Indah Yuwana | Institut Teknologi Sepuluh Nopember (original) (raw)
Papers by Indah Yuwana
Sasambo: Jurnal Abdimas (Journal of Community Service), Aug 5, 2022
Pecalongan adalah salah satu desa yang ada di Kecamatan Sukosari, Kabupaten Bondowoso. Banyak pot... more Pecalongan adalah salah satu desa yang ada di Kecamatan Sukosari, Kabupaten Bondowoso. Banyak potensi yang belum dimanfaatkan secara optimal, salah satunya kualitas sumber daya manusia, yang disebabkan rendahnya pengetahuan dan tingkat pendidikan. Kegiatan pengabdian masyarakat ini bertujuan untuk menjelaskan bagaimana pemberdayaan dan peningkatan kualitas masyarakat di desa Pecalongan. Asset-Based Community Development (ABCD) merupakan salah satu pendekatan dalam pemberdayaan dan peningkatan kualitas Sumber Daya Manusia (SDM). Data pengabdian yang dikumpulkan berasal dari observasi, dokumentasi, dan wawancara secara langsung yang dilakukan pada masyarakat Pecalongan. Kegiatan pengabdian ini berlangsung di Bulan Agustus 2021. Hasil dari pengabdian masyarakat ini menjelaskan bahwa aset yang ada dalam pemberdayaan dan peningkatan kualitas SDM Desa Pecalongan yakni meliputi Aset manusia, Aset alam, Aset ekonomi, Aset sosial, dan Aset Tradisi-Budaya. Kelima Aset tersebut akan menjadi bermanfaat saat dikelola dengan baik oleh warga masyarakat. Pendampingan akan pengelolaan aset tersebut perlu dilakukan agar terjadi peningkatan aset individu dan kelembagaan yang mampu menjadi tambahan potensi yang kuat demi kemajuan Desa Pecalongan.
Journal of Management and Business Innovations
The change in the service orientation of the pharmaceutical industry from product-oriented to pat... more The change in the service orientation of the pharmaceutical industry from product-oriented to patient-oriented and the high public need for pharmaceutical products, especially after Indonesia experienced the COVID-19 pandemic, became an excellent opportunity for the development of the pharmacy business in Indonesia. Apotek Sawojajar Mas is one of the pharmacies in Malang City which has had an increased turnover in the last three years through the pandemic. The rapid development of the number of pharmacies in the city of Malang gives people many choices. The intense competition in the pharmacy requires owners to think of innovative strategies to increase sales and competitiveness. This study aimed to analyze the SWOT strategy to increase the sales and competitiveness of Apotek Sawojajar Mas. Data was collected through documentation, field observations, and interviews with pharmacy owners, employees, and consumers. The results show that Apotek Sawojajar Mas is in the first quadrant, w...
Reinforce: Journal of Sharia Management
The rapid development of information technology has an impact on business activities ranging from... more The rapid development of information technology has an impact on business activities ranging from small to large scale which requires utilizing sophistication in running their business. Innovative promotional strategies using the right media are needed to reach the market and increase sales volume. Digital Marketing is present as a marketing medium that is currently in great demand by all people. Sawojajar Mas Pharmacy is a business that sells medicines, foodstuffs and medical devices located in Malang City. The COVID-19 pandemic has limited visits to pharmacies, because it reduces physical contact with consumers. Of course this has a significant impact on sales turnover. To optimize sales volume, Sawojajar Mas Pharmacy utilizes online marketing and sales with various applications. This study aims to analyze how the promotion strategy carried out by Sawojajar Mas Pharmacy uses Digital Marketing to expand the market, increase sales turnover and attract new consumers. The research met...
Perkembangan industri kosmetik yang terus meningkat menyebabkan beragamnya produk bedak yang bere... more Perkembangan industri kosmetik yang terus meningkat menyebabkan beragamnya produk bedak yang beredar di pasar, baik dari segi merek, fasilitas, jenis, harga maupun variasi lain yang terkandung dalam produk tersebut. Perusahaan yang bergerak di bidang produksi, baik produksi barang maupun jasa, tidak akan lepas dari mencari keuntungan optimal. Salah satu cara adalah dengan jalan kombinasi suatu produk. Conjoint Analysis adalah suatu metode untuk mengoptimalkan keuntungan dengan jalan kombinasi produk. Kombinasi produk yang dimaksudkan adalah memproduksi satu jenis produk dengan ukuran atau kemasan tertentu dengan tujuan khusus agar dapat mencapai pangsa pasar yang lebih luas. Penyusunan konsep produk bedak berdasarkan pertimbangan atribut-atribut paling dipentingkan yang terkandung dalam produk bedak. Conjoint Analysis menghasilkan konsep produk baru yang paling diinginkan sesuai preferensi responden. Konsep produk bedak yang terbentuk adalah produk bedak dengan jenis tabur, bahan ke...
