Paulyn C . Silleza - Academia.edu (original) (raw)

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Papers by Paulyn C . Silleza

Zenodo (CERN European Organization for Nuclear Research), Jul 3, 2023

During the pandemic, the majority of customers shop online. Customers are more inclined to buy fr... more During the pandemic, the majority of customers shop online. Customers are more inclined to buy from a website with user-verified reviews. Displaying reviews on your website instills trust in the consumers to purchase and eliminates uncertainty, resulting in a greater conversion rate. Online reviews are valuable tools for maintaining good and positive customer feedback. It also helps the customers to identify if the products have low quality or will attain their satisfaction. This study sought to determine the impact of online reviews on students' purchasing decisions to attain overall customer satisfaction. The study was also deemed significant to the students, online businesses, other consumers, and future researchers. The researchers use a quantitative approach and a correlation research design to investigate the relationship between the factors of online reviews and their impact on students' purchasing decisions. The data was gathered through survey questionnaires and distributed to the sample of 62 Business Administration First to Fourth-year students of Bulacan State University-Meneses Campus. The data analysis uses frequency, mean, standard deviation, tables, and charts. In the characteristics of online reviews, customers' experience got the highest overall mean of 3.62. In contrast, product quality is the highest factor affecting the students' purchasing decisions, with an overall mean of 3.56. The Pearson correlation proved a moderate positive relationship between the variables, where the result is r=0.617 with a p-value=0.000. The outcome helped in rejecting the null hypothesis. In addition, the researchers concluded that online reviews impact students' purchasing decisions to attain overall customer satisfaction.

Zenodo (CERN European Organization for Nuclear Research), Jul 3, 2023

During the pandemic, the majority of customers shop online. Customers are more inclined to buy fr... more During the pandemic, the majority of customers shop online. Customers are more inclined to buy from a website with user-verified reviews. Displaying reviews on your website instills trust in the consumers to purchase and eliminates uncertainty, resulting in a greater conversion rate. Online reviews are valuable tools for maintaining good and positive customer feedback. It also helps the customers to identify if the products have low quality or will attain their satisfaction. This study sought to determine the impact of online reviews on students' purchasing decisions to attain overall customer satisfaction. The study was also deemed significant to the students, online businesses, other consumers, and future researchers. The researchers use a quantitative approach and a correlation research design to investigate the relationship between the factors of online reviews and their impact on students' purchasing decisions. The data was gathered through survey questionnaires and distributed to the sample of 62 Business Administration First to Fourth-year students of Bulacan State University-Meneses Campus. The data analysis uses frequency, mean, standard deviation, tables, and charts. In the characteristics of online reviews, customers' experience got the highest overall mean of 3.62. In contrast, product quality is the highest factor affecting the students' purchasing decisions, with an overall mean of 3.56. The Pearson correlation proved a moderate positive relationship between the variables, where the result is r=0.617 with a p-value=0.000. The outcome helped in rejecting the null hypothesis. In addition, the researchers concluded that online reviews impact students' purchasing decisions to attain overall customer satisfaction.