Imam Nur Aryo | Kwik Kian Gie School Of Business (original) (raw)
4515 by Imam Nur Aryo
The main purpose of this research is to measure the influence of service quality and higher educa... more The main purpose of this research is to measure the influence of service quality and higher education image through relationship quality on students loyalty in three business schools in Jakarta and the influence of higher education image through relationship quality on students loyalty in three business schools in Jakarta. Social Exchange Theory were incorporated in this study. An explanatory survey was conducted in the best three business institutes based on the Private Higher Education Association in Jakarta Area in the year 2016. The sample size in this research were 362 respondents which was collected through multistage random sampling. The data analysis in this research used both in descriptive statistics with SPSS 20. and inferential statistics Structural Equation Models (SEM) with Smart Partial Least Squares (SmartPLS). The results showed that the service quality have a significant influence through relationship quality on students loyalty.The higher education image also has a significant influence through relationship quality on students loyalty. However, the service quality do not have a significant influence on students loyalty. In addition, The higher education image also does not has a significant influence on students loyalty in these three business institutes.
Papers by Imam Nur Aryo
Sociae Polites, 2017
Music is used as a medium to teach norms andrules that apply in the society. Music isconsidered a... more Music is used as a medium to teach norms andrules that apply in the society. Music isconsidered as a communication medium, it hasrules, ethical and technical guidelines thatshould be considered by the composer.Unfortunately, copyright law which is stillprevailing in Indonesia gives less attention to thecompetition of the creative industries. Copyrightis one of the intellectual property rights that themost vulnerable to breaches and it is alsobecoming more susceptible in accordance withthe development of information technology.Many cases a number of Indonesian artists doplagiarism controversy. Actually the result ofmusic plagiarism sold well in the Indonesianmarket and many Indonesian musiciansadmitted that they deliberately made such musicbased on business reason. Mass communicationstudies contribute to identifying plagiarism inmusic area, and the advancement of technologyand information makes the public easier todetect plagiarism practice.Keywords: Music, Plagiarism, CopyrightInfri...
The main purpose of this research is to measure the influence of service quality and higher educa... more The main purpose of this research is to measure the influence of service quality and higher education image through relationship quality on students loyalty in three business schools in Jakarta and the influence of higher education image through relationship quality on students loyalty in three business schools in Jakarta. Social Exchange Theory were incorporated in this study. An explanatory survey was conducted in the best three business institutes based on the Private Higher Education Association in Jakarta Area in the year 2016. The sample size in this research were 362 respondents which was collected through multistage random sampling. The data analysis in this research used both in descriptive statistics with SPSS 20. and inferential statistics Structural Equation Models (SEM) with Smart Partial Least Squares (SmartPLS). The results showed that the service quality have a significant influence through relationship quality on students loyalty.The higher education image also has ...
KnE Social Sciences, 2017
The contributions of food street vendors ( warung makan ) especially from Tegal have greatly help... more The contributions of food street vendors ( warung makan ) especially from Tegal have greatly helped new migrants in urban areas because they felt the migrants came from the same region. This is particularly noticeable from the adjustment mechanism in a new area. They usually are immigrants coming from outside Jakarta. They live in less feasible locations, such as at the riverside. The questions are “How did they found their self-concept as small and medium traders as a food vendor? What is its effect on the level of awareness of healthy clean living among them?” This paper reports on a surveyof food vendors in North Jakarta. The size of the sample was 73 traders selling along Jalan Yos Sudarso, North Jakarta. The results showed that entrepreneur self-concept proved to exert significant effect on healthy hygienic behavior among food street vendors in Jakarta with the effect of 44.9%, while 55.1% was affected by other factors. This study proposes using information technology to encour...
