Learn about retention policies & labels to retain or delete (original) (raw)

Microsoft Purview service description

Note

If you're seeing messages about retention policies in Teams or have questions about retention labels in your apps, contact your IT department for information about how they have been configured for you. In the meantime, you might find the following articles helpful:

The information on this page is for IT administrators who can create retention policies and retention labels for compliance reasons.

For most organizations, the volume and complexity of their data is increasing daily—email, documents, instant messages, and more. Effectively managing or governing this information is important because you need to:

Retention settings that you configure can help you achieve these goals. Managing content commonly requires two actions:

Action Purpose
Retain content Prevent permanent deletion and remain available for eDiscovery
Delete content Permanently delete content from your organization

With these two retention actions, you can configure retention settings for the following outcomes:

These retention settings work with content in place that saves you the additional overheads of creating and configuring additional storage when you need to retain content for compliance reasons. In addition, you don't need to implement customized processes to copy and synchronize this data.

Use the following sections to learn more about how retention policies and retention labels work, when to use them, and how they supplement each other. But if you're ready to get started and deploy retention settings for some common scenarios, see Get started with data lifecycle management.

How retention settings work with content in place

When content has retention settings assigned to it, that content remains in its original location. Most of the time, people continue to work with their documents or mail as if nothing's changed. But if they edit or delete content that's included in the retention policy, a copy of the content is automatically retained.

Note

Because the Preservation Hold library is included in the site's storage quota, you might need to increase your storage when you use retention settings for SharePoint, OneDrive, and Microsoft 365 groups.

These secure locations and the retained content aren't visible to most people. In most cases, people don't even need to know that their content is subject to retention settings.

For more detailed information about how retention settings work for different workloads, see the following articles:

Retention policies and retention labels

To assign your retention settings to content, use retention policies and retention labels with label policies. You can use just one of these methods, or combine them.

Use a retention policy to assign the same retention settings for content at a site or mailbox level, and use a retention label to assign retention settings at an item level (folder, document, email).

For example, if all documents in a SharePoint site should be retained for five years, it's more efficient to do this with a retention policy than apply the same retention label to all documents in that site. However, if some documents in that site should be retained for five years and others retained for 10 years, a retention policy wouldn't be able to do this. When you need to specify retention settings at the item level, use retention labels.

Unlike retention policies, retention settings from retention labels travel with the content if it's moved to a different location within your Microsoft 365 tenant. In addition, retention labels have the following capabilities that retention policies don't support:

Retention policies

Retention policies can be applied to the following locations:

Note

If you have existing retention policies for Teams chats and Copilot interactions, they continue to be supported, although they can't be edited when your tenant supports the separate locations. At this point, any new retention policies must use the new locations.

You can efficiently apply a single policy to multiple locations, or to specific locations or users.

For the start of the retention period, you can choose when the content was created or, supported only for files and the SharePoint, OneDrive, and Microsoft 365 Groups locations, when the content was last modified.

Items inherit the retention settings from their container specified in the retention policy. If they are, then moved outside that container when the policy is configured to retain content, a copy of that item is retained in the workload's secured location. However, the retention settings don't travel with the content in its new location. If that's required, use retention labels instead of retention policies.

Retention labels

Use retention labels for different types of content that require different retention settings. For example:

In all these cases, retention labels let you apply retention settings for governance control at the item level (document or email).

With retention labels, you can:

Retention labels, unlike sensitivity labels, don't persist if the content is moved outside Microsoft 365.

Dynamically mitigate the risk of accidental or malicious deletes

In preview, you can use this solution with Insider Risk Management so that retention labels are automatically applied with Adaptive Protection.

When you enable Adaptive Protection for your tenant, retention labels are automatically applied to unlabeled content if it's deleted by users who have been identified as an elevated risk. If these users delete content from SharePoint, OneDrive, or Exchange, a retention label is automatically applied to that content to retain it for 120 days. As a result, that content remains accessible for search and eDiscovery from the secured locations used by the workload.

