Anggara Wisesa | Institut Teknologi Bandung (original) (raw)

Papers by Anggara Wisesa

The topic of this research is about androgynous endorsement influence toward consumer buying inte... more The topic of this research is about androgynous endorsement influence toward consumer buying intention on Instagram for fashion products. The problems involving androgyny who endorser on Instagram are very few due to stereotypes about those who are very biased, in Indonesia androgyny are having different interpretations because they display strange personalities in their eyes, even though the concept of androgyny is not limited to gender, many have done the androgyny concept, one of which is Thailand in that country has almost no point of view about gender. Androgynous fashion is the union of male and female style, as well as masculinity and femininity in one body. One example of the androgynous model in Indonesia is Jovi adhiguna, Jovi is an androgynous model that has long been engaged in the fashion world because it has an interest in fashion and fashion for men or women. Therefore, the purpose of this research is Identifying the effectiveness of androgyny models against endorseme...

Abstract. Indonesia is home to hundreds of run-small business in cosmetics producers that concern... more Abstract. Indonesia is home to hundreds of run-small business in cosmetics producers that concerns in producing natural skin care products (Global Business Guide Indonesia, 2014), but the tendency of choosing import brands still tend to be high, although some of them begin to look at local brands whereas Indonesia government continues to strive to increase Peningkatan Penggunaan Produk Dalam Negeri (P3DN). There are several independent variables include in this research; Consumer Values (Health, Environment, Apperance Consciousness), Attitudes toward Natural Skin Care Product, Product Stimulus, Price Stimulus, Promotion Stimulus, and Place Stimulus. This study has limitations in terms of availability of data about the total population of skin care natural users in Indonesia or any areas of Indonesia. Therefore, The Author uses judgement sampling technique as a reference in selecting samples, which had already collected 446 samples, who has experience consuming at least one natural s...

Abstract.Doing good or just being seen doing well is important for company these past few years. ... more Abstract.Doing good or just being seen doing well is important for company these past few years. That makes corporate social responsibility as an important thing for company to create a balance between the interest of shareholders and stakeholders. In particular, corporate social responsibility is most effective when employees are actual enactors with the company acting as an enabler. It also can increase the employee engagement. Employee engagement is a concept that is judged to govern volunteer employee efforts, which means when employee have choices, they will go further for the benefit of their organization. Company reputation is one of the employee engagement drivers. Employee as the internal stakeholders has important role. Their perception on company reputation is quite important for the company reputation. Meanwhile, corporate social responsibility related with company reputation. PT Kereta Api Indonesia (Persero) is one of Stated Owned Enterprise of Indonesia which is growi...

Abstract. The data of the Ministry of Cooperatives & SME at the end of 2015 showed that culinary ... more Abstract. The data of the Ministry of Cooperatives & SME at the end of 2015 showed that culinary business has the largest contribution to GDP. The owner of successful culinary business are mostly millennials. There must be some factors which influence those people to be success in business. This research is qualitative research conducted to explore objective of the study. Qualitative method was chosen since this research objective is to explore how AQ playing role in time management especially in Millennial generation as culinary business owner in Bandung. The research found that the more productive they are, the higher their ability to reframe, appreciate the positive, and see the future unfold from present. The research findings toward those with high productivity is a result of how long they have been attached to their commitment to be an entrepreneur so it leads them to get used to self-discipline and it demands them to have a good time management by planning, organizing, and pr...

Komunitas Tanpa Batas is a non-profit organization that engaged in educating street and marginali... more Komunitas Tanpa Batas is a non-profit organization that engaged in educating street and marginalized children in Bandung. The problem that experienced by organization is that they do not have good volunteer engagement in retaining volunteers in organization. This problem has resulted in a lack of volunteers who are willing to last until the end of the working period and cause this organization to lack volunteers to provide services. Based on these problems, this study aims to determine the reasons underlying volunteers to join and stay in non-profit organizations; also provide recommendation to management on how they can improve strategies to increase volunteer motivation. This research was conducted quantitatively. The method used in this research are pattern matching and making explanation. The result of this study indicate that volunteers survive due to intrinsic and extrinsic motivation. Then suggestion for management to make volunteers remain in organizations are, (1) make impr...

