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Research on the self draws from structure vs. agency theoretical positions, while overlooking iss... more Research on the self draws from structure vs. agency theoretical positions, while overlooking issues of temporality in outlining motivation and resistance toward identity transformation. The study builds on Ricoeur’s and Bourdieu’s specific attempts to overcome social determinism vs. existential determinism options alongside their focus on the role of temporality in identity formation to investigate consumers’ narratives of identity transformation through travel. A long ethnography involving multiple interviews with repeat Western tourists in the Dominican Republic illuminates the transformative flux fostered by the tourism experience. Examining the intersection between identity and temporality as a much overlooked topic, this research contributes three theoretical insights: First, enduring, situational, and composite identity transformations aswell as stasis structure consumers’ narrations. The study provides and extends Ricoeur’s theory outlining that idem and ipse are activated differently depending on the type of identity transformation. Second, in contrast with Bourdieu’s assertion that cultural capital is the hardest one to acquire late in life, the study shows late cultural capital accumulation does not necessarily impede identity (trans)formation. Yet, Bourdieu’s understanding of reflexivity as a habitual position, which bestows advantage in certain fields, applies and facilitates cultural capital conversion or successful identity motions. Third, the study acknowledges the role of the gap between habitus and new field entrance in identity transformation, yet reveals the importance of habituated practices and the necessity of entering the “new” field repeatedly to gain agency and change one’s behavior over time.

Advances in consumer research. Association for Consumer Research (U.S.)

In this article, the authors analyze the collaborative consumption model and its contribution to ... more In this article, the authors analyze the collaborative consumption model and its contribution to sustainable consumption. Indeed, collaborative consumption is considered as an alternative, ecological consumption mode (Bostman & Rogers, 2011), but previous research has no yet deeply explored to what extent it contributes the sustainable scheme and values. The study therefore investigates both the producer side (collaborative websites) and consumer side (blog participants) to decipher how sustainable ideals are shaped in this context and how consumers attend to them. Six segments of consumers have been identified which can help marketing and sustainable levers better frame their offer.

This research, based on the French macro-context, explains sustainable discourses in advertising ... more This research, based on the French macro-context, explains sustainable discourses in advertising from 2007 to 2012, during which time the concept of sustainability developed significantly and became institutionalized at a national level. This article defines sustainability broadly and explains the issue of inequality, particularly gender inequality, as originating in various forms of ascen- dancy over nature. Next, using a socio-semiotic reading, it identifies and deciphers five types of brand narratives on sustain- ability – Prometheus, Gaia, the Labyrinth, an automated world, and a sublimated nature – and their corresponding gender ideologies. Finally, the article discusses how feminist thought helps interpret major issues within sustainable communication, which reproduces both the dominant sustainable paradigm and conservative gender representations despite the national institutionalization of sustainability and a rich tradition of French feminist thought.

This study critically explores the intersection of fashion consumption, gender, and wedding cerem... more This study critically explores the intersection of fashion consumption, gender, and wedding ceremonies in contemporary Algeria. The specific research location offers the opportunity to investigate a Western minority, the Kabyle people, living in an Arabo–Islamic country, which provides a broader spectrum of analysis and enriches understanding of the role of fashion in consumers’ identity project construction. An interpretive analysis of consumer fashion discourses and practices during wedding ceremonies suggests that rising material aspirations play a significant role and reflect marked transformations among the elite. Furthermore, the adoption of previously stigmatized outfits appears to intensify power issues in terms of gender, class, and ethnicity. Unlike in previous research that stresses a will for differentiation and the role of fashion in constructing individual identities, in this study the respondents’ choices are driven mainly by collective narratives.

Journal of Consumer Behaviour, 2014

This article reflects on consumer representations of a typical southern Mediterranean dish that h... more This article reflects on consumer representations of a typical southern Mediterranean dish that has remained a centerpiece of cultural encounters ever since it was developed in North Africa: couscous. France-a country whose own cuisine is world-renowned, yet which regularly ranks couscous as one of its top three favourite national dishes, and which hosts the largest North African population in Europeseemed a fertile site for an investigation of the polysemic meanings attached to couscous, a nomad product embedded in socio-historical interrelationships on both shores of the Mediterranean. We found that consumers appropriate and adapt the product in ways that demonstrate some of the major features of Mediterranean relationships, with food as a vehicle for creative personal narratives. We emphasize the diversity of representations of couscous that help dissolve the usual northern/southern Mediterranean binaries in order to achieve a complex understanding of Mediterranean consumer behaviours.

Luxury Brands in Emerging Markets, 2014

Développement durable et territoires, 2014

Revue de l’organisation responsable, 2014

Remerciements: Nous remercions particulièrement Vanessa Ardenoy (diplômée du Master Grande Ecole ... more Remerciements: Nous remercions particulièrement Vanessa Ardenoy (diplômée du Master Grande Ecole de Reims Management School) pour son aide dans la réalisation de l'étude auprès des managers, ainsi que les lecteurs pour leurs conseils précieux ayant permis l'amélioration du manuscrit.

Consumer Culture Theory (Research in Consumer Behavior, Volume 16), 2014