zahedul alam - Academia.edu (original) (raw)
Papers by zahedul alam
Marketing and Management of Innovations, 2018
CHALLENGES AND PROSPECTS OF NEUROMARKETING: BANGLADESH PERSPECTIVE For improving marketing effect... more CHALLENGES AND PROSPECTS OF NEUROMARKETING: BANGLADESH PERSPECTIVE For improving marketing effectiveness, the producers and entrepreneurs today want to understand how human psychology and emotions influencing on decision making. In this instance, the concept of neuromarketing offers a chance to get accurate, factual data about the buying habits of target markets. This study has been intended to explore the challenges, prospects, limitation and potentiality of practising neuromarketing in the context of Bangladesh as a cutting-edge marketing issue with the purpose of providing corresponding recommendations. The status and future prediction of neuromarketing have been exposed through qualitative and quantitative analysis. The finding of the study has been supported by collecting data from 55 customers and 65 marketers as the respondents. The key findings of this study are quite impressive and prospective regarding the level of awareness, interest, acknowledgement and conviction towards practising neuromarketing in the context in Bangladesh. The contribution of this study can be breakthrough and pave the way for neuromarketing in Bangladesh. The findings of this study will be helpful for the marketing policy makers and govt agencies to introduce this new method of marketing tools in Bangladesh. Finally, some policy guidelines were provided based on findings and analysis. In that way, marketers have to promote initiatives to familiarize the devices of the neuromarketing, have to engage the educated customers to share their experiences while designing the marketing strategies and plans. The important conclusion that the education is one of the most important factors affecting the adoption of the neuromarketing practice. On the other hand, marketers should take initiatives to overcome some misconceptions regarding the harmful for the brain activity devices of the neurology.
International Journal of Research in Business and Social Science (2147- 4478), 2019
Numerous studies have addressed the different context of mHealth services among diverse user grou... more Numerous studies have addressed the different context of mHealth services among diverse user groups. But due to a lack of understanding the insight of factors affecting the mHealth adoption, it’s crucial need to conduct a systematic review on this issue. The objective of this study was to synthesize the present understanding of the influential factors of mHealth adoption. We performed a systematic literature search on eight electronically reputed scientific databases from 2010 to March 2019, such as Science Direct, Springer, IEEE Xplore, JMIR, Taylor & Francis, Emerald, Mary Ann Liebert and Google Scholar. This was accomplished by gathering data including authors, countries, years, target population, sample size, models/theories, and key influential factors. Primarily, a total of 2969 potentially relatable papers were found, of which 50 met the inclusion criteria. It was found that cross-sectional approach, survey methods and structural equation modeling (SEM) were the most explored...
Marketing and Management of Innovations, 2019
Branding is a very common issue for Higher Educational Institutions like other profitable organiz... more Branding is a very common issue for Higher Educational Institutions like other profitable organizations over the last few years. This study illustrates the present branding scenarios of different public and private universities of Bangladesh which will help to provide a vivid knowledge about the regional universities of Bangladesh. Addressing to the present branding challenges and issues, it was observed that the process of branding initiative is very complex due to multiple reasons, i.e. lack of consistency, accuracy, and commitment from the different stakeholders. For the purpose of the study, the top ten leading public and private universities have been selected for collecting data on brand initiatives. For the objective of the research, 200 existing students along with 200 potential students were selected. Students, qualified or eligible for university admission were taken randomly as the sample of the study. Several variables including images of the university, education quality, rank, reputation, location, political situation or influence and teachers' quality have been measured through a seven-point measurement scale to evaluate the branding initiative. This study reveals that regarding the selection of the public and private universities in Bangladesh, students have a wide range of consideration; and their evaluation about the institution is in paradox, because the institutions they have intended to attend may not be going to fulfil their desired expectations in terms of different dimensions. Branding initiatives of the selected universities are not enough in these circumstances for branding Bangladeshi universities at an international level. Findings of the study have revealed that students are going to target the branded and reputed universities comparing to the quality of education. It has also been observed that employers also recruit graduates from the top-ranking branded universities for their organizational performance. The academics and the marketing policy makers of public and private universities will be assisted by the findings of this study regarding their branding issues in future. Lastly, the study highlights some limitations and future direction in this context.
