ELLYA ZULAIKHA | Institut Teknologi Sepuluh Nopember (original) (raw)

Papers by ELLYA ZULAIKHA

Traditional Indonesian souvenir craft industries have difficulty competing in today's global ... more Traditional Indonesian souvenir craft industries have difficulty competing in today's global markets with lower price factory products of more consistent quality. The Indonesian government has developed advisory programs to help traditional rural craftspeople compete, however these programs have not achieved sustainable results. Traditional craft industries produce both products for daily use and souvenir products. Traditional souvenir products have a greater opportunity to attract a local market, or even a global market than traditional products for daily use. The opportunity to compete in global market can be approached through tourism, because purchase of souvenirs is plentiful within shopping expenditure in tourism (Littrell et al. 1994; Lehto et al. 2004 in Wilkins 2010). My PhD research investigates the use of participatory development and participatory design methods to conduct collaborative design learning among craftspeople, designers and business people, with a view to...

Traditional craft industries need assistance with being transformed into creative industries; as ... more Traditional craft industries need assistance with being transformed into creative industries; as such a transformation will support them to face the future competitive global market. Assistance such as advisory programs should serve long-term benefit for crafts industries as well as optimize self-help potential. Advisory programs using participatory methods will enable craftspeople and stakeholders to reveal resources and potencies, such as socio-cultural value, tradition and other kind of heritages, to generate new innovative ideas of craft design in a sustainable way.

This paper presents a case study of the participatory project in the Jombang glass bead craft ind... more This paper presents a case study of the participatory project in the Jombang glass bead craft industry. Economic instability has brought significant business challenges in the community. The involvement of outsiders to collaborate with craftspeople in order to support business innovation as well as strengthen the social capital in the community is essential. However, facilitating a rural community to formulate and implement bottom-up planning needs an integrated approach. In this paper, we explain a participatory project in the rural craftspeople community that resulted in a collective action. The project aimed at uniting and empowering rural craftspeople focusing on the unique skills and knowledge of participants. There are some aspects influencing the success of collective action: the ability to understand the local political situation; the role of facilitators to respect and support the unique potential of craftspeople; and the economic benefit of the program.

Jurnal Desain Idea: Jurnal Desain Produk Industri Institut Teknologi Sepuluh Nopember Surabaya, 2017

Industri mebel rotan terus meningkat dalam 3 tahun terakhir, terutama setelah Peraturan Menteri P... more Industri mebel rotan terus meningkat dalam 3 tahun terakhir, terutama setelah Peraturan Menteri Perdagangan tentang pelarangan ekspor bahan baku mentah ini dikeluarkan. Sejak tahun 2012, nilai ekspor pada mebel rotan meningkat 57% dibandingkan tahun 2011 dan telah memberikan dampak positif bagi industri rotan di Indonesia. Kementerian Perdagangan merilis bahwa sebanyak 80% kebutuhan rotan dunia dipenuhi oleh Indonesia. Dengan perkembangan ini, diharapkan ada lebih banyak inovasi pada mebel rotan, baik dari segi desain maupun dari proses produksi. Desain mebel rotan pada saat ini mengalami stagnansi pada inovasi. Berbeda dengan era 90-an di mana era tersebut adalah era kejayaan mebel rotan di Indonesia. Dengan dasar tersebut, diperlukan langkah-langkah untuk menemukan inovasi baru penggunaan rotan pada mebel. Langkah atau metode yang digunakan adalah observasi, wawancara, dan eksperimen. Observasi yang pertama dilakukan untuk mengetahui desain yang sedang berkembang dan selera pasar pada saat ini melalui pengamatan pada beberapa pameran. Observasi yang kedua dilakukan untuk mengetahui proses produksi dan kemampuan produksi industri mebel rotan. Wawancara dilakukan pada ekspert yang bekerja dalam bidang mebel rotan dan sudah mendapatkan beberapa penghargaan tentang desain rotan yang membuktikan kompetensinya dalam bidang ini. Setelah itu dilakukan metode eksperimen. Eksperimen yang dilakukan berupa eksplorasi sistem joining dan struktur utama, untuk mencari kemungkinan kebaruan yang nantinya mampu menghasilkan kemungkinan desain yang baru. Pada akhir penelitian ini, dihasilkan beberapa jenis join baru yang memberikan kesan dan desain baru pada mebel rotan. Join baru yang dihasilkan lebih bersih dari sisi desain dan memiliki komposisi bentuk baru yang tergolong menarik secara pasar. Kata Kunci: Eksperimen, rotan, sistem sambungan.

Proceeding of The 1st ICCI 2011, Mar 11, 2011

The 3rd Participatory Innovation Conference 2013, May 17, 2013

This paper examines the role of actors in a participatory project, a case study of the glassbead... more This paper examines the role of actors in a
participatory project, a case study of the glassbead
traditional craft industry in rural Indonesia.
The project aimed to unite and empower rural
craftspeople with regard to their unique potential.
The problems of empowering rural craftspeople
were complicated, due to the interrelated aspect of
rural community life, cultural and educational
backgrounds, as well as the local political
situation. However, through a comprehensive
understanding of the community prior to the
project and by maintaining the communication,
craftspeople were engaged actively in the project
by promoting the craft industry to local buyers.
The researcher, other facilitators and the
community leader gave supportive roles at the
middle and the end stage of the project

industries which sell products at a lower price and more consistent quality.

This paper presents a participatory project involving the traditional glass bead craft industries... more This paper presents a participatory project involving the traditional glass bead craft industries in rural Java, Indonesia. Their survival is in danger due to tight business competition among themselves and due to shortcomings in existing business mechanisms. The research explores a departure from traditional government assistance programs which seek to train craftspeople with new kinds of technology based skills. Instead, the project explores alternate business mechanisms,

Jurnal Desain Idea: Jurnal Desain Produk Industri Institut Teknologi Sepuluh Nopember Surabaya, 2017

Proceeding of The 1st ICCI 2011, Mar 11, 2011

The 3rd Participatory Innovation Conference 2013, May 17, 2013

industries which sell products at a lower price and more consistent quality.