imam nuraryo - Profile on Academia.edu (original) (raw)
Papers by imam nuraryo
The Online Learning Process in Universities in the Midst of the COVID-19 Outbreak: Benefits, Readiness and Solutions
International Conference on Innovations in Social Sciences Education and Engineering (ICOISSEE), Aug 2, 2021
Perubahan Pengetahuan, Sikap Dan Kecenderunganperilaku Pencegahan Kanker Serviks Melaluivideo Penyuluhan
Institut Bisnis dan Informatika Kwik Kian Gie, Jun 3, 2018
City Branding Kota Batik Pesisir Sebagaisimbol Komunikasi Pemasaranpariwisata Kota Pekalongan
Institut Bisnis dan Informatika Kwik Kian Gie, Sep 5, 2018
Kualitas Layanan Perguruan Tinggi Yang Berpengaruh Terhadap Kepuasan Mahasiswa Dan Konsekuensi Perilaku Mahasiswa
Jurnal Ekonomi Perusahaan, 2016
Kelas Seminar Marketing Communication
Analisis Pesan Komunikasi Pemasaransitus Jejaring Usaha Kecil Danmenengah Pengrajin Tas Dipulogadung
This research used communication and marketing concept, marketing communication concept and Diffu... more This research used communication and marketing concept, marketing communication concept and Diffusion of Innovation Theory, which explain the process of how an innovation was encoded (communicated) through certain channels along a period of time to a community of a social system. The method in this research is quantitative. Researcher would be able to know whether there are any impacts of the diffusion of innovation for online shop on Facebook as the marketing communication in business. There were 100 respondents of college students. This research shows that as the communication media, Facebook impacts the business motivation of students with 35.5% simulators while the other 64.5% are the impacts of any other influencers that are not in the term of this research. The conclusion of this research is that only the variable of communication media/ channels significantly impacts the students' business motivation. Simultaneously proven, the Online Shop's diffusion of innovation th...
THE CONTENT ANALYSIS OF COMMITTED TO JUVENILE VIOLENCE IN INDONESIAN MOVIES IN 70s-80s-2000s
Penelitian ini dimaksudkan untuk mengetahui perbandingan serta perbedaan unsur kekerasan verbal/n... more Penelitian ini dimaksudkan untuk mengetahui perbandingan serta perbedaan unsur kekerasan verbal/nonfisik dan kekerasan nonverbal/fisik diantara Periode Tahun 1970an, 1980an dan 2000an yang diwakili oleh tiga film yang dipilih oleh peneliti yaitu Ratapan Anak Tiri (1973), Anak-anak Tak Beribu (1980) dan Joshua Oh Joshua (2001). Film merupakan sarana hiburan yang digemari sejak Tahun 1970an, perkembangan film di Indonesia sudah mulai bertumbuh dan mulai muncul artis-artis ibukota. Film yang seharusnya menampilkan hiburan dan kelucuan ternyata mulai tercemar dengan unsur-unsur kekerasan sejak Tahun 1970an. Konsep dalam penelitian ini adalah untuk mengetahui perbandingan serta perbedaan unsur kekerasan baik verbal/nonfisik dan nonverbal/fisik yang terjadi dari tiga film yang mewakili masing-masing periode. Teori yang digunakan dalam penelitian ini adalah Model Agresi Umum. Kata Kunci : Analisis Isi, Film Indonesia, Agresi
The main purpose of this research is to measure the influence of service quality and higher educa... more The main purpose of this research is to measure the influence of service quality and higher education image through relationship quality on students loyalty in three business schools in Jakarta and the influence of higher education image through relationship quality on students loyalty in three business schools in Jakarta. Social Exchange Theory were incorporated in this study. An explanatory survey was conducted in the best three business institutes based on the Private Higher Education Association in Jakarta Area in the year 2016. The sample size in this research were 362 respondents which was collected through multistage random sampling. The data analysis in this research used both in descriptive statistics with SPSS 20. and inferential statistics Structural Equation Models (SEM) with Smart Partial Least Squares (SmartPLS). The results showed that the service quality have a significant influence through relationship quality on students loyalty.The higher education image also has ...
