulan, strategi Public Relations te dalam menciptakan brand loyalty masih perlu ditingkatkan sampai pada tingkat commited buyer. Diharapkan calon konsumen dengan cepat dan mudah dapat mengenali keberadaan Hotel Atlet Century Park Jakarta.
Provinsi DKI Jakarta merupakan wilayah ibukota Negara Indonesia sebagai pusat dari pemerintahan, ... more Provinsi DKI Jakarta merupakan wilayah ibukota Negara Indonesia sebagai pusat dari pemerintahan, perdagangan, perindustrian, pendidikan dan kebudayaan. Kota Jakarta Barat merupakan bagian dari Provinsi DKI Jakarta yang merupakan wilayah padat penduduk yang memiliki potensi yang besar dalam pertumbuhan bisnis dan perdagangan. Transportasi umum yang terdapat di wilayah kota Jakarta Barat sangat beragam, antara lain: taksi, bus, metro mini, kopaja, trans Jakarta, angkutan umum dan lainnya. Banyak permasalahan sarana transportasi yang menghambat pertumbuhan bisnis dan perdagangan adalah kemacetan jalan raya dan pertumbuhan angka transportasi milik pribadi, baik itu kendaraan motor dan mobil di kota Jakarta yang terus meningkat setiap tahunnya. Semakin tidak beraturannya keadaan lalu lintas di ibukota Jakarta, khususnya dari masalah kemacetan kendaraan yang melintas sehari-harinya belum lagi ditambah para awak angkutan yang sekarang mudah saja untuk mengeluarkan trayek tanpa dikaji ulang, sedangkan urusan kemacetan petugas dari kepolisian serta petugas dari Dinas Perhubungan DKI Jakarta maupun Suku Dinas Perhubungan masing-masing wilayah. Masalah keterbatasan unit kendaraan dan ketidakpastian jadwal juga menjadi alasan bagi sebagian besar warga yang beraktivitas di Jakarta untuk tidak menggunakan kendaraan umum. Belum lagi kondisi jalan yang tidak brought to you by CORE View metadata, citation and similar papers at core.ac.uk
Prologia, 2020
Integrated marketing communication is an activity to increase the sales, and to introduce a brand... more Integrated marketing communication is an activity to increase the sales, and to introduce a brand to people in an effective way using a consistent message for the appropriate target audience. PT. Inti Ozzigeno Nara Solusi is an advertising agency in Indonesia that implements integrated marketing communication to reach client’s objective. PT. Inti Ozzigeno Nara Solusi has its own step of integrated marketing communication which is different compared to other advertising agencies. Symbolic interactionism takes an important role in creating the integrated marketing communication of PT. Inti Ozzigeno Nara Solusi. The research uses qualitative methodology with ethnography method. The data is obtained from participant observation, in depth interview with the team, and document analysis. The results concluded that PT. Inti Ozzigeno Nara Solusi has nine steps in the integrated marketing communication planning process that includes the following steps: OZIM, Brand and Competitor Analysis, Ta...
Proceedings of the Proceedings of the 1st Padjadjaran Communication Conference Series, PCCS 2019, 9 October 2019, Bandung, West Java, Indonesia, 2020
In 1960, Indonesia Advertising agency got their attention back from foreign producers. The main f... more In 1960, Indonesia Advertising agency got their attention back from foreign producers. The main factor was the uncertainty of nation's security and political condition after independence until 1966s. At that time, producers of services and goods faced some troubles to sell their products due to Indonesian's purchasing power was in a low rate, besides the nation's security and political condition. Since Suharto became a second president in Indonesia, foreign investors started to join in. However, in 1970s, there were not many advertising agencies. In other hand, it was not easy for producers to choose the right advertising agency, because they would checked an agency based on their portfolios. If an agency had worked with a foreign client, so the agency would have a big chance to work with these foreign producers. This is one of a real sample that happened in 1970. Now days, the conditions become more complex, because local agencies should compete with foreign agencies which had similar cultural background with the foreign producers. Intercultural communication becomes a challege yet an opportunity for the local agencies. how do managers deal with challenges and manage them into opportunities to win the foreign producers? A qualitative methodology with phenomenology was used in this study. The success of local agencies to get foreign producers was because they have workers who have experience in working with foreign agencies. so they realize that it is important to have knowledge about their clients' culture to support their work.
