Aitolkyn Ashimova | Kazakh national university named after al-Farabi (original) (raw)

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Papers by Aitolkyn Ashimova

Habaršy, Dec 1, 2022

In case of Kazakhstan, there is a push for the widespread introduction of public information serv... more In case of Kazakhstan, there is a push for the widespread introduction of public information services and the modernization of management based on information technologies at the official state level. These services include the introduction of electronic government (egov.kz) and gradual digitalization of the public space as in the state program "Digital Kazakhstan". The authors view the process of digitalization as a preliminary step towards introduction and implementation of various instruments based on artificial intelligence. Aim of the study is to examine the cases of application of various AI based tools in Kazakhstani media sphere. The scientific significance is due to the relevance of the topic, the interdisciplinary direction of work. Practical significance lies in the ability to use data in several scientific fields. Authors applied method of SWOT-analysis to examine the strengths, weaknesses, potential opportunities and threats of using electronic platforms based on various artificial intelligence tools in addition to the content analysis, which allows both for quantitative and qualitative sampling. It can be concluded that strengths of AI development in Kazakhstan include comparatively high level of digitization in comparison to other countries in the region. In order for Kazakhstan to use the full potential of artificial intelligence technologies and advanced analytics, it will also require a lot of joint efforts on the part of the state, private business and residents of the country. At the population level, we can talk about the formation of habits of using technology to facilitate everyday life, as well as the development of digital methods of work. This work contributes to understanding of the usage of AI based in technologies in various socio-economical spheres on Kazakhstan. The results of the study can be used in applied work on social journalism.

Social Science Research Network, 2023

The Journal of Applied Journalism & Media Studies, Aug 2, 2021

Television has remained the most prominent and influential form of the Kazakhstani mass media. Ac... more Television has remained the most prominent and influential form of the Kazakhstani mass media. According to the results of the study under consideration, 98 per cent of all households in the country have at least one television set. In this study, the author analyses data collected during a survey of the Kazakhstani population to assess gender differences relating to their habits of watching TV programmes to estimate levels of their TV consumption and their relationship to television in general. The collected data set also contained information about other related factors such as the administrative status of respondents (rural and urban), their age and occupation in order to identify a more nuanced profile of an average Kazakhstani television viewer.

Al-Farabi kazakh national university, 2021

Since the beginning of 2020, the issue of personal protection against the dangerous disease CO-VI... more Since the beginning of 2020, the issue of personal protection against the dangerous disease CO-VID-19 has been relevant. One of the simpler precautions recommended by WHO for the general public is wearing a mask. The surge in demand for protective masks has led to severe shortages and higher prices for them. The purpose of this study is to analyze the Kazakhstani market of protective masks using the example of ECOS, which since 2013 has been producing filtering half masks that comply with the register of imported and demanded goods with protection class FFP1, FFP2 and FFP3. Also study their design and the presence of the company in the media, since the success of any company depends on how well the brand is recognized in society. The main direction of scientific research is design, PR, marketing. Any product is based on a design concept, which is as important and necessary as PR when launching new products. PR as an effective tool for marketing communications is getting stronger as information noise grows, competition intensifies and media fragmentation increases. The media act as an intermediary between the company and the end consumer, and indirectly influence the end consumer. The research methodology is based on the methods of collecting primary information and their processing. The value of this work is that students will learn to analyze the design according to key quality criteria and evaluate the product according to its main aspects. Further research in this direction can greatly help designers, PR specialists and others when developing a concept and strategy for the development of new products.

Central Asian Journal of Social Sciences and Humanities, 2020

Today's world is transformed into a single system that is entangled through informational links. ... more Today's world is transformed into a single system that is entangled through informational links. Information space, which is associated with the emerging advanced technologies in the world significantly increased many times. The forms of social media are constantly increasing from Twitter to Facebook, to YouTube and TikTok. However, this abundance of choice does not negate the issues that arose from the earliest moments of broadcasting, namelyimpartiality and objectivity. Kazakhstan centered right in the middle of Eurasian continent cannot stay away from the global changes. The process of modernizing the information space of our country is based on the historical and cultural characteristics of the people according to the national mentality and ethno-cultural linguistic state. During last decades, Kazakhstan underwent through massive information technology transformation that involved such as different filed as bureaucracy, financing, and broadcasting. In the ever-expanding media space traditional media outlets such as print, radio, and television are being perceived as "outdated" in comparison to social media tools that are able to present text, graphic and video images in single "package". However, this abundance of choice does not negate the issues that arose from the earliest moments of broadcasting, namely-impartiality and objectivity.

Journal of Applied Journalism & Media Studies, 2021

Academia Letters, 2021

Blog resources for teaching foreign languages Aitolkyn Ashimova, Kazakh national university named... more Blog resources for teaching foreign languages Aitolkyn Ashimova, Kazakh national university named after al-Farabi The creation of an artificial foreign language environment in the process of teaching a foreign language is one of the important problematic issues of modern teaching methods (Magomedova, et. al. 2016). The introduction of information and communication technologies in the process of language training of future teachers of a foreign language is one of the solutions to this problem. In this regard, it seems essential to determine the forms, techniques and methods of using blog resources during the process of teaching foreign languages. The technologies we are considering also contribute to the formation of ICT competence, providing students with access to information for its search, storage, organization, processing, evaluation, as well as for production and transmission, sufficient for the successful implementation of the educational process. Application of ICT in the formation of professional communicative competence positively affect the quality of learning material, developing listening and speaking in real communicative level, develop writing and reading skills, and promotes the development of various language skills of students. Autonomous learning and communicative, language and intercultural competences can be developed by students working with different kinds of blogs. Using electronic diaries in foreign language teaching and learning creates opportunities to broaden students' knowledge of the language and culture of selected countries, which is not always possible in traditional classes because of time limits. A blog is a website which can be created and updated frequently. It is one of the technologies of Web 2.0. Web 2.0 is a collection of technologies that create participatory, common virtual space to share, discuss and manage content. It varies from personal data (Facebook), photos (Instagram), music (SoundCloud), videos (YouTube), diaries and other opinion articles (blogs), or encyclopedia introductions (wikis like Wikipedia). Blogs are usually created and moderated by one person who, if desired, can post on his page both text and photographs,

Медиаисследования 2020, 2020

The purpose of the article is to discuss the possibility of implementation of artificial intellig... more The purpose of the article is to discuss the possibility of implementation of artificial intelligence assisted creative writing programs in mass media. It focuses of natural language generator models from Smart Reply and Smart Compose utilized by Gmail services to the GTP-2 developed by nonprofit company OpenAI and considers the perspectives of usage of such models in media organization.