myles wakeham - Academia.edu (original) (raw)

Papers by myles wakeham

Research paper thumbnail of Social Media Marketing Communications Effect on Attitudes Among Millennials in South Africa

Online interpersonal interaction and communication has become an important aspect of social activ... more Online interpersonal interaction and communication has become an important aspect of social activities, especially among Millennials (young adults). However, the African continent has the lowest Internet access across the globe, but the development and rapid adoption of mobile technology has led to a major increase in the usage of Internet and new online Information and Communications Technology (ICT) channels, which are collectively referred to as social media. Social media platforms have become an integral part of everyday life and marketing communications via these digital channels has become one of the latest trends in South Africa (SA). The most commonly used social medium in the world is Facebook, whereas Mxit is the largest locally established online ICT conduit. However, not much is known about Millennials’ attitudes towards social media as an advertising medium. Therefore, several surveys were used to investigate the effect of social media (Facebook and Mxit) marketing comm...

Research paper thumbnail of Social media marketing communications effects on attitudes among millennials in South Africa

Online interpersonal interaction and communication has become an important aspect of social activ... more Online interpersonal interaction and communication has become an important aspect of social activities, especially among Millennials (young adults). However, the African continent has the lowest Internet access across the globe, but the development and rapid adoption of mobile technology has led to a major increase in the usage of Internet and new online Information and Communications Technology (ICT) channels, which are collectively referred to as social media. Social media platforms have become an integral part of everyday life and marketing communications via these digital channels has become one of the latest trends in South Africa (SA). The most commonly used social medium in the world is Facebook, whereas Mxit is the largest locally established online ICT conduit. However, not much is known about Millennials’ attitudes towards social media as an advertising medium. Therefore, several surveys were used to investigate the effect of social media (Facebook and Mxit) marketing comm...

Research paper thumbnail of An Examination of Reverse Logistics Practices

Journal of Business Logistics, 2001

There is a new focus on reverse logistics, as a growing number of articles in the trade press (Je... more There is a new focus on reverse logistics, as a growing number of articles in the trade press (Jedd 1999, 2000; Melbin 1995; Ross 1998; “Shifting Logistics” 1999), and conference sessions bear out (Austhof, Helferich, and Otis 1997; Rogers 1998; Stock 1998b). Several books ...

Research paper thumbnail of Re-Branding Zimbabwe: A Transformative and Challenging Process

Mediterranean Journal of Social Sciences, 2014

During the past few decades, nation branding has emerged as one of the key strategies for nationa... more During the past few decades, nation branding has emerged as one of the key strategies for national economic development. Many nations across the world, both developed and developing, have embraced the concept as they compete against each other for export markets, foreign direct investment, tourists, scarce human resources and international leverage and influence. This article explores the concept of nation branding and investigates its applicability to Zimbabwe, which has been riddled with various socioeconomic and political problems during the past two decades. The main purpose of the study was to develop a model that can be used to re-brand Zimbabwe. This research study adopted a mixed-methods approach through the amalgamation of both qualitative and quantitative research methodologies. According to the research findings, Zimbabwe has a negative image on global map. The country needs to be re-branded and the majority of Zimbabweans are willing to be part of this process. However, for the re-branding initiative to be successful there should be a comprehensive transformation of the country's socio-political, economic and legal systems in order to create an enabling environment that is conducive for the effective application of nation branding strategies. The findings further reinforce the notion that re-branding should be part of a broader national economic development strategy for the country. The research study concludes with the propagation of the proposed transformative process model for the re-branding of Zimbabwe.

Research paper thumbnail of Re-Branding Zimbabwe: A Transformative and Challenging Process

Mediterranean Journal of Social Sciences, 2014

During the past few decades, nation branding has emerged as one of the key strategies for nationa... more During the past few decades, nation branding has emerged as one of the key strategies for national economic development. Many nations across the world, both developed and developing, have embraced the concept as they compete against each other for export markets, foreign direct investment, tourists, scarce human resources and international leverage and influence. This article explores the concept of nation branding and investigates its applicability to Zimbabwe, which has been riddled with various socioeconomic and political problems during the past two decades. The main purpose of the study was to develop a model that can be used to re-brand Zimbabwe. This research study adopted a mixed-methods approach through the amalgamation of both qualitative and quantitative research methodologies. According to the research findings, Zimbabwe has a negative image on global map. The country needs to be re-branded and the majority of Zimbabweans are willing to be part of this process. However, for the re-branding initiative to be successful there should be a comprehensive transformation of the country's socio-political, economic and legal systems in order to create an enabling environment that is conducive for the effective application of nation branding strategies. The findings further reinforce the notion that re-branding should be part of a broader national economic development strategy for the country. The research study concludes with the propagation of the proposed transformative process model for the re-branding of Zimbabwe.