Note

If you enabled and configured Adaptive Protection before this integration with data lifecycle management released, you'll need to opt-in to create this auto-labeling policy. See the instructions at the end of this section.

When these items are retained with Adaptive Protection, the following auditing events are generated and identify the user and item:

After the 120 days expire, the items then become eligible for permanent deletion. To learn more about when permanent deletion occurs, see How retention works for SharePoint and OneDrive and How retention works for Exchange.

Unlike other labeling scenarios, users don't see the retention label, and you don't need to create or manage the retention label or auto-labeling retention policy. At this time, you can't change the retention period or assign different policies based on the different risk levels, or for different locations. The single retention label and auto-labeling retention policy for your tenant aren't visible in the Microsoft Purview portal.

If you're using Adaptive Protection but don't want to automatically retain content in this way, you can turn off the auto-labeling policy without affecting other Adaptive Protection policies. Use the same control if you need to turn on the auto-labeling retention policy for Adaptive Protection, and confirm the status.

  1. Sign in to the Microsoft Purview portal > Solutions > Settings > Solution settings> Data lifecycle management > Adaptive protection.
  2. For Adaptive protection in Data Lifecycle Management, turn the setting off, confirm your choice, and select Save.
    Any retention labels that were applied as a result of Adaptive Protection are removed so that the items can then become eligible for permanent deletion.

You won't be able to turn on this setting unless Adaptive Protection is turned on for your tenant. If your account has the required permissions, you'll see an option to take you to the insider risk management solution where you can turn on and configure Adaptive Protection.

Override holds to reclaim disk space or permanently delete sensitive information

Also like adaptive protection, priority cleanup for files or mailbox items similarly applies retention labels under the covers. The labels are automatically configured and applied when you create a priority cleanup policy that identifies items with a query that you specify. This policy can override existing holds for retention and eDiscovery.

Priority cleanup is specific to data lifecycle management and isn't supported for labeled items that are marked as records. Typical uses depend on the workload:

For more information and configuration instructions, see the following articles:

Classifying content without applying any actions

Although the main purpose of retention labels is to retain or delete content, you can also use retention labels without turning on any retention or other actions. In this case, you can use a retention label simply as a text label, without enforcing any actions.

For example, you can create and apply a retention label named "Review later" with no actions, and then use that label to find that content later.

Label settings to classify-only.

Using a retention label as a condition in a DLP policy

You can specify a retention label as a condition in a Microsoft Purview Data Loss Prevention (DLP) policy for documents in SharePoint. For example, configure a DLP policy to prevent documents from being shared outside the organization if they have a specified retention label applied to it.

For more information, see Create and Deploy data loss prevention policies.

Retention labels and policies that apply them

When you publish retention labels, they're included in a retention label policy that makes them available for admins and users to apply to content. As the following diagram shows:

  1. A single retention label can be included in multiple retention label policies.
  2. Retention label policies specify the locations to publish the retention labels. A single label retention policy can include multiple locations.

How retention labels can be added to label policies that specify locations.

You can also create one or more auto-apply retention label policies, each with a single retention label. With this policy, a retention label is automatically applied when conditions that you specify in the policy are met.

Retention label policies and locations

Retention labels can be published to different locations, depending on what the retention label does.

If the retention label is... Then the label policy can be applied to...
Published to admins and end users Exchange, SharePoint, OneDrive, Microsoft 365 Groups
Auto-applied based on sensitive information types, keywords or a query, or trainable classifiers Exchange, SharePoint, OneDrive, Microsoft 365 Groups
Auto-applied to cloud attachments SharePoint, OneDrive, Microsoft 365 Groups

Exchange public folders, Skype, Teams and Viva Engage messages don't support retention labels. To retain and delete content from these locations, use retention policies instead.

Only one retention label at a time

Unlike sensitivity labels, you can't configure priorities for retention labels. Use the following information to understand label behavior for retention labels.