Kiwari
During the current Covid-19 pandemic, the automotive world is experiencing a huge economic shock ... more During the current Covid-19 pandemic, the automotive world is experiencing a huge economic shock because the average community is not doing activities or traveling out of the house in accordance with the recommendations of the local government to do WFH or Work From Home. The Sumber Motor store is a store that is affected by the current Covid-19 pandemic, this is because there are no consumers who come to the Sumber Motor store at the Kemayoran Car Market or PMK for short. Sumber Motor store sells many variations of car lights from well-known brands to lesser-known brands. Sumber Motor store wants to know how the role of symbolic interaction in marketing communication planning at Sumber Motor store is. The researcher uses qualitative methods as well as case studies in this thesis because the researcher wants to know how important symbolic interaction is in planning marketing communications at the Sumber Motor store. The theories used in this research are Symbolic Interaction Theory,...
Kiwari, 2022
The development of the digital industry in the last decade has led to business actors being carri... more The development of the digital industry in the last decade has led to business actors being carried away by digitalization in all fields of business, from food, tourism, transportation, to even services. This phenomenon has made digital marketing communications increasingly widespread lately. Almost all levels of society use the internet to find out the product they are looking for. For practitioners in the world of marketing, of course this is a bright way to be able to market the company's products more effectively through the internet. However, the problem is whether the marketing communications carried out have considered several important aspects such as the Symbolic Interaction aspect which is the essence of social life. It is undeniable that humans live based on symbols that have been recognized and their meanings agreed upon together. The diversity of meanings and interpretations of each person is sometimes a barrier in communication. The research method used is an explo...
The purpose of introducing the Iphone to friends in an environment of friendship is to influence ... more The purpose of introducing the Iphone to friends in an environment of friendship is to influence an environment so that there is a common use of the product. The Iphone itself is one of the best mobile phones in its class compared to other competitors. Iphone users who are satisfied will be a promotional medium with word of mouth theory and will try to influence the environment so that they are like themselves. Consumers who have positive feedback according to role theory will act as initiators and influencers who will try to incorporate thoughts as Iphone users into their environment. The initiator himself tries to do one of the symbolic interaction theories, namely the pygmalion effect where a thinker turns into a reality. This research was conducted with the aim to find out how much the role of social interaction that occurs in an environment can influence the purchase decision of a product or service. This research is different from previous studies because on this occasion symb...
Penelitian ini bertujuan untuk memahami peran public relations dalam menjaga dan memelihara citra... more Penelitian ini bertujuan untuk memahami peran public relations dalam menjaga dan memelihara citra universitas Binus. Seperti yang kita ketahui, bahwa Binus selalu berkembang setiap tahunnya dan ada inovasi yang diberikan, terbukti dari banyaknya kuantitas mahasiswa saat ini. Hal tersebut memotivasi penulis untuk melakukan penelitian mengenai peran PR yang tergabung dalam divisi Marketing Communication berkaitan dengan citra. Menurut penulis adanya suatu perusahaan atau organisasi yang sukses tidaklah lepas dari kerja keras dan semangat yang tinggi dari tim public relations yang bekerja. Dengan menggunakan metode penelitian kualitatif, penulis melakukan teknik pengumpulan data dengan wawancara yaitu wawancara mendalam dan terarah kepada beberapa responden, lalu observasi, dan juga penelahaan dokumentasi. Berdasarkan hasil pengamatan diketahui bahwa public relations sangat berpengaruh terhadap citra suatu organisasi sehingga harus tetap dipertahankan dan masalah-masalah yang ada berupa banyaknya kompetitor yakni universitas swasta lainnya yang cukup terkenal di Jakarta. Selain itu diharapkan dapat terus membina komunikasi yang baik antar semua Binusian.
Prosiding SENAPENMAS, 2021
Community Service (PKM) is part of the duties of lecturers to provide solutions to problems that ... more Community Service (PKM) is part of the duties of lecturers to provide solutions to problems that exist in the society. Lecturers need to bring students in this activity as part of supporting the Independent Learning Independent Campus (MBKM) activities so they can gain experience in applying their knowledge in society. Students activities in supporting PKM activities will add to their portfolios in preparing themselves to get a professional certificate from BNSP in the field of public relations as part of a diploma companion. PKM not only benefits the community but also benefits Tarumanagara University. The presence of Untar lecturers in PKM makes high school students aware of Untar lecturers who active role in the industry. This will make high school students know the competence of the lecturers at Untar. Therefore, it is important for lecturers to be active in PKM activities so that the Untar brand will continue to be remembered by the public so that Brand Recall will be achieved....