Abstract. Western influenced theories of leadership tend to be linear and Universalist in the way... more Abstract. Western influenced theories of leadership tend to be linear and Universalist in the way leadership characteristics are portrayed. That is, certain leadership characteristics are good while others are bad and these presumably are applicable across contexts. Based on a cross-ethic exploration of leadership characteristics in an Indonesian context (involving Javanese, Sundanese, and Chinese Indonesian), we find an argument for a more contextual form of leadership characteristics. With each ethnic group having its own leadership idea or what we call as leadership myth, the same leadership myth may be perceived as desirable or undesirable depending on the behavioral details as understood by the perceivers. Here, the “Yin and Yang” principle refers not to a balanced set of characteristics but more to a balanced view of such characteristics, which are embedded not in the personal self but in the view of the others. The analytical method employed in this research affords us to und...

Abstract.Â Ethics become one of the most important thing when we are running the business. The re... more Abstract.Â Ethics become one of the most important thing when we are running the business. The reason is because by doing business ethically we will gain trust. Those who done unethical issue will decrease other trustworthiness to them self or even worst will not have any trustworthiness. This mistrust issue already experienced by Gideon Mula Gabe Ltd. because of the indication corruption phenomenon that happened twice with different management team. By conduct this research, it will make reduction the mistrust of the shareholders. This research used James Rest ethical decision making 4 component models as the conceptual framework, Kohlberg theory of cognitive moral development as the parameter of the ethical decision making, and example of the unethical behavior which state in Ferrell, Fraedrich and Ferrellâ€™s book. This research used phenomenology as the research method in order to understanding the reason of the phenomenon. The researcher found that there are 3 unethical behavio...

Abstract.Â Special Vehicle Division of PT. XYZ is the division that provides the defense vehicle ... more Abstract.Â Special Vehicle Division of PT. XYZ is the division that provides the defense vehicle for both defense ministry and also for commercial. As the development of the defense industry, Special Vehicle Division of PT. XYZ must keep their performance high to stand in market competition. To improve their performance, Special Vehicle Division should be supported by competent people. In the recent years, Special Vehicle Division of PT. XYZ face a problem of the loss of technical competencies. The Human Resources Department of PT. XYZ identified that the loss of competency is caused by the un-updated system of Career Planning in PT. XYZ. Specifically, PT. XYZ does not have a clear career path for the employee. The absence of the clear career path has made the employee moved from one job position to another job position without considering the competency that they already have in the previous position and what competency that required by the new job position. This unclear career pat...

Abstract.The increase of tourism destinations in Indonesia, making the tourism sector as a key fa... more Abstract.The increase of tourism destinations in Indonesia, making the tourism sector as a key factor in job creation, business development, and infrastructure. This situation makes each region needs to develop the potential of the area to be a place of tourism which will help in the development of a better region. One of the potential tourism in Blitar Regency is Kampung Coklat Tourism located in Plosorejo Village, Blitar. Kampung Coklat tourism is an educational tour based on cocoa planting. Kampung Coklat already has many improvements such as expand the area, add more facilities, and others but Kampung Coklatâ€™s ticket price is still the same because the owner assumes that the lower price is the dominant factor that builds customer visit intention. However, there is no research from them and their price strategy is based on their assumption, so it is necessary for the company to understand the customer perceived that actually influence the customer's visit intention. So the ...

Abstract. The growth of the food industry in Indonesia is increasing, leading to competition amon... more Abstract. The growth of the food industry in Indonesia is increasing, leading to competition among companies in the food industry. Companies need to do promotion in order to survive in existing competition. One place to do promotion is to use advertising in social media (Instagram). Based on the results of preliminary research there are three advertisements on Instagram that influence the awareness of a brand and brand awareness make costumer want to buy a brand or product that is paid promote, celebrity endorsement, and Instagram ads. Where these three ads are still not much studied in the food industry and will help companies in understanding the relationship occurs. This research uses a quantitative approach with 166 respondents. The data will be obtained by using multiple linear analysis and simple linear analysis. The results of data processing showed that the three advertisement on Instagram affected brand awareness simultaneously and also separately, where celebrity endorseme...

