The sites and apps you use work with online advertising companies to provide you with advertising that is as relevant and useful as possible. Personalization may be informed by various factors such as the content of the site or app you are using, information you provide, historical searches you conduct, what your friends or contacts recommend to you, apps on your device, or based on your other interests. Read about Yahoo's privacy and advertising practices to learn more about how Yahoo selects the ads you see.
See How Advertising Works for more information about how we use your data to provide personalised advertising and for more information on your choices and controls.
Visit the Network Advertising Initiative (US) and the Digital Advertising Alliance - DAA (US), EDAA (EU), DAAC (Canada), ADAA (AU/NZ) to see your opt-out choices from other participating companies.
Explore other controls and tools to help set and maintain your privacy choices.
If you are using Safari or a browser enabled with Intelligent Tracking Protection (ITP) or similar cookie-blocking technology, if you wish to opt out of receiving personalized ads, you will need to do so directly via the Yahoo Privacy Center.
While Yahoo does not share personally identifiable information with third parties for advertising purposes, if you have provided your email address to third parties in another context, you may be able to opt-out of further use of your data by exercising the Network Advertising Initiative’s Audience Matched Advertising opt-out control at optout.networkadvertising.org.
- DAA (US), EDAA (EU), DAAC (Canada), ADAA (AU/NZ) to see your opt-out choices from other participating companies.