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Papers by adi sismanto

Research paper thumbnail of PENGARUH ORIENTASI PASAR DAN INOVASI PRODUK TERHADAP KINERJA BISNIS (Studi Kasus Pada Toko Roti Panggang Banjar di Sawah Lebar Kota Bengkulu)

Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS)

ABSTRACTBusiness performance is a common factor used to measure the import of a company’s strat... more ABSTRACTBusiness performance is a common factor used to measure the import of a company’s strategy on dealing with competition. To improve performance, companies must conduct market orientation and innovation in order to survive in existing competition. The purpose of this study was to determine the effect of market orientation and product innovation on business performance at Banjar Toast Shop in Sawah Lebar, Bengkulu. This study used survey research methods with quantitative data analysis. The population in this study were consumers at Banjar Toast Shop in Sawah Lebar, Bengkulu and the sampling used a total sampling method, amounting to 100 people. Based on the results of multiple linier regression, the regression equation is Y = 0.754+0.779 () + 0.265 (). Research results and hypotheses indicate that market orientation () has a significant effect on business performance namely > (11.266>1.984) dan (sig  = 0,000< 0,050),Product innovation () has a significant effect o...

Research paper thumbnail of Strategi Peningkatan Kunjungan Wisatawan Ke Danau Dendam Tak Sudah Kota Bengkulu

The purpose of this study is to determine the marketing strategy, strengths, weaknesses, opportun... more The purpose of this study is to determine the marketing strategy, strengths, weaknesses, opportunities and threats to the natural tourism of Lake Dendam Tak Sudah, Bengkulu City in order to increase tourist visits. Based on the natural tourist attraction, this research was conducted in the tourist attraction of Danau Dendam Tak Sudah, Bengkulu City. The methods used in this research are interviews, documentation, and observation. Sources of data used are secondary data and primary data. The data collection technique in this study was accidental sampling with a qualitative descriptive analysis method. Then the data were analyzed using SWOT analysis to determine the factors inhibiting the lack of tourists visiting Dendan Tak Sudah Lake natural attractions in Bengkulu City. Based on the results of the study and discussion, it can be concluded that the area has enormous opportunities and strengths in the form of a very beautiful and exotic tourism potential, located in the middle of the...

Research paper thumbnail of He Effect of Prices, Product Reviews, Ease of Use, and Security of Transactions on Purchasing Decisions Online in Shopee

BIMA Journal (Business, Management, & Accounting Journal)

This study aims to determine the effect of prices, product reviews, ease of use, and security of ... more This study aims to determine the effect of prices, product reviews, ease of use, and security of transactions on purchasing decisions online at Shopee (case study of Economics Faculty students at Muhammadiyah University, Bengkulu). This study uses a sample of 105 respondents using purposive sampling technique. Data collection techniques using observation and questionnaires. The analysis technique used is the regression of respondents' responses, multiple linear regression, correlation coefficient analysis and coefficient of determination (R2). This research uses validity test, reliability test, and classic assumption test followed by hypothesis testing. Based on the results of multiple linear regression analysis, the results of the research have an effect on the online purchasing decisions at Shopee It is proven by the results of the t test showing tcount t2/2 (2.022 0.1982) and (sig α = 0.046 0.050), this means that H0 is rejected and Ha is accepted. Product reviews have a posi...

Research paper thumbnail of Analisis Pengaruh Orientasi Pembelajaran, Orientasi Pasar Dan Inovasi Terhadap Keunggulan Bersaing Untuk Meningkatkan …

... Yang disusun oleh : Adi Sismanto, SE. NIM. C4A004116 Telah dipertahankan di depan Dewan pengu... more ... Yang disusun oleh : Adi Sismanto, SE. NIM. C4A004116 Telah dipertahankan di depan Dewan penguji pada Tanggal : 29 Juni 2006 Dan dinyatakan telah memenuhi syarat untuk diterima Pembimbing Utama Pembimbing Anggota Prof. Dr. Augusty Tae Ferdinand, MBA Dra. ...

Research paper thumbnail of ANALISIS PENGARUH ORIENTASI PEMBELAJARAN,ORIENTASI PASAR DAN INOVASITERHADAP KEUNGGULAN BERSAINGUNTUK MENINGKATKAN KINERJA PEMASARAN(Studi Empiris Pada Industri Kecil dan menengah Produk Makanan di Propinsi Bengkulu)

... Yang disusun oleh : Adi Sismanto, SE. NIM. C4A004116 Telah dipertahankan di depan Dewan pengu... more ... Yang disusun oleh : Adi Sismanto, SE. NIM. C4A004116 Telah dipertahankan di depan Dewan penguji pada Tanggal : 29 Juni 2006 Dan dinyatakan telah memenuhi syarat untuk diterima Pembimbing Utama Pembimbing Anggota Prof. Dr. Augusty Tae Ferdinand, MBA Dra. ...