The rapid development of Information and Communication Technology has experienced the birth of va... more The rapid development of Information and Communication Technology has experienced the birth of various kinds in everyday life such as e-commerce activities that currently has spread to various elements of society. Online shopping activities have grown significantly with the interest and interest of people to make purchases online. Consumers today are accustomed to purchases through online shopping sites that arise due to various factors, including product factors, pricing, promotions, easy ways of transacting and communicating via live chat on websites that feature chat, satisfaction, and consumer confidence from sellers on line. This study aims to determine what factors that make consumers. The research approach used is qualitative research method. This study interviewed seven informants who explained about the shopping experience at Lazada, Tokopedia or Shopee and the trust and satisfaction of one of the shopping sites in general. The results of the analysis of this study indicate...
This research used communication and marketing concept, marketing communication concept and Diffu... more This research used communication and marketing concept, marketing communication concept and Diffusion of Innovation Theory, which explain the process of how an innovation was encoded (communicated) through certain channels along a period of time to a community of a social system. The method in this research is quantitative. R esearcher would be able to know whether there are any impacts of the diffusion of innovation for o nline s hop on Facebook as the marketing communication in business. There were 100 respondents of college students. This research shows that as the communication media, Facebook impacts the business motivation of students with 35.5% simulators while the other 64.5% are the impacts of any other influencers that are not in the term of this research. The conclusion of this research is that only the variable of communication media/ channels significantly impacts the students’ business motivation. Simultaneously proven, the Online Shop’s diffusion of innovation through...
Milk is one of the many products in the consumption by the public. This research purposes to know... more Milk is one of the many products in the consumption by the public. This research purposes to know consumer behavior in North Jakarta in purchasing tetrapacked milk. The Data collection was conducted with distributing questionnaires.the sampling technique used in this research was accidental sampling. The number of respondents was 76 people. The result indicated that the determinants of consumers in purchasing dairy products is based on the taste then followed by a brand that has been known by the public. Keywords:.Consumer Behavior, Purchasing Behavior, Explorative Study
Journalists are vulnerable to violence and intimidation. Violence against members of the press, a... more Journalists are vulnerable to violence and intimidation. Violence against members of the press, are in fact, has a tendency of increasing in this reform era. The purpose of the research is to investigate the type of violence which afflicts local journalists, factors that causes intimidation and several implications to local journalists in city 'A'. Conceptual framework used in the research is verbal and nonverbal abuse concept/ theory. Pierre Bourdieu's thoughts regarding symbolic violence that are the result of power relations are also used in this study. The research method used is qualitative. The results of this study indicate that journalists from the area often receive intimidation in the form of yelling, scolding, shouting, slapping and even rejection. The journalists often even receive terror through text messages and death threats. The factor that encourages violence in journalists is that journalists themselves are often careless and act rashly in reporting. The implications of this form of intimidation are psychological trauma, vengeful feelings and excessive anxiety. Suggestions from the results of this study is the need for journalists to increase competence in covering or investigating news, their knowledge in protection law in their task, and controlling their own emotion and psycological traumatic post intimidation.
Risk Communication and the Prevention of COVID-19 Transmission in Dangerous Zones, Jabota
Jurnal Komunikasi: Malaysian Journal of Communication, 2021
Until the beginning of June 2020, the COVID-19 virus has spread to more than 215 countries, infec... more Until the beginning of June 2020, the COVID-19 virus has spread to more than 215 countries, infected more than 6 million people and killed more than 300,000 people in the world. This causes public panic and misperceptions about COVID-19. Under circumstances like this, risk communication is needed to control and mitigate information about this plague to reduce the spread of this disease and manage public fear. The main objective of this study is to assess COVID-19 information searching behaviour and explore how risk communication is associated with personal hygiene habits in preventing transmission of COVID-19 in dangerous zones. This study was conducted among a community of educators in Jakarta, Bogor, and Tangerang, Indonesia. Questionnaires were distributed to 132 respondents, consisting of lecturers and teachers who are living in the red zone area. The results showed that there was no relationship between the perception of risk communication, both on personal hygiene habits and p...
E3S Web of Conferences, 2021
Life cycle assessment is a quantitative method to analyze the environmental impact that consists ... more Life cycle assessment is a quantitative method to analyze the environmental impact that consists of four main activities: goal and scope definition, life cycle inventory, life cycle impact assessment, and interpretation. The application of the life cycle in palm oil industry are very important and already conducted by many researchers. However, the most difficult task in life cycle assessment are the life cycle inventory. In this research, this study proposed the software to support the life cycle inventory in palm oil production. The result of the study was the conceptual design of the life cycle inventory software.
