Ika Febrilia | Universitas Negeri Jakarta (original) (raw)

Papers by Ika Febrilia

JMM (Jurnal Masyarakat Mandiri)

Abstrak: Berdasarkan analisis situasi yang dilakukan, permasalahan yang menjadi dasar pengabdian ... more Abstrak: Berdasarkan analisis situasi yang dilakukan, permasalahan yang menjadi dasar pengabdian diantaranya masih terbatasnya kemampuan mahasiswa tingkar akhir maupun dosen di beberapa Perguruan Tinggi Swasta Dalam Negeri dalam mengidentifikasi research gap, terbatasnya kemampuan penguasaan teknik parafrasa dan pemanfaatan software plagiarisme. Berdasarkan masalah yang ada,maka tujuan pengabdian ini yaitu memberikan pelatihan komprehensif penulisan artikel ilmiah yang mencakup identifikasi research gap, penguasaan teknik parafrase, serta pemanfaatan software plagiarisme guna mendukung peningkatan publikasi pada Perguruan Tinggi Swasta Dalam Negeri. Kegiatan pengabdian ini dilaksanakan dalam bentuk pelatihan secara daring yang dilakukan bersama dengan YKPN Yogyakarta dan STIAB Jinarakkhita Lampung sebagai mitra. Pada pelatihan ini diikuti oleh 349 peserta yang terdiri dari dosen dan mahasiswa baik dari UNJ maupun dari perguruan tinggi mitra. Evaluasi kegiatan dilaksanakan dengan men...

Faktor-Faktor yang Mempengaruhi Word of Mouth Bank Syariah di Jakarta

Jurnal Bisnis, Manajemen, dan Keuangan, Nov 10, 2022

Jurnal Bisnis, Manajemen, dan Keuangan

Competitive gaming or e-sport has become popular. Mobile Legends Bang Bang is one of the most pop... more Competitive gaming or e-sport has become popular. Mobile Legends Bang Bang is one of the most popular competitive game with actual official contest at the 2019 Southeast Asian Games. Problems such as Lucky Box system, Emblem Fragment system, defects in character appearance, event security issues and skin exclusivity policies give special importance in order to study the factors that can make someone buy virtual goods. The purpose of this study is to know the effect of functional, social, and emotional values toward online game virtual item purchase intention. Data collection methods using questionnaires. The sampling methods of this research is purposive sampling. The sampling technique used was purposive sampling. Data analysis using SPPS version 25 and SEM (Structural Equation Modeling) AMOS version 25. Hypothesis test shows: character competency, monetary value, social relationship support and aesthetic value have a positive and significant effect on purchase intention, aesthetic...

Nurture

Purpose: The COVID-19 pandemic has led to an increase in the use of e-commerce as a shopping plat... more Purpose: The COVID-19 pandemic has led to an increase in the use of e-commerce as a shopping platform in Indonesia. This study aims to identify the factors that influences consumers’ intention to shop through e-commerce platforms. Design/Methodology/Approach: The study uses a survey method to collect data from online shoppers in the 11-24 age range. The research model includes shopping orientation as a mediating variable. The data analysis reveals that perceived enjoyment, social norms, social presence, and perceiver utility positively and significantly affect e-commerce shopping intention. The study also identifies the mediating role of shopping orientation. Finding: The results shows that shopping orientation fully mediates the relationship between perceived utility and e-commerce shopping intention. Conclusion: The study highlights the importance of perceived enjoyment, social norms, social presence, perceived utility, and shopping orientation in driving e-commerce shopping inten...

JURNAL DINAMIKA MANAJEMEN DAN BISNIS

This study aimed to determine the direct effect of e-service quality, e-promotion, and perceived ... more This study aimed to determine the direct effect of e-service quality, e-promotion, and perceived value variables on repurchase decision. As well as the indirect effect between e-service quality and e-promotion on repurchase decision through perceived value as an intervening variable. The research uses a quantitative approach and the data collection method uses a survey method with an instrument like a questionnaire. The object of research is 260 users of the McDelivery application who are domiciled in the JABODETABEK area, aged 17 years and over, who have seen/used the McDelivery online promotions McDelivery application to shop at least twice in the last six months. The data analysis technique used SPSS software and SEM analysis used LISREL software to process and analyze the research data. The results of the hypothesis test show that: (1) e-service quality affects repurchase decision; (2) e-promotion affects repurchase decision; (3) e-service quality affects repurchase decision thr...

