Zuzanna Staniszewska | Kozminski University (original) (raw)
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Papers by Zuzanna Staniszewska
A growing body of research has explored the emergence of new digital forms of public accountabili... more A growing body of research has explored the emergence of new digital forms of public accountability. Studies in this area show how digital technologies are equipped to support more participative information-sharing and provide dialogic tools for interactions with forums. However, no research has yet examined how to engage forums and enable web-based accountability relationships. We address this gap by highlighting the need to adapt social media communication strategies for topic-specific discussions. Our analysis builds on a database containing 25,485 posts extracted from social media platforms used by 13 Polish municipalities and focuses on two different matters of discussion: posts related to public health during the COVID-19 pandemic and non-COVID-19 related posts. Moreover, during the analysis, we consider two social media communication strategies: passive and participatory. Our findings indicate that both communication strategies can generate forum engagement, which subsequently supports web-based accountability. They also demonstrate that, to support forum engagement, municipalities should avoid one-style-fits-all approaches to communication and instead tailor strategies to the specific subject of discussion. This study contributes to expanding academic debates on web-based accountability by illustrating how the use of social media communication strategies can help engage citizens in public forums to enhance accountability relationships.
Kobieta i Biznes
Mężczyźni i kobiety są postrzegani różnie, a co za tym idzie, ich marki osobiste mogą być kreowan... more Mężczyźni i kobiety są postrzegani różnie, a co za tym idzie, ich marki osobiste mogą być kreowane i prezentowane w inny sposób. Pytanie, czy występują różnice w procesie kreowania marki osobistej przez liderów i liderki, pozostaje bez odpowiedzi [Górska 2021]. Odwołując się do zaobserwowanej luki badawczej, autorki podejmują próbę odpowiedzi na następujące pytania badawcze: Jakie różnice występują w procesie kształtowania marek osobistych przez kobiety i mężczyzn na stanowiskach CEO? W jaki sposób kobiety i mężczyźni na stanowiskach CEO budująmarkę osobistą z wykorzystaniem mediów? Niniejszy artykuł ma charakter eksploracyjny, a jego celem jest identyfikacja różnic w sposobachkształtowania marki osobistej CEO przez kobiety i mężczyzn. Rozpoczniemy od omówienia literatury przedmiotu oraz różnic w postrzeganiu kobietoraz mężczyzn w sytuacjach zawodowych i prywatnych, koncentrując się przede wszystkim na marce osobistej liderów, liderek i prezesów oraz prezesek. Następnie przedstawimy...
Gender, Work & Organization, 2021
This study discusses the gendered nature of the transformation of academic work, which has been a... more This study discusses the gendered nature of the transformation of academic work, which has been accelerated by the COVID-19 pandemic. We collected empirical material in spring 2020, at the peak of the pandemic, via 28 interviews with academics in Poland. The results illustrate the far-reaching and lasting impacts of the pandemic on academia that reinforce existing gender inequalities and bring new ones. The study also reveals the invisible academic work, which is performed mostly by female faculty. This work, neither recognized nor rewarded in the course of women's academic careers, deepens the gendered organization of work in higher education institutions. K E Y W O R D S COVID-19, gender inequality in academia, invisible academic work, women in academia 1 | INTRODUCTION The COVID-19 pandemic has deeply transformed academic life. Institutional arrangements introduced to stop the spread of the virus are becoming entrenched in the way academics teach, conduct research, and share knowledge (Malisch et al., 2020; Nash & Churchill, 2020; The Lancet, 2020). They are likely to persist over the next years, delineating new paths for further development while foreclosing others. The transition forced upon academia by the pandemic constitutes a critical juncture-a moment of significant change that sets institutions on a certain development path and produces distinct and long-lasting legacies (Capoccia & Kelemen, 2007; Waylen, 2009). This article explores the impact of changes in the academic landscape brought about by the pandemic on gender equality in higher education institutions (HEIs). Early autoethnographic accounts of the experience of
Gender in Management: An International Journal, 2021
Purpose Drawing on Putnam’s concept of social capital, this study aims to examine the oral life h... more Purpose Drawing on Putnam’s concept of social capital, this study aims to examine the oral life histories of women on management boards. It explores how the bridging and bonding forms of social capital are created and used to advance women’s careers to reach top management positions on corporate boards. Design/methodology/approach This study is both explorative and interpretive. A total of 30 semi-structured interviews were conducted with female board members of Polish companies to gain access to their life histories. Findings Women develop social capital to advance their careers. However, they mainly focus on bonding capital, which allows them to sustain relationships within their inner circle. Bridging capital, which extends relationships to advance women’s careers, is often overlooked if not neglected. It seems it is usually an external shock when women understand the importance of bridging capital. Practical implications This study provides a better insight into how bridging and...
