Sally Chan | University of Leeds (original) (raw)
Papers by Sally Chan
JOMEC Journal, 2020
This paper focuses on the responsibility of advertising messages to authentically mirror and refl... more This paper focuses on the responsibility of advertising messages to authentically mirror and reflect British audience feelings towards 'the Other' and discusses caricatures of the Chinese in advertising through early martial arts tropes. It provides contextual background to Chinese depictions on screen in Britain before illustrating martial arts representations on print and television advertising during the 1970s. The paper includes examples of two popular brands in Britain: Pfizer's 'Hai Karate' (1973) and Golden Wonder's 'Kung Fuey' (1974-76) to illustrate colonial notions of the 'Oriental' during the 1960s and '70s. This interdisciplinary study borrows from ethical representation and martial arts discourse in film and TV, to explain the exoticisation and exclusion of the Chinese in the context of authenticity and appropriation in advertising.
International Journal of Advertising, 2009
China is now one of the largest and fastest-growing advertisement markets in the world. This rese... more China is now one of the largest and fastest-growing advertisement markets in the world. This research provides insights to assist advertising executives in their bid to target cosmetics consumers in Hong Kong and Shenzhen. Despite a tendency to retain certain traditional values, we find that Chinese women in these cities have increased their status and independence, and are inspired by western brands, music and images. We discover some significant differences between these markets, which suggest that some adaptations may be required in terms of advertising appeal, model selection and media focus, when designing advertising campaigns that will influence the consumer groups in these cities.
JOMEC Journal, 2020
This is the editorial of issue 15 of JOMEC Journal, which is a special themed issue, entitled 'Ad... more This is the editorial of issue 15 of JOMEC Journal, which is a special themed issue, entitled 'Advertising China'. The editorial gives an overview of the issue contents, which traverse a wide range of issues related to advertising (and) China. Contributor Note Sally Chan is co-editor of this special issue on 'Advertising China'. She is Senior Teaching Fellow in Marketing at Leeds University where she teaches advertising to MA and MSc students at Leeds University Business School. She is currently writing her doctoral thesis on martial arts representation in British advertising from 1960s-1990s.
JOMEC Journal Journalism, Media and Cultural Studies, 2020
This paper focuses on the responsibility of advertising messages to authentically mirror and refl... more This paper focuses on the responsibility of advertising messages to authentically mirror and reflect British audience feelings towards ‘the Other’ and discusses caricatures of the Chinese in advertising through early martial arts tropes. It provides contextual background to Chinese depictions on screen in Britain before illustrating martial arts representations on print and television advertising during the 1970s. The paper includes examples of two popular brands in Britain: Pfizer’s ‘Hai Karate’ (1973) and Golden Wonder’s ‘Kung Fuey’ (1974-76) to illustrate colonial notions of the ‘Oriental’ during the 1960s and ’70s. This interdisciplinary study borrows from ethical representation and martial arts discourse in film and TV, to explain the exoticisation and exclusion of the Chinese in the context of authenticity and appropriation in advertising.
Asia Pacific Business Review, 1997
An exploratory study was carried out by the author to investigate the relationship between OC cul... more An exploratory study was carried out by the author to investigate the relationship between OC cultural identity, acculturation to British society and propensity towards entrepreneurship of the second generation British-born Chinese (thereafter referred to as BBC). Past research indicates that individuals born into familes of small business owners tend to follow their parent's footsteps (Curran, et al; 1991); thus this study assumes that propensity towards entrepreneurship is influenced by the occupation of parents and that, for the OC, the type of business engaged in and the degree of acculturation achieved with host communities are also key factors.