ProTVF, Sep 30, 2019
Saat ini televisi telah menjadi saluran untuk membangun gambaran ideal mengenai dunia. Salah satu... more Saat ini televisi telah menjadi saluran untuk membangun gambaran ideal mengenai dunia. Salah satunya adalah citra kecantikan seorang wanita. Iklan di televisi telah merekayasa hal tersebut dalam penyampaian pesannya. Kebanyakan mereka menampilkan fisik wanita secara ideal adalah memiliki kulit bersih (putih), tubuh yang yang langsing, dan memiliki rambut hitam yang panjang. Metode penelitian yang digunakan adalah kualitatif deskriptif. Teknik pengumpulan data yang dilakukan adalah observasi pada tiga buah iklan televisi yakni iklan Pond's versi fotografer, iklan WRP Lose Weight dan iklan shampo Pantene Hair Fall pro Vitamin versi Maudy Ayunda. Hasil penelitian ini adalah bahwa ketiga iklan tersebut memberikan gambaran yang ideal adalah dengan menampilkan tubuh yang langsing, rambut kuat adalah rambut yang hitam dan dan kulit yang cantik adalah kulit yang putih. Ketiga hal tersebut menjelma menjadi diskursus dominan fisik perempuan yang ideal di benak khalayak. Diskursus ini mampu meminggirkan diskursus alternatif yakni bagi para perempuan yang tidak berkulit bening, berambut hitam berkilau dan bertubuh tidak langsing. Konsekuensinya adalah bagi para perempuan yang tak mendapatkan "status" sebagaimana yang telah justifikasi iklan, akan kehilangan kepercayaan pada diri kuasa atas fisiknya serta seiring berjalannya waktu memudarnya identitas ciri akan fisiknya. Kata-kata Kunci: Iklan; televisi; kultur pop; diskursus; kecantikan Pop culture and beauty ideology discourse on television advertisements ABSTRACT Television nowadays has been a channel to build a special portrayal about the world. Among other thing is the beauty image of women. Advertisements in television create it in their messages. Most of them show women ideally have with clear (white) skin, slim in her body and having long black hair physically. Television advertising is strongly related to modern pop culture. The research method used is descriptive qualitative. Data collection techniques carried out were observations on three television advertisements namely the photographer's version of Pond's ad, the WRP Lose Weight advertisement, and the Maudy Ayunda version of Pantene Hair Fall pro Vitamin shampoo ad. The results of this study are that the three advertisements provide an ideal picture is to display a slim body, strong hair is black hair and beautiful skin is white skin. To sum up, these three things became the ideal female dominant discourse in the minds of the public. This discourse is able to marginalize alternative discourse, namely for women who are not clear skinned, shiny black haired and not slim. Consequently, for women who do not get "status" as they have justified the advertisement, they will lose confidence in their power over their physicality and as time goes by the diminishing identity of their physical characteristics.
Music is used as a medium to teach norms and rules that apply in the society. Music is considered... more Music is used as a medium to teach norms and rules that apply in the society. Music is considered as a communication medium, it has rules, ethical and technical guidelines that should be considered by the composer. Unfortunately, copyright law which is still prevailing in Indonesia gives less attention to the competition of the creative industries. Copyright is one of the intellectual property rights that the most vulnerable to breaches and it is also becoming more susceptible in accordance with the development of information technology. Many cases a number of Indonesian artists do plagiarism controversy. Actually the result of music plagiarism sold well in the Indonesian market and many Indonesian musicians admitted that they deliberately made such music based on business reason. Mass communication studies contribute to identifying plagiarism in music area, and the advancement of technology and information makes the public easier to detect plagiarism practice. Abstrak Musik digunak...
The main purpose of this research is to measure the influence of service quality and higher educa... more The main purpose of this research is to measure the influence of service quality and higher education image through relationship quality on students loyalty in three business schools in Jakarta and the influence of higher education image through relationship quality on students loyalty in three business schools in Jakarta. Social Exchange Theory were incorporated in this study. An explanatory survey was conducted in the best three business institutes based on the Private Higher Education Association in Jakarta Area in the year 2016. The sample size in this research were 362 respondents which was collected through multistage random sampling. The data analysis in this research used both in descriptive statistics with SPSS 20. and inferential statistics Structural Equation Models (SEM) with Smart Partial Least Squares (SmartPLS). The results showed that the service quality have a significant influence through relationship quality on students loyalty.The higher education image also has a significant influence through relationship quality on students loyalty. However, the service quality do not have a significant influence on students loyalty. In addition, The higher education image also does not has a significant influence on students loyalty in these three business institutes.
Sociae Polites, 2017
Music is used as a medium to teach norms andrules that apply in the society. Music isconsidered a... more Music is used as a medium to teach norms andrules that apply in the society. Music isconsidered as a communication medium, it hasrules, ethical and technical guidelines thatshould be considered by the composer.Unfortunately, copyright law which is stillprevailing in Indonesia gives less attention to thecompetition of the creative industries. Copyrightis one of the intellectual property rights that themost vulnerable to breaches and it is alsobecoming more susceptible in accordance withthe development of information technology.Many cases a number of Indonesian artists doplagiarism controversy. Actually the result ofmusic plagiarism sold well in the Indonesianmarket and many Indonesian musiciansadmitted that they deliberately made such musicbased on business reason. Mass communicationstudies contribute to identifying plagiarism inmusic area, and the advancement of technologyand information makes the public easier todetect plagiarism practice.Keywords: Music, Plagiarism, CopyrightInfri...
The main purpose of this research is to measure the influence of service quality and higher educa... more The main purpose of this research is to measure the influence of service quality and higher education image through relationship quality on students loyalty in three business schools in Jakarta and the influence of higher education image through relationship quality on students loyalty in three business schools in Jakarta. Social Exchange Theory were incorporated in this study. An explanatory survey was conducted in the best three business institutes based on the Private Higher Education Association in Jakarta Area in the year 2016. The sample size in this research were 362 respondents which was collected through multistage random sampling. The data analysis in this research used both in descriptive statistics with SPSS 20. and inferential statistics Structural Equation Models (SEM) with Smart Partial Least Squares (SmartPLS). The results showed that the service quality have a significant influence through relationship quality on students loyalty.The higher education image also has ...