As with sensitivity labels, an item such as an email or document can have only a single retention label applied to it at a time. A retention label can be applied manually by an end user or admin, or automatically by using any of the following methods:

If there are multiple auto-apply retention label policies that could apply a retention label, and the content meets the conditions of more than one of these policies, you can't control which retention label will be selected. However, in some cases, the retention label for the oldest auto-apply retention label policy (by date created) is selected. This happens only when the matching policies don't include multiple instances of the same type of condition (sensitive information types, specific keywords or searchable properties, or trainable classifiers).

For standard retention labels (they don't mark items as a record or regulatory record):

For retention labels that mark items as a record or a regulatory record:

Will an existing label be overridden or removed?

Use the following tables to help you quickly identify whether an existing retention label on items can be overridden by another retention label, or removed so that it's no longer labeled.

Note

Unless a labeled item is marked as a record or regulatory record, it can always be overridden by priority cleanup that under the covers, applies a retention label to delete the item.

A standard retention label refers to a retention label that isn't configured to mark items as records or regulatory records.

New label application method Standard retention label Marks items as records Marks items as regulatory records
Manually applied Yes Yes 1 if admin for the container No
Applied with Power Automate actions Yes Yes 1 Not applicable
Applied with the Change label label setting Yes Yes Not applicable
Applied with the Relabel disposition review action Yes Yes No
Applied with auto-apply retention label policy No No Not applicable
Applied with Microsoft Syntex model No No No
Outlook rules No No No
Inherited from default label for SharePoint Yes if originally applied by another default label 2 No No
Inherited from default label for Outlook Yes if originally applied by another default label No No

Footnotes:

1The record must be locked.

2An exception is if you move the item to another location with a different default label, then the original label isn't overwritten. Only if you then change the default label for this new location will the original default label be overwritten.

Monitoring retention labels

Use the Microsoft Purview portal to monitor how retention labels are being used in your tenant, and identify where your labeled items are located:

For more information, including important prerequisites, see Learn about data classification.

Tip

Consider using some of the other data classification insights, such as trainable classifiers and sensitive info types, to help you identify content that you might need to retain or delete, or manage as records.

Using Content Search to find all content with a specific retention label

After retention labels are applied to content, either by users or auto-applied, you can use content search to find all items that have a specific retention label applied.

When you create a content search, choose the Retention label condition, and then enter the complete retention label name or part of the label name and use a wildcard. For more information, see Keyword queries and search conditions for Content Search.

Retention label condition.

Compare capabilities for retention policies and retention labels

Use the following table to help you identify whether to use a retention policy or retention label, based on capabilities.

Capability Retention policy Retention label
Retention settings that can retain and then delete, retain-only, or delete-only Yes Yes
Workloads supported: - Exchange - SharePoint - OneDrive - Microsoft 365 groups - Skype for Business - Teams - Copilot and AI apps - Viva Engage Yes Yes Yes Yes Yes Yes Yes Yes, except public folders Yes Yes Yes No No No
Retention applied automatically Yes Yes
Automatically apply different retention settings at the end of the retention period No Yes
Retention applied based on conditions - sensitive info types, KeyQL queries and keywords, trainable classifiers, cloud attachments No Yes
Retention settings applied manually No Yes
End-user interaction No Yes
Persists if the content is moved No Yes, within your Microsoft 365 tenant
Declare item as a record No Yes
Start the retention period when labeled or based on an event No Yes
Run a Power Automate flow at the end of the retention period No Yes
Disposition review No Yes
Proof of disposition for up to seven years No Yes, when you use disposition review or item is marked as a record
Audit admin activities Yes Yes
Audit retention actions No Yes *
Identify items subject to retention: - Content Search - Data classification page, content explorer, activity explorer No No Yes Yes

Footnote:

*For retention labels that don't mark the content as a record or regulatory record, auditing events are limited to when an item in SharePoint or OneDrive has a label applied, changed, or removed. Or, when a retention label is used with . For auditing details for retention labels, see the Auditing retention actions section on this page.

