sri wardaya - Academia.edu (original) (raw)

Papers by sri wardaya

Research paper thumbnail of Kepemilikan Institusional dan Kualitas Auditor Terhadap Nilai Perusahaan Manufaktur dengan Variabel Kontrol Ukuran Perusahaan dan Leverage di Bursa Efek Indonesia Tahun 2014 – 2016

Research paper thumbnail of Bauran Orientasi Strategi dan Kinerja Organisasi : Penerapan Variabel Antesedan, Moderasi dan Mediasi dalam Penelitian Ilmiah

Research paper thumbnail of Pengaruh Asset Growth, Arus Kas Operasi, Kepemilikan Institusional Dan Ukuran Perusahaan Terhadap Kinerja Keuanganperusahaan Manufaktur Yang Terdaftar DI Bursa Efek Indonesia Periode 2014 – 2017

Media Akuntansi, Jun 11, 2020

Research paper thumbnail of Model Bauran Orientasi Strategi Berbasis Lingkungan Dalam Mempercepat Kinerja Umkm

Tujuan penelitian ini merumuskan model percepatan peningkatan kinerja UMKM dengan bauran orientas... more Tujuan penelitian ini merumuskan model percepatan peningkatan kinerja UMKM dengan bauran orientasi strategi, dan lingkungan makro.Bauran orientasi strategi terdiri dari orientasi pelanggan, pesaing dan inovasi. Variabel lingkungan makro terdiri dari demografi, ekonomi dan nilai budaya. Populasi penelitian ini yaitu UMKM makanan di Jawa tengah. Sampel 750 dipilih dengan teknik convenience sampling, Analisis Cros tab digunakan untuk mengetahui pengaruh variable demografi, ekonomi, budaya pada variabel anteseden orientasi pelanggan, dimensi orientasi strategi dan kinerja organisasi. Analisis Struktural Equation Model (SEM) digunakan untuk menguji pengaruh variable anteseden pada orirentasi pelanggan, dimensi orientasi strategi pada kinerja, Peran variable perubahan memoderasi orientasi pelanggan dan pesaing pada orientasi inovasi, peran variable keunggulan bersaing memediasi orientasi pelanggan, inovasi dan pesaing pada kinerja. Penelitian ini berhasil membuktikan bahwa variabel lingku...

Research paper thumbnail of The Role of Organizational Change and Competitive Excellence in Optimizing the Performance with the Mixture of Strategy Based on Demography

Polish Journal of Management Studies, Jun 1, 2017

Research paper thumbnail of Bauran Orietasi Strategi Berbasis Demografi Untuk Mengoptimalkan Kinerja Umkm : Variabel Moderasi Orientasi Perubahan, Mediasi Keunggulan Bersaing Pada Umkm DI Jawa Tengah Indonesia

Media Akuntansi

Tujuan penelitian menganalisis pengaruh variabel demografi pada variabel anteseden orientasi pela... more Tujuan penelitian menganalisis pengaruh variabel demografi pada variabel anteseden orientasi pelanggan. orientasi strategi, kinerja UMKM, pengaruh orientasi kewirausahaan, reward dan pembelajaran pada orientasi pelanggan, pengaruh orientasi pelanggan, pesaing pada orientasi inovasi, pengaruh orientasi pelanggan, pesaing, keunggulan bersaing pada Kinerja UMKM, peran perubahan organisai dalam memoderasi pengaruh orientasi pelanggan, pesaing pada orientasi inovasi. peran keunggulan bersaing dalam memediasi orientasi pelanggan, pesaing dan inovasi pada kinerja UMKM. Populasi penelitian ini yaitu UMKM makanan di Jawa tengah. Sampel 750 dipilih dengan teknik convenience sampling, Analisis Cros tab dugunakan untuk mengetahui pengaruh variabel demografi pada variabel anteseden orientasi pelanggan, dimensi orientasi strategi dan kinerja organisasi. Pengaruh variabel anteseden pada orientasi pelanggan, dimensi orientasi strategi pada kinerja organisasi, peran variabel perubahan memoderasi o...

Research paper thumbnail of Manajemen pemasaran: untuk mahasiswa, usaha mikro, kecil dan menengah

Research paper thumbnail of Build Organization's Performance by Mixed Orientation Strategies: Competitive Advantage Mediates Market and Innovation Orientation on the Organization's Performance

The purpose of this research is to analyze the influence of customer, competitor, innovation, ent... more The purpose of this research is to analyze the influence of customer, competitor, innovation, entrepreneurship and Change Orientation Strategy (COS) on OP. This research gives contribution in developing science, especially the science of marketing management, by elaborating factors affecting the OP, so there will be clarity of how to improve OP. This research takes the population of managers of food MSMEs in Surakarta. It uses a method of convenience sampling, and determines 500 samples. The method of analysis applied is Structural Equation Modeling (SEM). This research results show that Customer Orientation Strategy (CuOS) and CA influence positively and significantly on OP. The Competitor Orientation Strategy (CoOS) and IOS do not influence OP. The Entrepreneurship Orientation Strategy (EOS) and COS has negative and insignificant effects on OP. CA has positive and significant impacts on OP and mediates the influence of CuOS and IOS on OP but does not mediate CoOS.