Jurnal Pemberdayaan Masyarakat Madani (JPMM)

Setting up and building a business is not an easy matter. Not a few who failed and eventually wen... more Setting up and building a business is not an easy matter. Not a few who failed and eventually went bankrupt. It turns out that one of the reasons is due to lack of careful planning. One business model that is considered effective is the Business Model Canvas (BMC), which is a management strategy for planning business concepts, infrastructure and company finances and can be applied not only by start-up businesses, but also by existing businesses. But, unfortunately BMC is not widely known by SMEs players. Therefore, in this community service activity, socialization was carried out on the concept and application of BMC, with partners from the Sub-Department of Industry, Trade, Cooperatives, Small and Medium Enterprises, East Jakarta City Administration, as well as participants who are SMEs in East Jakarta. The socialization used the classical method, namely in the form of an explanation from the resource person through a presentation on the BMC concept followed by application in the f...

JRMSI - Jurnal Riset Manajemen Sains Indonesia

Penelitian ini bertujuan untuk menguji pengaruh signfikan1) social media influencer terhadap cons... more Penelitian ini bertujuan untuk menguji pengaruh signfikan1) social media influencer terhadap consumer purchase intention, 2) environmental consciousness terhadap consumer purchase intention, 3) consumer innovativeness terhadap consumer purchase intention, 4) consumer purchase intention terhadap willingness to pay premium Metode pengumpulan data menggunakan survei dengan instrumen berupa kuesioner yang disebarkan secara online. Objek penelitian ini adalah responden pengguna rutin skincare dan sedang mempertimbangkan untuk membeli green skincare serta responden merupakan warga DKI Jakarta. Terdapat 272 responden yang dianalisis menggunakan SPSS versi 26 dan SEM (Structural Equation Model) dari software AMOS versi 26 untuk mengelola data dan menganalisis data hasil penelitian. Hasil penelitian ini berdasarkan hipotesisnya menunjukkan bahwa seluruh hipotesis diterima dan signifikan.

Jurnal Pengabdian Masyarakat Bestari

Kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk menguatkan eksistensi Badan Usaha... more Kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk menguatkan eksistensi Badan Usaha Milik Desa (Bumdes), Desa Wisata Edukasi Cisaat, Kecamatan Ciater, Kabupaten Subang-Jawa Barat. Potensi Bumdes Desa Cisaat sebagai badan usaha milik masyarakat desa harus dapat dioptimalkan melalui bidang usaha yang berbasis potensi masyarakat. Sebagai organisasi bisnis, Bumdes harus memiliki visi, misi, disain struktur organisasi yang sesuai, dan program kerja yang tersusun dengan baik agar tujuan mensejahterakan warga desa dapat tercapai. Metode pelaksanaan PKM ini adalah pelatihan yang dilaksanakan dengan melibatkan beberapa elemen terkait, meliputi apparat desa, pengurus Bumdes, Pokdarwis, Karang Taruna, Pelaku UMKM serta masyarakat umum. Kegiatan bertujuan untuk meningkatkan pengetahuan dan kapasitas sumber daya manusia pengelola Bumdes terkait kemampuan penyusunan, visi, misi disain struktur organisasi dan program kerja sehingga dapat mendukung kegiatan Bumdes yang efektif.

JURNAL DINAMIKA MANAJEMEN DAN BISNIS

The focus of this research is to determine the influence of social media marketing on purchase in... more The focus of this research is to determine the influence of social media marketing on purchase intention, the influence of e-WoM on purchase intention, the influence of purchase intention on purchase decisions, the influence of social media marketing on purchasing decisions, the influence of e-WoM on purchase decisions, and the influence of social media marketing and e-WoM on purchasing decisions through a purchase intention. A questionnaire was used as the data collection instrument in a survey approach. The research sample included 250 people who follow Lokasaji on social media, live in Jabodetabek, are 17 and above, and have purchased Lokasaji products in the last six months. SPSS and LISREL's SEM (Structural Equation Model) were used for data analysis. The results of the hypothesis test show that all hypotheses are accepted.

This activity is entitled "Maximizing the Use of E-Wallets OVO for UMKM in Jakarta". Th... more This activity is entitled "Maximizing the Use of E-Wallets OVO for UMKM in Jakarta". The object (target audience) of this activity is the UMKM players who have businesses in the Jakarta area. The activity was held in September 2020. The speakers who attended were representatives of the OVO platform. There are still many UMKM players who do not know the procedure or the use of digital wallets (especially OVO) in order to realize a cashless society. In addition, it was also found that UMKM players were not able to maximize the use of OVO to develop their own businesses. The solution offered is in the form of training for UMKM players regarding the OVO digital wallet, which is a procedure that can be done to become a merchant (if they are not already using it), as well as strategies that can be done to maximize the use of OVO in transactions (if they are already using OVO). The output target of this activity is a publication on journals and social media (YouTube and Facebook)...

