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Papers by shubhangi jarandikar
Journal of English language and literature, Jun 30, 2018
By promulgating the principle of equal status for the women, the movement of feminism has questio... more By promulgating the principle of equal status for the women, the movement of feminism has questioned, criticized, and protested against the conventional images of woman. By redefining the existence of woman it compelled both men and women of the society to comprehend the identity of the woman from a different, hitherto neglected perspective. However, with the rampant socio-cultural changes due to the globalization, feminism has been trapped in new trauma. In this post-capital, post-post-modern world, all the revolutionary ideas are swiped away. Amidst this, several rejected values are re-nurturing their roots. This revival has made many revolutionary movements and thoughts dead. By watching the media that is the complete product of globalization and especially the advertisements that are the effective means of communication and manifesting tools of the contemporary culture one is sure to ask whether like all other disciplines there is the death of feminism. The present research paper intends to probe into the philosophy of feminism and its present status in the light of some select advertisements. Many times the audiovisual texts of ads may not use an overt manifestation of women, however, the pretext to the text and the cross referential world it creates through the text do communicate the new stereotypes of women image.
In the postcolonial and the capitalist phase, the phenomenon of globalization ushered the promise... more In the postcolonial and the capitalist phase, the phenomenon of globalization ushered the promise of economic prosperity. In the name of liberalization, it kindled a new dream of welfare society. Consequently, the phase of globalization witnessed the emergence of global citizenship and cosmopolitanism. However, the post – 9/11 scenario revealed ‘cracks’ and ‘fissures’ in the grand narrative of globalization. It reasserted the global–vernacular divide which has compelled the individual to re-locate oneself in the matrix of race, language and culture. In that context, the postcolonial studies provide a space to consider the phenomenon of globalization from a different perspective. In the process of postcolonialism, the pendulum has been shifted paradigmatically from the Euro – American narratives to the non–canonical Asian, African and Caribbean narratives. The Reluctant Fundamentalist (2007) by the Pakistani novelist, Mohsin Hamid is one such narrative that represents the tensions be...
Journal of English Language and Literature, 2018
By promulgating the principle of equal status for the women, the movement of feminism has questio... more By promulgating the principle of equal status for the women, the movement of feminism has questioned, criticized, and protested against the conventional images of woman. By re-defining the existence of woman it compelled both men and women of the society to comprehend the identity of the woman from a different, hitherto neglected perspective. However, with the rampant socio-cultural changes due to the globalization, feminism has been trapped in new trauma. In this post-capital, post-post-modern world, all the revolutionary ideas are swiped away. Amidst this, several rejected values are re-nurturing their roots. This revival has made many revolutionary movements and thoughts dead. By watching the media that is the complete product of globalization and especially the advertisements that are the effective means of communication and manifesting tools of the contemporary culture one is sure to ask whether like all other disciplines there is the death of feminism. The presen...
Journal of English language and literature, Jun 30, 2018
By promulgating the principle of equal status for the women, the movement of feminism has questio... more By promulgating the principle of equal status for the women, the movement of feminism has questioned, criticized, and protested against the conventional images of woman. By redefining the existence of woman it compelled both men and women of the society to comprehend the identity of the woman from a different, hitherto neglected perspective. However, with the rampant socio-cultural changes due to the globalization, feminism has been trapped in new trauma. In this post-capital, post-post-modern world, all the revolutionary ideas are swiped away. Amidst this, several rejected values are re-nurturing their roots. This revival has made many revolutionary movements and thoughts dead. By watching the media that is the complete product of globalization and especially the advertisements that are the effective means of communication and manifesting tools of the contemporary culture one is sure to ask whether like all other disciplines there is the death of feminism. The present research paper intends to probe into the philosophy of feminism and its present status in the light of some select advertisements. Many times the audiovisual texts of ads may not use an overt manifestation of women, however, the pretext to the text and the cross referential world it creates through the text do communicate the new stereotypes of women image.
In the postcolonial and the capitalist phase, the phenomenon of globalization ushered the promise... more In the postcolonial and the capitalist phase, the phenomenon of globalization ushered the promise of economic prosperity. In the name of liberalization, it kindled a new dream of welfare society. Consequently, the phase of globalization witnessed the emergence of global citizenship and cosmopolitanism. However, the post – 9/11 scenario revealed ‘cracks’ and ‘fissures’ in the grand narrative of globalization. It reasserted the global–vernacular divide which has compelled the individual to re-locate oneself in the matrix of race, language and culture. In that context, the postcolonial studies provide a space to consider the phenomenon of globalization from a different perspective. In the process of postcolonialism, the pendulum has been shifted paradigmatically from the Euro – American narratives to the non–canonical Asian, African and Caribbean narratives. The Reluctant Fundamentalist (2007) by the Pakistani novelist, Mohsin Hamid is one such narrative that represents the tensions be...
Journal of English Language and Literature, 2018
By promulgating the principle of equal status for the women, the movement of feminism has questio... more By promulgating the principle of equal status for the women, the movement of feminism has questioned, criticized, and protested against the conventional images of woman. By re-defining the existence of woman it compelled both men and women of the society to comprehend the identity of the woman from a different, hitherto neglected perspective. However, with the rampant socio-cultural changes due to the globalization, feminism has been trapped in new trauma. In this post-capital, post-post-modern world, all the revolutionary ideas are swiped away. Amidst this, several rejected values are re-nurturing their roots. This revival has made many revolutionary movements and thoughts dead. By watching the media that is the complete product of globalization and especially the advertisements that are the effective means of communication and manifesting tools of the contemporary culture one is sure to ask whether like all other disciplines there is the death of feminism. The presen...