Research paper thumbnail of A Model of Mixed Strategic Orientations Based on Environment in Achieving a Tough Performance of MSMEs

Ijtimā'iyya: Journal of Muslim Society Research

This study aims to design a model in achieving superior performance of MSMEs. The mixed strategic... more This study aims to design a model in achieving superior performance of MSMEs. The mixed strategic orientations of demography, economy and cultural values are used to design this model. The mixed strategic orientations consist of customer, competitor and innovation orientations. Demographic variables consist of age, experience and education. Economic variables consist of government, price, income and growth. Cultural value variables consist of Javanese, Chinese and Padang cultural values. Customer orientation variables have an antecedent variable that consist of entrepreneurship, reward and learning. The change orientation variable moderates the customer and competitor orientations to the innovation orientation. Variable of competitive advantage mediates customer and competitor orientations on MSMEs’ performance. The population of this study consists of food MSMEs in Central Java. The 750 samples are chosen with convenient sampling technique. Data analysis mrthod used the Cross-tab A...

Research paper thumbnail of A MODEL OF MIXED STRATEGIC ORIENTATIONS BASED ON ENVIRONMENT IN ACHIEVING ATOUGH PERFORMANCE OF SMEs

International Journal of Economics, Business and Accounting Research (IJEBAR)

A MODEL OF MIXED STRATEGIC ORIENTATIONS BASED ON ENVIRONMENT IN ACHIEVING ATOUGH PERFORMANCE OF SMEs

Research paper thumbnail of A MODEL OF MIXED STRATEGIC ORIENTATIONS BASED ON ENVIRONMENT IN ACHIEVING ATOUGH PERFORMANCE OF SMEs

International Journal of Economics, Business and Accounting Research (IJEBAR)

A MODEL OF MIXED STRATEGIC ORIENTATIONS BASED ON ENVIRONMENT IN ACHIEVING ATOUGH PERFORMANCE OF SMEs

Research paper thumbnail of Kepemilikan Institusional dan Kualitas Auditor Terhadap Nilai Perusahaan Manufaktur dengan Variabel Kontrol Ukuran Perusahaan dan Leverage di Bursa Efek Indonesia Tahun 2014 – 2016

Research paper thumbnail of Bauran Orientasi Strategi dan Kinerja Organisasi : Penerapan Variabel Antesedan, Moderasi dan Mediasi dalam Penelitian Ilmiah

Research paper thumbnail of Pengaruh Asset Growth, Arus Kas Operasi, Kepemilikan Institusional Dan Ukuran Perusahaan Terhadap Kinerja Keuanganperusahaan Manufaktur Yang Terdaftar DI Bursa Efek Indonesia Periode 2014 – 2017

Media Akuntansi, Jun 11, 2020

Research paper thumbnail of Model Bauran Orientasi Strategi Berbasis Lingkungan Dalam Mempercepat Kinerja Umkm

Tujuan penelitian ini merumuskan model percepatan peningkatan kinerja UMKM dengan bauran orientas... more Tujuan penelitian ini merumuskan model percepatan peningkatan kinerja UMKM dengan bauran orientasi strategi, dan lingkungan makro.Bauran orientasi strategi terdiri dari orientasi pelanggan, pesaing dan inovasi. Variabel lingkungan makro terdiri dari demografi, ekonomi dan nilai budaya. Populasi penelitian ini yaitu UMKM makanan di Jawa tengah. Sampel 750 dipilih dengan teknik convenience sampling, Analisis Cros tab digunakan untuk mengetahui pengaruh variable demografi, ekonomi, budaya pada variabel anteseden orientasi pelanggan, dimensi orientasi strategi dan kinerja organisasi. Analisis Struktural Equation Model (SEM) digunakan untuk menguji pengaruh variable anteseden pada orirentasi pelanggan, dimensi orientasi strategi pada kinerja, Peran variable perubahan memoderasi orientasi pelanggan dan pesaing pada orientasi inovasi, peran variable keunggulan bersaing memediasi orientasi pelanggan, inovasi dan pesaing pada kinerja. Penelitian ini berhasil membuktikan bahwa variabel lingku...