Jurnal Pemberdayaan Masyarakat Madani (JPMM)

This activity is a “Design and Development of a Web-Commerce-based Strategy for Promotion of Micr... more This activity is a “Design and Development of a Web-Commerce-based Strategy for Promotion of Micro, Small and Medium Enterprises for SMEs in the East Jakarta Region.” This is motivated by various obstacles experienced by SMEs when they are not sufficiently competitive with competitors in the market. The disruptive era has driven changes in various aspects of life, including market behavior. It is undeniable that business digitization plays a very important role in business activities. For this reason, this program aims to make SMEs especially those in the East Jakarta area able to be competitive through the designed Web-Commerce, which is named lapaksenggol.com. The lapaksenggol.com web-commerce is a promotional media that can be used optimally by SMEs in the East Jakarta area to make it easier to expand market share and get closer to consumers. In addition, in the long term, the existence of lapaksenggol.com Web-Commerce will increase consumer awareness of the existence of SMEs, bu...

JURNAL DINAMIKA MANAJEMEN DAN BISNIS, 2021

This research aims to identify whether brand image, trust, perceived value, and customer satisfac... more This research aims to identify whether brand image, trust, perceived value, and customer satisfaction affect customer loyalty and repurchase intention in food delivery users in Jabodetabek. This study used the SEM analysis method with quantitative analysis. This study used non-probability sampling techniques, sampling techniques to collect data using questionnaire surveys. The type of nonprobability sampling technique chosen is purposive sampling, with the number of respondents as many as 200 people. This study used the exploratory factor analysis (EFA) method and confirmatory factor analysis (CFA) method. The results of this study showed that brand image has a positive and significant influence on customer satisfaction, perceived value has a positive and significant effect on customer satisfaction, trust has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant influence on customer loyalty and customer satisfaction has a p...

JRMSI - Jurnal Riset Manajemen Sains Indonesia, 2021

Penelitian ini menganalisis faktor-faktor yang mempengaruhi keputusan konsumen untuk membeli sayu... more Penelitian ini menganalisis faktor-faktor yang mempengaruhi keputusan konsumen untuk membeli sayuran melalui aplikasi online. Beberapa variabel yang digunakan untuk mengukur keputusan pembelian adalah gaya hidup, harga, kualitas produk, word of mouth, dan brand image. Dalam penelitian ini, metode yang digunakan adalah metode survei. Populasi dalam penelitian ini adalah seluruh masyarakat yang berada di wilayah Jabodetabek dan mengetahui tentang jasa jual beli sayur online. Dari hasil kuesioner, diperoleh sebanyak 256 responden. Dari seluruh responden terdapat 241 data yang dapat diterima sebagai sampel. Karakteristik sampel penelitian ini antara lain masyarakat di wilayah Jabodetabek, masyarakat yang mengetahui tentang jasa jual beli sayur online, masyarakat yang pernah melakukan minimal satu kali pembelian di jasa jual beli sayur online. ada 5 hipotesis; gaya hidup berpengaruh signifikan terhadap keputusan pembelian, harga berpengaruh signifikan terhadap citra merek, kualitas produ...

JELAJAH: Journal of Tourism and Hospitality, 2020

This study aims to examine the factors that influence revisit intention (z) such as destination i... more This study aims to examine the factors that influence revisit intention (z) such as destination image (x1) and perceived value (x2) as independent variable, tourist satisfaction (y1) and memorable tourism experience (y2) as intervening variable. Data collection is done with survey methods, and the instruments used were questionnaires. The number of samples used in this study were 259 respondents in the form of tourists, both the archipelago and foreign tourists who traveled and shopped in Batik Trusmi Area, Cirebon. Data analysis uses SPSS version 22 and AMOS version 22 techniques to process the research data. Then, the study revealed that destination image and perceived value positively and significantly influence satisfaction. Destination image and perceived value affect the memorable tourism, satisfaction and memorable tourism have a positive and significant effect on revisit intention.

Recent empirical findings reveal the impact of positive mood on the performance of the students i... more Recent empirical findings reveal the impact of positive mood on the performance of the students in processing information. Positive mood facilitates complex cognitive functions requiring flexibility, integration, and utilization of cognitive material such as memory, categorization, creative problem solving, decision-making and learning. This study extends the literature that has been done mostly in western societies by proposing a further linkage between positive and negative mood to students’ learning and the impact of that learning on student’s academic performance in Indonesian universities, which is rarely investigated in non-western societies. The data are collected by using questionnaires and a sample of 106 students who have mid-term examination (assessment) in their active academic semester. The result, based on analysis using structural equation modeling, indicates that the tested model has an acceptable fit. The findings also indicate that (1) positive mood has no influenc...

