Upinder Dhar | JK Lakshmipat University (original) (raw)
Books by Upinder Dhar
Papers by Upinder Dhar
Zenodo (CERN European Organization for Nuclear Research), Jul 30, 2023
Springer eBooks, 2022
To develop a scale of player satisfaction in games, an instrument of 30 statements was first deve... more To develop a scale of player satisfaction in games, an instrument of 30 statements was first developed. The initial pool of 658 responses (undergraduate students and others) was purified by rejecting 61 duplicate and incorrect responses and two inappropriate statements. The data from the remaining 597 responses and 28 statements were processed for factor analysis. Five factors each of eigenvalue more than 1 were produced at high reliability of Cronbach α of .93. The factors were named excitement, challenge, learning experience, team victory and self-discovery to represent the statements that comprised the factors. The study found no impact of gender and category on player satisfaction. This paper discusses the nature of the factors of player satisfaction and their potential utility in further research and applications. Keywords: Challenge, Excitement, Learning Experience, Player Satisfaction, Self-discovery, Team Victory.
The data comprises the valid responses of 711 university students and were used to construct the ... more The data comprises the valid responses of 711 university students and were used to construct the scale of player mindset at a Cronbach alpha of .96.
Lecture Notes in Computer Science, 2022
International Journal of Work Organisation and Emotion
Elementary Education Online, 2021
Intellectual capital represents the potential of assets for creating value in organizations. It i... more Intellectual capital represents the potential of assets for creating value in organizations. It is non-material wealth and has potential to create more wealth. The subject of intellectual capital is cross-disciplinary in nature and offers a variety of perspectives. The aim of the intellectual capital perspective is to provide a balanced and holistic view of the organization, which includes all value-creating resources that the organization has at its disposal to create capital. These include financial or monetary capital, physical capital and intellectual capital. The study is an empirical investigation, focused at developing an understanding of intellectual capital, and explore its constituent factors in business schools. The sample of the study is constituted of 40 respondents – faculty members chosen at random from different B-schools of India. A scale was developed on the basis of relevant literature to collect the data, and appropriate statistical techniques were applied to arr...
Journal of Human Values, 2008
The term value may be defined as a principle or ideal of intrinsic worth or desirability. Values ... more The term value may be defined as a principle or ideal of intrinsic worth or desirability. Values and attitudes relate a property of an external object (intrinsic worth) with an internal process (feeling). People impute worth or value onto objects, principles or ideals. The values are preferences, criteria or choices of personal or group conduct. They are general principles that guide an individual's decisions. These principles have an inherent organization and a rational basis to impart worth to objects and other individuals. As society and culture are not static, there can be many changes in a society in the course of a decade. Changes in societal values are usually gradual when viewed from a distance, and are at both individual and group levels. Individuals have values which they express both in terms of stated beliefs and actions. The present article is an attempt to understand the impact of profession, represented by teachers of higher education and medical doctors, and diet...
Journal of Human Values, 2004
Values have been defined narrowly in terms of object attractiveness and broadly as abstract princ... more Values have been defined narrowly in terms of object attractiveness and broadly as abstract principles guiding social life. They are principles for action encompassing abstract goals in life and modes of conduct that an individual prefers across different situations. Certain variables are valued because they are fundamental characteristics or needs to make a better society and facilitate to differentiate between desirable and desired, delectable and electable, short term and long term, and pleasant and good. Values develop in early years. The lifelong behavioural pattern, attitude and perception of individuals are guided and directed by these values. They are most often reinforced by society, since sources of values are national culture, family, teachers, friends and other environmental factors. This article is an attempt to understand the perception of students, who happen to be future professionals, about existing values and the values they think ought to be present in society.
International …
Abstract: This paper explores how national culture may predispose managers to a greater or lesser... more Abstract: This paper explores how national culture may predispose managers to a greater or lesser tolerance for ambiguity which then has an effect on their managerial effectiveness. The concept of tolerance of ambiguity is analysed in Indian and Fijian business executives' ...
Indian journal of training and development, 2009
The present investigation has attempted to highlight the relationship of independent variables of... more The present investigation has attempted to highlight the relationship of independent variables of locus of control and age with the dependent variables of job satisfaction and its correlates. A bivariate factorial design of 2x2 constitution was used for the sample of 80 supervisory ...