International Journal of Media and Communication Research, 2020
Cervical cancer prevention campaign video contains information ranging from understanding, the sy... more Cervical cancer prevention campaign video contains information ranging from understanding, the symptoms caused to how to avoid cervical cancer. This campaign video is one way to educate the public about the importance of knowing cervical cancer. The purpose of this study was to find out how effective a cervical cancer prevention campaign video on knowledge attitude and intend to behavior among female students. The theory used is Planned Behavior theory which is the result of the refinement of the reasoned action theory developed by Ajzen and Fishbein (1980). The method used is quantitative with the experimental methods. This study used an experimental pre-post-post-test static group design. It could estimate the equivalence of the two groups and have the opportunity to correct differences that have arisen before the event. It must have access to groups before and after events. The controlled group and the experiment group consisted of 15 people per each group. The research data obta...
Sociae Polites, 2017
Music is used as a medium to teach norms andrules that apply in the society. Music isconsidered a... more Music is used as a medium to teach norms andrules that apply in the society. Music isconsidered as a communication medium, it hasrules, ethical and technical guidelines thatshould be considered by the composer.Unfortunately, copyright law which is stillprevailing in Indonesia gives less attention to thecompetition of the creative industries. Copyrightis one of the intellectual property rights that themost vulnerable to breaches and it is alsobecoming more susceptible in accordance withthe development of information technology.Many cases a number of Indonesian artists doplagiarism controversy. Actually the result ofmusic plagiarism sold well in the Indonesianmarket and many Indonesian musiciansadmitted that they deliberately made such musicbased on business reason. Mass communicationstudies contribute to identifying plagiarism inmusic area, and the advancement of technologyand information makes the public easier todetect plagiarism practice.Keywords: Music, Plagiarism, CopyrightInfri...
Jurnal Manajemen Komunikasi, 2020
The purpose of this study was to determine how much influence the management of communication con... more The purpose of this study was to determine how much influence the management of communication consisting of providing information on national and historical values to museum visitors, maintaining good communication between officers and visitors of the museum, and implementing the etiquette and manners to the satisfaction of the visitors to one of the historical museums of struggle in the city of Bandung.The concept used in this study is the three functions of public relations from Bertrand R Canfield, which have been modified into three functions of communication management of museum services. In addition, this study also uses Service Quality Theory from Parasuraman, Zeithaml and Bery. The research method used was an explanatory survey. Samples taken are the visitors who come to the museum from the 5th (fifth) to the 17th (seventeenth) August 2019.The results of this study indicate that communication management consisting of providing information on national and historical values to...
KnE Social Sciences, 2017
The contributions of food street vendors (warung makan) especially from Tegal have greatly helped... more The contributions of food street vendors (warung makan) especially from Tegal have greatly helped new migrants in urban areas because they felt the migrants came from the same region. This is particularly noticeable from the adjustment mechanism in a new area. They usually are immigrants coming from outside Jakarta. They live in less feasible locations, such as at the riverside. The questions are “How did they found their self-concept as small and medium traders as a food vendor? What is its effect on the level of awareness of healthy clean living among them?” This paper reports on a surveyof food vendors in North Jakarta. The size of the sample was 73 traders selling along Jalan Yos Sudarso, North Jakarta. The results showed that entrepreneur self-concept proved to exert significant effect on healthy hygienic behavior among food street vendors in Jakarta with the effect of 44.9%, while 55.1% was affected by other factors. This study proposes using information technology to encourag...
The Journal of Social Sciences Research, 2020
The purpose of this study are firstly, to find out what is the history of the batik (a traditiona... more The purpose of this study are firstly, to find out what is the history of the batik (a traditional textile originating from the island of Java) in Pekalongan City, Indonesia and what cultural values are contained in the batik design of the archipelago exhibited in the batik museum in Pekalongan. Secondly, to find out how the cultural values contained in batik are communicated to the community. Thirdly, how the museum made an efforts in helping preserve batik as a product of cultural heritage to strengthen the city image of Pekalongan City as the World’s City of Batik. The results of this study indicate that the cultural values contained in batik patterns are strongly influenced by the culture of migrants who arrived in the city of Pekalongan. Pekalongan as a coastal city on the north coast of Java is very easily accessed by migrants from various ethnic groups such as Arabic, Chinese, Japanese and even Dutch. They came to Pekalongan with the aim to trade, religion propaganda, even to...
