Elanor Colleoni | IULM University (original) (raw)

Papers by Elanor Colleoni

International Journal of Bank Marketing, 2021

The negative sentiment expressed in Twitter by members of the general public may influence financ... more The negative sentiment expressed in Twitter by members of the general public may influence financial markets. Yet, we know little about the conditions under which it may directly have an impact on banks' outcomes. To gain further knowledge, we empirically analyze 36'000 tweets about an Italian bank over a period of 8 months and test how these tweets predict the bank's account closures over time with VAR models. Findings indicate that a tweet affects bank outcomes only when it is embedded in a larger conversation about the bank, rather than being simply repetitively shared. These findings contribute to two debates within bank marketing literature. First, the debate about the role of infomediaries on banks' outcomes, as it urges to reconsider the way banks' online reputation is conceptualized and measured. Second, the debate on opportunities and threats of social media for the banking industry, as it indicates that negative sentiment expressed by the general public does not only influence stock markets, but also directly banks' outcomes.

Academy of Management Review, 2019

The rise of social media is changing how evaluative judgments about organizations are produced a... more The rise of social media is changing how evaluative judgments about organizations are
produced and disseminated in the public domain. In this article we discuss how these
changes question traditional assumptions that research on media reputation rests upon,
and we offer an alternative framework that begins to account for how the more active
role of audiences, the changing ways in which they express their evaluations, and the
increasing heterogeneity and dynamism that characterize media reputation influence
the formation of organizational reputations.

Business & Society, 2018

Conventional quantitative methods for the measurement of organizational legitimacy consider mainl... more Conventional quantitative methods for the measurement of organizational legitimacy consider mainly three sources that make judgments about organizations visible: news media, accreditation bodies, and surveys. Over the last decade, however, social media have enabled ordinary citizens to bypass the gatekeeping function of these institutional evaluators and autonomously make individual judgments public. This inclusion of voices beyond functional and formally organized stakeholder groups potentially pluralizes the ongoing discussions about organizations. The individual judgments in blogs, tweets, and Facebook posts give indication about the broader fit between an organization's perceived behavior and heterogeneous social norms and therefore constitute an indicator of organizational legitimacy that can be accessed and measured. We propose the use of social media data and sentiment analysis to study the affect-based responses to organizational actions by citizens. We critically discuss and compare the method with existing quantitative methods for legitimacy measurement and

Proceedings of the 5th CSRCOM19 , 18-20th September, Stockholm, SW. , 2019

In this paper we explore the role that empty and floating signifiers play in uniting diverse and ... more In this paper we explore the role that empty and floating signifiers play in uniting diverse and fragmented groups in new social movements-namely, movements organized around distributed digital networks. Drawing on radical studies of political communication and hegemony theory, we argue that new social movements use empty and floating signifiers as discursive organizing devices to hold together diverse groups of individuals with different identities. To further explore our topic, we investigate the US Occupy Wall Street movement.

