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Books by Tamara Ratz

The concept of tourism as a meeting ground of cultures was the theme of a conference co-organise... more The concept of tourism as a meeting ground of cultures was the theme of a
conference co-organised by the Kodolányi János University College, Hungary, and the October 6 University, Egypt, in Siófok, Hungary in 2006. The papers selected for this volume are representative of the issues that were dealt with during the event. The selection of theoretical papers and cases from seven countries in Europe and Africa aims to reflect the variety of approaches that arise in the debate on the interrelationship between culture and tourism. The studies presented in this book examine a number of different
aspects of this relationship: community attitudes towards tourism development, the cultural aspects of tourism employment, the role of intercultural communications in tourism, interculturality in tourism marketing, and the use of cultural resources in tourism development.

The book has been inspired by the 4th International Conference "Creativity and Innovation in Mana... more The book has been inspired by the 4th International Conference "Creativity and Innovation in Managing Uncertainty and Risk in Tourism - Theory and Practice", held in Siofok, Hungary in 2009, and includes research papers discussing various aspects of risk and crisis management in tourism.

Contents
Preface (Tamara Ratz, Anna Irimias)
Part One: Managing Risk in Tourism
1. Proactive Crisis Management in the Hotel Industry – Practical Tips from Hotel Managers (Outi Niininen)
2. The Impacts of the Global Economic Crisis on the Cruise Ship Industry in Dublin (Robert Kiss)
3. Tourism Risk Management: Strategy for Tourism Success (Adel Hammam, Hanaa Fayed)
4. Tourism and Security in the Shadow of Terrorism (Ferenc Molnar, Lorant David)
5. Tourism as Solution – Perceived Risks Influencing Participation in Health-related Tourism (Peter Mayer, Krisztina Priszinger)
Part Two: Factors of Uncertainty in Tourism
6. Trust (Agnes Raffay, Alan Clarke)
7. Businesswomen on the Move: An Expanding Segment’s Lodging Expectations (Akos Katay)
8. A New Vision for Visiting Beni Hasan – Tombs in Al Minya (Mohamed Abdel Hamid Shimy, Mona M. Taha Hussein)
9. Risk Factors in Hungarian Wellness Hotel Investments (Krisztina Priszinger, Alan Clarke)
10. Risk and Uncertainty Associated with Pet Ownership and Traveling (Tamara Ratz, Gabor Michalko)
11. Optimal Use of Landscape Conditions of Tourist Destinations (Agnes Sallay, Zsuzsanna Mikhazi, Krisztina Filepne Kovacs, Adrienn Egyed, Attila Csemez)

This textbook provides a wide coverage on issues relating to the various impacts of tourism. It o... more This textbook provides a wide coverage on issues relating to the various impacts of tourism. It offers a detailed and comprehensive discussion of the physical, economic and socio-cultural changes brought about by tourism development. It emphasises the themes of sustainable development, impact assessment techniques, planning and impact management, highlighting examples and case studies of good and bad practices from around the world.

Papers by Tamara Ratz

Abstract The tourist milieu is defined as the objective projection of the subjectively experience... more Abstract The tourist milieu is defined as the objective projection of the subjectively experienced tourist space. Consequently, the tourist milieu of a destination is based on an informative consensus that reflects the visitors' emotions and impressions. Due to its kaleidoscopic complexity and its dependence on human factors, the tourist milieu should be understood as a dynamic concept, thus, its assessment involves the simultaneous analysis of both subjective perceptions and objective facts.

Anatolia Turizm Arastırmaları Dergisi, 2007

Health and Wellness Tourism, 2009

document présenté lors de la deuxième conférence internationale" Education and Training in Tourism and Hospitality Studies", Avril, Dahab, Egypte, 1997

It is the task of each individual country to nominate heritage sites within its borders for inclu... more It is the task of each individual country to nominate heritage sites within its borders for inclusion on the World Heritage List. This paper analyses the tangible and intangible heritage requirements that go into nominating World Heritage sites in Hungary. The authors also investigate and analyze tourism development at the Hungarian World Heritage Sites, with special emphasis on the village of Hollókö. Tourism can have both beneficial and damaging effects on natural and cultural heritage. The increase in a site's popularity, once ...