Abstract. School of Business and Management ITB as the only Principles of Responsibility and Mana... more Abstract. School of Business and Management ITB as the only Principles of Responsibility and Management Education (PRME) signatory in Indonesia, is committed to achieve Sustainable Development Goals (SDGs) by implementing PRME values and principles. However, according to PRME Sharing Information Progress Report of SBM ITB, among 12 issues of sustainability that become the focus of PRME implementation, researcher found a lack of action SBM ITB took on waste management issue. The use of traditional waste management system implemented by SBM ITB doesnâ€™t go along with the value of environmental sustainability. Therefore, strategic actions must be designed to overcome waste management problem as well as to achieve environmental sustainability in SBM ITB. This study aims to analyse waste separation behaviour in SBM ITB Ganeca Campus and provide recommendations to construct strategic planning in realizing environmental sustainability in SBM ITB. After collecting the questionnaires from 1...

Abstract. Cooperative is an economic organization of free people who join together to improve pro... more Abstract. Cooperative is an economic organization of free people who join together to improve prosperity through service to its members as owners and users, on the basis of equality, self-help, and mutual cooperation. The purpose of cooperative is to promote the prosperity of members in particular and society in general, and also to build the national economic system, in order to realize a progressive, just and prosperous society based on Pancasila and the 1945 Constitution. Unfortunately, in 2016, government dissolved 61 thousand cooperatives in the entire of Indonesia. While in 2017, 40,013 units of cooperatives was dissolved. One of the quite successful cooperatives in Bandung is the Koperasi Peternakan Bandung Selatan or KPBS Pangalengan. The success of cooperatives is influenced by several factors, those are member participation, professionalism of management, and external factors. This research conducted by using a qualitative rapid-ethnography method, gather the data from 9 r...

Abstract. According to the Oxford Dictionaries, a leader is the person who leads or commands a gr... more Abstract. According to the Oxford Dictionaries, a leader is the person who leads or commands a group, organization, or country. A leader needs people [followers] who want to follow and listen to him. Being in charge of a group of people is not just about leading and commanding but it means inspiring people and encouraging them to become better ones. When a leader does those things, he could finally be called as a good leader. The researcher found a CEO who can be stated that he is a good leader based on that definition. The CEO of XXX Company was the one the researcher found. Although he had different cultural background he has been doing his job well and known for his leadership called Human Touch Management. Even if it was one of the factors that lead him to be successful in his career and helped the company to grow, there was not enough information about Human Touch Management. Therefore the researcher decided to study about it and get more information about HTM. In this research...

Corporate social responsibility is an important part of building good relationships with thesurro... more Corporate social responsibility is an important part of building good relationships with thesurrounding community. This study aims to determine the causes of negative perceptions from thecommunity towards the Bandung Zoological Garden, especially in RW 07 and RW 08. This studyused a qualitative approach through the Yin case study method (Yin: 2013). This case study was toexplain cases coherently and clearly with 3 analyzes, namely pattern matching, making explanations,and time series analysis. The results of this study indicated that corporate responsibility affectedcorporate reputation, corporate image, and social legitimacy. This had led to a negative perception ofthe Bandung Zoological Garden due to the inadequacy of the Bandung Zoological Garden in makingcorporate responsibility programs and policies that tend to harm the surrounding community.Keywords: Corporate Responsibility, Corporate Reputation, Corporate Image, Social Legitimacy,Community Perceptio

Abstract. Rutan Kelas 1 Bandung, as one of the Penitentiary, has one of the training places for t... more Abstract. Rutan Kelas 1 Bandung, as one of the Penitentiary, has one of the training places for the prisoners' entrepreneurial training called Bimker Rutan Kelas 1 Bandung. Preliminary research conducted in Bimker shows if there is a complaint from head manager related to the training activities undertaken by the participants. The manager felt that there was a discrepancy between the activities in entrepreneurship training with the purpose of the training being carried out. Therefore, this study aims to determine the factors causing the discrepancy between training activities with training objectives and understand and find solutions so that training can run effectively. This research uses the narrative method by understanding the perspective of resource based on the story (narrative) about entrepreneurship training delivered through the interview. The results of the evaluation of entrepreneurship training show that if trainees succeed in improving technical skills in certain ar...