The Online Learning Process in Universities in the Midst of the COVID-19 Outbreak: Benefits, Readiness and Solutions
International Conference on Innovations in Social Sciences Education and Engineering (ICOISSEE), Aug 2, 2021
Perubahan Pengetahuan, Sikap Dan Kecenderunganperilaku Pencegahan Kanker Serviks Melaluivideo Penyuluhan
Institut Bisnis dan Informatika Kwik Kian Gie, Jun 3, 2018
City Branding Kota Batik Pesisir Sebagaisimbol Komunikasi Pemasaranpariwisata Kota Pekalongan
Institut Bisnis dan Informatika Kwik Kian Gie, Sep 5, 2018
Kualitas Layanan Perguruan Tinggi Yang Berpengaruh Terhadap Kepuasan Mahasiswa Dan Konsekuensi Perilaku Mahasiswa
Jurnal Ekonomi Perusahaan, 2016
Kelas Seminar Marketing Communication
Analisis Pesan Komunikasi Pemasaransitus Jejaring Usaha Kecil Danmenengah Pengrajin Tas Dipulogadung
This research used communication and marketing concept, marketing communication concept and Diffu... more This research used communication and marketing concept, marketing communication concept and Diffusion of Innovation Theory, which explain the process of how an innovation was encoded (communicated) through certain channels along a period of time to a community of a social system. The method in this research is quantitative. Researcher would be able to know whether there are any impacts of the diffusion of innovation for online shop on Facebook as the marketing communication in business. There were 100 respondents of college students. This research shows that as the communication media, Facebook impacts the business motivation of students with 35.5% simulators while the other 64.5% are the impacts of any other influencers that are not in the term of this research. The conclusion of this research is that only the variable of communication media/ channels significantly impacts the students' business motivation. Simultaneously proven, the Online Shop's diffusion of innovation th...
THE CONTENT ANALYSIS OF COMMITTED TO JUVENILE VIOLENCE IN INDONESIAN MOVIES IN 70s-80s-2000s
Penelitian ini dimaksudkan untuk mengetahui perbandingan serta perbedaan unsur kekerasan verbal/n... more Penelitian ini dimaksudkan untuk mengetahui perbandingan serta perbedaan unsur kekerasan verbal/nonfisik dan kekerasan nonverbal/fisik diantara Periode Tahun 1970an, 1980an dan 2000an yang diwakili oleh tiga film yang dipilih oleh peneliti yaitu Ratapan Anak Tiri (1973), Anak-anak Tak Beribu (1980) dan Joshua Oh Joshua (2001). Film merupakan sarana hiburan yang digemari sejak Tahun 1970an, perkembangan film di Indonesia sudah mulai bertumbuh dan mulai muncul artis-artis ibukota. Film yang seharusnya menampilkan hiburan dan kelucuan ternyata mulai tercemar dengan unsur-unsur kekerasan sejak Tahun 1970an. Konsep dalam penelitian ini adalah untuk mengetahui perbandingan serta perbedaan unsur kekerasan baik verbal/nonfisik dan nonverbal/fisik yang terjadi dari tiga film yang mewakili masing-masing periode. Teori yang digunakan dalam penelitian ini adalah Model Agresi Umum. Kata Kunci : Analisis Isi, Film Indonesia, Agresi
The main purpose of this research is to measure the influence of service quality and higher educa... more The main purpose of this research is to measure the influence of service quality and higher education image through relationship quality on students loyalty in three business schools in Jakarta and the influence of higher education image through relationship quality on students loyalty in three business schools in Jakarta. Social Exchange Theory were incorporated in this study. An explanatory survey was conducted in the best three business institutes based on the Private Higher Education Association in Jakarta Area in the year 2016. The sample size in this research were 362 respondents which was collected through multistage random sampling. The data analysis in this research used both in descriptive statistics with SPSS 20. and inferential statistics Structural Equation Models (SEM) with Smart Partial Least Squares (SmartPLS). The results showed that the service quality have a significant influence through relationship quality on students loyalty.The higher education image also has ...