Journal of Technopreneurship on Economics and Business Review
The increasing spread of Covid-19 has had a tremendous impact on various sectors, especially in t... more The increasing spread of Covid-19 has had a tremendous impact on various sectors, especially in the health and economy sectors. MSMEs spread across Indonesia have a significant role in economic growth in Indonesia, and are also affected by the Covid-19 pandemic. Researchers saw the importance of implementing digital marketing and transactions in the sustainability of MSME businesses in Jember Regency during the Covid-19 pandemic. This research uses a qualitative approach, namely literature study and descriptive study using a sample of informants from MSME actors in Jember Regency. The results of this study prove that the application of digital marketing and transactions has a positive influence on the sustainability of MSMEs in Jember Regency while still paying attention to the rules of social distancing. So it is deemed necessary to be implemented in the midst of the Covid-19 Pandemic. In addition, Government support is needed in terms of accelerating the revitalization of digitali...
Jurnal Pengabdian Masyarakat Madani (JPMM)
Many local products produced by SMEs in Jember circulating without halal labeling makes the autho... more Many local products produced by SMEs in Jember circulating without halal labeling makes the authors compelled to do community service about literacy of halal certification products. Some MSME actors have made changes by managing the halal certification process for their products, so as to increase public confidence in making purchases, which has an impact on increasing product sales turnover. However, the number of business actors who carry out the certification is not comparable to the number of products produced by MSMEs circulating without halal certification. This paper describes the literacy assistance program carried out by the author in its function to provide understanding and knowledge related to halal certification in several MSMEs in Sumbersari District, Jember Regency. Our service program through literacy workshops carried out in two sessions, namely the first session providing theoretical exposure about the meaning of halal products and halal certification, then the nex...
Sasambo: Jurnal Abdimas (Journal of Community Service), Aug 5, 2022
Pecalongan adalah salah satu desa yang ada di Kecamatan Sukosari, Kabupaten Bondowoso. Banyak pot... more Pecalongan adalah salah satu desa yang ada di Kecamatan Sukosari, Kabupaten Bondowoso. Banyak potensi yang belum dimanfaatkan secara optimal, salah satunya kualitas sumber daya manusia, yang disebabkan rendahnya pengetahuan dan tingkat pendidikan. Kegiatan pengabdian masyarakat ini bertujuan untuk menjelaskan bagaimana pemberdayaan dan peningkatan kualitas masyarakat di desa Pecalongan. Asset-Based Community Development (ABCD) merupakan salah satu pendekatan dalam pemberdayaan dan peningkatan kualitas Sumber Daya Manusia (SDM). Data pengabdian yang dikumpulkan berasal dari observasi, dokumentasi, dan wawancara secara langsung yang dilakukan pada masyarakat Pecalongan. Kegiatan pengabdian ini berlangsung di Bulan Agustus 2021. Hasil dari pengabdian masyarakat ini menjelaskan bahwa aset yang ada dalam pemberdayaan dan peningkatan kualitas SDM Desa Pecalongan yakni meliputi Aset manusia, Aset alam, Aset ekonomi, Aset sosial, dan Aset Tradisi-Budaya. Kelima Aset tersebut akan menjadi bermanfaat saat dikelola dengan baik oleh warga masyarakat. Pendampingan akan pengelolaan aset tersebut perlu dilakukan agar terjadi peningkatan aset individu dan kelembagaan yang mampu menjadi tambahan potensi yang kuat demi kemajuan Desa Pecalongan.