Prologia, 2021
In marketing activities, marketing communication planning plays a role and is applied as a sales ... more In marketing activities, marketing communication planning plays a role and is applied as a sales and promotion solution for a product to the public which uses several effective and interactive ways and the content of its service products can be felt by all target audiences. Hann Prawira Photography is a service provider company in the form of photography, the service company does photo shoots for Indonesian or foreign artists, not only shooting artists but also working on photo shoots for commercial needs, such as shooting for billboards, websites and others. This communication research focuses on symbolic interactions and has a very important role, in which Hann Prawira Photography uses this symbolic interaction by presenting his work through photography and also the importance of relationships with consumers. This study uses a qualitative methodology with a strategy and case studies. The data were collected using in-depth interviews directly to the founder of Hann Prawira Photogra...
Prologia, 2021
In the midst of the rise of communication through digital media and the internet, it is easier to... more In the midst of the rise of communication through digital media and the internet, it is easier to disseminate information, so many companies use the internet as a means of marketing communication. One brand that uses the Internet as a marketing communication medium is Strogen Indonesia. Strogen is a private company that focuses on selling smart home appliances products that are present with the latest technology and have the aim of helping users do their daily homework. In carrying out marketing communications, Strogen Indonesia focuses on sharing attractive visuals of its products as a symbol that can be widely accepted by consumers. Strogen Indonesia shares the visuals of its products through various media such as company websites, Instagram, to Youtube. In addition, Strogen Indonesia also tries to listen to consumers and makes it easier for consumers to communicate by having various social media that actively answer various questions and complaints from customers to achieve the b...
Jurnal Bakti Masyarakat Indonesia, 2020
PKM Untar di SDS Sumbangsih membantu siswa/siswi dalam menjalani ekstrakurikuler reporter cilik “... more PKM Untar di SDS Sumbangsih membantu siswa/siswi dalam menjalani ekstrakurikuler reporter cilik “Jenius”. Ketika para guru perlu bantuan pengetahuan terkait dunia reporter kepada tim Jenius, dosen-dosen Prodi ilmu komunikasi Untar hadir untuk membantu para guru dan murid di tim Jenius. Kehadiran para dosen tidak hanya memberikan solusi bagi tim reporter cilik di SDS Sumbangsih tetapi mereka juga membangun kesan positif terhadap Untar secara umum dan prodi Ilmu Komunikasi secara khusus di masyarakat, keberhasilan Tim PKM Untar di SDS Sumbangsih menciptakan pengalam positif sehingga masyarakat ikut membicarakan hal positif terkait Untar di masyarakat. Program PKM yang dilakukan oleh para dosen dengan tim Jenius melalui proses transfer pengetahuan dari sisi teori, pengalaman dan praktek sehingga tim Jenius mendapatkan pengetahuan dalam menjalani kegiatan reporter cilik yang baik. PKM Untar yang memberikan kesan positif di masyarakat menunjukkan kehidupan merek Untar di hati masyarakat....
Koneksi, 2020
Roleplayer is a game that played by acting as a certain character. Also in roleplaying there is a... more Roleplayer is a game that played by acting as a certain character. Also in roleplaying there is a use of language, symbols and words to interact with each other and human dependence on the use of media when playing is one of the interests for researchers. This study aims to determine the role of symbolic interaction and media ecology in roleplaying games by focusing on out of character on twitter, the theory used in this study is symbolic interaction theory, media ecology theory. The research approach used is qualitative description with ethnographic methods. Researchers collected data by conducting participant observation, in-depth interviews with several roleplayer players out of character and library studies. The conclusion of this study is that individuals are involved in several stages in the process of involvement of someone roleplayer, namely: introduction, finding information, determining character, and starting to play. In roleplayer there is the use of language, certain wo...
Koneksi, 2020
In 2011 JKT48 was present in the entertainment world in Indonesia and debuted as a singing group ... more In 2011 JKT48 was present in the entertainment world in Indonesia and debuted as a singing group with JPop (Japan Pop) music, and successfully loved the existence of boyband and girlband that did not last long. Having not a few group members with many differences from each other, JKT48 has been able to be a strong group to date. This research aims to deepen and understand how the symbolic interaction process in organizational culture forms a JKT48 group, so that the JKT48 group is strong and survives to the present. In this study using qualitative methodology. The results of the study said that JKT48 has three stages of forming JKT48 members, including audition and quarantine, trainees or academics, and team members. At this stage of course the things in it found the process of symbolic interaction in organizational culture. Pada tahun 2011 JKT48 hadir di dunia hiburan di Indonesia dan memulai debutnya sebagai grup penyanyi beraliran musik JPop (Japan Pop), dan sukses menyaingi eksi...