Sociologia Italiana AIS Journal of Sociology , 2018

parte di ricercatori e policy maker. Secondo molti di questi osservatori il co-working rap-presen... more parte di ricercatori e policy maker. Secondo molti di questi osservatori il co-working rap-presenta un modo per ri-socializzare un lavoro creativo finora precario e frammentato, e secondo alcuni addirittura per dotarlo di una nuova soggettività politica. I co-working space sarebbero luoghi non solo di lavoro ma anche di ricomposizione di un nuovo sog-getto sociale, capace di esprimere una nuova forma di solidarietà. In questo articolo, presentiamo un'analisi delle nuove forme di socialità e solidarietà che stanno emergendo nei co-working space milanesi. Il nostro ragionamento si basa sui risultati di un sondaggio con 68 risposte e 22 interviste qualitative condotte tra l'estate e l'autunno del 2014 con i co-worker attivi nei 24 spazi all'epoca censiti dal Comune di Milano. In questa ricerca, vogliamo suggerire che il co-working ha indubbiamente generato ricadute positive sulla situazione economica dei co-worker, ma questo risultato dipende in misura minore da effetti sinergici o da innovazioni derivanti dalla collaborazione fra attori altamente spe-cializzati e maggiormente dalla capacità di mettere in moto un processo di socializzazione professionale tramite cui, soprattutto nel caso dei più giovani, i co-worker riescono ad acquisire un'identità e una capacità tali da poter sopravvivere individualmente su un mercato caratterizzato da bassi redditi e da alti gradi di insicurezza. A questa natura individualizzata dell'attività produttiva dei co-worker corrisponde la natura «connettiva» anziché collettiva della loro socialità, perché è vero che i co-worker condividono valori alternativi a quelli dominanti, ma essi non sono radicati in un forte tessuto relazionale e portano molto raramente a forme di solidarietà pratica. Più che una ricomposizione del lavoro cognitivo in forma collettiva, si delinea un ethos che rinforza e legittima la costi-tuzione dei co-worker come soggetti singoli che agiscono individualmente sul mercato. Premessa Negli ultimi anni abbiamo assistito a un proliferare di spazi co-working negli Stati Uniti, nelle grandi metropoli asiatiche e in alcune città africane. In Italia, il nume-ro di co-working (FabLab inclusi) è arrivato a 246 nel 2014. Sono concentrati al Nord e particolarmente a Milano, dove hanno goduto dell'appoggio e di agevo-lazioni finanziarie da parte del Comune (Badiali 2014; Bonomi 2015; Bolocan e Marlotti 2014). Nel dibattito italiano, così come nel resto del mondo, i co-working space, insieme alla sharing Economy, sono spesso interpretati come motore di sviluppo economi-co e di nuovi posti di lavoro, soprattutto per i giovani lavoratori creativi, attivi nei

The Information society

We engage with recent applications of the Marxist “labor theory of value” to online prosumer prac... more We engage with recent applications of the Marxist “labor theory of value” to online prosumer practices, and offer an alternative framework for theorizing value creation in such practices. We argue that the labor theory of value is difficult to apply to online prosumer practices for two reasons. One, value creation in such practices is poorly related to time. Two, the realization of the value accumulated by social media companies generally occurs in financial markets, rather than in direct commodity exchange. In an alternative framework, we offer an understanding of value creation as based primarily on the capacity to initiate and sustain webs of affective relations, and value realization as linked to a reputation based financial economy. We argue that this model describes the process of value creation and appropriation in the context of online prosumer platforms better than an approach based on the Marxist labor theory of value. We also suggest that our approach can cast new light on value creation within informational capitalism in general.

Corporate Communications: An International Journal, Vol. 18 Iss: 2, pp.228 - 248

"Keywords: Organizational Legitimacy, Communication Strategies, Corporate Social Responsibility, ... more "Keywords: Organizational Legitimacy, Communication Strategies, Corporate Social Responsibility, Social Media, Topic Analysis, Sentiment Analysis
Purpose:
Organization legitimacy is a general reflection of the relationship between an organization and its environment. By adopting an institutional approach and defining moral legitimacy as “a positive normative evaluation of the organization and its activities'” (Suchman, 1995:p.579), the goal of this paper is to investigate which corporate communication strategy adopted in online social media is more effective to create convergence between corporations and stakeholders’ social expectations, and thereby, to increase corporate legitimacy.
Design/ methodology/ approach
Using the entire Twitter social graph from June to December 2009, we select companies from the 100 Best Corporate Citizens 2009 list who have a Twitter account dedicated to corporate social responsibility and their social graphs. We used network analysis to study the structural properties of the communities, such as the level of reciprocity, and advanced data mining techniques, i.e. topic and sentiment analysis, to investigate the communicational dynamics, in terms of attention and affective orientation towards CSR topics.
Findings
Organizational legitimacy can be regarded as the congruence between companies’ CSR agenda and stakeholders’ social expectations. Our analysis investigates the ability of different communication strategies used by companies in online social media to create congruence and therefore to increase organizational legitimacy. We find that neither the engaging nor the information strategies lead to congruence. We show that companies tend primarily to converse about themselves in association to CSR contents.
Originality
This paper originally investigates organizational legitimacy in the context of social media. Theoretically, we empirically investigate corporate strategies for legitimacy in the new context of social media. Empirically, we make use of advanced techniques that allow the analysis of large amount of information available online."