Combining retention policies and retention labels

You don't have to choose between using retention policies only or retention labels only. Both methods can be used together and in fact, complementary each other for a more comprehensive solution.

The following examples are just some of the ways in which you can combine retention policies and retention labels for the same location.

For more information about how retention policies and retention labels work together and how to determine their combined outcome, see the section on this page that explains the principles of retention and what takes precedence.

Example for users to override automatic deletion

Scenario: By default, content in users' OneDrive accounts is automatically deleted after five years but users must have the option to override this for specific documents.

  1. You create and configure a retention policy that automatically deletes content five years after it's last modified, and apply the policy to all OneDrive accounts.
  2. You create and configure a retention label that keeps content forever and add this to a label policy that you publish to all OneDrive accounts. You explain to users how to manually apply this label to specific documents that should be excluded from automatic deletion if not modified after five years.

Example to retain items for longer

Scenario: By default, SharePoint items are automatically retained and then deleted after five years, but documents in specific libraries must be retained for 10 years.

  1. You create and configure a retention policy that automatically retains and then deletes content after five years, and apply the policy to all SharePoint and Microsoft 365 Groups instances.
  2. You create and configure a retention label that automatically retains content for 10 years. You add this label to a label policy that you publish to all SharePoint and Microsoft 365 Groups instances so that SharePoint admins can then apply it as a default label to be inherited by all items in specific document libraries.

Example to delete items in a shorter time period

Scenario: By default, emails aren't retained but are automatically deleted after 10 years. However, emails related to a specific project that has a prerelease code name must be automatically deleted after one year.

  1. You create and configure a retention policy that automatically deletes content after 10 years, and apply the policy to all Exchange recipients.
  2. You create and configure a retention label that automatically deletes content after one year. Options for applying this label to relevant emails include:
    • You create an auto-labeling policy that identifies content by using the project code name as the keyword, and apply the policy to all Exchange recipients
    • You publish the label and instruct users involved in the project how to create an automatic rule in Outlook that applies this label
    • You publish the label and instruct users to create a folder in Outlook for all emails related to the project and they apply the published label to the folder, and then create an Outlook rule to move all project-related emails to this folder

How long it takes for retention settings to apply

When you submit retention policies for workloads and label policies to automatically apply a retention label, allow up to seven days for the retention settings to be applied to content:

Similarly, allow up to seven days for retention labels to be visible in apps after you publish the labels:

Often, the policies take effect and labels are visible quicker than seven days. But with many potential variables that can impact this process, it's best to plan for the maximum of seven days.

Adaptive or static policy scopes for retention

When you create a retention policy or retention label policy, you must choose between adaptive and static to define the scope of the policy.

Advantages of using adaptive scopes over static scopes:

For more advantages of using adaptive scopes, see Adaptive scopes.

Advantages of using static scopes over adaptive scopes:

For configuration information, see Configuring adaptive scopes.

Currently, adaptive scopes don't support Preservation Lock to restrict changes to retention policies and retention label policies.

Policy lookup

You can configure multiple retention policies for Microsoft 365 locations, as well as multiple retention label policies that you publish or auto-apply. To find the policies for retention that are assigned to specific users, sites, and Microsoft 365 groups, use Policy lookup from the Data lifecycle management or Records management solutions in the Microsoft Purview portal.

For example, from the Microsoft Purview portal:

Policy lookup to find the policies for retention that are assigned to specific users, sites, and Microsoft 365 groups

You must specify the exact email address for a user, exact URL for a site, or exact email address for a Microsoft 365 group. You can't use wildcards, or partial matches, for example.

The option for sites includes OneDrive accounts. For information how to specify the URL for a user's OneDrive account, see Get a list of all user OneDrive URLs in your organization.

The principles of retention, or what takes precedence?