Jurnal Muara Ilmu Sosial, Humaniora, dan Seni, 2018
Peristiwa politik penting yang menjadi perhatian media dan masyarakat pada 2017 adalah Pilkada DK... more Peristiwa politik penting yang menjadi perhatian media dan masyarakat pada 2017 adalah Pilkada DKI Jakarta. Bagi media, Pilkada DKI Jakarta merupakan topik berita yang layak mendapat perhatian dan ditempatkan sebagai berita penting. Penyebabnya adalah bertarungnya calon-calon gubernur DKI Jakarta yang merupakan tokoh-tokoh populer di masyarakat. Agus Harimurti Yudhoyono, putera pertama presiden ke enam RI Susilo Bambang Yudhoyono, Basuki Tjahaya Purnama, didukung presiden ke lima RI Megawati Sukarno Putri, dan Anis Baswedan, didukung mantan calon presiden 2014 Prabowo Subiyanto. Pada pemilu 2014 dan pemilihan presiden 2014, beberapa redaksi media, terutama media televisi yang pemiliknya memiliki afiliasi politik, dinilai oleh Dewan Pers terindikasi berpihak kepada salah satu kontestan. Bagaimana dengan pemilihan Gubernur DKI Jakarta? Dalam pemberitaan Pilkada DKI Jakarta mereka berupaya bersikap netral, meski pemilik media memiliki keterkaitan politik. Penelitian ini berupaya mengun...
Prologia, 2019
Tren kecantikan korea mulai memasuki pasar global, termasuk Indonesia. Salah satunya adalah Innis... more Tren kecantikan korea mulai memasuki pasar global, termasuk Indonesia. Salah satunya adalah Innisfree, brand produk kecantikan korea yang menjual perawatan kulit dan kecantikan dengan menggunakan bahan-bahan alami dari Pulau Jeju. Innisfree meluncurkan gerai resmi di pasar Indonesia pada tahun 2017 di Central Park Mall. Penelitian ini membahas mengenai pengaruh brand awareness dan brand image terhadap minat beli produk kecantikan Innisfree. Responden penelitian adalah pengguna produk kecantikan Innisfree, dengan jumlah 100 responden. Penelitian dilakukan menggunakan metode kuantitatif dengan teknik pengumpulan data quota sampling. Teknik analisis yang digunakan dalam penelitian ini adalah Uji Validitas, Uji Reliabilitas, Uji Koefisien Determinasi, Uji Koefisien Korelasi, Uji Regresi Linier Berganda, Uji F, dan Uji T. Hasil penelitian ini menyatakan bahwa secara bersama-sama brand awareness dan brand image memiliki pengaruh yang signifikan terhadap minat beli produk kecantikan Innisf...
Jurnal ASPIKOM, 2012
This study discusses the integrated marketing communications conducted by PT Cubes Consulting to ... more This study discusses the integrated marketing communications conducted by PT Cubes Consulting to build the brand image of the company. Authors take this subject because the authors assume that the PT Cubes Consutlting as an SAP partner, a company that is still very new, but it could have a considerable client references and come from large companies. Though competition in the business world is not easy, because many SAP partners in Indonesia who have first foray into the world and be seen from the size of the business, obviously bigger.
Penelitian ini bertujuan untuk memaparkan kegiatan Public Relations yang dilakukan oleh pihak int... more Penelitian ini bertujuan untuk memaparkan kegiatan Public Relations yang dilakukan oleh pihak internal Hotel Atlet Century Park Jakarta, menjelaskan bagaimana proses kegiatan Public Relations pada hotel dalam kaitannya dengan brand loyalty, dan memberikan solusi pada pengembangan strategi Public Relations Hotel Atlet Century Park Jakarta dalam menciptakan brand loyalty. Penelitian ini memfokuskan pada beberapa tujuan utama Public Relations yaitu menguraikan seluruh kegiatan Public Relation, Menjelaskan bagaimana proses kinerja Public Relations dalam kaitannya menciptakan brand loyalty kepada para pengunjung, memberikan masukkan yang mendukung pelaksaan Public Relations untuk menciptakan brand loyalty kepada para pengunjung Hotel Atlet Century Park Jakarta. Metode penelitian yang digunakan adalah pendekatan deskriptif kualitatif untuk menganalisis permasalahan yang ada, dengan penyajian informasi data yang terkumpul dari pihak internal perusahaan melalui analisis hasil wawancara mendalam (in-depth interview) dan pengamatan lapangan (observation) mengenai kegiatan dalam perusahaan. Hasil penelitian menunjukkan bahwa tahap kematangan brand loyalty yang sudah terbentuk berada pada tingkat satisfied buyer, meskipun hasilnya cukup memuaskan namun belum memenuhi harapan dari pihak Public Relations Hotel Atlet Century Park Jakarta. Simpulan, strategi Public Relations te dalam menciptakan brand loyalty masih perlu ditingkatkan sampai pada tingkat commited buyer. Diharapkan calon konsumen dengan cepat dan mudah dapat mengenali keberadaan Hotel Atlet Century Park Jakarta.