JURNAL DINAMIKA MANAJEMEN DAN BISNIS, 2021

The purpose of this study was to examine the effect of country-of-origin and brand image on purch... more The purpose of this study was to examine the effect of country-of-origin and brand image on purchase intention through perceived quality as a variable intervening. The approach used in this research is a quantitative approach and data collection methods using survey method. Respondents in this study were students of the State University of Jakarta who had or are currently using Oppo smartphone. Where, in this study, 216 respondents were obtained from various faculties at the State University of Jakarta. The processed data is then used to test seven hypotheses using Structural Equation Modeling (SEM). The results of this study are: first, country-of-origin has a positive and significant effect on perceived quality; second, brand image has a positive and significant effect on perceived quality; third, country-of-origin has no significant effect on purchase intention; the fourth, brand image has no significant effect on purchase intention; fifth, perceived quality has a positive and si...

Social Sciences & Humanities Open, 2021

The pandemic outbreak at the beginning of 2020 had changed the ways and perception of consumers u... more The pandemic outbreak at the beginning of 2020 had changed the ways and perception of consumers using products abruptly. The study examined consumer traits (i.e., impulse buying tendency, shopping enjoyment tendency, consumer mood) and situational factors (i.e., individual situation, website quality, motivational activities by retailers, and product attributes) to their online impulse buying. The sample was 290 criteria-met respondents and collected using the survey method, distributing the questionnaire, and applying the Structural Equation Model (SEM) to analyze the findings. The research founds that firstly, there were three accepted hypotheses in which the influencing factors of online impulse buying, such as impulse buying tendency, consumer mood, and motivational activities by retailers. Secondly, other factors such as shopping enjoyment tendency, individual situation, website quality, and product attributes were not the determinants. It implied that the ongoing phenomena of changing consumers' online impulse buying driven by their traits should be the critical factors for any sellers to reap and optimize the available opportunities during the pandemic's sudden change.

JURNAL DINAMIKA MANAJEMEN DAN BISNIS, 2021

The objectives of this study are: First, To determine the influence of Service Quality on Custome... more The objectives of this study are: First, To determine the influence of Service Quality on Customer Satisfaction of PT Juragan Wifi Indonesia. Second, To determine the influence of Price on customer satisfaction of PT Juragan Wifi Indonesia. This research is conducted on 100 customers of PT. Juragan Wifi Indonesia that spread across Jakarta, Bogor, Depok, Tangerang, and Bekasi. Data is collected using a questionnaire with 5 point of likert scale, namely by reaching consumers by distributing the questionnaires which are then processed using the SPSS program. The results shows that service quality, and price provided by PT Juragan Wifi are valid and able to meet consumer expectations. Consumers of PT Juragan Wifi also have high level of satisfaction. Based on the results of hypothesis testing, it can be concluded that service quality has a positive effect on customer satisfaction, and price has a positive effect on customer satisfaction.

The Journal of Asian Finance, Economics and Business, 2020

This study examines the effect of service quality and perceived value on customer loyalty with th... more This study examines the effect of service quality and perceived value on customer loyalty with the intervening role of customers' satisfaction in the e-commerce industry. The research method uses a quantitative research design with a survey model. The sample used in this study is Tokopedia consumers who live in DKI Jakarta and have done online shopping at Tokopedia at least twice in the last six months. All variables used were reliable and valid and met the research requirements. The object of this research were the 200 customer respondents who had made purchases on the largest e-commerce platform of Indonesia, Tokopedia. Data analysis was done by using SPSS and Structural Equation Modeling (SEM). The results show that: first, the service quality and perceived value affect customer satisfaction positively. Second, there is a mediating effect of customer satisfaction on the relationship between service quality and perceived value on customer loyalty. Third, service quality and perceived value directly affect customer loyalty positively but insignificantly. The result implies that the role of customer satisfaction is significant in creating loyalty. In the e-commerce industry, good quality and perception could positively influence customers but not necessarily form loyalty. For that, e-commerce players should pay a lot of attention on customer satisfaction.

JRMSI - Jurnal Riset Manajemen Sains Indonesia, 2020

Penelitian ini bertujuan untuk menguji pengaruh: a) self-efficacy terhadap perceived ease of use;... more Penelitian ini bertujuan untuk menguji pengaruh: a) self-efficacy terhadap perceived ease of use; b) self-efficacy terhadap perceived usefulness; c) perceived risk terhadap perceived usefulness; d) perceived risk terhadap intention to use; e) perceived usefulness terhadap intention to use; f) perceived ease of use terhadap intention to use; g) perceived ease of use terhadap perceived usefulness; untuk produk dompet digital pada mahasiswa di FE UNJ. Pengumpulan data dilakukan dengan menggunakan metode survei, yaitu dengan membagikan kuesioner. Setelah data terkumpul akan dilakukan pengujian terhadap validitas dan reliabilitas instrumen, yang dilanjutkan dengan uji hipotesis menggunakan SEM (Structural Equation Modeling) dengan bantuan program Amos 20.0. Hasil penelitian menunjukkan adanya pengaruh yang positif dan signifikan: a) self-efficacy terhadap perceived ease of use, b) perceived risk terhadap perceived usefulness, c) perceived risk terhadap intention to use, serta d) perceive...