Research paper thumbnail of The Role of Organizational Change and Competitive Excellence in Optimizing the Performance with the Mixture of Strategy Based on Demography

Polish Journal of Management Studies, Jun 1, 2017

Research paper thumbnail of Bauran Orietasi Strategi Berbasis Demografi Untuk Mengoptimalkan Kinerja Umkm : Variabel Moderasi Orientasi Perubahan, Mediasi Keunggulan Bersaing Pada Umkm DI Jawa Tengah Indonesia

Media Akuntansi

Tujuan penelitian menganalisis pengaruh variabel demografi pada variabel anteseden orientasi pela... more Tujuan penelitian menganalisis pengaruh variabel demografi pada variabel anteseden orientasi pelanggan. orientasi strategi, kinerja UMKM, pengaruh orientasi kewirausahaan, reward dan pembelajaran pada orientasi pelanggan, pengaruh orientasi pelanggan, pesaing pada orientasi inovasi, pengaruh orientasi pelanggan, pesaing, keunggulan bersaing pada Kinerja UMKM, peran perubahan organisai dalam memoderasi pengaruh orientasi pelanggan, pesaing pada orientasi inovasi. peran keunggulan bersaing dalam memediasi orientasi pelanggan, pesaing dan inovasi pada kinerja UMKM. Populasi penelitian ini yaitu UMKM makanan di Jawa tengah. Sampel 750 dipilih dengan teknik convenience sampling, Analisis Cros tab dugunakan untuk mengetahui pengaruh variabel demografi pada variabel anteseden orientasi pelanggan, dimensi orientasi strategi dan kinerja organisasi. Pengaruh variabel anteseden pada orientasi pelanggan, dimensi orientasi strategi pada kinerja organisasi, peran variabel perubahan memoderasi o...

Research paper thumbnail of Manajemen pemasaran: untuk mahasiswa, usaha mikro, kecil dan menengah

Research paper thumbnail of Build Organization's Performance by Mixed Orientation Strategies: Competitive Advantage Mediates Market and Innovation Orientation on the Organization's Performance

The purpose of this research is to analyze the influence of customer, competitor, innovation, ent... more The purpose of this research is to analyze the influence of customer, competitor, innovation, entrepreneurship and Change Orientation Strategy (COS) on OP. This research gives contribution in developing science, especially the science of marketing management, by elaborating factors affecting the OP, so there will be clarity of how to improve OP. This research takes the population of managers of food MSMEs in Surakarta. It uses a method of convenience sampling, and determines 500 samples. The method of analysis applied is Structural Equation Modeling (SEM). This research results show that Customer Orientation Strategy (CuOS) and CA influence positively and significantly on OP. The Competitor Orientation Strategy (CoOS) and IOS do not influence OP. The Entrepreneurship Orientation Strategy (EOS) and COS has negative and insignificant effects on OP. CA has positive and significant impacts on OP and mediates the influence of CuOS and IOS on OP but does not mediate CoOS.

Research paper thumbnail of A Model of Mixed Strategic Orientations Based on Environment in Achieving a Tough Performance of MSMEs

Ijtimā'iyya: Journal of Muslim Society Research

This study aims to design a model in achieving superior performance of MSMEs. The mixed strategic... more This study aims to design a model in achieving superior performance of MSMEs. The mixed strategic orientations of demography, economy and cultural values are used to design this model. The mixed strategic orientations consist of customer, competitor and innovation orientations. Demographic variables consist of age, experience and education. Economic variables consist of government, price, income and growth. Cultural value variables consist of Javanese, Chinese and Padang cultural values. Customer orientation variables have an antecedent variable that consist of entrepreneurship, reward and learning. The change orientation variable moderates the customer and competitor orientations to the innovation orientation. Variable of competitive advantage mediates customer and competitor orientations on MSMEs’ performance. The population of this study consists of food MSMEs in Central Java. The 750 samples are chosen with convenient sampling technique. Data analysis mrthod used the Cross-tab A...

Research paper thumbnail of A MODEL OF MIXED STRATEGIC ORIENTATIONS BASED ON ENVIRONMENT IN ACHIEVING ATOUGH PERFORMANCE OF SMEs

International Journal of Economics, Business and Accounting Research (IJEBAR)

A MODEL OF MIXED STRATEGIC ORIENTATIONS BASED ON ENVIRONMENT IN ACHIEVING ATOUGH PERFORMANCE OF SMEs

Research paper thumbnail of A MODEL OF MIXED STRATEGIC ORIENTATIONS BASED ON ENVIRONMENT IN ACHIEVING ATOUGH PERFORMANCE OF SMEs

International Journal of Economics, Business and Accounting Research (IJEBAR)

A MODEL OF MIXED STRATEGIC ORIENTATIONS BASED ON ENVIRONMENT IN ACHIEVING ATOUGH PERFORMANCE OF SMEs