Provinsi DKI Jakarta merupakan wilayah ibukota Negara Indonesia sebagai pusat dari pemerintahan, ... more Provinsi DKI Jakarta merupakan wilayah ibukota Negara Indonesia sebagai pusat dari pemerintahan, perdagangan, perindustrian, pendidikan dan kebudayaan. Kota Jakarta Barat merupakan bagian dari Provinsi DKI Jakarta yang merupakan wilayah padat penduduk yang memiliki potensi yang besar dalam pertumbuhan bisnis dan perdagangan. Transportasi umum yang terdapat di wilayah kota Jakarta Barat sangat beragam, antara lain: taksi, bus, metro mini, kopaja, trans Jakarta, angkutan umum dan lainnya. Banyak permasalahan sarana transportasi yang menghambat pertumbuhan bisnis dan perdagangan adalah kemacetan jalan raya dan pertumbuhan angka transportasi milik pribadi, baik itu kendaraan motor dan mobil di kota Jakarta yang terus meningkat setiap tahunnya. Semakin tidak beraturannya keadaan lalu lintas di ibukota Jakarta, khususnya dari masalah kemacetan kendaraan yang melintas sehari-harinya belum lagi ditambah para awak angkutan yang sekarang mudah saja untuk mengeluarkan trayek tanpa dikaji ulang, sedangkan urusan kemacetan petugas dari kepolisian serta petugas dari Dinas Perhubungan DKI Jakarta maupun Suku Dinas Perhubungan masing-masing wilayah. Masalah keterbatasan unit kendaraan dan ketidakpastian jadwal juga menjadi alasan bagi sebagian besar warga yang beraktivitas di Jakarta untuk tidak menggunakan kendaraan umum. Belum lagi kondisi jalan yang tidak brought to you by CORE View metadata, citation and similar papers at core.ac.uk
Prologia, 2020
Integrated marketing communication is an activity to increase the sales, and to introduce a brand... more Integrated marketing communication is an activity to increase the sales, and to introduce a brand to people in an effective way using a consistent message for the appropriate target audience. PT. Inti Ozzigeno Nara Solusi is an advertising agency in Indonesia that implements integrated marketing communication to reach client’s objective. PT. Inti Ozzigeno Nara Solusi has its own step of integrated marketing communication which is different compared to other advertising agencies. Symbolic interactionism takes an important role in creating the integrated marketing communication of PT. Inti Ozzigeno Nara Solusi. The research uses qualitative methodology with ethnography method. The data is obtained from participant observation, in depth interview with the team, and document analysis. The results concluded that PT. Inti Ozzigeno Nara Solusi has nine steps in the integrated marketing communication planning process that includes the following steps: OZIM, Brand and Competitor Analysis, Ta...
Proceedings of the Proceedings of the 1st Padjadjaran Communication Conference Series, PCCS 2019, 9 October 2019, Bandung, West Java, Indonesia, 2020
In 1960, Indonesia Advertising agency got their attention back from foreign producers. The main f... more In 1960, Indonesia Advertising agency got their attention back from foreign producers. The main factor was the uncertainty of nation's security and political condition after independence until 1966s. At that time, producers of services and goods faced some troubles to sell their products due to Indonesian's purchasing power was in a low rate, besides the nation's security and political condition. Since Suharto became a second president in Indonesia, foreign investors started to join in. However, in 1970s, there were not many advertising agencies. In other hand, it was not easy for producers to choose the right advertising agency, because they would checked an agency based on their portfolios. If an agency had worked with a foreign client, so the agency would have a big chance to work with these foreign producers. This is one of a real sample that happened in 1970. Now days, the conditions become more complex, because local agencies should compete with foreign agencies which had similar cultural background with the foreign producers. Intercultural communication becomes a challege yet an opportunity for the local agencies. how do managers deal with challenges and manage them into opportunities to win the foreign producers? A qualitative methodology with phenomenology was used in this study. The success of local agencies to get foreign producers was because they have workers who have experience in working with foreign agencies. so they realize that it is important to have knowledge about their clients' culture to support their work.