International Journal of Advertising, 2009
China is now one of the largest and fastest-growing advertisement markets in the world. This res... more China is now one of the largest and fastest-growing advertisement markets in the world. This research provides insights to assist advertising executives in their bid to target cosmetics consumers in Hong Kong and Shenzhen. Despite a tendency to retain certain traditional values, we find that Chinese women in these cities have increased their status and independence, and are inspired by western brands, music and images. We discover some significant differences between these markets, which suggest that some adaptations may be required in terms of advertising appeal, model selection and media focus, when designing advertising campaigns that will influence the consumer groups in these cities
Education and Training , 1999
This paper challenges any misconceptions that Westerners may have about Chinese learning styles b... more This paper challenges any misconceptions that Westerners
may have about Chinese learning styles by highlighting
how the Chinese mind operates and why certain styles of
learning are preferred by Chinese students. The author
discusses some of the reasons for the over-emphasis on
education for the Chinese overseas, how cultural values
and beliefs have helped to shape Chinese thinking and
how typical classroom behaviour has been developed over
centuries of rote/repetitive learning. The problems that
Western educators may face when teaching Chinese
students is also considered, such as the lack of abstract
thinking, constraints on behaviour caused by face, the
over-emphasis on concrete examples, lack of creativity,
and the need to compromise in group situations. The
author suggests that further understanding is needed to
unravel the mystery of the Chinese learner before Western
educators can fully appreciate the different approaches to
learning and design better educational programmes for
Chinese students on management courses
JOMEC Journal Journalism, Media and Cultural Studies , 2020
This paper focuses on the responsibility of advertising messages to authentically mirror and refl... more This paper focuses on the responsibility of advertising messages to authentically mirror and reflect British audience feelings towards ‘the Other’ and discusses caricatures of the Chinese in advertising through early martial arts tropes. It provides contextual background to Chinese depictions on screen in Britain before illustrating martial arts representations on print and television advertising during the 1970s. The paper includes examples of two popular brands in Britain: Pfizer’s ‘Hai Karate’ (1973) and Golden Wonder’s ‘Kung Fuey’ (1974-76) to illustrate colonial notions of the ‘Oriental’ during the 1960s and ’70s. This interdisciplinary study borrows from ethical representation and martial arts discourse in film and TV, to explain the exoticisation and exclusion of the Chinese in the context of authenticity and appropriation in advertising.
JOMEC Journal Journalism, Media and Cultural Studies, 2020
This is the editorial of issue 15 of JOMEC Journal, which is a special themed issue, entitled ‘Ad... more This is the editorial of issue 15 of JOMEC Journal, which is a special themed issue, entitled ‘Advertising China’. The editorial gives an overview of the issue contents, which traverse a wide range of issues related to advertising (and) China.
JOMEC Journal, 2020
This paper focuses on the responsibility of advertising messages to authentically mirror and refl... more This paper focuses on the responsibility of advertising messages to authentically mirror and reflect British audience feelings towards 'the Other' and discusses caricatures of the Chinese in advertising through early martial arts tropes. It provides contextual background to Chinese depictions on screen in Britain before illustrating martial arts representations on print and television advertising during the 1970s. The paper includes examples of two popular brands in Britain: Pfizer's 'Hai Karate' (1973) and Golden Wonder's 'Kung Fuey' (1974-76) to illustrate colonial notions of the 'Oriental' during the 1960s and '70s. This interdisciplinary study borrows from ethical representation and martial arts discourse in film and TV, to explain the exoticisation and exclusion of the Chinese in the context of authenticity and appropriation in advertising.
International Journal of Advertising, 2009
China is now one of the largest and fastest-growing advertisement markets in the world. This rese... more China is now one of the largest and fastest-growing advertisement markets in the world. This research provides insights to assist advertising executives in their bid to target cosmetics consumers in Hong Kong and Shenzhen. Despite a tendency to retain certain traditional values, we find that Chinese women in these cities have increased their status and independence, and are inspired by western brands, music and images. We discover some significant differences between these markets, which suggest that some adaptations may be required in terms of advertising appeal, model selection and media focus, when designing advertising campaigns that will influence the consumer groups in these cities.
JOMEC Journal, 2020
This is the editorial of issue 15 of JOMEC Journal, which is a special themed issue, entitled 'Ad... more This is the editorial of issue 15 of JOMEC Journal, which is a special themed issue, entitled 'Advertising China'. The editorial gives an overview of the issue contents, which traverse a wide range of issues related to advertising (and) China. Contributor Note Sally Chan is co-editor of this special issue on 'Advertising China'. She is Senior Teaching Fellow in Marketing at Leeds University where she teaches advertising to MA and MSc students at Leeds University Business School. She is currently writing her doctoral thesis on martial arts representation in British advertising from 1960s-1990s.
