Yao Zhao | University of Leeds (original) (raw)

Papers by Yao Zhao

Our aim is to compare comprehensive data on the engaged demographics of femaleoriented male-male ... more Our aim is to compare comprehensive data on the engaged demographics of femaleoriented male-male erotica in Anglophone regions and that of the greater China area. Our study constitutes the largest such data set in each region (Anglophone N = 1707; Chinese N = 1498). Data were analysed from our online Boys' Love (BL) fandom survey: one version in English and an almost identical version in Chinese. We confirm that the engaged Anglophone demographic includes more men, people with a wider range of sexual orientations, lower proportion of heterosexual identification, and a wider and older age range. We provide greater detail than ever before and demonstrate engagement with BL by young straight men and questioning of sexual identity by female fans, at least in the Anglophone West. Finally, we provide novel evidence that a broad demographic of young people in the greater China area is familiar with BL as a casual interest in contrast to Anglophone regions where it is more of an intense and niche pass-time. We offer important insights into a global erotic entertainment by-and-for women which is influencing the mainstream but under increasing legislative scrutiny.

Our aim is to provide robust information on the demographic in Mainland China and Hong Kong who e... more Our aim is to provide robust information on the demographic in Mainland China and Hong Kong who engage with female-oriented male-male erotica (a.k.a., danmei or Boys' Love [BL]). We ask three novel research questions: Are there differences between (a) 'casual' and 'avid' danmei fans? (b) danmei fans by social outlook in the sexual sphere ('Traditional', 'Progressive')?, and (c) danmei fans from Mainland China and from Hong Kong? Questions were selected from our 43-question online BL fandom survey in Chinese and the largest data set of its kind (N=1498). Statistical comparisons provide evidence: of consistency between self-reported fan behaviour and fandom intensity: that avid fans are more likely to report nonhegemonic sexual orientations and to be more 'Progressive' than casual fans; the 'Progressive' report greater concern with copyright and legal issues while engaging with a wider range of sexual materials than do the 'Traditional'; and fans from Hong Kong are more likely to report nonhegemonic sexual orientations and to be 'Progressive' than those from Mainland China. In conclusion, although danmei materials often perpetuate a heteronormative ideology, avid fans demonstrate a relatively progressive social outlook and engagement in socially-challenging danmei-related activities and we speculate that even casual engagement with danmei may encourage young people to think critically about the complexities of human sexuality.

Academy of Social Sciences. She co-founded and chaired (2008-11) the BPS Qualitative Methods in P... more Academy of Social Sciences. She co-founded and chaired (2008-11) the BPS Qualitative Methods in Psychology Section. Anna's projects include research funded by the British Academy on Boys' Love manga. She tweets @UKFujoshi and her work can be found at https://leeds.academia.edu/AnnaMadill.

Female-oriented male-male erotica is a genre of popular culture often know as Boys' Love (BL), ya... more Female-oriented male-male erotica is a genre of popular culture often know as Boys' Love (BL), yaoi, and danmei. It is one of the largest by-and-for women sexual subcultures and a global phenomenon. With the largest data sets in the field, we ask: Which risqué sexual content do Sinophone (Chinese-speaking) and Anglophone (English-speaking) participants particularly enjoy in BL and does this differ between cultures?, and Are there sub-demographics in Sinophone and in Anglophone culture who enjoy particular forms of risqué sexual content in BL and do these forms relate also to enjoyment of particular storylines and concern with legal issues? The material studied meets the DSM-5 definition of the paraphilic, and little is known about paraphilias in women or in the general population. Using Categorical Principal Component Analysis we explored one 15-response question from our Sinophone (N = 1922) and Anglophone (N = 1715) BL fandom surveys: Which risqué sexual content do you particularly enjoy in BL? We also tested for associations with seven demographic and other BL content-related questions. Notably, the component structure was nearly replicated between the two independent samples, in order of strength: BDSM Specialist, Mechanoid/Animal Sex Specialist, Underage Sex Specialist, and Minority Paraphilia Specialist. In both samples, it was the avid BL fans and/or those who liked explicitly sexual stories, a largely overlapping demographic, who most engage the risqué content, while, for the Sinophone, this included also more non-heterosexual and/or other-gendered people. We conclude that women's paraphilias have been largely overlooked because they might be expressed more commonly through fantasy than action, that their mass expression has awaited both the means and the market force, and that current conceptualization of, and assumptions about, paraphilias is overly modeled on that of men.

