reena malik - Academia.edu (original) (raw)

Papers by reena malik

IGI Global eBooks, Apr 7, 2023

An adsorbent was developed from mature leaves of the Neem (Azadirachta indica) tree for removing ... more An adsorbent was developed from mature leaves of the Neem (Azadirachta indica) tree for removing copper and zinc from water. Adsorption was carried out in a batch process with several different concentrations of copper and zinc by varying pH. The uptake of metal was very fast initially, but gradually slowed down indicating penetration into the interior of the adsorbent particles. The data showed that optimum pH for efficient biosorption of copper and zinc by Neem leaves is5 and 4. Due to its outstanding zinc uptake capacity, the Neem tree was proved to be an excellent biomaterial for accumulating zinc from aqueous solutions.

Auerbach Publications eBooks, Oct 3, 2022

Smart Innovation, Systems and Technologies, Jun 27, 2022

Advances in Marketing, Customer Relationship Management, and E-Services

Since 2020, the word “metaverse” has gained traction in the technology world. Author Neal Stephen... more Since 2020, the word “metaverse” has gained traction in the technology world. Author Neal Stephenson initially described the possibility of the metaverse in his 1992 sci-fi novel Snow Crash, using it to express an idea of a 3D virtual world. As technology evolves rapidly, a modern-day metaverse will emerge, which will be a fully functional virtual environment wherein our virtual avatars represent us. In today's continuous evolving time, marketing needs to keep pace. With the arrival of Web 3.0, the metaverse is poised to impact the future of marketing in unprecedented ways. As we continue to delve more into an immersed digital marketing ecosystem, the metaverse will become the playground for modern-day marketers. Brands will have a more significant opportunity to participate and lead the conversation in the new environment.

Big Data: A Game Changer for Insurance Industry

International journal of health sciences

Environmental concerns have emerged as burning issue worldwide. Transportation sector is the majo... more Environmental concerns have emerged as burning issue worldwide. Transportation sector is the major contributor causing environmental damage. Adopting electric vehicle can possibly address the issue with its potent benefits. Community colleges play crucial role in disseminating knowledge and creating awareness about environmental issues among youngsters. The present study is qualitative in nature and aims to explore the efforts of a private university and steps taken by the institution in creating environmental awareness through educational transformation among future leaders. The data was collected through conducting in-depth interviews and using observations. The findings of the study revealed that the students had fair understanding of environmental problems and university provide enough support facilitating quality courses and conducting expert sessions and workshops. The results of the study are likely to transform and address the major challenges of environment protection encou...

2022 2nd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE)

Big Data Analytics in the Insurance Market

ECS Transactions

Over the years, there has been a revolutionary and steep gain in the interest of veganism. Nowada... more Over the years, there has been a revolutionary and steep gain in the interest of veganism. Nowadays, social media has become an integral element in people's lives. Users are spending more time on these platforms than before. Given the tremendous power of social media influencers on consumers and their impact on eating habits, their influence on converting consumers to veganism is intended to be studied. This work evaluates the behavior of online users in connection with their social media followings, measured through hashtag followings, and eventually compared through a community analysis.

2022 2nd International Conference on Innovative Practices in Technology and Management (ICIPTM)

Vision: The Journal of Business Perspective

Increasing environmental degradation, animal cruelty and health consciousness has drawn attention... more Increasing environmental degradation, animal cruelty and health consciousness has drawn attention towards environment-friendly eating habits and adopting a vegan lifestyle. This study aims to explore the impact of health awareness, animal welfare, environmental concern and subjective norms’ antecedents on customers’ attitude towards the consumption of vegan products and its impact on purchase intention. By utilizing a structured questionnaire, data has been collected from 214 Indian respondents via Facebook vegan groups. The study takes into consideration subjective and moral determinants, and it checked their influence on veganism by applying structural equation modelling. Results revealed that subjective concerns have no influence on attitude and that, rather, moral concerns do have such an influence. Attitude towards vegan product consumption influences purchase intension positively. The study concluded with implications for policy makers, social workers, marketers and academicians.

International Journal of Research, Jun 12, 2014

GIS Business, May 22, 2020

Journal on Efficiency and Responsibility in Education and Science, 2022

In India, changes in legislation and policy have increased the number of students with disabiliti... more In India, changes in legislation and policy have increased the number of students with disabilities enrolled in higher education. The purpose of this study was to investigate university teachers’ perceptions towards inclusion of students with disability public and private universities in India. The study examined how age, gender, educational levels, years of teaching experience, and frequency of interaction with a person with a disability influence instructors’ views about people with disabilities and their inclusion at public and private academic institutions. Data was collected through a digital questionnaire from private and public universities in Pune, India. The population of the study comprised of full time University teachers’ (under-graduate, post-graduate and doctoral courses) in Pune. The survey was completed by 309 university teachers. Descriptive statistics, independent sample t-test and ANOVA were used to examine the data. The researchers found no statistically signific...

Turkish Online Journal of Qualitative Inquiry, Jul 10, 2021

The present study seeks to contribute to the literature on information and news properties on new... more The present study seeks to contribute to the literature on information and news properties on new media in India. Newspapers have now been remodeled to form online news, available in websites. When this revolution began, people were quite dubious about the idea considering that it was not really something that seemed possible. However, times have changed and it is just a matter of a decade that the whole world is reliant on the online business. The online media today stands to be the most popular and widely visited medium for news, views, ideas, technologies and other such resources. When the online news portals are concerned, these websites have facilitated our lives in many ways and has made our job of reading the newspaper much easier as well. There are many popular news channels all over the world that have now opened up their online news portals to help their clients in getting the news while they are on their way to office, work or almost anywhere. It is possible to get the la...