Turizmus Bulletin, 2002

Abstract The development of cultural routes as tourist products is explored. Cultural routes comp... more Abstract The development of cultural routes as tourist products is explored. Cultural routes comprise a complex package of attractions and services. The implications of this for visitor management and the movement of visitors are considered. Cultural routes may be established as an element of the marketing strategy for a particular region. They have an important role to play in enhancing levels of awareness of particular regions, and in stimulating growth in tourist numbers. They also provide a means of ensuring that visitor ...

Since 1974 the Society for Museums, Monuments, Nature Conservation Areas (MMN), a non-governmenta... more Since 1974 the Society for Museums, Monuments, Nature Conservation Areas (MMN), a non-governmental organisation (NGO) in Hungary, has provided visitors with maps, information and booklets in order to further Hungarian heritage. Notwithstanding rapid political, economic and socio-cultural changes, this organisation is still very active, especially targeting the younger generation. Its role can be crucial in the assistance and management of heritage sites in the country. The paper presents the efforts and different methods ...

Ter Es Tarsadalom, Nov 19, 2013

Journal of Tourism Challenges and Trends, 2008

Cultural attractions and European tourism, 2001

Page 213. The Budapest Spring Festival: a Festival for Hungarians? Laszlo Puczko and Tamara Ratz ... more Page 213. The Budapest Spring Festival: a Festival for Hungarians? Laszlo Puczko and Tamara Ratz Tourism Research Centre, Budapest, Hungary Introduction Cultural tourism is one of the fastest growing segments of tourism. ...

Journal of Tourism and Cultural Change, 2015

ABSTRACT

Cross Gazes at the Heritage Concept Worldwide at the …, 1999

Anatolia Turizm Arastırmaları Dergisi, 2007

Health and Wellness Tourism, 2009

document présenté lors de la deuxième conférence internationale" Education and Training in Tourism and Hospitality Studies", Avril, Dahab, Egypte, 1997

Turizmus Bulletin, 2002

Ter Es Tarsadalom, Nov 19, 2013

Journal of Tourism Challenges and Trends, 2008

Cultural attractions and European tourism, 2001

Journal of Tourism and Cultural Change, 2015

ABSTRACT

Cross Gazes at the Heritage Concept Worldwide at the …, 1999

Extreme weather events include droughts, floods and associated landslides, storms, cyclones and t... more Extreme weather events include droughts, floods and associated landslides, storms, cyclones and tornadoes, ocean and coastal surges, heat waves and cold snaps. As it is assumed by scientists that global climate change leads to an increase in the frequency of extreme events, it is becoming more important to understand how tourist demand is affected by extreme weather phenomena and how tourist destinations and tourist enterprises are able to react to such events. The paper presents some of the findings of a questionnaire survey carried out in 2007 that aims to investigate the short-and medium term implications of a tragic storm of 20 th August 2006 for Hungarians' travel decision making and travel behaviour. In addition, the vulnerability of Hungarian tourism to extreme weather phenomena and the industry's ability to cope with such events are assessed.

XVI World Congress of Sociology: The Quality of Social Existence in a Globalising World, CD-ROM, 2006

The tourist milieu is defined as the objective projection of the subjectively experienced tourist... more The tourist milieu is defined as the objective projection of the subjectively experienced tourist space. Consequently, the tourist milieu of a destination is based on an informative consensus that reflects the visitors' emotions and impressions. Due to its kaleidoscopic complexity and its dependence on human factors, the tourist milieu should be understood as a dynamic concept, thus, its assessment involves the simultaneous analysis of both subjective perceptions and objective facts.

In the past two decades, community involvement in local policy-making has gained increasing atten... more In the past two decades, community involvement in local policy-making has gained increasing attention as an alternative approach to rural development in the European Union (EU), particularly in the context of the complementary sectors of agriculture such as tourism. Although there is a wide range of integrated approaches to tourism development in rural areas identified in the literature, the event-based approach has not been at the centre of attention so far. This paper aims to fill this gap and reports on the collaborative capacity building of the LEADER Local Action Groups (LAGs) for rural tourism promotion in the context of an innovative, national-level event, the ‘Hungarian Rural Tourism Days’. A mixed-method approach was applied to explore and compare the supply-side views on the successes and failures of the event planning and organisation process and to derive key success factors of the event-based approach to Integrated Rural Tourism (IRT). The results provided evidence on the consequences of the failure to integrate local concerns into the event organisation process and highlighted the critical role of the intermediary management in establishing trust relationships with the rural service providers. Furthermore, it is argued that the major challenge of the event-based approach to IRT rests in the capacity of the stakeholders to collectively plan and implement a marketing strategy at the local level.