Journal of Management and Business Innovations
The change in the service orientation of the pharmaceutical industry from product-oriented to pat... more The change in the service orientation of the pharmaceutical industry from product-oriented to patient-oriented and the high public need for pharmaceutical products, especially after Indonesia experienced the COVID-19 pandemic, became an excellent opportunity for the development of the pharmacy business in Indonesia. Apotek Sawojajar Mas is one of the pharmacies in Malang City which has had an increased turnover in the last three years through the pandemic. The rapid development of the number of pharmacies in the city of Malang gives people many choices. The intense competition in the pharmacy requires owners to think of innovative strategies to increase sales and competitiveness. This study aimed to analyze the SWOT strategy to increase the sales and competitiveness of Apotek Sawojajar Mas. Data was collected through documentation, field observations, and interviews with pharmacy owners, employees, and consumers. The results show that Apotek Sawojajar Mas is in the first quadrant, w...
Reinforce: Journal of Sharia Management
The rapid development of information technology has an impact on business activities ranging from... more The rapid development of information technology has an impact on business activities ranging from small to large scale which requires utilizing sophistication in running their business. Innovative promotional strategies using the right media are needed to reach the market and increase sales volume. Digital Marketing is present as a marketing medium that is currently in great demand by all people. Sawojajar Mas Pharmacy is a business that sells medicines, foodstuffs and medical devices located in Malang City. The COVID-19 pandemic has limited visits to pharmacies, because it reduces physical contact with consumers. Of course this has a significant impact on sales turnover. To optimize sales volume, Sawojajar Mas Pharmacy utilizes online marketing and sales with various applications. This study aims to analyze how the promotion strategy carried out by Sawojajar Mas Pharmacy uses Digital Marketing to expand the market, increase sales turnover and attract new consumers. The research met...
Perkembangan industri kosmetik yang terus meningkat menyebabkan beragamnya produk bedak yang bere... more Perkembangan industri kosmetik yang terus meningkat menyebabkan beragamnya produk bedak yang beredar di pasar, baik dari segi merek, fasilitas, jenis, harga maupun variasi lain yang terkandung dalam produk tersebut. Perusahaan yang bergerak di bidang produksi, baik produksi barang maupun jasa, tidak akan lepas dari mencari keuntungan optimal. Salah satu cara adalah dengan jalan kombinasi suatu produk. Conjoint Analysis adalah suatu metode untuk mengoptimalkan keuntungan dengan jalan kombinasi produk. Kombinasi produk yang dimaksudkan adalah memproduksi satu jenis produk dengan ukuran atau kemasan tertentu dengan tujuan khusus agar dapat mencapai pangsa pasar yang lebih luas. Penyusunan konsep produk bedak berdasarkan pertimbangan atribut-atribut paling dipentingkan yang terkandung dalam produk bedak. Conjoint Analysis menghasilkan konsep produk baru yang paling diinginkan sesuai preferensi responden. Konsep produk bedak yang terbentuk adalah produk bedak dengan jenis tabur, bahan ke...
Journal of Technopreneurship on Economics and Business Review
The increasing spread of Covid-19 has had a tremendous impact on various sectors, especially in t... more The increasing spread of Covid-19 has had a tremendous impact on various sectors, especially in the health and economy sectors. MSMEs spread across Indonesia have a significant role in economic growth in Indonesia, and are also affected by the Covid-19 pandemic. Researchers saw the importance of implementing digital marketing and transactions in the sustainability of MSME businesses in Jember Regency during the Covid-19 pandemic. This research uses a qualitative approach, namely literature study and descriptive study using a sample of informants from MSME actors in Jember Regency. The results of this study prove that the application of digital marketing and transactions has a positive influence on the sustainability of MSMEs in Jember Regency while still paying attention to the rules of social distancing. So it is deemed necessary to be implemented in the midst of the Covid-19 Pandemic. In addition, Government support is needed in terms of accelerating the revitalization of digitali...
Jurnal Pengabdian Masyarakat Madani (JPMM)
Many local products produced by SMEs in Jember circulating without halal labeling makes the autho... more Many local products produced by SMEs in Jember circulating without halal labeling makes the authors compelled to do community service about literacy of halal certification products. Some MSME actors have made changes by managing the halal certification process for their products, so as to increase public confidence in making purchases, which has an impact on increasing product sales turnover. However, the number of business actors who carry out the certification is not comparable to the number of products produced by MSMEs circulating without halal certification. This paper describes the literacy assistance program carried out by the author in its function to provide understanding and knowledge related to halal certification in several MSMEs in Sumbersari District, Jember Regency. Our service program through literacy workshops carried out in two sessions, namely the first session providing theoretical exposure about the meaning of halal products and halal certification, then the nex...