JMM (Jurnal Masyarakat Mandiri)

Abstrak: Berdasarkan analisis situasi yang dilakukan, permasalahan yang menjadi dasar pengabdian ... more Abstrak: Berdasarkan analisis situasi yang dilakukan, permasalahan yang menjadi dasar pengabdian diantaranya masih terbatasnya kemampuan mahasiswa tingkar akhir maupun dosen di beberapa Perguruan Tinggi Swasta Dalam Negeri dalam mengidentifikasi research gap, terbatasnya kemampuan penguasaan teknik parafrasa dan pemanfaatan software plagiarisme. Berdasarkan masalah yang ada,maka tujuan pengabdian ini yaitu memberikan pelatihan komprehensif penulisan artikel ilmiah yang mencakup identifikasi research gap, penguasaan teknik parafrase, serta pemanfaatan software plagiarisme guna mendukung peningkatan publikasi pada Perguruan Tinggi Swasta Dalam Negeri. Kegiatan pengabdian ini dilaksanakan dalam bentuk pelatihan secara daring yang dilakukan bersama dengan YKPN Yogyakarta dan STIAB Jinarakkhita Lampung sebagai mitra. Pada pelatihan ini diikuti oleh 349 peserta yang terdiri dari dosen dan mahasiswa baik dari UNJ maupun dari perguruan tinggi mitra. Evaluasi kegiatan dilaksanakan dengan men...

Faktor-Faktor yang Mempengaruhi Word of Mouth Bank Syariah di Jakarta

Jurnal Bisnis, Manajemen, dan Keuangan, Nov 10, 2022

Jurnal Bisnis, Manajemen, dan Keuangan

Competitive gaming or e-sport has become popular. Mobile Legends Bang Bang is one of the most pop... more Competitive gaming or e-sport has become popular. Mobile Legends Bang Bang is one of the most popular competitive game with actual official contest at the 2019 Southeast Asian Games. Problems such as Lucky Box system, Emblem Fragment system, defects in character appearance, event security issues and skin exclusivity policies give special importance in order to study the factors that can make someone buy virtual goods. The purpose of this study is to know the effect of functional, social, and emotional values toward online game virtual item purchase intention. Data collection methods using questionnaires. The sampling methods of this research is purposive sampling. The sampling technique used was purposive sampling. Data analysis using SPPS version 25 and SEM (Structural Equation Modeling) AMOS version 25. Hypothesis test shows: character competency, monetary value, social relationship support and aesthetic value have a positive and significant effect on purchase intention, aesthetic...

Nurture

Purpose: The COVID-19 pandemic has led to an increase in the use of e-commerce as a shopping plat... more Purpose: The COVID-19 pandemic has led to an increase in the use of e-commerce as a shopping platform in Indonesia. This study aims to identify the factors that influences consumers’ intention to shop through e-commerce platforms. Design/Methodology/Approach: The study uses a survey method to collect data from online shoppers in the 11-24 age range. The research model includes shopping orientation as a mediating variable. The data analysis reveals that perceived enjoyment, social norms, social presence, and perceiver utility positively and significantly affect e-commerce shopping intention. The study also identifies the mediating role of shopping orientation. Finding: The results shows that shopping orientation fully mediates the relationship between perceived utility and e-commerce shopping intention. Conclusion: The study highlights the importance of perceived enjoyment, social norms, social presence, perceived utility, and shopping orientation in driving e-commerce shopping inten...

JURNAL DINAMIKA MANAJEMEN DAN BISNIS

This study aimed to determine the direct effect of e-service quality, e-promotion, and perceived ... more This study aimed to determine the direct effect of e-service quality, e-promotion, and perceived value variables on repurchase decision. As well as the indirect effect between e-service quality and e-promotion on repurchase decision through perceived value as an intervening variable. The research uses a quantitative approach and the data collection method uses a survey method with an instrument like a questionnaire. The object of research is 260 users of the McDelivery application who are domiciled in the JABODETABEK area, aged 17 years and over, who have seen/used the McDelivery online promotions McDelivery application to shop at least twice in the last six months. The data analysis technique used SPSS software and SEM analysis used LISREL software to process and analyze the research data. The results of the hypothesis test show that: (1) e-service quality affects repurchase decision; (2) e-promotion affects repurchase decision; (3) e-service quality affects repurchase decision thr...