The rapid development of Information and Communication Technology has experienced the birth of va... more The rapid development of Information and Communication Technology has experienced the birth of various kinds in everyday life such as e-commerce activities that currently has spread to various elements of society. Online shopping activities have grown significantly with the interest and interest of people to make purchases online. Consumers today are accustomed to purchases through online shopping sites that arise due to various factors, including product factors, pricing, promotions, easy ways of transacting and communicating via live chat on websites that feature chat, satisfaction, and consumer confidence from sellers on line. This study aims to determine what factors that make consumers. The research approach used is qualitative research method. This study interviewed seven informants who explained about the shopping experience at Lazada, Tokopedia or Shopee and the trust and satisfaction of one of the shopping sites in general. The results of the analysis of this study indicate...
This research used communication and marketing concept, marketing communication concept and Diffu... more This research used communication and marketing concept, marketing communication concept and Diffusion of Innovation Theory, which explain the process of how an innovation was encoded (communicated) through certain channels along a period of time to a community of a social system. The method in this research is quantitative. R esearcher would be able to know whether there are any impacts of the diffusion of innovation for o nline s hop on Facebook as the marketing communication in business. There were 100 respondents of college students. This research shows that as the communication media, Facebook impacts the business motivation of students with 35.5% simulators while the other 64.5% are the impacts of any other influencers that are not in the term of this research. The conclusion of this research is that only the variable of communication media/ channels significantly impacts the students’ business motivation. Simultaneously proven, the Online Shop’s diffusion of innovation through...
Milk is one of the many products in the consumption by the public. This research purposes to know... more Milk is one of the many products in the consumption by the public. This research purposes to know consumer behavior in North Jakarta in purchasing tetrapacked milk. The Data collection was conducted with distributing questionnaires.the sampling technique used in this research was accidental sampling. The number of respondents was 76 people. The result indicated that the determinants of consumers in purchasing dairy products is based on the taste then followed by a brand that has been known by the public. Keywords:.Consumer Behavior, Purchasing Behavior, Explorative Study
Journalists are vulnerable to violence and intimidation. Violence against members of the press, a... more Journalists are vulnerable to violence and intimidation. Violence against members of the press, are in fact, has a tendency of increasing in this reform era. The purpose of the research is to investigate the type of violence which afflicts local journalists, factors that causes intimidation and several implications to local journalists in city 'A'. Conceptual framework used in the research is verbal and nonverbal abuse concept/ theory. Pierre Bourdieu's thoughts regarding symbolic violence that are the result of power relations are also used in this study. The research method used is qualitative. The results of this study indicate that journalists from the area often receive intimidation in the form of yelling, scolding, shouting, slapping and even rejection. The journalists often even receive terror through text messages and death threats. The factor that encourages violence in journalists is that journalists themselves are often careless and act rashly in reporting. The implications of this form of intimidation are psychological trauma, vengeful feelings and excessive anxiety. Suggestions from the results of this study is the need for journalists to increase competence in covering or investigating news, their knowledge in protection law in their task, and controlling their own emotion and psycological traumatic post intimidation.
Risk Communication and the Prevention of COVID-19 Transmission in Dangerous Zones, Jabota
Jurnal Komunikasi: Malaysian Journal of Communication, 2021
Until the beginning of June 2020, the COVID-19 virus has spread to more than 215 countries, infec... more Until the beginning of June 2020, the COVID-19 virus has spread to more than 215 countries, infected more than 6 million people and killed more than 300,000 people in the world. This causes public panic and misperceptions about COVID-19. Under circumstances like this, risk communication is needed to control and mitigate information about this plague to reduce the spread of this disease and manage public fear. The main objective of this study is to assess COVID-19 information searching behaviour and explore how risk communication is associated with personal hygiene habits in preventing transmission of COVID-19 in dangerous zones. This study was conducted among a community of educators in Jakarta, Bogor, and Tangerang, Indonesia. Questionnaires were distributed to 132 respondents, consisting of lecturers and teachers who are living in the red zone area. The results showed that there was no relationship between the perception of risk communication, both on personal hygiene habits and p...
E3S Web of Conferences, 2021
Life cycle assessment is a quantitative method to analyze the environmental impact that consists ... more Life cycle assessment is a quantitative method to analyze the environmental impact that consists of four main activities: goal and scope definition, life cycle inventory, life cycle impact assessment, and interpretation. The application of the life cycle in palm oil industry are very important and already conducted by many researchers. However, the most difficult task in life cycle assessment are the life cycle inventory. In this research, this study proposed the software to support the life cycle inventory in palm oil production. The result of the study was the conceptual design of the life cycle inventory software.