Journal of Managerial Psychology, 2005
The author performs comparative analysis of psycho-semantic parameters of managerial consciousnes... more The author performs comparative analysis of psycho-semantic parameters of managerial consciousness of directors depending on the level of development of this consciousness. Using the method of repertory grids with further factorization of data the author established relative complexity of notions about evaluated objects demonstrated by directors with high level of development of managerial consciousness. Less complex factorial structure was demonstrated by directors with less developed managerial consciousness. The simplest notions' structure is shown by bearers of average level of managerial consciousness development.
As proliferation of the media was taking Indian households in its stride, marketers were quick to... more As proliferation of the media was taking Indian households in its stride, marketers were quick to grab the opportunities presented by this pheno-menon. A significant transformation which be-came evident was the increased visibility of celebrities such as movie stars, sports persons, and others. In such a scenario, the impact of celebrity endorsers on consumers ' attitudes to product evaluations and purchase is expected to change. This paper attempts to explore the influence of gender on consumers ' perception about male and female celebrity endorsers ' ef-fectiveness on three dimensions, i.e., attractive-ness, trustworthiness, and expertise. The findings, of the study are discussed to draw implications for berth practitioners as well as researchers. Praslumt Miskra is a member of the faculty in the Marketing
Ramdev Food Products Pvt Ltd. was amongst the first few companies to venture into branded spices.... more Ramdev Food Products Pvt Ltd. was amongst the first few companies to venture into branded spices. The spices market in India was largely an organised sector. The company grew from a small flour mill to a big concern with a decent product mix within a short span. The turnover of the company grew from Rs1 crore in 1989 to Rs 82 crores in 2007-2008. The company had also made its presence felt in the international market. It had been following a duel branding strategy for catering in the global market. Within the country, it had been competing with big time players like MDH, Badshah and Eastern through continuous innovations in packaging, excellent quality and a strong distribution network. The company had also gone for diversification, thereby enriching its product portfolio. Full case available on European Case Clearing House.
Zenodo (CERN European Organization for Nuclear Research), Jul 30, 2023
Springer eBooks, 2022
To develop a scale of player satisfaction in games, an instrument of 30 statements was first deve... more To develop a scale of player satisfaction in games, an instrument of 30 statements was first developed. The initial pool of 658 responses (undergraduate students and others) was purified by rejecting 61 duplicate and incorrect responses and two inappropriate statements. The data from the remaining 597 responses and 28 statements were processed for factor analysis. Five factors each of eigenvalue more than 1 were produced at high reliability of Cronbach α of .93. The factors were named excitement, challenge, learning experience, team victory and self-discovery to represent the statements that comprised the factors. The study found no impact of gender and category on player satisfaction. This paper discusses the nature of the factors of player satisfaction and their potential utility in further research and applications. Keywords: Challenge, Excitement, Learning Experience, Player Satisfaction, Self-discovery, Team Victory.
The data comprises the valid responses of 711 university students and were used to construct the ... more The data comprises the valid responses of 711 university students and were used to construct the scale of player mindset at a Cronbach alpha of .96.
Lecture Notes in Computer Science, 2022
International Journal of Work Organisation and Emotion
Elementary Education Online, 2021
Intellectual capital represents the potential of assets for creating value in organizations. It i... more Intellectual capital represents the potential of assets for creating value in organizations. It is non-material wealth and has potential to create more wealth. The subject of intellectual capital is cross-disciplinary in nature and offers a variety of perspectives. The aim of the intellectual capital perspective is to provide a balanced and holistic view of the organization, which includes all value-creating resources that the organization has at its disposal to create capital. These include financial or monetary capital, physical capital and intellectual capital. The study is an empirical investigation, focused at developing an understanding of intellectual capital, and explore its constituent factors in business schools. The sample of the study is constituted of 40 respondents – faculty members chosen at random from different B-schools of India. A scale was developed on the basis of relevant literature to collect the data, and appropriate statistical techniques were applied to arr...
Journal of Human Values, 2008
The term value may be defined as a principle or ideal of intrinsic worth or desirability. Values ... more The term value may be defined as a principle or ideal of intrinsic worth or desirability. Values and attitudes relate a property of an external object (intrinsic worth) with an internal process (feeling). People impute worth or value onto objects, principles or ideals. The values are preferences, criteria or choices of personal or group conduct. They are general principles that guide an individual's decisions. These principles have an inherent organization and a rational basis to impart worth to objects and other individuals. As society and culture are not static, there can be many changes in a society in the course of a decade. Changes in societal values are usually gradual when viewed from a distance, and are at both individual and group levels. Individuals have values which they express both in terms of stated beliefs and actions. The present article is an attempt to understand the impact of profession, represented by teachers of higher education and medical doctors, and diet...