Jurnal Pemberdayaan Masyarakat Madani (JPMM)

Setting up and building a business is not an easy matter. Not a few who failed and eventually wen... more Setting up and building a business is not an easy matter. Not a few who failed and eventually went bankrupt. It turns out that one of the reasons is due to lack of careful planning. One business model that is considered effective is the Business Model Canvas (BMC), which is a management strategy for planning business concepts, infrastructure and company finances and can be applied not only by start-up businesses, but also by existing businesses. But, unfortunately BMC is not widely known by SMEs players. Therefore, in this community service activity, socialization was carried out on the concept and application of BMC, with partners from the Sub-Department of Industry, Trade, Cooperatives, Small and Medium Enterprises, East Jakarta City Administration, as well as participants who are SMEs in East Jakarta. The socialization used the classical method, namely in the form of an explanation from the resource person through a presentation on the BMC concept followed by application in the f...

JRMSI - Jurnal Riset Manajemen Sains Indonesia

Penelitian ini bertujuan untuk menguji pengaruh signfikan1) social media influencer terhadap cons... more Penelitian ini bertujuan untuk menguji pengaruh signfikan1) social media influencer terhadap consumer purchase intention, 2) environmental consciousness terhadap consumer purchase intention, 3) consumer innovativeness terhadap consumer purchase intention, 4) consumer purchase intention terhadap willingness to pay premium Metode pengumpulan data menggunakan survei dengan instrumen berupa kuesioner yang disebarkan secara online. Objek penelitian ini adalah responden pengguna rutin skincare dan sedang mempertimbangkan untuk membeli green skincare serta responden merupakan warga DKI Jakarta. Terdapat 272 responden yang dianalisis menggunakan SPSS versi 26 dan SEM (Structural Equation Model) dari software AMOS versi 26 untuk mengelola data dan menganalisis data hasil penelitian. Hasil penelitian ini berdasarkan hipotesisnya menunjukkan bahwa seluruh hipotesis diterima dan signifikan.

Jurnal Pengabdian Masyarakat Bestari

Kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk menguatkan eksistensi Badan Usaha... more Kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk menguatkan eksistensi Badan Usaha Milik Desa (Bumdes), Desa Wisata Edukasi Cisaat, Kecamatan Ciater, Kabupaten Subang-Jawa Barat. Potensi Bumdes Desa Cisaat sebagai badan usaha milik masyarakat desa harus dapat dioptimalkan melalui bidang usaha yang berbasis potensi masyarakat. Sebagai organisasi bisnis, Bumdes harus memiliki visi, misi, disain struktur organisasi yang sesuai, dan program kerja yang tersusun dengan baik agar tujuan mensejahterakan warga desa dapat tercapai. Metode pelaksanaan PKM ini adalah pelatihan yang dilaksanakan dengan melibatkan beberapa elemen terkait, meliputi apparat desa, pengurus Bumdes, Pokdarwis, Karang Taruna, Pelaku UMKM serta masyarakat umum. Kegiatan bertujuan untuk meningkatkan pengetahuan dan kapasitas sumber daya manusia pengelola Bumdes terkait kemampuan penyusunan, visi, misi disain struktur organisasi dan program kerja sehingga dapat mendukung kegiatan Bumdes yang efektif.

JURNAL DINAMIKA MANAJEMEN DAN BISNIS

The focus of this research is to determine the influence of social media marketing on purchase in... more The focus of this research is to determine the influence of social media marketing on purchase intention, the influence of e-WoM on purchase intention, the influence of purchase intention on purchase decisions, the influence of social media marketing on purchasing decisions, the influence of e-WoM on purchase decisions, and the influence of social media marketing and e-WoM on purchasing decisions through a purchase intention. A questionnaire was used as the data collection instrument in a survey approach. The research sample included 250 people who follow Lokasaji on social media, live in Jabodetabek, are 17 and above, and have purchased Lokasaji products in the last six months. SPSS and LISREL's SEM (Structural Equation Model) were used for data analysis. The results of the hypothesis test show that all hypotheses are accepted.

This activity is entitled "Maximizing the Use of E-Wallets OVO for UMKM in Jakarta". Th... more This activity is entitled "Maximizing the Use of E-Wallets OVO for UMKM in Jakarta". The object (target audience) of this activity is the UMKM players who have businesses in the Jakarta area. The activity was held in September 2020. The speakers who attended were representatives of the OVO platform. There are still many UMKM players who do not know the procedure or the use of digital wallets (especially OVO) in order to realize a cashless society. In addition, it was also found that UMKM players were not able to maximize the use of OVO to develop their own businesses. The solution offered is in the form of training for UMKM players regarding the OVO digital wallet, which is a procedure that can be done to become a merchant (if they are not already using it), as well as strategies that can be done to maximize the use of OVO in transactions (if they are already using OVO). The output target of this activity is a publication on journals and social media (YouTube and Facebook)...