Globalization has improved technological advancement in communication and information sharing. Th... more Globalization has improved technological advancement in communication and information sharing. This drives market growth into digital settings that goes beyond geographical restriction. In order to survive the competition, organization should adapt by managing their business process virtually. This situation leads to the formation of virtual team, that are more likely to be exposed by multicultural interaction. This study examined journals articles, published from 2016 to 2020, about the relationship between virtual and multicultural team through a systematic literature review. We analyzed 40 articles and identified the nomological map of knowledge and gap in the context of virtual and multicultural team. The majority of the studies selected were empiric qualitative from various context. The reviewed studies indicated that virtual team activities, such as dispersed team members, crowdsourcing and outsourcing the project to freelancers, should be followed by high multicultural commun...

The educational institution is sometimes deemed not a very attractive workplace, which could affe... more The educational institution is sometimes deemed not a very attractive workplace, which could affect its employees’ happiness. This research aims to qualitatively identify the state of happiness and its determinants factors including its association with digital technology among lecturers. Digital technology is considered important in the educational area because it helps lecturers to effectively share information, materials, and class management. The research was conducted at Institut Teknologi Bandung (ITB) since it is a university with a technology base. Results of study indicate a high level of happiness among lectures, especially in pleasant and good life but not a meaningful life. There are several determinant factors of happiness identified which are related to interpersonal and intrapersonal relationships. Lectures reported positive and negative impacts of digital technology and happiness. In conclusion, lecturers perceived ITB as their source of happiness, especially in prov...

International Journal of Business and Society, 2017

Community development is designed to empower and improve community’s capability to fulfill its ne... more Community development is designed to empower and improve community’s capability to fulfill its needs as a stimulus for the community to change. We believe that what is more important in any community development program is to include the community itself as the main actor in the development process. The aim of this article is to discuss a community empowerment program (run by students of a business school in Indonesia) in Batu Loceng village to fulfill their responsibility as part of the larger society. Initiated by ethnographical research to identify the community’s condition, the students collaborated with the local community to design and implement a community development program. The program utilized and maximized the potentials of the village for the betterment of the community in a self-help community development program, using a role model system to ensure the success and sustainability of the

The purpose of this research is to identify factors that influence level of employee engagement i... more The purpose of this research is to identify factors that influence level of employee engagement in a consultant company named Indonesia Center for Sustainable Development Bandung. Researcher collected the data using ethnography method with two main tools that are in-depth interview and participant observation. The Domain Analysis by Spradley (1979) is used as the data analysis method to interpret the influential factors of employee engagement based on BlessingWhite (2011) theory. The researcher concluded that the most influential factor of employee engagement is manager that have specific tool to increase the engagement level by using “constructive bullying” approach. In addition, “client-server” relationship is the significant factor to improve employee engagement level. This research only focused on strategies of ICSDB in building employee engagement and did not discuss the measurement of employee engagement level. It also evaluated the existing theory of employee engagement that ...

Culinary business owners, especially those with small and medium-scale businesses, have entirely ... more Culinary business owners, especially those with small and medium-scale businesses, have entirely control over the company. Control of the owner of the company is very influential on all decisions regarding human resources in the company. Therefore, the owner or manager of SMEs management style influences the decision making in employee recruitment, human resource development, intrapersonal relationship and communication within the company. The purpose of this paper is to show the owner or manager of culinary SMEs influences to internal communication and its implication to employee engagement within the company. Qualitative research conducted, a total seven owner and one general manager of culinary SMEs in Bandung were interviewed. To collect data, the author conducted a semi-structured interview method. All interviews consist of 8 structured and recorded questions for transcription purposes. The findings of the study show that the management style of the owner or manager influences ...

International Journal of Business and Society, 2017