KnE Social Sciences, 2017
The contributions of food street vendors ( warung makan ) especially from Tegal have greatly help... more The contributions of food street vendors ( warung makan ) especially from Tegal have greatly helped new migrants in urban areas because they felt the migrants came from the same region. This is particularly noticeable from the adjustment mechanism in a new area. They usually are immigrants coming from outside Jakarta. They live in less feasible locations, such as at the riverside. The questions are “How did they found their self-concept as small and medium traders as a food vendor? What is its effect on the level of awareness of healthy clean living among them?” This paper reports on a surveyof food vendors in North Jakarta. The size of the sample was 73 traders selling along Jalan Yos Sudarso, North Jakarta. The results showed that entrepreneur self-concept proved to exert significant effect on healthy hygienic behavior among food street vendors in Jakarta with the effect of 44.9%, while 55.1% was affected by other factors. This study proposes using information technology to encour...
ProTVF, Sep 30, 2019
Saat ini televisi telah menjadi saluran untuk membangun gambaran ideal mengenai dunia. Salah satu... more Saat ini televisi telah menjadi saluran untuk membangun gambaran ideal mengenai dunia. Salah satunya adalah citra kecantikan seorang wanita. Iklan di televisi telah merekayasa hal tersebut dalam penyampaian pesannya. Kebanyakan mereka menampilkan fisik wanita secara ideal adalah memiliki kulit bersih (putih), tubuh yang yang langsing, dan memiliki rambut hitam yang panjang. Metode penelitian yang digunakan adalah kualitatif deskriptif. Teknik pengumpulan data yang dilakukan adalah observasi pada tiga buah iklan televisi yakni iklan Pond's versi fotografer, iklan WRP Lose Weight dan iklan shampo Pantene Hair Fall pro Vitamin versi Maudy Ayunda. Hasil penelitian ini adalah bahwa ketiga iklan tersebut memberikan gambaran yang ideal adalah dengan menampilkan tubuh yang langsing, rambut kuat adalah rambut yang hitam dan dan kulit yang cantik adalah kulit yang putih. Ketiga hal tersebut menjelma menjadi diskursus dominan fisik perempuan yang ideal di benak khalayak. Diskursus ini mampu meminggirkan diskursus alternatif yakni bagi para perempuan yang tidak berkulit bening, berambut hitam berkilau dan bertubuh tidak langsing. Konsekuensinya adalah bagi para perempuan yang tak mendapatkan "status" sebagaimana yang telah justifikasi iklan, akan kehilangan kepercayaan pada diri kuasa atas fisiknya serta seiring berjalannya waktu memudarnya identitas ciri akan fisiknya. Kata-kata Kunci: Iklan; televisi; kultur pop; diskursus; kecantikan Pop culture and beauty ideology discourse on television advertisements ABSTRACT Television nowadays has been a channel to build a special portrayal about the world. Among other thing is the beauty image of women. Advertisements in television create it in their messages. Most of them show women ideally have with clear (white) skin, slim in her body and having long black hair physically. Television advertising is strongly related to modern pop culture. The research method used is descriptive qualitative. Data collection techniques carried out were observations on three television advertisements namely the photographer's version of Pond's ad, the WRP Lose Weight advertisement, and the Maudy Ayunda version of Pantene Hair Fall pro Vitamin shampoo ad. The results of this study are that the three advertisements provide an ideal picture is to display a slim body, strong hair is black hair and beautiful skin is white skin. To sum up, these three things became the ideal female dominant discourse in the minds of the public. This discourse is able to marginalize alternative discourse, namely for women who are not clear skinned, shiny black haired and not slim. Consequently, for women who do not get "status" as they have justified the advertisement, they will lose confidence in their power over their physicality and as time goes by the diminishing identity of their physical characteristics.
Music is used as a medium to teach norms and rules that apply in the society. Music is considered... more Music is used as a medium to teach norms and rules that apply in the society. Music is considered as a communication medium, it has rules, ethical and technical guidelines that should be considered by the composer. Unfortunately, copyright law which is still prevailing in Indonesia gives less attention to the competition of the creative industries. Copyright is one of the intellectual property rights that the most vulnerable to breaches and it is also becoming more susceptible in accordance with the development of information technology. Many cases a number of Indonesian artists do plagiarism controversy. Actually the result of music plagiarism sold well in the Indonesian market and many Indonesian musicians admitted that they deliberately made such music based on business reason. Mass communication studies contribute to identifying plagiarism in music area, and the advancement of technology and information makes the public easier to detect plagiarism practice. Abstrak Musik digunak...