Impact of Working Capital Management on Profitability - A Case of the India Cement Limited
Siddhant- A Journal of Decision Making, 2013
Working capital management has its impact on the liquidity and profitability of a firm. This stud... more Working capital management has its impact on the liquidity and profitability of a firm. This study examined the influence of working capital management on corporate profitability in The India Cement Limited. The relationship between the dependent variable, return on investment (ROI), and the independent variables (some important ratios relating to working capital management) was assessed for a period of 11 years (2001–2011). A stepwise linear multiple regression analysis (MRA) was conducted to assess the impact of working capital management on the ROI. The study of MRA revealed that the slope of regression line associated with current asset to sales ratio (CASR) shows a statistically significant negative impact of the CASR on the profitability of the company during the study period.
Digital transformation in healthcare services has massive potential to ensure healthcare quality,... more Digital transformation in healthcare services has massive potential to ensure healthcare quality, accessibility, equality & affordability in developing countries. Bangladesh is not exception to this trend for digitalization of healthcare sector as a part of vision 2021 of digital Bangladesh. This paper aims to explore the current standing of the digital transformation in healthcare services sector of the public, private & NGOs, as well as the managerial and technical challenges facing the digitalization of healthcare projects in Bangladesh. The digital transformation in healthcare is at the introductory stage in Bangladesh. Studies explored that although digitalization of this sector remains somewhat problematic, the difficulties and challenges could be overcome. Due to lack of technological knowhow, literacy, poverty, trust, attitudes, resistance to change and infrastructural facilities, this project does not work effectively and efficiently. Based on the assessment of this sector,...
Adoption intention and usage behavior of mHealth services in Bangladesh and China
International Journal of Pharmaceutical and Healthcare Marketing
Purpose The purpose of this paper was to explore the comparative influential factors affecting th... more Purpose The purpose of this paper was to explore the comparative influential factors affecting the behavioral intention and actual usage of mHealth services in two distinct national environments, i.e. China and Bangladesh, in relation to the international expansion of mHealth services. Design/methodology/approach In this study, widely accepted Unified Theory of Acceptance and Use of Technology (UTAUT) with two additional variables, i.e. Perceived Reliability and Price Value have been selected as a theoretical framework. Primary data were collected from existing mHealth users among generation Y in both China and Bangladesh. A total of 296 and 250 questionnaires were deemed as usable for data analysis for Bangladesh and China, respectively. Findings Performance expectancy and social influence had significant impact on the adoption intention of mHealth services for both countries. Effort expectancy and price value were insignificant factors for Bangladesh, whereas facilitating conditio...
Marketing and Management of Innovations, 2018
CHALLENGES AND PROSPECTS OF NEUROMARKETING: BANGLADESH PERSPECTIVE For improving marketing effect... more CHALLENGES AND PROSPECTS OF NEUROMARKETING: BANGLADESH PERSPECTIVE For improving marketing effectiveness, the producers and entrepreneurs today want to understand how human psychology and emotions influencing on decision making. In this instance, the concept of neuromarketing offers a chance to get accurate, factual data about the buying habits of target markets. This study has been intended to explore the challenges, prospects, limitation and potentiality of practising neuromarketing in the context of Bangladesh as a cutting-edge marketing issue with the purpose of providing corresponding recommendations. The status and future prediction of neuromarketing have been exposed through qualitative and quantitative analysis. The finding of the study has been supported by collecting data from 55 customers and 65 marketers as the respondents. The key findings of this study are quite impressive and prospective regarding the level of awareness, interest, acknowledgement and conviction towards practising neuromarketing in the context in Bangladesh. The contribution of this study can be breakthrough and pave the way for neuromarketing in Bangladesh. The findings of this study will be helpful for the marketing policy makers and govt agencies to introduce this new method of marketing tools in Bangladesh. Finally, some policy guidelines were provided based on findings and analysis. In that way, marketers have to promote initiatives to familiarize the devices of the neuromarketing, have to engage the educated customers to share their experiences while designing the marketing strategies and plans. The important conclusion that the education is one of the most important factors affecting the adoption of the neuromarketing practice. On the other hand, marketers should take initiatives to overcome some misconceptions regarding the harmful for the brain activity devices of the neurology.
International Journal of Research in Business and Social Science (2147- 4478), 2019
Numerous studies have addressed the different context of mHealth services among diverse user grou... more Numerous studies have addressed the different context of mHealth services among diverse user groups. But due to a lack of understanding the insight of factors affecting the mHealth adoption, it’s crucial need to conduct a systematic review on this issue. The objective of this study was to synthesize the present understanding of the influential factors of mHealth adoption. We performed a systematic literature search on eight electronically reputed scientific databases from 2010 to March 2019, such as Science Direct, Springer, IEEE Xplore, JMIR, Taylor & Francis, Emerald, Mary Ann Liebert and Google Scholar. This was accomplished by gathering data including authors, countries, years, target population, sample size, models/theories, and key influential factors. Primarily, a total of 2969 potentially relatable papers were found, of which 50 met the inclusion criteria. It was found that cross-sectional approach, survey methods and structural equation modeling (SEM) were the most explored...
