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This paper investigates how web-based technology is used with particular reference to collaborati... more This paper investigates how web-based technology is used with particular reference to collaborative spaces on the Internet, for teaching English language in the context of second language learners. After an initial overview of how web-based resources work favourably for ESL learners and teachers, the paper describes the role of collaborative spaces, particularly the blogs and the wikis, in teaching English in non-native contexts. The paper also provides samples of blogs, wikis and some activities that a teacher may use. The paper concludes with an optimistic note on the possibility of creative use of web-based applications in the English language classrooms in India. However, this can be done only if certain positive steps are taken to train teachers in using these applications and also to integrate technology in the curriculum.Also, there is no reason to believe that what works for English would not also work for other language
Journal of NELTA, 2015
In the world that promotes consumerism, companies are in a competition to produce a variety of co... more In the world that promotes consumerism, companies are in a competition to produce a variety of commodities and to convert people into consumers of their products whether they need them or not. The abundance of consumer products is promoted through advertisements. These advertisements persuade the common people to become consumers for which they use a variety of strategies, the most common being the use of problem-solution format in language and an effective use of the verbal and the non-verbal. This paper focuses on investigating the verbal and the non-verbal aspects of the text to examine how ideological constructs function in the discourse of advertisingthrough the use of hegemony. A perfume advertisement has been selected for a detailed analysis of the verbal and the visual elements to illustrate how advertisers commonly attempt to transmit some underlying, yet unasserted, meanings to unsuspecting readers who may understand the intentions of the advertisers i.e. to promote consum...
Journal of NELTA, Feb 10, 2015
In the world that promotes consumerism, companies are in a competition to produce a variety of co... more In the world that promotes consumerism, companies are in a competition to produce a variety of commodities and to convert people into consumers of their products whether they need them or not. The abundance of consumer products is promoted through advertisements. These advertisements persuade the common people to become consumers for which they use a variety of strategies, the most common being the use of problem-solution format in language and an effective use of the verbal and the non-verbal. This paper focuses on investigating the verbal and the non-verbal aspects of the text to examine how ideological constructs function in the discourse of advertisingthrough the use of hegemony. A perfume advertisement has been selected for a detailed analysis of the verbal and the visual elements to illustrate how advertisers commonly attempt to transmit some underlying, yet unasserted, meanings to unsuspecting readers who may understand the intentions of the advertisers i.e. to promote consumption but may not understand that the aim is achieved by generally promoting cultural stereotypes which work towards the disadvantage of one social group vis-à-vis the other especially the one that the advertisement is addressed to. The tool for the analysis of the advertisement is Fairclough's model of critical discourse analysis (CDA) that uses the analysis of the verbal and the visual to reveal ideological underpinnings. CDA also has pedagogical implications for instance the language used for describing products, if analysed critically by language learners, helps them to unfold the hidden meanings as is illustrated through the analysis.
This paper investigates how web-based technology is used with particular reference to collaborati... more This paper investigates how web-based technology is used with particular reference to collaborative spaces on the Internet, for teaching English language in the context of second language learners. After an initial overview of how web-based resources work favourably for ESL learners and teachers, the paper describes the role of collaborative spaces, particularly the blogs and the wikis, in teaching English in non-native contexts. The paper also provides samples of blogs, wikis and some activities that a teacher may use. The paper concludes with an optimistic note on the possibility of creative use of web-based applications in the English language classrooms in India. However, this can be done only if certain positive steps are taken to train teachers in using these applications and also to integrate technology in the curriculum.Also, there is no reason to believe that what works for English would not also work for other language
Journal of NELTA, 2015
In the world that promotes consumerism, companies are in a competition to produce a variety of co... more In the world that promotes consumerism, companies are in a competition to produce a variety of commodities and to convert people into consumers of their products whether they need them or not. The abundance of consumer products is promoted through advertisements. These advertisements persuade the common people to become consumers for which they use a variety of strategies, the most common being the use of problem-solution format in language and an effective use of the verbal and the non-verbal. This paper focuses on investigating the verbal and the non-verbal aspects of the text to examine how ideological constructs function in the discourse of advertisingthrough the use of hegemony. A perfume advertisement has been selected for a detailed analysis of the verbal and the visual elements to illustrate how advertisers commonly attempt to transmit some underlying, yet unasserted, meanings to unsuspecting readers who may understand the intentions of the advertisers i.e. to promote consum...
Journal of NELTA, Feb 10, 2015
In the world that promotes consumerism, companies are in a competition to produce a variety of co... more In the world that promotes consumerism, companies are in a competition to produce a variety of commodities and to convert people into consumers of their products whether they need them or not. The abundance of consumer products is promoted through advertisements. These advertisements persuade the common people to become consumers for which they use a variety of strategies, the most common being the use of problem-solution format in language and an effective use of the verbal and the non-verbal. This paper focuses on investigating the verbal and the non-verbal aspects of the text to examine how ideological constructs function in the discourse of advertisingthrough the use of hegemony. A perfume advertisement has been selected for a detailed analysis of the verbal and the visual elements to illustrate how advertisers commonly attempt to transmit some underlying, yet unasserted, meanings to unsuspecting readers who may understand the intentions of the advertisers i.e. to promote consumption but may not understand that the aim is achieved by generally promoting cultural stereotypes which work towards the disadvantage of one social group vis-à-vis the other especially the one that the advertisement is addressed to. The tool for the analysis of the advertisement is Fairclough's model of critical discourse analysis (CDA) that uses the analysis of the verbal and the visual to reveal ideological underpinnings. CDA also has pedagogical implications for instance the language used for describing products, if analysed critically by language learners, helps them to unfold the hidden meanings as is illustrated through the analysis.