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Papers by sunny sunny

Research paper thumbnail of A STUDY INTO PURCHASING DECISION OF LAPTOPS OWING TO SHIFT IN CONSUMERS ATTITUDE FROM PERCEPTION TO SPECIFICATION IN REFERENCE WITH APPLE COMPUTERS

Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation headquartered... more Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod music player, the iPhone Smartphone, and the iPad tablet computer. The company was founded on April 1, 1976, and incorporated as Apple Computer, Inc. on January 3, 1977. It is the second-largest publicly traded corporation in the world by market capitalization, with an estimated value of US$414 billion as of January 2013. As of September 29, 2012, the company had 72,800 permanent full-time employees and 3,300 temporary full-time employees worldwide. The present study is about enquiring the change in the buying behaviour of customers pertaining to the purchase of Apple laptops from perception to specification. The Apple Laptop users show a preference for apple laptops because of their emotional attachment towards the brand and product specifications form a determining factor while assessing the purchase decisions of the users of apple laptops.

Research paper thumbnail of A STUDY INTO PURCHASING DECISION OF LAPTOPS OWING TO SHIFT IN CONSUMERS ATTITUDE FROM PERCEPTION TO SPECIFICATION IN REFERENCE WITH APPLE COMPUTERS

Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation headquartered... more Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod music player, the iPhone Smartphone, and the iPad tablet computer. The company was founded on April 1, 1976, and incorporated as Apple Computer, Inc. on January 3, 1977. It is the second-largest publicly traded corporation in the world by market capitalization, with an estimated value of US$414 billion as of January 2013. As of September 29, 2012, the company had 72,800 permanent full-time employees and 3,300 temporary full-time employees worldwide. The present study is about enquiring the change in the buying behaviour of customers pertaining to the purchase of Apple laptops from perception to specification. The Apple Laptop users show a preference for apple laptops because of their emotional attachment towards the brand and product specifications form a determining factor while assessing the purchase decisions of the users of apple laptops.