Marketing and Management of Innovations, 2019
Branding is a very common issue for Higher Educational Institutions like other profitable organiz... more Branding is a very common issue for Higher Educational Institutions like other profitable organizations over the last few years. This study illustrates the present branding scenarios of different public and private universities of Bangladesh which will help to provide a vivid knowledge about the regional universities of Bangladesh. Addressing to the present branding challenges and issues, it was observed that the process of branding initiative is very complex due to multiple reasons, i.e. lack of consistency, accuracy, and commitment from the different stakeholders. For the purpose of the study, the top ten leading public and private universities have been selected for collecting data on brand initiatives. For the objective of the research, 200 existing students along with 200 potential students were selected. Students, qualified or eligible for university admission were taken randomly as the sample of the study. Several variables including images of the university, education quality, rank, reputation, location, political situation or influence and teachers' quality have been measured through a seven-point measurement scale to evaluate the branding initiative. This study reveals that regarding the selection of the public and private universities in Bangladesh, students have a wide range of consideration; and their evaluation about the institution is in paradox, because the institutions they have intended to attend may not be going to fulfil their desired expectations in terms of different dimensions. Branding initiatives of the selected universities are not enough in these circumstances for branding Bangladeshi universities at an international level. Findings of the study have revealed that students are going to target the branded and reputed universities comparing to the quality of education. It has also been observed that employers also recruit graduates from the top-ranking branded universities for their organizational performance. The academics and the marketing policy makers of public and private universities will be assisted by the findings of this study regarding their branding issues in future. Lastly, the study highlights some limitations and future direction in this context.
Impact of Working Capital Management on Profitability - A Case of the India Cement Limited
Siddhant- A Journal of Decision Making, 2013
Working capital management has its impact on the liquidity and profitability of a firm. This stud... more Working capital management has its impact on the liquidity and profitability of a firm. This study examined the influence of working capital management on corporate profitability in The India Cement Limited. The relationship between the dependent variable, return on investment (ROI), and the independent variables (some important ratios relating to working capital management) was assessed for a period of 11 years (2001–2011). A stepwise linear multiple regression analysis (MRA) was conducted to assess the impact of working capital management on the ROI. The study of MRA revealed that the slope of regression line associated with current asset to sales ratio (CASR) shows a statistically significant negative impact of the CASR on the profitability of the company during the study period.
Digital transformation in healthcare services has massive potential to ensure healthcare quality,... more Digital transformation in healthcare services has massive potential to ensure healthcare quality, accessibility, equality & affordability in developing countries. Bangladesh is not exception to this trend for digitalization of healthcare sector as a part of vision 2021 of digital Bangladesh. This paper aims to explore the current standing of the digital transformation in healthcare services sector of the public, private & NGOs, as well as the managerial and technical challenges facing the digitalization of healthcare projects in Bangladesh. The digital transformation in healthcare is at the introductory stage in Bangladesh. Studies explored that although digitalization of this sector remains somewhat problematic, the difficulties and challenges could be overcome. Due to lack of technological knowhow, literacy, poverty, trust, attitudes, resistance to change and infrastructural facilities, this project does not work effectively and efficiently. Based on the assessment of this sector,...
Adoption intention and usage behavior of mHealth services in Bangladesh and China
International Journal of Pharmaceutical and Healthcare Marketing
Purpose The purpose of this paper was to explore the comparative influential factors affecting th... more Purpose The purpose of this paper was to explore the comparative influential factors affecting the behavioral intention and actual usage of mHealth services in two distinct national environments, i.e. China and Bangladesh, in relation to the international expansion of mHealth services. Design/methodology/approach In this study, widely accepted Unified Theory of Acceptance and Use of Technology (UTAUT) with two additional variables, i.e. Perceived Reliability and Price Value have been selected as a theoretical framework. Primary data were collected from existing mHealth users among generation Y in both China and Bangladesh. A total of 296 and 250 questionnaires were deemed as usable for data analysis for Bangladesh and China, respectively. Findings Performance expectancy and social influence had significant impact on the adoption intention of mHealth services for both countries. Effort expectancy and price value were insignificant factors for Bangladesh, whereas facilitating conditio...