Dr.Pankaj Agarwal | APJ Abdul kalam technological university (original) (raw)
Books by Dr.Pankaj Agarwal
Saaransh: RKG Journal of Management, 2021
The purpose of this research paper is to find out the relationship between the performance of sal... more The purpose of this research paper is to find out the relationship between the performance of sales employees of organised retailers in India and its impact on customer planned purchases, customer satisfaction with employees, and with the retail store and also on repeat purchase intention on customers. Data were collected with the help of a structured questionnaire; questionnaires were e-mailed to the respondents from different major cities of India. Structural equation modelling was employed to test the proposed model fit. This research shows that the performance of sales employees of organised retail stores has a positive impact on planned purchase by customers in the retail stores, the satisfaction of the customer with a retail store, and the repeat purchase intention of the customers.
Advertising is a form of communication intended to persuade an audience to purchase or take some ... more Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. Same advertising techniques can be used to promote commercial goods and services and also to inform, educate and motivate the public about non-commercial issues, such as save paper, protection of environment, political ideology, and deforestation. Advertisements reach the very depths of our consciousness; and if allowed to enter unimpeded and unquestioned their concepts can become a part of our being. They offer subtle messages with profound implications. How do brands decide on the most effective way of communicating these messages? Most of them choose the so called 'easy path' which is to cast a big celebrity and then be sure that everything else will be taken care of. Other brands go the more 'ordinary way', Cast a child from the slum or an ordinary Indian like you or me; that sometimes make the ad more realistic and much simpler to relate to. Now one change is clearly visible more and more brands are weaving a strong social message into their advertisements to stand out in the clutter. Social advertising represents advertising formats that engage the social context of the user viewing the advertisement. Such ads are made to give the consumer some serious food for thought –whether it has to do with casting your vote, corruption or illiteracy. They are created to convey a strong social message. The intention is to make every citizen aware of some inevitable responsibilities, wake up and act –be it for their own good or for a common cause. This paper attempts to discuss various issues related to social message advertising being used by some well known Indian brands.
Papers by Dr.Pankaj Agarwal
Lotus Zephyr, 2019
A Study of Factors Influencing Buying Decision Process of Mobile Phones in Bareilly
Lotus Zephyr, 2018
Gender Difference In Shopping Behaviour Towards Mobiles Phones
Teaching Documents by Dr.Pankaj Agarwal
Changes in Lifestyle and Buying Habits of people after the Corona Disease Threat is Over A Survey... more Changes in Lifestyle and Buying Habits of people after the Corona Disease Threat is Over A Survey Report
Saaransh: RKG Journal of Management, 2021
The purpose of this research paper is to find out the relationship between the performance of sal... more The purpose of this research paper is to find out the relationship between the performance of sales employees of organised retailers in India and its impact on customer planned purchases, customer satisfaction with employees, and with the retail store and also on repeat purchase intention on customers. Data were collected with the help of a structured questionnaire; questionnaires were e-mailed to the respondents from different major cities of India. Structural equation modelling was employed to test the proposed model fit. This research shows that the performance of sales employees of organised retail stores has a positive impact on planned purchase by customers in the retail stores, the satisfaction of the customer with a retail store, and the repeat purchase intention of the customers.
Advertising is a form of communication intended to persuade an audience to purchase or take some ... more Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. Same advertising techniques can be used to promote commercial goods and services and also to inform, educate and motivate the public about non-commercial issues, such as save paper, protection of environment, political ideology, and deforestation. Advertisements reach the very depths of our consciousness; and if allowed to enter unimpeded and unquestioned their concepts can become a part of our being. They offer subtle messages with profound implications. How do brands decide on the most effective way of communicating these messages? Most of them choose the so called 'easy path' which is to cast a big celebrity and then be sure that everything else will be taken care of. Other brands go the more 'ordinary way', Cast a child from the slum or an ordinary Indian like you or me; that sometimes make the ad more realistic and much simpler to relate to. Now one change is clearly visible more and more brands are weaving a strong social message into their advertisements to stand out in the clutter. Social advertising represents advertising formats that engage the social context of the user viewing the advertisement. Such ads are made to give the consumer some serious food for thought –whether it has to do with casting your vote, corruption or illiteracy. They are created to convey a strong social message. The intention is to make every citizen aware of some inevitable responsibilities, wake up and act –be it for their own good or for a common cause. This paper attempts to discuss various issues related to social message advertising being used by some well known Indian brands.
Lotus Zephyr, 2019
A Study of Factors Influencing Buying Decision Process of Mobile Phones in Bareilly
Lotus Zephyr, 2018
Gender Difference In Shopping Behaviour Towards Mobiles Phones
Changes in Lifestyle and Buying Habits of people after the Corona Disease Threat is Over A Survey... more Changes in Lifestyle and Buying Habits of people after the Corona Disease Threat is Over A Survey Report