Female-oriented male-male erotica is a genre of popular culture often know as Boys' Love (BL), ya... more Female-oriented male-male erotica is a genre of popular culture often know as Boys' Love (BL), yaoi, and danmei. It is one of the largest by-and-for women sexual subcultures and a global phenomenon. With the largest data sets in the field, we ask: Which risqué sexual content do Sinophone (Chinese-speaking) and Anglophone (English-speaking) participants particularly enjoy in BL and does this differ between cultures?, and Are there sub-demographics in Sinophone and in Anglophone culture who enjoy particular forms of risqué sexual content in BL and do these forms relate also to enjoyment of particular storylines and concern with legal issues? The material studied meets the DSM-5 definition of the paraphilic, and little is known about paraphilias in women or in the general population. Using Categorical Principal Component Analysis we explored one 15-response question from our Sinophone (N = 1922) and Anglophone (N = 1715) BL fandom surveys: Which risqué sexual content do you particularly enjoy in BL? We also tested for associations with seven demographic and other BL content-related questions. Notably, the component structure was nearly replicated between the two independent samples, in order of strength: BDSM Specialist, Mechanoid/Animal Sex Specialist, Underage Sex Specialist, and Minority Paraphilia Specialist. In both samples, it was the avid BL fans and/or those who liked explicitly sexual stories, a largely overlapping demographic, who most engage the risqué content, while, for the Sinophone, this included also more non-heterosexual and/or other-gendered people. We conclude that women's paraphilias have been largely overlooked because they might be expressed more commonly through fantasy than action, that their mass expression has awaited both the means and the market force, and that current conceptualization of, and assumptions about, paraphilias is overly modeled on that of men.

Boys' Love (BL) is a global by-and-for women genre of youth culture focused on male-on-male sexua... more Boys' Love (BL) is a global by-and-for women genre of youth culture focused on male-on-male sexuality and romance. Incest relationships are not uncommon in BL yet there is no research on what kinds are of most interest to the audience, and with which sub-demographics, and none offer an intercultural comparison. We address this lacuna analyzing data from the largest BL audience survey to date in both Anglophone (N = 1715) and Sinophone (N = 1922) regions. CATPCA reveals a strikingly similar component structure across the two cultures with a preference hierarchy descending from nonblood relationships, blood intergenerational, then brothers. For both regions, it is the avid fans who tend to consume incest material while, for the Sinophone, it is the less socially empowered who appear most engaged: women, the other-gendered, and the nonheterosexual. Moreover, Sinophone fans are more concerned about legal issues than are Anglophone. Other subtle cultural differences suggest Sinophone BL fans focus on family rules and roles and the Anglophone on the intimacy of brotherly bonds. As young women have increasing opportunity to create and consume sexuality explicit material geared to their particular tastes and needs, our study provides important information to inform debates about the forms, functions, and legislative context around pornography.

Sexuality & Culture, 2020

Our aim is to compare comprehensive data on the engaged demographics of female-oriented male-male... more Our aim is to compare comprehensive data on the engaged demographics of female-oriented male-male erotica in Anglophone regions and that of the greater China area. Our study constitutes the largest such data set in each region (Anglophone N = 1707; Chinese N = 1498). Data were analysed from our online Boys’ Love (BL) fandom survey: one version in English and an almost identical version in Chinese. We confirm that the engaged Anglophone demographic includes more men, people with a wider range of sexual orientations, lower proportion of heterosexual identification, and a wider and older age range. We provide greater detail than ever before and demonstrate engagement with BL by young straight men and questioning of sexual identity by female fans, at least in the Anglophone West. Finally, we provide novel evidence that a broad demographic of young people in the greater China area is familiar with BL as a casual interest in contrast to Anglophone regions where it is more of an intense an...