Research paper thumbnail of Social Media Marketing Communications Effect on Attitudes Among Millennials in South Africa

Online interpersonal interaction and communication has become an important aspect of social activ... more Online interpersonal interaction and communication has become an important aspect of social activities, especially among Millennials (young adults). However, the African continent has the lowest Internet access across the globe, but the development and rapid adoption of mobile technology has led to a major increase in the usage of Internet and new online Information and Communications Technology (ICT) channels, which are collectively referred to as social media. Social media platforms have become an integral part of everyday life and marketing communications via these digital channels has become one of the latest trends in South Africa (SA). The most commonly used social medium in the world is Facebook, whereas Mxit is the largest locally established online ICT conduit. However, not much is known about Millennials’ attitudes towards social media as an advertising medium. Therefore, several surveys were used to investigate the effect of social media (Facebook and Mxit) marketing comm...

Research paper thumbnail of Social media marketing communications effects on attitudes among millennials in South Africa

Online interpersonal interaction and communication has become an important aspect of social activ... more Online interpersonal interaction and communication has become an important aspect of social activities, especially among Millennials (young adults). However, the African continent has the lowest Internet access across the globe, but the development and rapid adoption of mobile technology has led to a major increase in the usage of Internet and new online Information and Communications Technology (ICT) channels, which are collectively referred to as social media. Social media platforms have become an integral part of everyday life and marketing communications via these digital channels has become one of the latest trends in South Africa (SA). The most commonly used social medium in the world is Facebook, whereas Mxit is the largest locally established online ICT conduit. However, not much is known about Millennials’ attitudes towards social media as an advertising medium. Therefore, several surveys were used to investigate the effect of social media (Facebook and Mxit) marketing comm...

Research paper thumbnail of An Examination of Reverse Logistics Practices

Journal of Business Logistics, 2001

There is a new focus on reverse logistics, as a growing number of articles in the trade press (Je... more There is a new focus on reverse logistics, as a growing number of articles in the trade press (Jedd 1999, 2000; Melbin 1995; Ross 1998; “Shifting Logistics” 1999), and conference sessions bear out (Austhof, Helferich, and Otis 1997; Rogers 1998; Stock 1998b). Several books ...

Research paper thumbnail of Re-Branding Zimbabwe: A Transformative and Challenging Process

Mediterranean Journal of Social Sciences, 2014

During the past few decades, nation branding has emerged as one of the key strategies for nationa... more During the past few decades, nation branding has emerged as one of the key strategies for national economic development. Many nations across the world, both developed and developing, have embraced the concept as they compete against each other for export markets, foreign direct investment, tourists, scarce human resources and international leverage and influence. This article explores the concept of nation branding and investigates its applicability to Zimbabwe, which has been riddled with various socioeconomic and political problems during the past two decades. The main purpose of the study was to develop a model that can be used to re-brand Zimbabwe. This research study adopted a mixed-methods approach through the amalgamation of both qualitative and quantitative research methodologies. According to the research findings, Zimbabwe has a negative image on global map. The country needs to be re-branded and the majority of Zimbabweans are willing to be part of this process. However, for the re-branding initiative to be successful there should be a comprehensive transformation of the country's socio-political, economic and legal systems in order to create an enabling environment that is conducive for the effective application of nation branding strategies. The findings further reinforce the notion that re-branding should be part of a broader national economic development strategy for the country. The research study concludes with the propagation of the proposed transformative process model for the re-branding of Zimbabwe.

Research paper thumbnail of Re-Branding Zimbabwe: A Transformative and Challenging Process

Mediterranean Journal of Social Sciences, 2014

During the past few decades, nation branding has emerged as one of the key strategies for nationa... more During the past few decades, nation branding has emerged as one of the key strategies for national economic development. Many nations across the world, both developed and developing, have embraced the concept as they compete against each other for export markets, foreign direct investment, tourists, scarce human resources and international leverage and influence. This article explores the concept of nation branding and investigates its applicability to Zimbabwe, which has been riddled with various socioeconomic and political problems during the past two decades. The main purpose of the study was to develop a model that can be used to re-brand Zimbabwe. This research study adopted a mixed-methods approach through the amalgamation of both qualitative and quantitative research methodologies. According to the research findings, Zimbabwe has a negative image on global map. The country needs to be re-branded and the majority of Zimbabweans are willing to be part of this process. However, for the re-branding initiative to be successful there should be a comprehensive transformation of the country's socio-political, economic and legal systems in order to create an enabling environment that is conducive for the effective application of nation branding strategies. The findings further reinforce the notion that re-branding should be part of a broader national economic development strategy for the country. The research study concludes with the propagation of the proposed transformative process model for the re-branding of Zimbabwe.