Serena Camilla Crocchi - Academia.edu (original) (raw)
Papers by Serena Camilla Crocchi
Th e disruptive revolution brought by internet and social media platforms in the last two decades... more Th e disruptive revolution brought by internet and social media platforms in the last two decades have had major repercussion in the conceptualization of the world of information and many of its dynamics. In the last decade we have a conspicuous crescent amount of scientifi c literature focused on social media environments and, consequently, many new fi elds of application and research studies have spread. Social media platforms possess an accessible democratic nature that opens to everyone the territories once lead by the mass media, offi cial sources of political parties, organizations, and governmental institutions. In this article we will explore some of these peculiar dynamics and phenomena examining how social media have been involved by and have contributed to constructing the frame of the current global pandemic caused by Coronavirus. We also try to demonstrate that structural changes in communication, made possible by the very nature of the digital dimension of social media, and the narrative-subjective approach to the facts have undermined the epistemological basis of truth.
Qulso, 2021
In the present work we focus on institutional communication in a period of crisis. In particular ... more In the present work we focus on institutional communication in a period of crisis. In particular we are interested in the communications of the Italian and Finnish governments during the health emergency raised by the COVID-19 pandemic. We analyse and compare two press releases given by the Italian and Finnish Prime Ministers at the very beginning and at the end of the so-called fi rst stage of the pandemic. Th e analysis aims at i) describing the eff ectiveness of the speeches applying six parameters that we previously identifi ed as crucial for effi cient communication, and ii) exploring the lexical choice of the Prime Ministers in relation to it.
Th e disruptive revolution brought by internet and social media platforms in the last two decades... more Th e disruptive revolution brought by internet and social media platforms in the last two decades have had major repercussion in the conceptualization of the world of information and many of its dynamics. In the last decade we have a conspicuous crescent amount of scientifi c literature focused on social media environments and, consequently, many new fi elds of application and research studies have spread. Social media platforms possess an accessible democratic nature that opens to everyone the territories once lead by the mass media, offi cial sources of political parties, organizations, and governmental institutions. In this article we will explore some of these peculiar dynamics and phenomena examining how social media have been involved by and have contributed to constructing the frame of the current global pandemic caused by Coronavirus. We also try to demonstrate that structural changes in communication, made possible by the very nature of the digital dimension of social media, and the narrative-subjective approach to the facts have undermined the epistemological basis of truth.
This paper proposes to highlight the effectiveness of storytelling as a powerful and persuasive c... more This paper proposes to highlight the effectiveness of storytelling as a powerful and persuasive communication tool in the corporate context. This peculiar kind of communicative approach allows the creation of a symbolic universe potentially shared by the public, with which not only can it recognize itself, but with which it can actually interact. The fundamental theories of narration and their evolution are taken into consideration, as well as the evolution of the consumer into prosumer and the sociological and economic consequences emerged. In the present paper we will discuss two case studies: Wind: Papà-an example of a short film with a strong emotional impact on the audience and a revolutionary message-and Léon Vivien: Facebook 1914-a masterful example of how narrative content can be exploited using different mediums and the potential of social networks.
Conference Presentations by Serena Camilla Crocchi
Serena Camilla Crocchi, 2020
Serena Camilla Crocchi, 2020
Books by Serena Camilla Crocchi
Serena Camilla Crocchi a cura di Benedetta Baldi, 2020
Th e disruptive revolution brought by internet and social media platforms in the last two decades... more Th e disruptive revolution brought by internet and social media platforms in the last two decades have had major repercussion in the conceptualization of the world of information and many of its dynamics. In the last decade we have a conspicuous crescent amount of scientifi c literature focused on social media environments and, consequently, many new fi elds of application and research studies have spread. Social media platforms possess an accessible democratic nature that opens to everyone the territories once lead by the mass media, offi cial sources of political parties, organizations, and governmental institutions. In this article we will explore some of these peculiar dynamics and phenomena examining how social media have been involved by and have contributed to constructing the frame of the current global pandemic caused by Coronavirus. We also try to demonstrate that structural changes in communication, made possible by the very nature of the digital dimension of social media, and the narrative-subjective approach to the facts have undermined the epistemological basis of truth.
Qulso, 2021
In the present work we focus on institutional communication in a period of crisis. In particular ... more In the present work we focus on institutional communication in a period of crisis. In particular we are interested in the communications of the Italian and Finnish governments during the health emergency raised by the COVID-19 pandemic. We analyse and compare two press releases given by the Italian and Finnish Prime Ministers at the very beginning and at the end of the so-called fi rst stage of the pandemic. Th e analysis aims at i) describing the eff ectiveness of the speeches applying six parameters that we previously identifi ed as crucial for effi cient communication, and ii) exploring the lexical choice of the Prime Ministers in relation to it.
Th e disruptive revolution brought by internet and social media platforms in the last two decades... more Th e disruptive revolution brought by internet and social media platforms in the last two decades have had major repercussion in the conceptualization of the world of information and many of its dynamics. In the last decade we have a conspicuous crescent amount of scientifi c literature focused on social media environments and, consequently, many new fi elds of application and research studies have spread. Social media platforms possess an accessible democratic nature that opens to everyone the territories once lead by the mass media, offi cial sources of political parties, organizations, and governmental institutions. In this article we will explore some of these peculiar dynamics and phenomena examining how social media have been involved by and have contributed to constructing the frame of the current global pandemic caused by Coronavirus. We also try to demonstrate that structural changes in communication, made possible by the very nature of the digital dimension of social media, and the narrative-subjective approach to the facts have undermined the epistemological basis of truth.
This paper proposes to highlight the effectiveness of storytelling as a powerful and persuasive c... more This paper proposes to highlight the effectiveness of storytelling as a powerful and persuasive communication tool in the corporate context. This peculiar kind of communicative approach allows the creation of a symbolic universe potentially shared by the public, with which not only can it recognize itself, but with which it can actually interact. The fundamental theories of narration and their evolution are taken into consideration, as well as the evolution of the consumer into prosumer and the sociological and economic consequences emerged. In the present paper we will discuss two case studies: Wind: Papà-an example of a short film with a strong emotional impact on the audience and a revolutionary message-and Léon Vivien: Facebook 1914-a masterful example of how narrative content can be exploited using different mediums and the potential of social networks.
Serena Camilla Crocchi a cura di Benedetta Baldi, 2020