Research paper thumbnail of PENGARUH ORIENTASI PASAR DAN INOVASI PRODUK TERHADAP KINERJA BISNIS (Studi Kasus Pada Toko Roti Panggang Banjar di Sawah Lebar Kota Bengkulu)

Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS)

ABSTRACTBusiness performance is a common factor used to measure the import of a company’s strat... more ABSTRACTBusiness performance is a common factor used to measure the import of a company’s strategy on dealing with competition. To improve performance, companies must conduct market orientation and innovation in order to survive in existing competition. The purpose of this study was to determine the effect of market orientation and product innovation on business performance at Banjar Toast Shop in Sawah Lebar, Bengkulu. This study used survey research methods with quantitative data analysis. The population in this study were consumers at Banjar Toast Shop in Sawah Lebar, Bengkulu and the sampling used a total sampling method, amounting to 100 people. Based on the results of multiple linier regression, the regression equation is Y = 0.754+0.779 () + 0.265 (). Research results and hypotheses indicate that market orientation () has a significant effect on business performance namely > (11.266>1.984) dan (sig  = 0,000< 0,050),Product innovation () has a significant effect o...

Research paper thumbnail of Strategi Peningkatan Kunjungan Wisatawan Ke Danau Dendam Tak Sudah Kota Bengkulu

The purpose of this study is to determine the marketing strategy, strengths, weaknesses, opportun... more The purpose of this study is to determine the marketing strategy, strengths, weaknesses, opportunities and threats to the natural tourism of Lake Dendam Tak Sudah, Bengkulu City in order to increase tourist visits. Based on the natural tourist attraction, this research was conducted in the tourist attraction of Danau Dendam Tak Sudah, Bengkulu City. The methods used in this research are interviews, documentation, and observation. Sources of data used are secondary data and primary data. The data collection technique in this study was accidental sampling with a qualitative descriptive analysis method. Then the data were analyzed using SWOT analysis to determine the factors inhibiting the lack of tourists visiting Dendan Tak Sudah Lake natural attractions in Bengkulu City. Based on the results of the study and discussion, it can be concluded that the area has enormous opportunities and strengths in the form of a very beautiful and exotic tourism potential, located in the middle of the...

Research paper thumbnail of He Effect of Prices, Product Reviews, Ease of Use, and Security of Transactions on Purchasing Decisions Online in Shopee

BIMA Journal (Business, Management, & Accounting Journal)

This study aims to determine the effect of prices, product reviews, ease of use, and security of ... more This study aims to determine the effect of prices, product reviews, ease of use, and security of transactions on purchasing decisions online at Shopee (case study of Economics Faculty students at Muhammadiyah University, Bengkulu). This study uses a sample of 105 respondents using purposive sampling technique. Data collection techniques using observation and questionnaires. The analysis technique used is the regression of respondents' responses, multiple linear regression, correlation coefficient analysis and coefficient of determination (R2). This research uses validity test, reliability test, and classic assumption test followed by hypothesis testing. Based on the results of multiple linear regression analysis, the results of the research have an effect on the online purchasing decisions at Shopee It is proven by the results of the t test showing tcount t2/2 (2.022 0.1982) and (sig α = 0.046 0.050), this means that H0 is rejected and Ha is accepted. Product reviews have a posi...

Research paper thumbnail of Analisis Pengaruh Orientasi Pembelajaran, Orientasi Pasar Dan Inovasi Terhadap Keunggulan Bersaing Untuk Meningkatkan …

... Yang disusun oleh : Adi Sismanto, SE. NIM. C4A004116 Telah dipertahankan di depan Dewan pengu... more ... Yang disusun oleh : Adi Sismanto, SE. NIM. C4A004116 Telah dipertahankan di depan Dewan penguji pada Tanggal : 29 Juni 2006 Dan dinyatakan telah memenuhi syarat untuk diterima Pembimbing Utama Pembimbing Anggota Prof. Dr. Augusty Tae Ferdinand, MBA Dra. ...

Research paper thumbnail of ANALISIS PENGARUH ORIENTASI PEMBELAJARAN,ORIENTASI PASAR DAN INOVASITERHADAP KEUNGGULAN BERSAINGUNTUK MENINGKATKAN KINERJA PEMASARAN(Studi Empiris Pada Industri Kecil dan menengah Produk Makanan di Propinsi Bengkulu)

... Yang disusun oleh : Adi Sismanto, SE. NIM. C4A004116 Telah dipertahankan di depan Dewan pengu... more ... Yang disusun oleh : Adi Sismanto, SE. NIM. C4A004116 Telah dipertahankan di depan Dewan penguji pada Tanggal : 29 Juni 2006 Dan dinyatakan telah memenuhi syarat untuk diterima Pembimbing Utama Pembimbing Anggota Prof. Dr. Augusty Tae Ferdinand, MBA Dra. ...