Journal of Human Values, 2004
Values have been defined narrowly in terms of object attractiveness and broadly as abstract princ... more Values have been defined narrowly in terms of object attractiveness and broadly as abstract principles guiding social life. They are principles for action encompassing abstract goals in life and modes of conduct that an individual prefers across different situations. Certain variables are valued because they are fundamental characteristics or needs to make a better society and facilitate to differentiate between desirable and desired, delectable and electable, short term and long term, and pleasant and good. Values develop in early years. The lifelong behavioural pattern, attitude and perception of individuals are guided and directed by these values. They are most often reinforced by society, since sources of values are national culture, family, teachers, friends and other environmental factors. This article is an attempt to understand the perception of students, who happen to be future professionals, about existing values and the values they think ought to be present in society.
International …
Abstract: This paper explores how national culture may predispose managers to a greater or lesser... more Abstract: This paper explores how national culture may predispose managers to a greater or lesser tolerance for ambiguity which then has an effect on their managerial effectiveness. The concept of tolerance of ambiguity is analysed in Indian and Fijian business executives' ...
Indian journal of training and development, 2009
The present investigation has attempted to highlight the relationship of independent variables of... more The present investigation has attempted to highlight the relationship of independent variables of locus of control and age with the dependent variables of job satisfaction and its correlates. A bivariate factorial design of 2x2 constitution was used for the sample of 80 supervisory ...
Journal of Managerial Psychology, 2005
The author performs comparative analysis of psycho-semantic parameters of managerial consciousnes... more The author performs comparative analysis of psycho-semantic parameters of managerial consciousness of directors depending on the level of development of this consciousness. Using the method of repertory grids with further factorization of data the author established relative complexity of notions about evaluated objects demonstrated by directors with high level of development of managerial consciousness. Less complex factorial structure was demonstrated by directors with less developed managerial consciousness. The simplest notions' structure is shown by bearers of average level of managerial consciousness development.
As proliferation of the media was taking Indian households in its stride, marketers were quick to... more As proliferation of the media was taking Indian households in its stride, marketers were quick to grab the opportunities presented by this pheno-menon. A significant transformation which be-came evident was the increased visibility of celebrities such as movie stars, sports persons, and others. In such a scenario, the impact of celebrity endorsers on consumers ' attitudes to product evaluations and purchase is expected to change. This paper attempts to explore the influence of gender on consumers ' perception about male and female celebrity endorsers ' ef-fectiveness on three dimensions, i.e., attractive-ness, trustworthiness, and expertise. The findings, of the study are discussed to draw implications for berth practitioners as well as researchers. Praslumt Miskra is a member of the faculty in the Marketing
Ramdev Food Products Pvt Ltd. was amongst the first few companies to venture into branded spices.... more Ramdev Food Products Pvt Ltd. was amongst the first few companies to venture into branded spices. The spices market in India was largely an organised sector. The company grew from a small flour mill to a big concern with a decent product mix within a short span. The turnover of the company grew from Rs1 crore in 1989 to Rs 82 crores in 2007-2008. The company had also made its presence felt in the international market. It had been following a duel branding strategy for catering in the global market. Within the country, it had been competing with big time players like MDH, Badshah and Eastern through continuous innovations in packaging, excellent quality and a strong distribution network. The company had also gone for diversification, thereby enriching its product portfolio. Full case available on European Case Clearing House.
Medical tourism is one of the major sectors amongst the trade in services that has been growing s... more Medical tourism is one of the major sectors amongst the trade in services that has been growing significantly the world over particularly with the establishment of General Agreement of Trade in Services (GATS) under WTO. This sector falls under Mode II - known as “Consumption Abroad” of GATS. India is the cynosure of Medical Tourists (MTs) amongst its competing countries, such as Thailand, Malaysia, Singapore, South Africa, Hong Kong, Philippines, Cuba, Hungary, Israel, Jordan, Lithuania, etc. Ahmedabad in the State of Gujarat is one of the major centres in India, in addition to Mumbai, Chennai, Bangalore, Delhi, Kolkatta, etc., where MTs have been coming for treatment in growing numbers. An attempt has been made in this paper to analyze the opinions and ratings for the quality and cost of various medical facilities availed by these MTs who had visited various hospitals in Ahmedabad for their treatment from various parts of the world e.g., US, UK, Germany, Canada, Australia, Korea, ...