Unlike retention labels, you can apply more than one retention policy to the same content. Each retention policy can result in a retain action and a delete action. Additionally, that item could also be subject to these actions from a retention label.

In this scenario, when items can be subject to multiple retention settings that could conflict with one another, what takes precedence to determine the outcome?

The outcome isn't which single retention policy or single retention label wins, but how long an item is retained (if applicable) and when an item is deleted (if applicable). These two actions are calculated independently from each other, from all the retention settings applied to an item.

For example, an item might be subject to one retention policy that is configured for a delete-only action, and another retention policy that is configured to retain and then delete. Consequently, this item has just one retain action but two delete actions. The retention and deletion actions could be in conflict with one another and the two deletion actions might have a conflicting date. The principles of retention explain the outcome.

By default, retention always takes precedence over permanent deletion, and the longest retention period wins. These two simple rules always decide how long an item is retained unless it's subject to priority cleanup that might be needed to expedite permanent deletion for exceptional circumstances.

If you're not using priority cleanup, there are a few more factors that determine when an item is permanently deleted, which include the delete action from a retention label always takes precedence over the delete action from a retention policy.

Use the following flow to understand the retention and deletion outcomes for a single item that isn't subject to priority cleanup, where each level acts as a tie-breaker for conflicts, from top to bottom. If the outcome is determined by the first level because there are no further conflicts, there's no need to progress to the next level, and so on.

Important

If you are using retention labels: Before applying the principles to determine the outcome of multiple retention settings on the same item, make sure you know which retention label is applied.

Diagram of the principles of retention.

Before explaining each principle in more detail, it's important to understand the difference between the retention period for the item vs. the specified retention period in the retention policy or retention label. That's because although the default configuration is to start the retention period when an item is created, so that the end of the retention period is fixed for the item, files also support the configuration to start the retention period from when the file is last modified. With this alternative configuration, every time the file is modified, the start of the retention period is reset, which extends the end of the retention period for the item. Retention labels also support starting the retention period when labeled and at the start of an event.

To apply the principles in action with a series of Yes and No questions, you can also use the retention flowchart.

Explanation for the four different principles:

  1. Retention wins over deletion. Content won't be permanently deleted when it also has retention settings to retain it. While this principle ensures that content is preserved for compliance reasons, the delete process can still be initiated (user-initiated or system-initiated) and consequently, might remove the content from users' main view. However, permanent deletion is suspended. For more information about how and where content is retained, use the following links for each workload:
  2. The longest retention period wins. If content is subject to multiple retention settings that retain content for different periods of time, the content is retained until the end of the longest retention period for the item.
    Note
    It's possible for a retention period of five years in a retention policy or label wins over a retention period of seven years in a retention policy or label, because the 5-year period is configured to start based on when the file is last modified, and the seven year period is configured to start from when the file is created.
    Example for this second principle: Documents in the Marketing SharePoint site are subject to two retention policies. The first retention policy is configured for all SharePoint sites to retain items for five years after they are created. The second retention policy is configured for specific SharePoint sites to retain items for 10 years after they are created.
    Documents in this Marketing SharePoint site are retained for 10 years because that's the longest retention period for the item.
  3. Explicit wins over implicit for deletions. With conflicts now resolved for retention, only conflicts for deletions remain:
    1. A retention label (however it was applied) provides explicit retention in comparison with retention policies, because the retention settings are applied to an individual item rather than implicitly assigned from a container. This means that a delete action from a retention label always takes precedence over a delete action from any retention policy.
      Example 1 for this third principle (label): A document is subject to two retention policies that have a delete action of five years and 10 years respectively, and also a retention label that has a delete action of seven years.
      The document is permanently deleted after seven years because the delete action from the retention label takes precedence.
      Example 2 for this third principle (label): A document in the Marketing SharePoint site is subject to both a retention policy and a retention label. The retention policy is configured to retain items in all SharePoint sites for 10 years after creation, while the retention label specifies a delete action after seven years.
      In this case, the document is retained for 10 years, which is the longest retention period. Because the retention label’s delete action takes precedence, the document is permanently deleted after 10 years. The item is not moved to the Preservation Hold Library (PHL).
      Example 3 for this third principle (label): An email message is subject to one retention policy and a retention label. The retention policy is configured for all Exchange mailboxes to retain items for 10 years after they are creation, and the retention label specifies a delete action after seven years.
      The email message is retained for 10 years, which is the longest retention period. After seven years, the retention label causes the item to be moved to the Recoverable Items folder. The item remains there until the 10 year retention period expires, after which it is permanently deleted.
    2. When you have retention policies only: If a retention policy for a location uses an adaptive scope or a static scope that includes specific instances (such as specific users for Exchange email) that retention policy takes precedence over a static scope that is configured for all instances for the same location.
      A static scope that is configured for all instances for a location is sometimes referred to as an "org-wide policy". For example, Exchange mailboxes and the default setting of All mailboxes. Or, SharePoint classic and communication sites and the default setting of All sites. When retention policies aren't org-wide but have been configured with an adaptive scope or a static scope that includes specific instances, they have equal precedence at this level.
      Example 1 for this third principle (policies): An email message is subject to two retention policies. The first retention policy is unscoped and deletes items after 10 years. The second retention policy is scoped to specific mailboxes and deletes items after five years.
      The email message is permanently deleted after five years because the deletion action from the scoped retention policy takes precedence over the org-wide retention policy.
      Example 2 for this third principle (policies): A document in a user's OneDrive account is subject to two retention policies. The first retention policy is scoped to include this user's OneDrive account and has a delete action after 10 years. The second retention policy is scoped to include this user's OneDrive account and has a delete action after seven years.
      When this document will be permanently deleted can't be determined at this level because both retention policies are scoped to include specific instances.
  4. The shortest deletion period wins. Applicable to determine when items will be deleted from retention policies and the outcome couldn't be resolved from the previous level: Content is permanently deleted at the end of the shortest retention period for the item.
    Note
    It's possible that a retention policy that has a retention period of seven years wins over a retention policy of five years because the first policy is configured to start the retention period based on when the file is created, and the second retention policy from when the file is last modified.
    Example for this fourth principle: A document in a user's OneDrive account is subject to two retention policies. The first retention policy is scoped to include this user's OneDrive account and has a delete action of 10 years after the file is created. The second retention policy is scoped to include this user's OneDrive account and has a delete action of seven years after the file is created.
    This document will be permanently deleted after seven years because that's the shortest retention period for the item from these two scoped retention policies.

Items subject to eDiscovery hold also fall under the first principle of retention; they cannot be permanently deleted by any retention policy or retention label. When that hold is released, the principles of retention continue to apply to them. For example, they could then be subject to an unexpired retention period or a delete action.

Principles of retention examples that combine retain and delete actions

The following examples are more complex to illustrate the principles of retention when different retain and delete actions are combined. To make the examples easier to follow, all retention policies and labels use the default setting of starting the retention period when the item is created so the end of the retention period is the same for the item.

  1. An item has the following retention settings applied to it:
    • A retention policy for delete-only after five years
    • A retention policy that retains for three years and then deletes
    • A retention label that retains-only for seven years
      Outcome: The item is retained for seven years because retention takes precedence over deletion and seven years is the longest retention period for the item. At the end of this retention period, the item is permanently deleted because of the delete action from the retention policies.
      Although the two retention policies have different dates for the delete actions, the earliest that the item can be permanently deleted is at the end of the longest retention period, which is longer than both deletion dates.
  2. An item has the following retention settings applied to it:
    • An org-wide retention policy that deletes-only after 10 years
    • A retention policy scoped with specific instances that retains for five years and then deletes
    • A retention label that retains for three years and then deletes
      Outcome: The item is retained for five years because that's the longest retention period for the item. At the end of that retention period, the item is permanently deleted because of the delete action of three years from the retention label. Deletion from retention labels takes precedence over deletion from all retention policies. In this example, all conflicts are resolved by the third level.

