rozy rani - Academia.edu (original) (raw)
Uploads
Papers by rozy rani
International Journal of Advance Research and Innovative Ideas in Education, 2016
Due to ample innovations and technological advancements, Social media has gaining popularity in e... more Due to ample innovations and technological advancements, Social media has gaining popularity in each and every part of the world. People are nowadays connected to each other with the help of social websites such as facebook, twitter any many more apps available on the internet. So each and every organization is concentrating upon social media and using it as a marketing tool due to its wide reach and economic characteristic. Therefore, Prime objective of this research paper is to measure consumer behavior towards social media marketing and relationship between social media and consumer behavior with the help of 150 respondents as sample size. Statistical tool correlation and frequency distribution is used to analyze the results and correlation value depicts that there is positive relationship between Social media marketing and consumer behavior.
International Journal of Advance Research and Innovative Ideas in Education, 2016
The rapid growth and use of the Internet over the last several years has changed the way companie... more The rapid growth and use of the Internet over the last several years has changed the way companies conduct of business activities, including the activities of human resource management. To attract and recruit good employees is one of the great challenges for Human Resource Department. Today online recruiting has become a significant tool for Human Resource Department. Online recruitment is effective in terms of saving the cost of recruitment and selection. Multinational companies also can recruit with their websites, job boards or resume banks, newspaper classified ads, and job boards. It also discusses the concept of e-recruitment from the perspective of job seekers.Online recruiting processes, increase the firms' competitive advantage through increased efficiency and lower costs and offers benefits and opportunities to job seekers. The study implies that the developers of online job sites need to provide additional useful functionalities or tools on the sites to help users for...
International Journal of Advance Research and Innovative Ideas in Education, 2016
Due to ample innovations and technological advancements, Social media has gaining popularity in e... more Due to ample innovations and technological advancements, Social media has gaining popularity in each and every part of the world. People are nowadays connected to each other with the help of social websites such as facebook, twitter any many more apps available on the internet. So each and every organization is concentrating upon social media and using it as a marketing tool due to its wide reach and economic characteristic. Therefore, Prime objective of this research paper is to measure consumer behavior towards social media marketing and relationship between social media and consumer behavior with the help of 150 respondents as sample size. Statistical tool correlation and frequency distribution is used to analyze the results and correlation value depicts that there is positive relationship between Social media marketing and consumer behavior.
International Journal of Advance Research and Innovative Ideas in Education, 2016
The rapid growth and use of the Internet over the last several years has changed the way companie... more The rapid growth and use of the Internet over the last several years has changed the way companies conduct of business activities, including the activities of human resource management. To attract and recruit good employees is one of the great challenges for Human Resource Department. Today online recruiting has become a significant tool for Human Resource Department. Online recruitment is effective in terms of saving the cost of recruitment and selection. Multinational companies also can recruit with their websites, job boards or resume banks, newspaper classified ads, and job boards. It also discusses the concept of e-recruitment from the perspective of job seekers.Online recruiting processes, increase the firms' competitive advantage through increased efficiency and lower costs and offers benefits and opportunities to job seekers. The study implies that the developers of online job sites need to provide additional useful functionalities or tools on the sites to help users for...