JOMEC Journal Journalism, Media and Cultural Studies, 2020
This paper focuses on the responsibility of advertising messages to authentically mirror and refl... more This paper focuses on the responsibility of advertising messages to authentically mirror and reflect British audience feelings towards ‘the Other’ and discusses caricatures of the Chinese in advertising through early martial arts tropes. It provides contextual background to Chinese depictions on screen in Britain before illustrating martial arts representations on print and television advertising during the 1970s. The paper includes examples of two popular brands in Britain: Pfizer’s ‘Hai Karate’ (1973) and Golden Wonder’s ‘Kung Fuey’ (1974-76) to illustrate colonial notions of the ‘Oriental’ during the 1960s and ’70s. This interdisciplinary study borrows from ethical representation and martial arts discourse in film and TV, to explain the exoticisation and exclusion of the Chinese in the context of authenticity and appropriation in advertising.
Asia Pacific Business Review, 1997
An exploratory study was carried out by the author to investigate the relationship between OC cul... more An exploratory study was carried out by the author to investigate the relationship between OC cultural identity, acculturation to British society and propensity towards entrepreneurship of the second generation British-born Chinese (thereafter referred to as BBC). Past research indicates that individuals born into familes of small business owners tend to follow their parent's footsteps (Curran, et al; 1991); thus this study assumes that propensity towards entrepreneurship is influenced by the occupation of parents and that, for the OC, the type of business engaged in and the degree of acculturation achieved with host communities are also key factors.
International Journal of Advertising, 2009
China is now one of the largest and fastest-growing advertisement markets in the world. This res... more China is now one of the largest and fastest-growing advertisement markets in the world. This research provides insights to assist advertising executives in their bid to target cosmetics consumers in Hong Kong and Shenzhen. Despite a tendency to retain certain traditional values, we find that Chinese women in these cities have increased their status and independence, and are inspired by western brands, music and images. We discover some significant differences between these markets, which suggest that some adaptations may be required in terms of advertising appeal, model selection and media focus, when designing advertising campaigns that will influence the consumer groups in these cities
Education and Training , 1999
This paper challenges any misconceptions that Westerners may have about Chinese learning styles b... more This paper challenges any misconceptions that Westerners
may have about Chinese learning styles by highlighting
how the Chinese mind operates and why certain styles of
learning are preferred by Chinese students. The author
discusses some of the reasons for the over-emphasis on
education for the Chinese overseas, how cultural values
and beliefs have helped to shape Chinese thinking and
how typical classroom behaviour has been developed over
centuries of rote/repetitive learning. The problems that
Western educators may face when teaching Chinese
students is also considered, such as the lack of abstract
thinking, constraints on behaviour caused by face, the
over-emphasis on concrete examples, lack of creativity,
and the need to compromise in group situations. The
author suggests that further understanding is needed to
unravel the mystery of the Chinese learner before Western
educators can fully appreciate the different approaches to
learning and design better educational programmes for
Chinese students on management courses
JOMEC Journal Journalism, Media and Cultural Studies , 2020
This paper focuses on the responsibility of advertising messages to authentically mirror and refl... more This paper focuses on the responsibility of advertising messages to authentically mirror and reflect British audience feelings towards ‘the Other’ and discusses caricatures of the Chinese in advertising through early martial arts tropes. It provides contextual background to Chinese depictions on screen in Britain before illustrating martial arts representations on print and television advertising during the 1970s. The paper includes examples of two popular brands in Britain: Pfizer’s ‘Hai Karate’ (1973) and Golden Wonder’s ‘Kung Fuey’ (1974-76) to illustrate colonial notions of the ‘Oriental’ during the 1960s and ’70s. This interdisciplinary study borrows from ethical representation and martial arts discourse in film and TV, to explain the exoticisation and exclusion of the Chinese in the context of authenticity and appropriation in advertising.
JOMEC Journal Journalism, Media and Cultural Studies, 2020
This is the editorial of issue 15 of JOMEC Journal, which is a special themed issue, entitled ‘Ad... more This is the editorial of issue 15 of JOMEC Journal, which is a special themed issue, entitled ‘Advertising China’. The editorial gives an overview of the issue contents, which traverse a wide range of issues related to advertising (and) China.