Swati Pathak | Invertis University (original) (raw)
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Papers by Swati Pathak
Environmental protection, go green, eco-friendly products, green riots etc. are the concepts of p... more Environmental protection, go green, eco-friendly products, green riots etc. are the concepts of protecting our Planet Earth and nature meant for generations yet to come in existence. Green marketing is an accord used by various companies in more or less mode to support Sustainable growth. Now it is also the need of hour to precede environment friendly for the reason of the collapsing of natural assets like soil eruption, ozone layer depletion, global warming etc. This piece of work analyzes the impacts of green marketing strategies on customer responsiveness, execution and environmental wellbeing. This concept has also set marketers to re-market and re-packaged the offered merchandise which already adheres to such benchmark.
Environmental protection, go green, eco-friendly products, green riots etc. are the concepts of p... more Environmental protection, go green, eco-friendly products, green riots etc. are the concepts of protecting our Planet Earth and nature meant for generations yet to come in existence. Green marketing is an accord used by various companies in more or less mode to support Sustainable growth. Now it is also the need of hour to precede environment friendly for the reason of the collapsing of natural assets like soil eruption, ozone layer depletion, global warming etc. This piece of work analyzes the impacts of green marketing strategies on customer responsiveness, execution and environmental wellbeing. This concept has also set marketers to re-market and re-packaged the offered merchandise which already adheres to such benchmark.