Tega Odele | University of Johannesburg, South Africa (original) (raw)
I am a former professional track and field athlete and a current consumer behavior enthusiast. As a prospective PhD student (MCom Marketing Management and B.Sc Business Administration), my research interest focuses on customer relationship marketing, services marketing, customer satisfaction, loyalty, selling and sales management, co-value creation and retail. The opportunity to guide my students in using theory and literary adaptations to navigate their day-to-day lives, behavioral patterns and choice of career influences my teaching methods and philosophy. The drive to broaden my research knowledge and proffer solutions or recommendations to marketing problems motivates my intellectual curiosity and enthusiasm for more knowledge. This also reinforces my resolve to stay associated with the academia by contributing research papers, and help others better comprehend the global transactional marketing environment by understanding consumers and their decision-making process.
Phone: +2347038225613
Address: 40 Fatai Irawo Street, Ajao Estate, Isolo. Lagos. Nigeria
less
Uploads
Papers by Tega Odele
Academia letters, May 22, 2022
Abstract: The Nigerian telecommunications industry is a competitive market in which major industr... more Abstract: The Nigerian telecommunications industry is a competitive market in which major industry players (MTN, GLO, AIRTEL and 9MOBILE) are struggling to retain their current marketshare, keep customers satisfied, and establish long-term relationships with customers. This can be attributed to the fact that every mobile service provider is offering almost the same services. Their poor marketing strategies and philosophies have led customers to possess multiple SIM cards, a low incidence of customer loyalty, and a high switching rate in the sector. Inadequate customer service, irregular prices, poor network quality, limited product packages, and poor overall service quality have also resulted in a lack of trust, and commitment and high switching behaviour among subscribers, mainly owing to dissatisfaction. Therefore, to remain competitive in this market, Nigerian mobile operators have to anticipate and deliver on the factors that influence customer satisfaction and loyalty. For this...
Academia letters, May 22, 2022
Abstract: The Nigerian telecommunications industry is a competitive market in which major industr... more Abstract: The Nigerian telecommunications industry is a competitive market in which major industry players (MTN, GLO, AIRTEL and 9MOBILE) are struggling to retain their current marketshare, keep customers satisfied, and establish long-term relationships with customers. This can be attributed to the fact that every mobile service provider is offering almost the same services. Their poor marketing strategies and philosophies have led customers to possess multiple SIM cards, a low incidence of customer loyalty, and a high switching rate in the sector. Inadequate customer service, irregular prices, poor network quality, limited product packages, and poor overall service quality have also resulted in a lack of trust, and commitment and high switching behaviour among subscribers, mainly owing to dissatisfaction. Therefore, to remain competitive in this market, Nigerian mobile operators have to anticipate and deliver on the factors that influence customer satisfaction and loyalty. For this...