salma azzahra - Academia.edu (original) (raw)
Papers by salma azzahra
11th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES, 2020
The young generation has a very important role as the nation's next generation, so it needs s... more The young generation has a very important role as the nation's next generation, so it needs special attention to make them strong and independent figures. The young age phase is also a determining gate for the future after completing education (United Nation, 2013). Unfortunately, in Indonesia the number of young unemployed reaches 22.48% (Central Bureau of Statistics, 2018). Under these conditions, one of the efforts that can be done to reduce the unemployment rate is through an entrepreneurial program (Fatoki, 2014). This is a challenge for all parties because Rahmatiah et al (2019) states that currently the young generation of Indonesia is still difficult to become entrepreneurs. Moreover, competition in the 4.0 industrial revolution era is getting tougher. For entrepreneurs in rural areas, the challenges faced are greater than those who live in urban areas (Azzahra & Dhewanto, 2017), however by utilizing digital technology and becoming digital entrepreneurs, rural residents ...
11th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES, 2020
Women empowerment and women entrepreneurship has become interesting topic in many researches. Thi... more Women empowerment and women entrepreneurship has become interesting topic in many researches. This growing attention triggered by education and socio-cultural betterment towards women. Nowadays people see women as important as men in professional context, including their important role to lead and create enterprises. Not only in developed countries, women in developing economy also build opportunities to create enterprises (Motukuri, 2010). There are large number of enterprises in developing economy owned by women (Deka, 2018). The enterprises dominated by small and medium scale enterprises. Instead of rapid development in women enterprises, there are also challenges. Global market provides new chance yet tight competition at the same time. Technological change is one of the key strategies to win competition and increase company performance (Akman and Dagdeviren, 2018). The use of technology in SME's owned by women in developing economies has grow significantly. Technology in th...
11th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES, 2020
Women-owned SMEs is the part of Indonesian economic growth. Their contributions to development of... more Women-owned SMEs is the part of Indonesian economic growth. Their contributions to development of SMEs also give significance effect. The rapid development of digital technology enabled women-owned SMEs to overcome their barriers and scale up their business. The use of digital technology is crucial factor for developing SMEs (Benitez-Amado et al., 2010). Digital technology facilitates SMEs to easier gather information, to connect with their business partner and employee, to increase efficiencies and to improve product quality (Benitez-Amado, et al., 2010; Chen and Tsou, 2007). Unfortunately, there are women-owned SMEs have not utilized the rise of digital technology. Whereas, gender of firm ownership influence technology adoption process (MacGregor and Vrazalic, 2008).In order to study the utilization of digital technology of women-owned SMEs, the technology acceptance model (TAM) in women entrepreneurs will be examined. Technology acceptance model is the theory by Fred Davis in 198...
Global Fashion Management Conference, 2020
International Journal of Business Innovation and Research, 2018
The Indonesian fashion industry has recently grown rapidly and has become one of the main contrib... more The Indonesian fashion industry has recently grown rapidly and has become one of the main contributors to the country's economy in terms of added values, employments, and a growing number of enterprises. In addition, Indonesian fashion products are known to have good quality in the international market. International market's demand for Indonesian fashion products is progressively increasing. Unfortunately, nowadays, there are many fashion entrepreneurs especially SMEs in Indonesia who still do not know how to enter the international market. Meanwhile, it is a good opportunity for the SMEs to develop. By using the quadruple-helix approach, this research aims at generating strategies for an entrance mode of the fashion industry to be observed by the international market. This study proposes insights from Indonesian fashion entrepreneurs who have successfully penetrated the international market. The insights include the motivation and possible types of entrance mode, barrier, and supporting factors and potential programs that may help other SMEs in the Indonesian fashion industry to enter the international market.
Advanced Science Letters, 2015
11th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES, 2020
The young generation has a very important role as the nation's next generation, so it needs s... more The young generation has a very important role as the nation's next generation, so it needs special attention to make them strong and independent figures. The young age phase is also a determining gate for the future after completing education (United Nation, 2013). Unfortunately, in Indonesia the number of young unemployed reaches 22.48% (Central Bureau of Statistics, 2018). Under these conditions, one of the efforts that can be done to reduce the unemployment rate is through an entrepreneurial program (Fatoki, 2014). This is a challenge for all parties because Rahmatiah et al (2019) states that currently the young generation of Indonesia is still difficult to become entrepreneurs. Moreover, competition in the 4.0 industrial revolution era is getting tougher. For entrepreneurs in rural areas, the challenges faced are greater than those who live in urban areas (Azzahra & Dhewanto, 2017), however by utilizing digital technology and becoming digital entrepreneurs, rural residents ...
11th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES, 2020
Women empowerment and women entrepreneurship has become interesting topic in many researches. Thi... more Women empowerment and women entrepreneurship has become interesting topic in many researches. This growing attention triggered by education and socio-cultural betterment towards women. Nowadays people see women as important as men in professional context, including their important role to lead and create enterprises. Not only in developed countries, women in developing economy also build opportunities to create enterprises (Motukuri, 2010). There are large number of enterprises in developing economy owned by women (Deka, 2018). The enterprises dominated by small and medium scale enterprises. Instead of rapid development in women enterprises, there are also challenges. Global market provides new chance yet tight competition at the same time. Technological change is one of the key strategies to win competition and increase company performance (Akman and Dagdeviren, 2018). The use of technology in SME's owned by women in developing economies has grow significantly. Technology in th...
11th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES, 2020
Women-owned SMEs is the part of Indonesian economic growth. Their contributions to development of... more Women-owned SMEs is the part of Indonesian economic growth. Their contributions to development of SMEs also give significance effect. The rapid development of digital technology enabled women-owned SMEs to overcome their barriers and scale up their business. The use of digital technology is crucial factor for developing SMEs (Benitez-Amado et al., 2010). Digital technology facilitates SMEs to easier gather information, to connect with their business partner and employee, to increase efficiencies and to improve product quality (Benitez-Amado, et al., 2010; Chen and Tsou, 2007). Unfortunately, there are women-owned SMEs have not utilized the rise of digital technology. Whereas, gender of firm ownership influence technology adoption process (MacGregor and Vrazalic, 2008).In order to study the utilization of digital technology of women-owned SMEs, the technology acceptance model (TAM) in women entrepreneurs will be examined. Technology acceptance model is the theory by Fred Davis in 198...
Global Fashion Management Conference, 2020
International Journal of Business Innovation and Research, 2018
The Indonesian fashion industry has recently grown rapidly and has become one of the main contrib... more The Indonesian fashion industry has recently grown rapidly and has become one of the main contributors to the country's economy in terms of added values, employments, and a growing number of enterprises. In addition, Indonesian fashion products are known to have good quality in the international market. International market's demand for Indonesian fashion products is progressively increasing. Unfortunately, nowadays, there are many fashion entrepreneurs especially SMEs in Indonesia who still do not know how to enter the international market. Meanwhile, it is a good opportunity for the SMEs to develop. By using the quadruple-helix approach, this research aims at generating strategies for an entrance mode of the fashion industry to be observed by the international market. This study proposes insights from Indonesian fashion entrepreneurs who have successfully penetrated the international market. The insights include the motivation and possible types of entrance mode, barrier, and supporting factors and potential programs that may help other SMEs in the Indonesian fashion industry to enter the international market.
Advanced Science Letters, 2015