sexuality & culture , 2020

Our aim is to compare comprehensive data on the engaged demographics of female-oriented male-male... more Our aim is to compare comprehensive data on the engaged demographics of female-oriented male-male erotica in Anglophone regions and that of the greater China area. Our study constitutes the largest such data set in each region (Anglophone N = 1707; Chinese N = 1498). Data were analysed from our online Boys' Love (BL) fandom survey: one version in English and an almost identical version in Chinese. We confirm that the engaged Anglophone demographic includes more men, people with a wider range of sexual orientations, lower proportion of heterosexual identification , and a wider and older age range. We provide greater detail than ever before and demonstrate engagement with BL by young straight men and questioning of sexual identity by female fans, at least in the Anglophone West. Finally, we provide novel evidence that a broad demographic of young people in the greater China area is familiar with BL as a casual interest in contrast to Anglophone regions where it is more of an intense and niche pass-time. We offer important insights into a global erotic entertainment by-and-for women which is influencing the mainstream but under increasing legislative scrutiny.

Our aim is to compare comprehensive data on the engaged demographics of femaleoriented male-male ... more Our aim is to compare comprehensive data on the engaged demographics of femaleoriented male-male erotica in Anglophone regions and that of the greater China area. Our study constitutes the largest such data set in each region (Anglophone N = 1707; Chinese N = 1498). Data were analysed from our online Boys' Love (BL) fandom survey: one version in English and an almost identical version in Chinese. We confirm that the engaged Anglophone demographic includes more men, people with a wider range of sexual orientations, lower proportion of heterosexual identification, and a wider and older age range. We provide greater detail than ever before and demonstrate engagement with BL by young straight men and questioning of sexual identity by female fans, at least in the Anglophone West. Finally, we provide novel evidence that a broad demographic of young people in the greater China area is familiar with BL as a casual interest in contrast to Anglophone regions where it is more of an intense and niche pass-time. We offer important insights into a global erotic entertainment by-and-for women which is influencing the mainstream but under increasing legislative scrutiny.

Our aim is to compare comprehensive data on the engaged demographics of femaleoriented male-male ... more Our aim is to compare comprehensive data on the engaged demographics of femaleoriented male-male erotica in Anglophone regions and that of the greater China area. Our study constitutes the largest such data set in each region (Anglophone N = 1707; Chinese N = 1498). Data were analysed from our online Boys' Love (BL) fandom survey: one version in English and an almost identical version in Chinese. We confirm that the engaged Anglophone demographic includes more men, people with a wider range of sexual orientations, lower proportion of heterosexual identification, and a wider and older age range. We provide greater detail than ever before and demonstrate engagement with BL by young straight men and questioning of sexual identity by female fans, at least in the Anglophone West. Finally, we provide novel evidence that a broad demographic of young people in the greater China area is familiar with BL as a casual interest in contrast to Anglophone regions where it is more of an intense and niche pass-time. We offer important insights into a global erotic entertainment by-and-for women which is influencing the mainstream but under increasing legislative scrutiny.

Our aim is to provide robust information on the demographic in Mainland China and Hong Kong who e... more Our aim is to provide robust information on the demographic in Mainland China and Hong Kong who engage with female-oriented male-male erotica (a.k.a., danmei or Boys' Love [BL]). We ask three novel research questions: Are there differences between (a) 'casual' and 'avid' danmei fans? (b) danmei fans by social outlook in the sexual sphere ('Traditional', 'Progressive')?, and (c) danmei fans from Mainland China and from Hong Kong? Questions were selected from our 43-question online BL fandom survey in Chinese and the largest data set of its kind (N=1498). Statistical comparisons provide evidence: of consistency between self-reported fan behaviour and fandom intensity: that avid fans are more likely to report nonhegemonic sexual orientations and to be more 'Progressive' than casual fans; the 'Progressive' report greater concern with copyright and legal issues while engaging with a wider range of sexual materials than do the 'Traditional'; and fans from Hong Kong are more likely to report nonhegemonic sexual orientations and to be 'Progressive' than those from Mainland China. In conclusion, although danmei materials often perpetuate a heteronormative ideology, avid fans demonstrate a relatively progressive social outlook and engagement in socially-challenging danmei-related activities and we speculate that even casual engagement with danmei may encourage young people to think critically about the complexities of human sexuality.

