Archita patel - Academia.edu (original) (raw)
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There is always a social consciousness for every individual as if how the society thinks or react... more There is always a social consciousness for every individual as if how the society thinks or reacts to a situation. But it is a reverse scenario in the case of a Corporate where the society expects the Corporates to consider them in their functions. This is where the need for Corporates to focus on the Society they are engaged into. This study emphasizes the scope of corporate sustainability through social responsibility. It also gives an insight of the current scenario of CSR and its contributions towards sustainable development. This is better explained with the concept of triple bottom line and corporate social performance. It also tries to explain the modern corporate philanthropy and the social innovation process that helps the corporate to better fit themselves to the urge of the day.
There is always a social consciousness for every individual as if how the society thinks or react... more There is always a social consciousness for every individual as if how the society thinks or reacts to a situation. But it is a reverse scenario in the case of a Corporate where the society expects the Corporates to consider them in their functions. This is where the need for Corporates to focus on the Society they are engaged into. This study emphasizes the scope of corporate sustainability through social responsibility. It also gives an insight of the current scenario of CSR and its contributions towards sustainable development. This is better explained with the concept of triple bottom line and corporate social performance. It also tries to explain the modern corporate philanthropy and the social innovation process that helps the corporate to better fit themselves to the urge of the day.