Jurnal Pemberdayaan Masyarakat Madani (JPMM)

This activity is a “Design and Development of a Web-Commerce-based Strategy for Promotion of Micr... more This activity is a “Design and Development of a Web-Commerce-based Strategy for Promotion of Micro, Small and Medium Enterprises for SMEs in the East Jakarta Region.” This is motivated by various obstacles experienced by SMEs when they are not sufficiently competitive with competitors in the market. The disruptive era has driven changes in various aspects of life, including market behavior. It is undeniable that business digitization plays a very important role in business activities. For this reason, this program aims to make SMEs especially those in the East Jakarta area able to be competitive through the designed Web-Commerce, which is named lapaksenggol.com. The lapaksenggol.com web-commerce is a promotional media that can be used optimally by SMEs in the East Jakarta area to make it easier to expand market share and get closer to consumers. In addition, in the long term, the existence of lapaksenggol.com Web-Commerce will increase consumer awareness of the existence of SMEs, bu...

JURNAL DINAMIKA MANAJEMEN DAN BISNIS, 2021

This research aims to identify whether brand image, trust, perceived value, and customer satisfac... more This research aims to identify whether brand image, trust, perceived value, and customer satisfaction affect customer loyalty and repurchase intention in food delivery users in Jabodetabek. This study used the SEM analysis method with quantitative analysis. This study used non-probability sampling techniques, sampling techniques to collect data using questionnaire surveys. The type of nonprobability sampling technique chosen is purposive sampling, with the number of respondents as many as 200 people. This study used the exploratory factor analysis (EFA) method and confirmatory factor analysis (CFA) method. The results of this study showed that brand image has a positive and significant influence on customer satisfaction, perceived value has a positive and significant effect on customer satisfaction, trust has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant influence on customer loyalty and customer satisfaction has a p...

JRMSI - Jurnal Riset Manajemen Sains Indonesia, 2021

Penelitian ini menganalisis faktor-faktor yang mempengaruhi keputusan konsumen untuk membeli sayu... more Penelitian ini menganalisis faktor-faktor yang mempengaruhi keputusan konsumen untuk membeli sayuran melalui aplikasi online. Beberapa variabel yang digunakan untuk mengukur keputusan pembelian adalah gaya hidup, harga, kualitas produk, word of mouth, dan brand image. Dalam penelitian ini, metode yang digunakan adalah metode survei. Populasi dalam penelitian ini adalah seluruh masyarakat yang berada di wilayah Jabodetabek dan mengetahui tentang jasa jual beli sayur online. Dari hasil kuesioner, diperoleh sebanyak 256 responden. Dari seluruh responden terdapat 241 data yang dapat diterima sebagai sampel. Karakteristik sampel penelitian ini antara lain masyarakat di wilayah Jabodetabek, masyarakat yang mengetahui tentang jasa jual beli sayur online, masyarakat yang pernah melakukan minimal satu kali pembelian di jasa jual beli sayur online. ada 5 hipotesis; gaya hidup berpengaruh signifikan terhadap keputusan pembelian, harga berpengaruh signifikan terhadap citra merek, kualitas produ...

JELAJAH: Journal of Tourism and Hospitality, 2020

This study aims to examine the factors that influence revisit intention (z) such as destination i... more This study aims to examine the factors that influence revisit intention (z) such as destination image (x1) and perceived value (x2) as independent variable, tourist satisfaction (y1) and memorable tourism experience (y2) as intervening variable. Data collection is done with survey methods, and the instruments used were questionnaires. The number of samples used in this study were 259 respondents in the form of tourists, both the archipelago and foreign tourists who traveled and shopped in Batik Trusmi Area, Cirebon. Data analysis uses SPSS version 22 and AMOS version 22 techniques to process the research data. Then, the study revealed that destination image and perceived value positively and significantly influence satisfaction. Destination image and perceived value affect the memorable tourism, satisfaction and memorable tourism have a positive and significant effect on revisit intention.

Recent empirical findings reveal the impact of positive mood on the performance of the students i... more Recent empirical findings reveal the impact of positive mood on the performance of the students in processing information. Positive mood facilitates complex cognitive functions requiring flexibility, integration, and utilization of cognitive material such as memory, categorization, creative problem solving, decision-making and learning. This study extends the literature that has been done mostly in western societies by proposing a further linkage between positive and negative mood to students’ learning and the impact of that learning on student’s academic performance in Indonesian universities, which is rarely investigated in non-western societies. The data are collected by using questionnaires and a sample of 106 students who have mid-term examination (assessment) in their active academic semester. The result, based on analysis using structural equation modeling, indicates that the tested model has an acceptable fit. The findings also indicate that (1) positive mood has no influenc...

JURNAL DINAMIKA MANAJEMEN DAN BISNIS, 2021

The purpose of this study was to examine the effect of country-of-origin and brand image on purch... more The purpose of this study was to examine the effect of country-of-origin and brand image on purchase intention through perceived quality as a variable intervening. The approach used in this research is a quantitative approach and data collection methods using survey method. Respondents in this study were students of the State University of Jakarta who had or are currently using Oppo smartphone. Where, in this study, 216 respondents were obtained from various faculties at the State University of Jakarta. The processed data is then used to test seven hypotheses using Structural Equation Modeling (SEM). The results of this study are: first, country-of-origin has a positive and significant effect on perceived quality; second, brand image has a positive and significant effect on perceived quality; third, country-of-origin has no significant effect on purchase intention; the fourth, brand image has no significant effect on purchase intention; fifth, perceived quality has a positive and si...