Journal of Communication, 64(2): 317-332., 2014

This paper investigates political homophily on Twitter. Using a combination of machine learning a... more This paper investigates political homophily on Twitter. Using a combination of machine learning and social network analysis we classify users as Democrats or Republicans based on the political content shared. We then investigate political homophily both in the network of reciprocated and non reciprocated ties. We find that structures of political homophily differ strongly between Democrats and Republicans. In general Democrats exhibit higher levels of political homophily.

Arxiv preprint arXiv: …, Jan 1, 2011

in Belk, R. and Liama, R. (Eds), "The Routledge Companion to Digital Consumption”, London: Routledge

Lsp Journal Language For Special Purposes Professional Communication Knowledge Management and Cognition, Jun 19, 2014

The rapid adoption of social media, along with the easy access to peer information and interactio... more The rapid adoption of social media, along with the easy access to peer information and interactions, has resulted in massive online word-of-mouth communication. These interactions among consumers have an increasing power over the success or failure of companies and brands. Drawing upon word-of-mouth communication and consumer behaviour theories, this paper investigates the use of word-of-mouth communication through social media among a group of Danish consumers. The findings suggest that electronic word-of-mouth communication among friends and peers affect consumer behaviour. Additionally, peer communication is perceived as more objective and therefore found more reliable than companies' brand communication. Furthermore, negative word-of-mouth is perceived as more trustworthy compared to positive messages, which are often believed to be too subjective. The research findings emphasise the importance one has to assign to social media as a source of reputation for companies and brands, which eventually impact consumers' choices. Furthermore, according to our study, Danes indicate they don't prefer anonymous communication on Social Media and they still prefer traditional word-of-mouth communication instead of electronic word-of-mouth.

In Connolly, H., Kretsos, L. and Phelan, C. (Eds.), “Radical Unions in Europe and the Future of Collective Interest Representation”, London: Peter Lang."

Twitter is one of the most popular micro-blogging services in the world, often studied in the con... more Twitter is one of the most popular micro-blogging services in the world, often studied in the context of political opinion mining for its peculiar nature of online public discussion platform. In our work we analyse the phenomenon of political disaffection defined as the "lack of confidence in the political process, politicians, and democratic institutions, but with no questioning of the political regime". Disaffection for organised political parties and institutions has been object of studies and media attention in several Western countries. Especially the Italian case has shown a wide diffusion of this attitude. For this reason, we collect a massive database of Italian Twitter data (about 35 millions of tweets from April 2012 to October 2012) and we exploit scalable state-of-the-art machine learning techniques to generate time-series concerning the political disaffection discourse. In order to validate the quality of the time-series generated, we compare them with indicators of political disaffection from public opinion surveys. We find political disaffection on Twitter to be highly correlated with the indicators of political disaffection in the public opinion surveys. Moreover, we show the peaks in the timeseries are often generated by external political events reported on the main newspapers.

The link between reputation and value is emerging clearly in a wide range of practices throughout... more The link between reputation and value is emerging clearly in a wide range of practices throughout the information economy. Social media play an important part in consolidating this link, by allowing for the formation of reputation to occur in more objective and measurable ways. However, the link between reputation and price data remains inconclusive. We suggest that this is because this relation has been framed in terms of linear correlation. Instead, our empirical study of how value professionals use reputational data suggests that this relation is non linear and should not be modeled as a correlation.

To be published in "Annals of the Fondazione Feltrinelli"

The importance of cities goes well beyond the increasing number of people living in them. Cities ... more The importance of cities goes well beyond the increasing number of people living in them. Cities play a key role in socio-economic development: 67% of the European GDP is generated in the metropolitan regions (i.e. large urban areas with more than 250,000 inhabitants) where 59% of the population lives.

Digital Polis Proceedings, 2015

LABORatorio R. Revelli Working …, Jan 1, 2010