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Research paper thumbnail of Experimentation in the 21st century: the importance of external validity

Journal of the Academy of Marketing Science, Jan 1, 1999

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Research paper thumbnail of External validity is more than skin deep: Some answers to criticisms of laboratory experiments.

American psychologist, Jan 1, 1982

... Byrne's (1969) well-known studies of inter-personal attraction are held up as partic... more ... Byrne's (1969) well-known studies of inter-personal attraction are held up as particularly hor-rible examples of this isolation of ... Here, in extreme form, is the oft-repeated claim that laboratory experiments lack external validity: Byrne's procedure is supposedly so unrepresenta ...

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Research paper thumbnail of On the external validity of experiments in consumer research

The Journal of Consumer Research, Jan 1, 1982

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Research paper thumbnail of The concept of external validity

Journal of Consumer Research, Jan 1, 1982

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Research paper thumbnail of Experimentation in the 21st century: the importance of external validity

Journal of the Academy of Marketing Science, Jan 1, 1999

Bookmarks Related papers MentionsView impact

Research paper thumbnail of External validity is more than skin deep: Some answers to criticisms of laboratory experiments.

American psychologist, Jan 1, 1982

... Byrne's (1969) well-known studies of inter-personal attraction are held up as partic... more ... Byrne's (1969) well-known studies of inter-personal attraction are held up as particularly hor-rible examples of this isolation of ... Here, in extreme form, is the oft-repeated claim that laboratory experiments lack external validity: Byrne's procedure is supposedly so unrepresenta ...

Bookmarks Related papers MentionsView impact

Research paper thumbnail of On the external validity of experiments in consumer research

The Journal of Consumer Research, Jan 1, 1982

Bookmarks Related papers MentionsView impact

Research paper thumbnail of The concept of external validity

Journal of Consumer Research, Jan 1, 1982

Bookmarks Related papers MentionsView impact

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