Use Preservation Lock to restrict changes to policies

Some organizations might need to comply with rules defined by regulatory bodies such as the Securities and Exchange Commission (SEC) Rule 17a-4, which requires that after a policy for retention is turned on, it cannot be turned off or made less restrictive.

Preservation Lock ensures your organization can meet such regulatory requirements because it locks a retention policy or retention label policy so that no one—including an administrator—can turn off the policy, delete the policy, or make it less restrictive.

You apply Preservation Lock after the retention policy or retention label policy is created. For more information and instructions, see Use Preservation Lock to restrict changes to retention policies and retention label policies.

Releasing a policy for retention

Providing your policies for retention don't have a Preservation Lock, you can delete your policies at any time, which effectively turns off the retention settings for a retention policy, and retention labels can no longer be applied from retention label policies. Any previously applied retention labels remain with their configured retention settings and for these labels, you can still update the retention period when it's not based on when items were labeled.

You can also keep a policy, but change the location status to off, or disable the policy. Another option is to reconfigure the policy so it no longer includes specific users, sites, groups, and so on.

Additional information for specific locations:

Auditing retention configuration and actions

When auditing is enabled, auditing events for retention are supported for both administration configuration (retention policies and retention labels) and retention actions (retention labels only).

Auditing retention configuration

Administrator configuration for retention policies and retention labels is logged as auditing events when a retention policy or label is created, reconfigured, or deleted.

For the full list of auditing events, see Retention policy and retention label activities.

Auditing retention actions

Retention actions that are logged as auditing events are available only for retention labels and not for retention policies:

PowerShell cmdlets for retention policies and retention labels

Use Security & Compliance PowerShell for Purview retention cmdlets that support configuration at scale, scripting for automation, or might be necessary for advanced configuration scenarios.

For a list of available cmdlets, and to identify which ones are supported for the different locations, see PowerShell cmdlets for retention policies and retention labels.

When to use retention policies and retention labels or eDiscovery holds

Although retention settings and holds that you create with an eDiscovery case can both prevent data from being permanently deleted, they are designed for different scenarios. To help you understand the differences and decide which to use, use the following guidance:

Summary to compare retention with holds:

Consideration Retention eDiscovery holds
Business need: Compliance Legal
Time scope: Long-term Short-term
Focus: Broad, content-based Specific, user-based
Start and end date configurable: Yes No
Content deletion: Yes (optional) No
Administrative overheads: Low High

If content is subject to both retention settings and an eDiscovery hold, preserving content for the eDiscovery hold always takes precedence. In this way, the principles of retention expand to eDiscovery holds because they preserve data until an administrator manually releases the hold. However, despite this precedence, don't use eDiscovery holds for long-term data lifecycle management. If you are concerned about automatic deletion of data, you can configure retention settings to retain items forever, or use disposition review with retention labels.

If you are using older eDiscovery tools to preserve data, see the following resources:

Use retention policies and retention labels instead of older features

If you need to retain or delete content in Microsoft 365 for data lifecycle management, we recommend you use Microsoft 365 retention policies and retention labels instead of the following older features.

If you currently use these older features, they'll usually work side by side with Microsoft 365 retention policies and retention labels. Check their specific documentation for any restrictions. However, we recommend that going forward, you use Microsoft 365 retention policies and retention labels to benefit from a single solution to manage both retention and deletion of content across multiple workloads in Microsoft 365.

Older features from Exchange Online:

Older features from SharePoint and OneDrive:

If you have configured SharePoint sites for content type policies or information management policies to retain content for a list or library, those policies are ignored while a retention policy or retention label policy is in effect.

Configuration guidance

See Get started with data lifecycle management. This article has information about subscriptions, permissions, and links to end-to-end configuration guidance for retention scenarios.