Cities (London, England), 2021
This study provides new insights into how local governments (LGs) manage pandemic-related crisis ... more This study provides new insights into how local governments (LGs) manage pandemic-related crisis communication with citizens on their social media (SM) profiles. We analyze over 3000 posts published on SM profiles of selected LGs in Poland to get insights on rhetorical communication strategies during the COVID-19 pandemic. We document LGs as they go beyond the simple transmission of information to citizens and use SM in an engaging and educational manner. We found three types of rhetorical strategies and their resonance with the public. Our analysis suggests that LGs are likely to apply the Together communication strategy, which is the most engaging.
Gender, Work and Organization, 2021
This study discusses the gendered nature of the transformation of academic work, which has been a... more This study discusses the gendered nature of the transformation of academic work, which has been accelerated by the COVID‐19 pandemic. We collected empirical material in spring 2020, at the peak of the pandemic, via 28 interviews with academics in Poland. The results illustrate the far‐reaching and lasting impacts of the pandemic on academia that reinforce existing gender inequalities and bring new ones. The study also reveals the invisible academic work, which is performed mostly by female faculty. This work, neither recognized nor rewarded in the course of women’s academic careers, deepens the gendered organization of work in higher education institutions.
A growing body of research has explored the emergence of new digital forms of public accountabili... more A growing body of research has explored the emergence of new digital forms of public accountability. Studies in this area show how digital technologies are equipped to support more participative information-sharing and provide dialogic tools for interactions with forums. However, no research has yet examined how to engage forums and enable web-based accountability relationships. We address this gap by highlighting the need to adapt social media communication strategies for topic-specific discussions. Our analysis builds on a database containing 25,485 posts extracted from social media platforms used by 13 Polish municipalities and focuses on two different matters of discussion: posts related to public health during the COVID-19 pandemic and non-COVID-19 related posts. Moreover, during the analysis, we consider two social media communication strategies: passive and participatory. Our findings indicate that both communication strategies can generate forum engagement, which subsequently supports web-based accountability. They also demonstrate that, to support forum engagement, municipalities should avoid one-style-fits-all approaches to communication and instead tailor strategies to the specific subject of discussion. This study contributes to expanding academic debates on web-based accountability by illustrating how the use of social media communication strategies can help engage citizens in public forums to enhance accountability relationships.
Kobieta i Biznes
Mężczyźni i kobiety są postrzegani różnie, a co za tym idzie, ich marki osobiste mogą być kreowan... more Mężczyźni i kobiety są postrzegani różnie, a co za tym idzie, ich marki osobiste mogą być kreowane i prezentowane w inny sposób. Pytanie, czy występują różnice w procesie kreowania marki osobistej przez liderów i liderki, pozostaje bez odpowiedzi [Górska 2021]. Odwołując się do zaobserwowanej luki badawczej, autorki podejmują próbę odpowiedzi na następujące pytania badawcze: Jakie różnice występują w procesie kształtowania marek osobistych przez kobiety i mężczyzn na stanowiskach CEO? W jaki sposób kobiety i mężczyźni na stanowiskach CEO budująmarkę osobistą z wykorzystaniem mediów? Niniejszy artykuł ma charakter eksploracyjny, a jego celem jest identyfikacja różnic w sposobachkształtowania marki osobistej CEO przez kobiety i mężczyzn. Rozpoczniemy od omówienia literatury przedmiotu oraz różnic w postrzeganiu kobietoraz mężczyzn w sytuacjach zawodowych i prywatnych, koncentrując się przede wszystkim na marce osobistej liderów, liderek i prezesów oraz prezesek. Następnie przedstawimy...