Social Sciences & Humanities Open, 2021

The pandemic outbreak at the beginning of 2020 had changed the ways and perception of consumers u... more The pandemic outbreak at the beginning of 2020 had changed the ways and perception of consumers using products abruptly. The study examined consumer traits (i.e., impulse buying tendency, shopping enjoyment tendency, consumer mood) and situational factors (i.e., individual situation, website quality, motivational activities by retailers, and product attributes) to their online impulse buying. The sample was 290 criteria-met respondents and collected using the survey method, distributing the questionnaire, and applying the Structural Equation Model (SEM) to analyze the findings. The research founds that firstly, there were three accepted hypotheses in which the influencing factors of online impulse buying, such as impulse buying tendency, consumer mood, and motivational activities by retailers. Secondly, other factors such as shopping enjoyment tendency, individual situation, website quality, and product attributes were not the determinants. It implied that the ongoing phenomena of changing consumers' online impulse buying driven by their traits should be the critical factors for any sellers to reap and optimize the available opportunities during the pandemic's sudden change.

JURNAL DINAMIKA MANAJEMEN DAN BISNIS, 2021

The objectives of this study are: First, To determine the influence of Service Quality on Custome... more The objectives of this study are: First, To determine the influence of Service Quality on Customer Satisfaction of PT Juragan Wifi Indonesia. Second, To determine the influence of Price on customer satisfaction of PT Juragan Wifi Indonesia. This research is conducted on 100 customers of PT. Juragan Wifi Indonesia that spread across Jakarta, Bogor, Depok, Tangerang, and Bekasi. Data is collected using a questionnaire with 5 point of likert scale, namely by reaching consumers by distributing the questionnaires which are then processed using the SPSS program. The results shows that service quality, and price provided by PT Juragan Wifi are valid and able to meet consumer expectations. Consumers of PT Juragan Wifi also have high level of satisfaction. Based on the results of hypothesis testing, it can be concluded that service quality has a positive effect on customer satisfaction, and price has a positive effect on customer satisfaction.

The Journal of Asian Finance, Economics and Business, 2020

This study examines the effect of service quality and perceived value on customer loyalty with th... more This study examines the effect of service quality and perceived value on customer loyalty with the intervening role of customers' satisfaction in the e-commerce industry. The research method uses a quantitative research design with a survey model. The sample used in this study is Tokopedia consumers who live in DKI Jakarta and have done online shopping at Tokopedia at least twice in the last six months. All variables used were reliable and valid and met the research requirements. The object of this research were the 200 customer respondents who had made purchases on the largest e-commerce platform of Indonesia, Tokopedia. Data analysis was done by using SPSS and Structural Equation Modeling (SEM). The results show that: first, the service quality and perceived value affect customer satisfaction positively. Second, there is a mediating effect of customer satisfaction on the relationship between service quality and perceived value on customer loyalty. Third, service quality and perceived value directly affect customer loyalty positively but insignificantly. The result implies that the role of customer satisfaction is significant in creating loyalty. In the e-commerce industry, good quality and perception could positively influence customers but not necessarily form loyalty. For that, e-commerce players should pay a lot of attention on customer satisfaction.

JRMSI - Jurnal Riset Manajemen Sains Indonesia, 2020

Penelitian ini bertujuan untuk menguji pengaruh: a) self-efficacy terhadap perceived ease of use;... more Penelitian ini bertujuan untuk menguji pengaruh: a) self-efficacy terhadap perceived ease of use; b) self-efficacy terhadap perceived usefulness; c) perceived risk terhadap perceived usefulness; d) perceived risk terhadap intention to use; e) perceived usefulness terhadap intention to use; f) perceived ease of use terhadap intention to use; g) perceived ease of use terhadap perceived usefulness; untuk produk dompet digital pada mahasiswa di FE UNJ. Pengumpulan data dilakukan dengan menggunakan metode survei, yaitu dengan membagikan kuesioner. Setelah data terkumpul akan dilakukan pengujian terhadap validitas dan reliabilitas instrumen, yang dilanjutkan dengan uji hipotesis menggunakan SEM (Structural Equation Modeling) dengan bantuan program Amos 20.0. Hasil penelitian menunjukkan adanya pengaruh yang positif dan signifikan: a) self-efficacy terhadap perceived ease of use, b) perceived risk terhadap perceived usefulness, c) perceived risk terhadap intention to use, serta d) perceive...