Academy of Social Sciences. She co-founded and chaired (2008-11) the BPS Qualitative Methods in P... more Academy of Social Sciences. She co-founded and chaired (2008-11) the BPS Qualitative Methods in Psychology Section. Anna's projects include research funded by the British Academy on Boys' Love manga. She tweets @UKFujoshi and her work can be found at https://leeds.academia.edu/AnnaMadill.

Female-oriented male-male erotica is a genre of popular culture often know as Boys' Love (BL), ya... more Female-oriented male-male erotica is a genre of popular culture often know as Boys' Love (BL), yaoi, and danmei. It is one of the largest by-and-for women sexual subcultures and a global phenomenon. With the largest data sets in the field, we ask: Which risqué sexual content do Sinophone (Chinese-speaking) and Anglophone (English-speaking) participants particularly enjoy in BL and does this differ between cultures?, and Are there sub-demographics in Sinophone and in Anglophone culture who enjoy particular forms of risqué sexual content in BL and do these forms relate also to enjoyment of particular storylines and concern with legal issues? The material studied meets the DSM-5 definition of the paraphilic, and little is known about paraphilias in women or in the general population. Using Categorical Principal Component Analysis we explored one 15-response question from our Sinophone (N = 1922) and Anglophone (N = 1715) BL fandom surveys: Which risqué sexual content do you particularly enjoy in BL? We also tested for associations with seven demographic and other BL content-related questions. Notably, the component structure was nearly replicated between the two independent samples, in order of strength: BDSM Specialist, Mechanoid/Animal Sex Specialist, Underage Sex Specialist, and Minority Paraphilia Specialist. In both samples, it was the avid BL fans and/or those who liked explicitly sexual stories, a largely overlapping demographic, who most engage the risqué content, while, for the Sinophone, this included also more non-heterosexual and/or other-gendered people. We conclude that women's paraphilias have been largely overlooked because they might be expressed more commonly through fantasy than action, that their mass expression has awaited both the means and the market force, and that current conceptualization of, and assumptions about, paraphilias is overly modeled on that of men.

Female-oriented male-male erotica is a genre of popular culture often know as Boys' Love (BL), ya... more Female-oriented male-male erotica is a genre of popular culture often know as Boys' Love (BL), yaoi, and danmei. It is one of the largest by-and-for women sexual subcultures and a global phenomenon. With the largest data sets in the field, we ask: Which risqué sexual content do Sinophone (Chinese-speaking) and Anglophone (English-speaking) participants particularly enjoy in BL and does this differ between cultures?, and Are there sub-demographics in Sinophone and in Anglophone culture who enjoy particular forms of risqué sexual content in BL and do these forms relate also to enjoyment of particular storylines and concern with legal issues? The material studied meets the DSM-5 definition of the paraphilic, and little is known about paraphilias in women or in the general population. Using Categorical Principal Component Analysis we explored one 15-response question from our Sinophone (N = 1922) and Anglophone (N = 1715) BL fandom surveys: Which risqué sexual content do you particularly enjoy in BL? We also tested for associations with seven demographic and other BL content-related questions. Notably, the component structure was nearly replicated between the two independent samples, in order of strength: BDSM Specialist, Mechanoid/Animal Sex Specialist, Underage Sex Specialist, and Minority Paraphilia Specialist. In both samples, it was the avid BL fans and/or those who liked explicitly sexual stories, a largely overlapping demographic, who most engage the risqué content, while, for the Sinophone, this included also more non-heterosexual and/or other-gendered people. We conclude that women's paraphilias have been largely overlooked because they might be expressed more commonly through fantasy than action, that their mass expression has awaited both the means and the market force, and that current conceptualization of, and assumptions about, paraphilias is overly modeled on that of men.