Gender, Work & Organization, 2021
This study discusses the gendered nature of the transformation of academic work, which has been a... more This study discusses the gendered nature of the transformation of academic work, which has been accelerated by the COVID-19 pandemic. We collected empirical material in spring 2020, at the peak of the pandemic, via 28 interviews with academics in Poland. The results illustrate the far-reaching and lasting impacts of the pandemic on academia that reinforce existing gender inequalities and bring new ones. The study also reveals the invisible academic work, which is performed mostly by female faculty. This work, neither recognized nor rewarded in the course of women's academic careers, deepens the gendered organization of work in higher education institutions. K E Y W O R D S COVID-19, gender inequality in academia, invisible academic work, women in academia 1 | INTRODUCTION The COVID-19 pandemic has deeply transformed academic life. Institutional arrangements introduced to stop the spread of the virus are becoming entrenched in the way academics teach, conduct research, and share knowledge (Malisch et al., 2020; Nash & Churchill, 2020; The Lancet, 2020). They are likely to persist over the next years, delineating new paths for further development while foreclosing others. The transition forced upon academia by the pandemic constitutes a critical juncture-a moment of significant change that sets institutions on a certain development path and produces distinct and long-lasting legacies (Capoccia & Kelemen, 2007; Waylen, 2009). This article explores the impact of changes in the academic landscape brought about by the pandemic on gender equality in higher education institutions (HEIs). Early autoethnographic accounts of the experience of
Gender in Management: An International Journal, 2021
Purpose Drawing on Putnam’s concept of social capital, this study aims to examine the oral life h... more Purpose Drawing on Putnam’s concept of social capital, this study aims to examine the oral life histories of women on management boards. It explores how the bridging and bonding forms of social capital are created and used to advance women’s careers to reach top management positions on corporate boards. Design/methodology/approach This study is both explorative and interpretive. A total of 30 semi-structured interviews were conducted with female board members of Polish companies to gain access to their life histories. Findings Women develop social capital to advance their careers. However, they mainly focus on bonding capital, which allows them to sustain relationships within their inner circle. Bridging capital, which extends relationships to advance women’s careers, is often overlooked if not neglected. It seems it is usually an external shock when women understand the importance of bridging capital. Practical implications This study provides a better insight into how bridging and...
Cities (London, England), 2021
This study provides new insights into how local governments (LGs) manage pandemic-related crisis ... more This study provides new insights into how local governments (LGs) manage pandemic-related crisis communication with citizens on their social media (SM) profiles. We analyze over 3000 posts published on SM profiles of selected LGs in Poland to get insights on rhetorical communication strategies during the COVID-19 pandemic. We document LGs as they go beyond the simple transmission of information to citizens and use SM in an engaging and educational manner. We found three types of rhetorical strategies and their resonance with the public. Our analysis suggests that LGs are likely to apply the Together communication strategy, which is the most engaging.
Gender, Work and Organization, 2021
This study discusses the gendered nature of the transformation of academic work, which has been a... more This study discusses the gendered nature of the transformation of academic work, which has been accelerated by the COVID‐19 pandemic. We collected empirical material in spring 2020, at the peak of the pandemic, via 28 interviews with academics in Poland. The results illustrate the far‐reaching and lasting impacts of the pandemic on academia that reinforce existing gender inequalities and bring new ones. The study also reveals the invisible academic work, which is performed mostly by female faculty. This work, neither recognized nor rewarded in the course of women’s academic careers, deepens the gendered organization of work in higher education institutions.