International Journal of Media and Communication Research, 2020
Cervical cancer prevention campaign video contains information ranging from understanding, the sy... more Cervical cancer prevention campaign video contains information ranging from understanding, the symptoms caused to how to avoid cervical cancer. This campaign video is one way to educate the public about the importance of knowing cervical cancer. The purpose of this study was to find out how effective a cervical cancer prevention campaign video on knowledge attitude and intend to behavior among female students. The theory used is Planned Behavior theory which is the result of the refinement of the reasoned action theory developed by Ajzen and Fishbein (1980). The method used is quantitative with the experimental methods. This study used an experimental pre-post-post-test static group design. It could estimate the equivalence of the two groups and have the opportunity to correct differences that have arisen before the event. It must have access to groups before and after events. The controlled group and the experiment group consisted of 15 people per each group. The research data obta...
Sociae Polites, 2017
Music is used as a medium to teach norms andrules that apply in the society. Music isconsidered a... more Music is used as a medium to teach norms andrules that apply in the society. Music isconsidered as a communication medium, it hasrules, ethical and technical guidelines thatshould be considered by the composer.Unfortunately, copyright law which is stillprevailing in Indonesia gives less attention to thecompetition of the creative industries. Copyrightis one of the intellectual property rights that themost vulnerable to breaches and it is alsobecoming more susceptible in accordance withthe development of information technology.Many cases a number of Indonesian artists doplagiarism controversy. Actually the result ofmusic plagiarism sold well in the Indonesianmarket and many Indonesian musiciansadmitted that they deliberately made such musicbased on business reason. Mass communicationstudies contribute to identifying plagiarism inmusic area, and the advancement of technologyand information makes the public easier todetect plagiarism practice.Keywords: Music, Plagiarism, CopyrightInfri...
Jurnal Manajemen Komunikasi, 2020
The purpose of this study was to determine how much influence the management of communication con... more The purpose of this study was to determine how much influence the management of communication consisting of providing information on national and historical values to museum visitors, maintaining good communication between officers and visitors of the museum, and implementing the etiquette and manners to the satisfaction of the visitors to one of the historical museums of struggle in the city of Bandung.The concept used in this study is the three functions of public relations from Bertrand R Canfield, which have been modified into three functions of communication management of museum services. In addition, this study also uses Service Quality Theory from Parasuraman, Zeithaml and Bery. The research method used was an explanatory survey. Samples taken are the visitors who come to the museum from the 5th (fifth) to the 17th (seventeenth) August 2019.The results of this study indicate that communication management consisting of providing information on national and historical values to...
KnE Social Sciences, 2017
The contributions of food street vendors (warung makan) especially from Tegal have greatly helped... more The contributions of food street vendors (warung makan) especially from Tegal have greatly helped new migrants in urban areas because they felt the migrants came from the same region. This is particularly noticeable from the adjustment mechanism in a new area. They usually are immigrants coming from outside Jakarta. They live in less feasible locations, such as at the riverside. The questions are “How did they found their self-concept as small and medium traders as a food vendor? What is its effect on the level of awareness of healthy clean living among them?” This paper reports on a surveyof food vendors in North Jakarta. The size of the sample was 73 traders selling along Jalan Yos Sudarso, North Jakarta. The results showed that entrepreneur self-concept proved to exert significant effect on healthy hygienic behavior among food street vendors in Jakarta with the effect of 44.9%, while 55.1% was affected by other factors. This study proposes using information technology to encourag...
The Journal of Social Sciences Research, 2020
The purpose of this study are firstly, to find out what is the history of the batik (a traditiona... more The purpose of this study are firstly, to find out what is the history of the batik (a traditional textile originating from the island of Java) in Pekalongan City, Indonesia and what cultural values are contained in the batik design of the archipelago exhibited in the batik museum in Pekalongan. Secondly, to find out how the cultural values contained in batik are communicated to the community. Thirdly, how the museum made an efforts in helping preserve batik as a product of cultural heritage to strengthen the city image of Pekalongan City as the World’s City of Batik. The results of this study indicate that the cultural values contained in batik patterns are strongly influenced by the culture of migrants who arrived in the city of Pekalongan. Pekalongan as a coastal city on the north coast of Java is very easily accessed by migrants from various ethnic groups such as Arabic, Chinese, Japanese and even Dutch. They came to Pekalongan with the aim to trade, religion propaganda, even to...