Boys' Love (BL) is a global by-and-for women genre of youth culture focused on male-on-male sexua... more Boys' Love (BL) is a global by-and-for women genre of youth culture focused on male-on-male sexuality and romance. Incest relationships are not uncommon in BL yet there is no research on what kinds are of most interest to the audience, and with which sub-demographics, and none offer an intercultural comparison. We address this lacuna analyzing data from the largest BL audience survey to date in both Anglophone (N = 1715) and Sinophone (N = 1922) regions. CATPCA reveals a strikingly similar component structure across the two cultures with a preference hierarchy descending from nonblood relationships, blood intergenerational, then brothers. For both regions, it is the avid fans who tend to consume incest material while, for the Sinophone, it is the less socially empowered who appear most engaged: women, the other-gendered, and the nonheterosexual. Moreover, Sinophone fans are more concerned about legal issues than are Anglophone. Other subtle cultural differences suggest Sinophone BL fans focus on family rules and roles and the Anglophone on the intimacy of brotherly bonds. As young women have increasing opportunity to create and consume sexuality explicit material geared to their particular tastes and needs, our study provides important information to inform debates about the forms, functions, and legislative context around pornography.

Sexuality & Culture, 2020

Our aim is to compare comprehensive data on the engaged demographics of female-oriented male-male... more Our aim is to compare comprehensive data on the engaged demographics of female-oriented male-male erotica in Anglophone regions and that of the greater China area. Our study constitutes the largest such data set in each region (Anglophone N = 1707; Chinese N = 1498). Data were analysed from our online Boys’ Love (BL) fandom survey: one version in English and an almost identical version in Chinese. We confirm that the engaged Anglophone demographic includes more men, people with a wider range of sexual orientations, lower proportion of heterosexual identification, and a wider and older age range. We provide greater detail than ever before and demonstrate engagement with BL by young straight men and questioning of sexual identity by female fans, at least in the Anglophone West. Finally, we provide novel evidence that a broad demographic of young people in the greater China area is familiar with BL as a casual interest in contrast to Anglophone regions where it is more of an intense an...

sexuality & culture , 2020

Our aim is to compare comprehensive data on the engaged demographics of female-oriented male-male... more Our aim is to compare comprehensive data on the engaged demographics of female-oriented male-male erotica in Anglophone regions and that of the greater China area. Our study constitutes the largest such data set in each region (Anglophone N = 1707; Chinese N = 1498). Data were analysed from our online Boys' Love (BL) fandom survey: one version in English and an almost identical version in Chinese. We confirm that the engaged Anglophone demographic includes more men, people with a wider range of sexual orientations, lower proportion of heterosexual identification , and a wider and older age range. We provide greater detail than ever before and demonstrate engagement with BL by young straight men and questioning of sexual identity by female fans, at least in the Anglophone West. Finally, we provide novel evidence that a broad demographic of young people in the greater China area is familiar with BL as a casual interest in contrast to Anglophone regions where it is more of an intense and niche pass-time. We offer important insights into a global erotic entertainment by-and-for women which is influencing the mainstream but under increasing legislative scrutiny.

Our aim is to compare comprehensive data on the engaged demographics of femaleoriented male-male ... more Our aim is to compare comprehensive data on the engaged demographics of femaleoriented male-male erotica in Anglophone regions and that of the greater China area. Our study constitutes the largest such data set in each region (Anglophone N = 1707; Chinese N = 1498). Data were analysed from our online Boys' Love (BL) fandom survey: one version in English and an almost identical version in Chinese. We confirm that the engaged Anglophone demographic includes more men, people with a wider range of sexual orientations, lower proportion of heterosexual identification, and a wider and older age range. We provide greater detail than ever before and demonstrate engagement with BL by young straight men and questioning of sexual identity by female fans, at least in the Anglophone West. Finally, we provide novel evidence that a broad demographic of young people in the greater China area is familiar with BL as a casual interest in contrast to Anglophone regions where it is more of an intense and niche pass-time. We offer important insights into a global erotic entertainment by-and-for women which is influencing the mainstream but under increasing legislative scrutiny.