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E-Marketing is a contemporary tool associated with large corporations all over the globe. However... more E-Marketing is a contemporary tool associated with large corporations all over the globe. However as far as Small and Medium Enterprises (SMEs) are concerned the use of E-Marketing efforts are far and few between, and the entrepreneurs are reluctant in using these innovative technologies in order to avoid any negative impact on their business. In addition to this research uncovering usage of E-Marketing for SMEs, they are also lacking in presence, especially in the context of underdeveloped countries or least developed countries. Same is valid for Pakistan where there is least amount of research work available which can highlight the role of E-Marketing in the business development of SMEs. Thus, a research work is required to initiate learning and development activities towards this one of the most important business strategies, which SMEs must follow, in order to remain competitive. Therefore, in order to bridge this gap research model has been developed by combining research work ...
International Journal of Experiential Learning & Case Studies, 2019
Catering Business is one of the fastest growing businesses hence managing this with limited resou... more Catering Business is one of the fastest growing businesses hence managing this with limited resources intough market conditions is a big challenge for entrepreneurs. Same is valid for Pakistan where the industry is dominated by giants like Hanif Rajput Caterers and United Caterers etc. Tikka-Inn is treated as one of the new and fastest growing parts of the industry. Therefore this study has been purposively designed on Tikka-Inn, in order to demonstrate the challenges pertaining to new entrepreneurs. Hence in order to validate f indings of the case, data achieved through systematic interviews has been linked with the company's records and available research literature. After all the association and validation f indings of the study indicated that scarcity of f inancial resources is still a major issue for the entrepreneurs coupled with the intense level of competition, conditions of the city and regularity issues which entails entrepreneursto device proper mechanism to overcome these hurdles especially in the category of catering and food retail business.
Journal of Marketing Strategies, 2021
The growing technological advancement and marketing strategies are creating great competition bet... more The growing technological advancement and marketing strategies are creating great competition between companies. Marketers constantly focus on developing attractive marketing strategies to promote their products and services to increase their customer base. SMS marketing lies in one of these strategies of marketers to reach each individual in order to make them their loyal consumers by offering their required products or services. As there are different kinds of consumers with different needs, consumption styles and preferences. And every country has its own culture, lifestyle, and consumer perceptions. This study covers the importance of SMS advertising and to know the responses of Pakistani youth and adults towards SMS advertising. Messages sent by advertisers to inform about their product, new innovation or launch are not accepted everywhere by some people. The aim of this study is to determine the acceptance and rejection attitudes of youth and adults towards SMS advertising and...
E-Marketing is a contemporary tool associated with large corporations all over the globe. However... more E-Marketing is a contemporary tool associated with large corporations all over the globe. However as far as Small and Medium Enterprises (SMEs) are concerned the use of E-Marketing efforts are far and few between, and the entrepreneurs are reluctant in using these innovative technologies in order to avoid any negative impact on their business. In addition to this research uncovering usage of E-Marketing for SMEs, they are also lacking in presence, especially in the context of underdeveloped countries or least developed countries. Same is valid for Pakistan where there is least amount of research work available which can highlight the role of E-Marketing in the business development of SMEs. Thus, a research work is required to initiate learning and development activities towards this one of the most important business strategies, which SMEs must follow, in order to remain competitive. Therefore, in order to bridge this gap research model has been developed by combining research work ...
International Journal of Experiential Learning & Case Studies, 2019
Catering Business is one of the fastest growing businesses hence managing this with limited resou... more Catering Business is one of the fastest growing businesses hence managing this with limited resources intough market conditions is a big challenge for entrepreneurs. Same is valid for Pakistan where the industry is dominated by giants like Hanif Rajput Caterers and United Caterers etc. Tikka-Inn is treated as one of the new and fastest growing parts of the industry. Therefore this study has been purposively designed on Tikka-Inn, in order to demonstrate the challenges pertaining to new entrepreneurs. Hence in order to validate f indings of the case, data achieved through systematic interviews has been linked with the company's records and available research literature. After all the association and validation f indings of the study indicated that scarcity of f inancial resources is still a major issue for the entrepreneurs coupled with the intense level of competition, conditions of the city and regularity issues which entails entrepreneursto device proper mechanism to overcome these hurdles especially in the category of catering and food retail business.
Journal of Marketing Strategies, 2021
The growing technological advancement and marketing strategies are creating great competition bet... more The growing technological advancement and marketing strategies are creating great competition between companies. Marketers constantly focus on developing attractive marketing strategies to promote their products and services to increase their customer base. SMS marketing lies in one of these strategies of marketers to reach each individual in order to make them their loyal consumers by offering their required products or services. As there are different kinds of consumers with different needs, consumption styles and preferences. And every country has its own culture, lifestyle, and consumer perceptions. This study covers the importance of SMS advertising and to know the responses of Pakistani youth and adults towards SMS advertising. Messages sent by advertisers to inform about their product, new innovation or launch are not accepted everywhere by some people. The aim of this study is to determine the acceptance and rejection attitudes of youth and adults towards SMS advertising and...